blog marketing the revolutionary new way to increase sales

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

How to Sell with Nlp: The Powerful Way to Guarantee Your

ISBN: , SKU: , AUTHOR: Hutchinson, Pat, PUBLISHER: FT Press, Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also contains easy to follow exercises and tips to practice in real situations. This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively. Focusing on the sales person as facilitator, this book will also: - - Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them. - Enable readers to read and utilise a prospect's buying and decision making patterns. - Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

The Right Brain Way: Drive Your Brand with the Power of

ISBN: , SKU: , AUTHOR: Kenny, Charles T., PUBLISHER: Trafford Publishing, Dr. Kenny's Revolutionary New Book Reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, but traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic link between consumers' emotions and their wallets. A must read for organizational leaders, business owners and top executives, this landmark book opens the vault on 36 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Selling to VITO: The Very Important Top Officer

ISBN: , SKU: , AUTHOR: Parinello, Anthony / Waitley, Denis, PUBLISHER: Adams Media Corporation, This book contains all the tactics you need to get appointments with impossible-to-reach top decision makers. These are the Very Important Top Officers (VITO's), the people with the ultimate veto power who hold the key to the length of your sales cycle, the duration of the business relationship, and the size of your sale (and your commission). Selling to VITO shows how to: -- Get into new accounts at the top -- Keep out of time-consuming log-jams -- and into VITO's office. -- Promote loyalty at the top with existing customers and capture add-on business Selling to VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales performers from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions.

Entrepreneurial Marketing: Lessons from Wharton's Pioneering

ISBN: , SKU: , AUTHOR: Lodish, Leonard M. / Morgan, Howard / Kallianpur, Amy, PUBLISHER: John Wiley & Sons, The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Jump Start Your Business Brain: Win More, Lose Less, and

ISBN: , SKU: , AUTHOR: Hall, Doug / Stamp, Jeffrey / Peters, Tom, PUBLISHER: Betterway Books, Last year, Doug Hall took the business world by storm with one of the hottest titles of the season. Now this extraordinary book -- selected by independent booksellers as a Booksense 76 selection -- is available in paperback Jump Start Your Business Brain helps business owners increase profitability without spending more money. They'll learn how to: Overcome fear, build courage and take action Fuel their ability to think smarter when creating ideas Multiply their brain's ability to craft winning ideas Design or redesign their business for power profits Double their success at "closing the sale" Triple the effectiveness of their sales and marketing efforts Bottom line: Jump Start Your Business Brain is the one book readers need to immediately start increasing their odds of business success with new products, services, sales and advertising efforts.

The Marketing Plan

ISBN: , SKU: , AUTHOR: Cohen, William A., PUBLISHER: John Wiley & Sons, Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

Superfreakonomics: A Rogue Economist Explores the Hidden

ISBN: , SKU: , AUTHOR: Levitt, Steven D. / Dubner, Stephen J., PUBLISHER: Harper Perennial, "Freakonomics "lived on the "New York Times "bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in "SuperFreakonomics"--the long awaited follow-up to their "New York Times "Notable blockbuster. Based on revolutionary research and original studies "SuperFreakonomics "promises to once again challenge our view of the way the world "really "works.

Shining at the Bottom of the Sea

ISBN: , SKU: , AUTHOR: Marche, Stephen, PUBLISHER: Riverhead Books, aMay be the most exciting mash-up of literary genres since David Mitchellas Cloud Atlas.a("The New York Times Book Review") "Shining at the Bottom of the Sea" is a vibrant evocation of a fictional country, Sanjaniaafrom the birth pangs of its first settlers and their hardy vernacular, to its revolutionary years, and all the way to the present diasporaaall told through Stephen Marcheas innovative and accomplished writing style.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

AREA MANAGER (CENTRAL-SOUTH ITALY)

Our Multinational Company, world leader in the field of security systems, with headquarters Cortemaggiore (PC), for the enhancement of its internal structure, has instructed us to search for the following profiles:   AREA MANAGER (CENTRAL-SOUTH ITALY)     The Best Candidate is preferably graduated in Economy and have as least 5 years experience in Sales & Marketing. The Candidate have a consolidated experience in Sales Domestic Market, preferable in security doors sector, but at least in interior doors, windows, furniture, etc. He would have a solid experience in traditional domestic channels like show room, distributors, residential market and OEM. Essential Duties and Responsibilities: Reporting to Sales Manager, main functions and responsibilities will be:   Define and manage initiatives and actions to ensure that growth, profit and sales targets of the assigned area are achieved;   Work with Sales Manager, consolidating actual markets/customers and developing new channel or customers;   Collaborate and strengthen relationships with the existing distribution network to deliver sales targets;   Identify new potential customer, ensuring the development of new sales and new markets;   Manage a sales organization (agents), moving from the existing structure towards a better one, more efficient. The successful Candidate  have a business approach, leadership, strong commitment, result orientation, collaborative approach and strong customer orientation. A good knowledge of the English language is essential, both spoken and written, for dialogue with suppliers and foreign customers.   Work place: Central and South Italy, including Islands.

