international marketing and export management

Marketing Management

Vendo la 12a edizione di Marketing Management di Philip Kotler e Kevin Keller. Autentico manuale di marketing. Vendo per passaggio a edizione successiva. Il volume é tenuto in modo maniacale.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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Risk Management: Concepts and Guidance, Third Edition

ISBN: , SKU: , AUTHOR: Pritchard Carl L, PUBLISHER: Esi International, An encyclopedia of risk management tools, this third edition covers the latest perspectives on risk. It focuses on a systematic approach to risk management and highlights specific techniques that enhance organizational risk identification, assessment, and management. Providing a blueprint for assessing and mitigating risk, the book addresses risk processes and practices as well as specific risk management techniques. It includes four appendices that contain information on contractor risk management, list of risk sources, basic probability concepts, quantifying expert judgement, and special notes on software risk. The book concludes with a glossary of terms.

International Business in China

ISBN: , SKU: , AUTHOR: Kelley, Lane / Shenkar, Oded, PUBLISHER: Routledge, The West has long been ignorant of cultural and political processes in China. Today, a growing number of Westerners are becoming aware of China's real and giant potential as a player in the international business arena. As business becomes increasingly international, it is vital to understand the concrete nature of business and underlying attitudes in the world's most populated country. This volume presents a unique view of the major facets of international business in China. It examines the workings of finance and accounting, law, management, and marketing as well as trade, foreign direct investment, and the management of foreign subsidiaries. Discussion of such functional areas is placed firmly in the context of developments in China in recent years, with special emphasis placed on implications for firms doing business in or with China. Succinct, up-to-date analysis is combined with practical guidelines and recommendations for the business person. This highly international book is an important step towards demystification of the workings of international business. The material presented is from leading experts in business from around the world who write from direct experience of business in China.

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Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Making Projects Critical

ISBN: , SKU: , AUTHOR: Hodgson, Damian / Cicmil, Svetlana, PhD, PUBLISHER: Palgrave MacMillan, This is an edited collection contributed by a range of international scholars linking the area of project management with critical management perspectives. Recent debates have suggested that the problems inherent in project management in practice (cost overruns, delays etc.) reside in the prescriptive, functionalist, and quantitative tradition inherited by project management from the narrow perspective of operations management. "Making Projects Critical" widens the scope of project management by considering project management within a wider organizational and societal context.

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Managing Smart: 325 High-Performance Tips Every Manager Must

ISBN: , SKU: , AUTHOR: Milgram, Lynne / Treger, Matt / Spector, Alan, PUBLISHER: Gulf Professional Publishing, 'Managing Smart' examines the challenges facing today's management and provides fast, practical answers for solving common workplace situations. It presents step-by-step instructions for mastering more than 300 key real-world management tasks. This condensed business guide includes information on: * Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques * Career development * Key business concepts * Management tools * Information systems Among many other management topics, 'Managing Smart' also shows you how to: * Set project goals and priorities * Increase efficiency * Comply with employment and labor benefits * Manage finances Management professionals and novices alike will improve their effectiveness, skills, and knowledge with these concise reference tips.

Knowledge Management and Virtual Organizations

ISBN: , SKU: , AUTHOR: Malhotra, Yogesh, PUBLISHER: Idea Group Publishing, Based on the completion of the latest knowledge, research and practices, Knowledge Management and Virtual Organizations synthesizes the latest thinking in knowledge management with the design of information technology and the Internet-enabled new organization forms. The major emphasis of this exciting book is on knowledge management, virtual organizations and teams, and success factors for knowledge management and virtual organizations.

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Management e marketing dei servizi

Vendo libro MANAGEMENT E MARKETING DEI SERVIZI di Christian Gronroos, seconda edizione. Il libro è in buone condizioni, sottolineato solo a matita. Prezzo:15€ Per informazioni:

International Business and Management

ISBN: , SKU: , AUTHOR: Derek Pugh, PUBLISHER: Vistaar Publications, NA

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Expert Pain Management

ISBN: , SKU: , AUTHOR: Springhouse Publishing, PUBLISHER: Springhouse Corporation, Readers learn pain management techniques and how to foster a successful team approach. Contents include principles of nociception and pain, pharmacology of pain management, diagnostic tools, common pain syndromes, psychological aspects of pain, noninvasive techniques, medical and surgical techniques, complementary therapies, cancer pain management, acute pain management, care of children with pain, care of elderly with pain, referrals to professional contacts and resources, selected references, and index.

Safety, Health, and Asset Protection: Management Essentials,

ISBN: , SKU: , AUTHOR: Lack, Richard W., PUBLISHER: CRC Press, Essentials of Safety and Health Management is the book you need to stay on top of the rapidly evolving profession of occupational safety This remarkable collection of theory, application, and fact will guide you through today's turbulent time of broadening responsibilities and fast-paced change. Chapter topics include regulatory compliance, legal aspects, risk management, and training. In light of today's global workplace, the book also highlights some of the technical standards and cultural approaches to occupational safety in the international arena.

