sales and marketing careers in the tech sector

Sales and Marketing Careers in the Tech Sector

ISBN: , SKU: , AUTHOR: Wolpert, David K., PUBLISHER: Swordfish Communications, Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you. While there are plenty of books that will help you land a job -- how to write a resume, how to interview, and so on - this is the first book that actually defines in detail what those sales and marketing positions with tech companies are all about. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles.

Conducting Sales Meetings: Selling and Marketing Management

ISBN: , SKU: , AUTHOR: Lapp, Charles L. / Dauner, Jack R., PUBLISHER: Literary Licensing, LLC, A Comprehensive Guide For Solving Sales And Marketing Problems.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

SALES MANAGER (Nürnberg, Germany)

For a very important client, a leading European manufacturer of a wide range synthetic fibres we are looking for a Sales Manager to support the development of PA and PET business in DACH market, implementing and executing sales plans, ensuring the achievement of targets and boosting the overall customer satisfaction. Your main responsibilities will be: Pursue market segment sales growth. Keep relationship with customers; constantly monitor the market, the specific industry, competitors and products; identify and exploit opportunities Support the Sales & Marketing Director in defining the overall sales strategies and profit targets. Ensure the achievement of the assigned targets as well as implementation of key account plans and pricing, in strict coordination with Sales Marketing Director. Ensure the execution of the sales activities in line with the budget and the assigned customers portfolio. Provide accurate and timely reporting of activities including sales forecasts, status of sales pipeline and results of prospecting activities. Negotiate terms of agreement, price, delivery date and payment conditions in strict coordination with relevant Sales Managers. Ensure gathering of marketing intelligence and analyses by using the applicable tools Support the Sales Managers in preparing the Sales budget. Support in organizing and participating in trade show activities. Education and Professional Experience Required: Master Degree or equivalent knowledge At least 5 years working experience in manufactured goods sales (preferably in Textile industry) Languages: German (mother-tongue or full professional knowledge), English (good), Italian (wish to have) Location: Home based Available to travel at least 70% of working time What we offer is an undetermined contract and a compensation around €

Sales Management: Analysis and Decision Making

ISBN: , SKU: , AUTHOR: Schwepker, Charles H. / LaForge, Raymond W. / Ingram, Thomas N., PUBLISHER: Houghton Mifflin Harcourt (HMH), This leading text continues to set the standard in sales management texts with its up-to-the-minute coverage of the trends and issues in the dynamic sales field, equipping students with a strong sales foundation and the innovative skills needed for 21st century selling.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Opportunities In Human Resource Management Careers

ISBN: , SKU: , AUTHOR: McKenzie, J. Steven, Traynor, William J., PUBLISHER: Contemporary Books, "Opportunities In Human Resource Management Careers offers job seekers essential information about a variety of careers within the field of human resource management and includes training and education requirements, salary statistics, and professional and Internet resources.

Careers for Geniuses & Other Gifted Types

ISBN: , SKU: , AUTHOR: Goldberg, Jan, PUBLISHER: McGraw-Hill Companies, "Careers for Geniuses and Other Gifted Types" lets career explorers look at the job market through the unique lens of their own interests. The book reveals dozens of ways to pursue a passion and make a living--including many little-known but delightful careers that will surprise readers.

AREA MANAGER (CENTRAL-SOUTH ITALY)

Our Multinational Company, world leader in the field of security systems, with headquarters Cortemaggiore (PC), for the enhancement of its internal structure, has instructed us to search for the following profiles:   AREA MANAGER (CENTRAL-SOUTH ITALY)     The Best Candidate is preferably graduated in Economy and have as least 5 years experience in Sales & Marketing. The Candidate have a consolidated experience in Sales Domestic Market, preferable in security doors sector, but at least in interior doors, windows, furniture, etc. He would have a solid experience in traditional domestic channels like show room, distributors, residential market and OEM. Essential Duties and Responsibilities: Reporting to Sales Manager, main functions and responsibilities will be:   Define and manage initiatives and actions to ensure that growth, profit and sales targets of the assigned area are achieved;   Work with Sales Manager, consolidating actual markets/customers and developing new channel or customers;   Collaborate and strengthen relationships with the existing distribution network to deliver sales targets;   Identify new potential customer, ensuring the development of new sales and new markets;   Manage a sales organization (agents), moving from the existing structure towards a better one, more efficient. The successful Candidate  have a business approach, leadership, strong commitment, result orientation, collaborative approach and strong customer orientation. A good knowledge of the English language is essential, both spoken and written, for dialogue with suppliers and foreign customers.   Work place: Central and South Italy, including Islands.

