international marketing and export management

International marketing and export management

Vendesi libro di marketing internazionale in lingua inglese. Usato pochissimo, solo 10 pagine sottolineate, il resto praticamente nuovo. Vendo o scambio con altro editore prentice hall financial Times.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Information and Communication Technologies in Tourism

ISBN: , SKU: , AUTHOR: Buhalis, Dimitrios / Tjoa, A. Min / Jafari, Jafar, PUBLISHER: Springer, The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning. The following topics are treated in this volume: Dynamic Marketing Applications Using IT. - Designing Information Systems. - Using the Internet. - Transformation of the Travel Industry. - Re-engineering Management Approaches. - Enhancing Tourism Intermediaries. - New Horizons for Destination Management Systems. - Strategic Management in Tourism. - New IT Uses in Tourism.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Active Technologies for Network and Service Management: 10th

ISBN: , SKU: , AUTHOR: Stadler, R. / Stiller, B. / Stadler, Rolf, PUBLISHER: Springer, This book constitutes the refereed proceedings of the 10th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM'99, held in Zurich, Switzerland in October with the topical focus on Active Technologies for Network and Service Management. The 20 revised full papers presented were carefully reviewed and selected from more than 50 submissions. The papers are organized in topical sections on decentralized monitoring and anomaly detection, management components and multi-domain management, the future of SNMP-based management, programmable SNMP-based management, management of programmable and active networks, IT and enterprise management, and management tools.

Conducting Sales Meetings: Selling and Marketing Management

ISBN: , SKU: , AUTHOR: Lapp, Charles L. / Dauner, Jack R., PUBLISHER: Literary Licensing, LLC, A Comprehensive Guide For Solving Sales And Marketing Problems.

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Risk Management: Concepts and Guidance

ISBN: , SKU: , AUTHOR: Pritchard, Carl L., PUBLISHER: Esi International, Focuses on a systematic approach to risk management. This authoritative text includes more than a dozen chapters highlighting specific techniques to enhance organizational risk identification, assessment, and management, all within the project and program environments. The appendices are rich with insight on applying probability, statistics, and other complex tools.

Marketing Management

Vendo la 12a edizione di Marketing Management di Philip Kotler e Kevin Keller. Autentico manuale di marketing. Vendo per passaggio a edizione successiva. Il volume é tenuto in modo maniacale.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Risk Management: Concepts and Guidance, Third Edition

ISBN: , SKU: , AUTHOR: Pritchard Carl L, PUBLISHER: Esi International, An encyclopedia of risk management tools, this third edition covers the latest perspectives on risk. It focuses on a systematic approach to risk management and highlights specific techniques that enhance organizational risk identification, assessment, and management. Providing a blueprint for assessing and mitigating risk, the book addresses risk processes and practices as well as specific risk management techniques. It includes four appendices that contain information on contractor risk management, list of risk sources, basic probability concepts, quantifying expert judgement, and special notes on software risk. The book concludes with a glossary of terms.

International Business in China

ISBN: , SKU: , AUTHOR: Kelley, Lane / Shenkar, Oded, PUBLISHER: Routledge, The West has long been ignorant of cultural and political processes in China. Today, a growing number of Westerners are becoming aware of China's real and giant potential as a player in the international business arena. As business becomes increasingly international, it is vital to understand the concrete nature of business and underlying attitudes in the world's most populated country. This volume presents a unique view of the major facets of international business in China. It examines the workings of finance and accounting, law, management, and marketing as well as trade, foreign direct investment, and the management of foreign subsidiaries. Discussion of such functional areas is placed firmly in the context of developments in China in recent years, with special emphasis placed on implications for firms doing business in or with China. Succinct, up-to-date analysis is combined with practical guidelines and recommendations for the business person. This highly international book is an important step towards demystification of the workings of international business. The material presented is from leading experts in business from around the world who write from direct experience of business in China.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Making Projects Critical

ISBN: , SKU: , AUTHOR: Hodgson, Damian / Cicmil, Svetlana, PhD, PUBLISHER: Palgrave MacMillan, This is an edited collection contributed by a range of international scholars linking the area of project management with critical management perspectives. Recent debates have suggested that the problems inherent in project management in practice (cost overruns, delays etc.) reside in the prescriptive, functionalist, and quantitative tradition inherited by project management from the narrow perspective of operations management. "Making Projects Critical" widens the scope of project management by considering project management within a wider organizational and societal context.

Managing Smart: 325 High-Performance Tips Every Manager Must

ISBN: , SKU: , AUTHOR: Milgram, Lynne / Treger, Matt / Spector, Alan, PUBLISHER: Gulf Professional Publishing, 'Managing Smart' examines the challenges facing today's management and provides fast, practical answers for solving common workplace situations. It presents step-by-step instructions for mastering more than 300 key real-world management tasks. This condensed business guide includes information on: * Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques * Career development * Key business concepts * Management tools * Information systems Among many other management topics, 'Managing Smart' also shows you how to: * Set project goals and priorities * Increase efficiency * Comply with employment and labor benefits * Manage finances Management professionals and novices alike will improve their effectiveness, skills, and knowledge with these concise reference tips.

Knowledge Management and Virtual Organizations

ISBN: , SKU: , AUTHOR: Malhotra, Yogesh, PUBLISHER: Idea Group Publishing, Based on the completion of the latest knowledge, research and practices, Knowledge Management and Virtual Organizations synthesizes the latest thinking in knowledge management with the design of information technology and the Internet-enabled new organization forms. The major emphasis of this exciting book is on knowledge management, virtual organizations and teams, and success factors for knowledge management and virtual organizations.

Management e marketing dei servizi

Vendo libro MANAGEMENT E MARKETING DEI SERVIZI di Christian Gronroos, seconda edizione. Il libro è in buone condizioni, sottolineato solo a matita. Prezzo:15€ Per informazioni:

International Business and Management

ISBN: , SKU: , AUTHOR: Derek Pugh, PUBLISHER: Vistaar Publications, NA

Expert Pain Management

ISBN: , SKU: , AUTHOR: Springhouse Publishing, PUBLISHER: Springhouse Corporation, Readers learn pain management techniques and how to foster a successful team approach. Contents include principles of nociception and pain, pharmacology of pain management, diagnostic tools, common pain syndromes, psychological aspects of pain, noninvasive techniques, medical and surgical techniques, complementary therapies, cancer pain management, acute pain management, care of children with pain, care of elderly with pain, referrals to professional contacts and resources, selected references, and index.

Safety, Health, and Asset Protection: Management Essentials,

ISBN: , SKU: , AUTHOR: Lack, Richard W., PUBLISHER: CRC Press, Essentials of Safety and Health Management is the book you need to stay on top of the rapidly evolving profession of occupational safety This remarkable collection of theory, application, and fact will guide you through today's turbulent time of broadening responsibilities and fast-paced change. Chapter topics include regulatory compliance, legal aspects, risk management, and training. In light of today's global workplace, the book also highlights some of the technical standards and cultural approaches to occupational safety in the international arena.

Libri di marketing

Vendesi i seguenti libri di marketing: 1. russel s. Winer, ravi dhar, Fabrizio Mosca - marketing management - Apogeo. Costo originale 38€. 2. philip Kotler, Kevin L. Keller - il marketing del nuovo millennio, seconda edizione - pearson prentice hall. Costo originale 38€.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

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