Sales Management: Analysis and Decision Making

ISBN: , SKU: , AUTHOR: Schwepker, Charles H. / LaForge, Raymond W. / Ingram, Thomas N., PUBLISHER: Houghton Mifflin Harcourt (HMH), This leading text continues to set the standard in sales management texts with its up-to-the-minute coverage of the trends and issues in the dynamic sales field, equipping students with a strong sales foundation and the innovative skills needed for 21st century selling.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Business Marketing How To Boot Camp The Fast and Easy Way to

ISBN: , SKU: , AUTHOR: NA, PUBLISHER: Tebbo, NA Acquista Ora

SALES MANAGER (Nürnberg, Germany)

For a very important client, a leading European manufacturer of a wide range synthetic fibres we are looking for a Sales Manager to support the development of PA and PET business in DACH market, implementing and executing sales plans, ensuring the achievement of targets and boosting the overall customer satisfaction. Your main responsibilities will be: Pursue market segment sales growth. Keep relationship with customers; constantly monitor the market, the specific industry, competitors and products; identify and exploit opportunities Support the Sales & Marketing Director in defining the overall sales strategies and profit targets. Ensure the achievement of the assigned targets as well as implementation of key account plans and pricing, in strict coordination with Sales Marketing Director. Ensure the execution of the sales activities in line with the budget and the assigned customers portfolio. Provide accurate and timely reporting of activities including sales forecasts, status of sales pipeline and results of prospecting activities. Negotiate terms of agreement, price, delivery date and payment conditions in strict coordination with relevant Sales Managers. Ensure gathering of marketing intelligence and analyses by using the applicable tools Support the Sales Managers in preparing the Sales budget. Support in organizing and participating in trade show activities. Education and Professional Experience Required: Master Degree or equivalent knowledge At least 5 years working experience in manufactured goods sales (preferably in Textile industry) Languages: German (mother-tongue or full professional knowledge), English (good), Italian (wish to have) Location: Home based Available to travel at least 70% of working time What we offer is an undetermined contract and a compensation around €

Testamen & hammerfall & iced earth

RETURN TO THE APOCALIPTIC CITY* SOULS OF BLACK* THE GATHERING* THE NEW ORDER* / GLORY TO THE BRAVE* CRIMSON THUNDER* RENEGADE* LEGACY OF KINGS* / HORROR SHOW* SOMETHING WICKEDTHIS WAY COME (nuovi e senza graffio!)

Market New Products Successfully: Using Simulated Test Maket

ISBN: , SKU: , AUTHOR: Clancy, Kevin J. / Wolf, Marianne McGarry / Krieg, Peter C., PUBLISHER: Lexington Books, Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Sales and Marketing Careers in the Tech Sector

ISBN: , SKU: , AUTHOR: Wolpert, David K., PUBLISHER: Swordfish Communications, Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you. While there are plenty of books that will help you land a job -- how to write a resume, how to interview, and so on - this is the first book that actually defines in detail what those sales and marketing positions with tech companies are all about. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Revolutionary Economies: What Archaeology Reveals about the

ISBN: , SKU: , AUTHOR: Cuddy, Thomas W., PUBLISHER: Altamira Press, Revolutionary Economies explores the roots of American capitalism through the archaeology and history of the Chesapeake Bay region. Thomas W. Cuddy looks at the archaeological evidence concerning revolutionary-period bakeries and bakers (some of whom had been students of Adam Smith in Scotland) in Annapolis, Maryland and Alexandria, Virginia to examine the development of local production systems that characterized these important early American urban centers. Revolutionary Economies charts the stages of production from household manufacturing to larger workshops to mechanized factories and opens a window on the country's economic history. The volume's blend of archaeology, history, and economics makes it a prototypical study in historical archaeology.

Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

Rolling Back Malaria: The World Bank Global Strategy &

ISBN: , SKU: , AUTHOR: World Bank Group, PUBLISHER: World Bank Publications, Malaria afflicts millions in low-and middle-income countries, it has impaired economic growth, child development, learning, health, and productivity on a large scale. This title outlines the new Global Strategy to increase efforts to control malaria through combining measures to increase coverage of malaria-specific interventions with effective service delivery, broader health-system development, and capacity building across multiple sectors.

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