Careers in Science and Engineering: A Student Planning Guide

ISBN: , SKU: , AUTHOR: National Academy Of Sciences / National Academy Of Scien, Institute / Institute Of Medicine, PUBLISHER: National Academies Press, Careers in Science and Engineering offers guidance to students on planning careers -- particularly careers in nonacademic settings -- and discusses how to obtain the education and skills necessary to attain their career goals. Profiles of science and engineering professionals illustrate a variety of career paths.

Encyclopedic Dictionary of Marketing

ISBN: , SKU: , AUTHOR: Littler, Dale / Lewis, Barbara R., PUBLISHER: Blackwell Publishers, The" Dictionary" has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Canvases and Careers: Institutional Change in the French

ISBN: , SKU: , AUTHOR: White, Harrison C. / White, Cynthia A., PUBLISHER: University of Chicago Press, In the nineteenth century, the Academie des Beaux Arts, and institution of central importance to the artistic life of France for over two hundred years, yielded much of its power to the present system of art distribution, which is dependent upon critics, dealers, and small exhibitions. In "Canvases and Careers," Harrison and Cynthia White examine in scrupulous and fascinating detail how and why this shift occurred. Assimilating a wide range of historical and sociological data, the authors argue convincingly that the Academy, by neglecting to address the social and economic conditions of its time, undermined its own ability to maintain authority and control. Originally published in , this ground-breaking work is a classic piece of empirical research in the sociology of art. In this edition, Harrison C. White's new Foreword compares the marketing approaches of two contemporary painters, while Cynthia A. White's new Afterword reviews recent scholarship in the field.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Instructor's Edition Marketing 10e: Marketing in Teh 21st

ISBN: , SKU: , AUTHOR: Evans, Joel R. / Berman, Barry, PUBLISHER: Atomic Dog Publishing, The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Who Was Who in the American Revolution

ISBN: , SKU: , AUTHOR: Purcell, L. Edward, PUBLISHER: Facts on File, Containing over entries, this is the first one-volume reference to examine the lives and careers of the men and women of the Revolution. The book covers the full spectrum of historical figures, including regular army and military generals, naval commanders, significant civilians, Loyalists, French allies, diplomats, and more.

Bandits and Privateers: Canada in the Age of Gunpowder

ISBN: , SKU: , AUTHOR: Horwood, Harold / Butts, Ed, PUBLISHER: Goodread Biographies, Convincing proof that Canadian history is anything but dull, this book recounts the action-filled careers of some of the country's most successful and violent adventurers, licit and illicit. From Elizabethan privateers seeking fortune off the coasts of Newfoundland to the courtly warriors of Acadia, from the wildly successful letter-of-marque ships of Liverpool, Nova Scotia to the vicious sea fights of the War of , Horwood and Butts reconstruct the lives of the country's finest fighting seamen. Inland, they consider the less reputable careers of the gangs who fought for control of gold and timber in the raw frontier settlements that would one day be Canada. Featuring plently of fast-paced action "Bandits and Privateers" brings the excitement of Canadian history to life.

How to Sell with Nlp: The Powerful Way to Guarantee Your

ISBN: , SKU: , AUTHOR: Hutchinson, Pat, PUBLISHER: FT Press, Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also contains easy to follow exercises and tips to practice in real situations. This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively. Focusing on the sales person as facilitator, this book will also: - - Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them. - Enable readers to read and utilise a prospect's buying and decision making patterns. - Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Best Careers for Bilingual Latinos

ISBN: , SKU: , AUTHOR: Kenig, Graciela / Kenig, G. / Kenig G., PUBLISHER: McGraw-Hill, Best Careers for Bilingual Latinos How to find a job in "hot" industries, leverage Hispanic language and culture skills, deal with stereotypes, handle job interviews, and play the corporate game.

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