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Libri di marketing

Vendesi i seguenti libri di marketing: 1. russel s. Winer, ravi dhar, Fabrizio Mosca - marketing management - Apogeo. Costo originale 38€. 2. philip Kotler, Kevin L. Keller - il marketing del nuovo millennio, seconda edizione - pearson prentice hall. Costo originale 38€.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

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Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

Religious Tourism and Pilgrimage Management An International

ISBN: , SKU: , AUTHOR: R Raj, PUBLISHER: CABI Publishing, NA

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Managing Your Band: Artist Management: The Ultimate

ISBN: , SKU: , AUTHOR: Marcone, Stephen, PUBLISHER: HiMarks Publishing Company, University of Miami Music Business Professor James Progris calls Managing Your Band "the best book on personal management out there," and Donald Groder, the Chair of the Music Business/Management Department at Berklee College of Music says it is "a good teaching text and a layman's answer to the band's business operations." This comprehensive new edition is filled with helpful diagrams and sample documents to make band management easy. It includes chapters on Personal Management, The Contract, Marketing the Artist, The Recording Company, The Recording Contract, Touring, Merchandising, Endorsements and Sponsorship, and much more. Also includes interesting case studies of famous legal battles in the music industry. 260 pages.

International Logistics: The Management of International Tra

VENDO NUOVO MAI USATO IL LIBRO PER IL SETTORE LOGISTICO International Logistics: The Management of International Trade Operations (Englisch) Taschenbuch – 15. Juni von Pierre A. David (Autor), Richard D. Stewart (Autor) LIBRO NUOVO MAI USATO EURO 20 PIU SPEDIZIONE CON POSTE ITALIANE HO ALTRI LIBRI SETTORIALI DI INGLESE E PER LA SCUOLA E LO STUDIO, CONTATTATEMI SMS AL

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Project Management Case Studies

ISBN: , SKU: , AUTHOR: Kerzner, Harold, PUBLISHER: John Wiley & Sons, The revised edition of the single-best source of project management case studies Project Management Case Studies, Second Edition presents the most comprehensive collection of project management case studies available today. Compiled by Harold Kerzner, the leading authority on project management, it offers more than ninety case studies that illustrate both successful implementation of project management by actual companies and pitfalls to avoid in a variety of real-world situations. Now with twenty-five new case studies, this new edition: * Represents a wide range of industries, including medical and pharmaceutical, aerospace, manufacturing, automotive, finance and banking, and telecommunications * Covers cutting-edge areas of construction and international project management * Presents best practices and pitfalls of project management implementation in the real world * Follows and supports preparation for the Project Management Professional (PMP(r)) Certification Exam Whether used with the latest edition of Harold Kerzner's landmark reference, Project Management: A Systems Approach to Planning, Scheduling, and Controlling, or on its own, Project Management Case Studies, Second Edition is a valuable resource for students, as well as practicing engineers and managers. Other powerful tools by Harold Kerzner: Project Management: A Systems Approach to Planning, Scheduling, and Controlling, Ninth Edition () Project Management Workbook and PMP(r)/CAPM(r) Exam Study Guide, Ninth Edition () Acquista Ora

Management of Invasive Weeds

ISBN: , SKU: , AUTHOR: Inderjit, PUBLISHER: Springer, Biological invasions are one of the major threats to our native biodiversity. The magnitude of biodiversity losses, land degradation and productivity losses of managed and natural ecosystems due to invasive species is enormous. The ecological and environmental aspects of non-native invasive plants are of great importance to (i) understand ecological principles involved in the management of invasives, (ii) design management strategies, (iii) find effective management solutions for some of the worst invaders, and (iv) frame policies and regulations. The objectives of this book are to discuss (i) ecological approaches needed to design effective management strategies, (ii) recent progress in management methods and tools, (iii) success and failure of management efforts for some of the worst invaders, and (iv) restoration and conservation of invaded land. In an effort to achieve these objectives, contributing authors have strived to provide up-to-date information on the management of non-native invasives. Chapters included in the book are peer-reviewed by international experts working in the area. Readers will get a unique perspective on ecological aspects of the management of invasives. The book will be useful to graduate students, researchers, managers and policy makers involved in the management of exotic invasives.

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Currency Overlay

ISBN: , SKU: , AUTHOR: Record, Neil, PUBLISHER: John Wiley & Sons, Currency overlay is the management of the currency exposure inherent in cross-border institutional investments. Exposure to foreign currencies increases the volatility of their returns, without increasing the returns themselves and academics and consultants recommended that the currency exposure should be stripped out of international portfolios and eliminated as far as practicable. This book provides a comprehensive description of currency overlay, its history and possible future developments and growth, the reason for its emergence, the debates and controversies, the different styles of currency management, and the industry's performance track record. This is a subject of international appeal and is an area of particular growth potential for institutional investors. Coverage includes: The theoretical case for eliminating currency risk in international portfolios The interplay between asset returns and currency returns, and the effect of this on hedging decisions Benchmarks - their construction and strategic role Least-cost passive overlay The structure of the currency market, and its 'inefficiencies' Active overlay styles Active overlay both restricted and unrestricted (currency alpha) Uses diagrams, charts, tables and explanatory boxes to explain concepts

Marketing Management

Un testo classico marketing di Philip Kotler. Studiato in tutte le università del mondo, edizione aggiornata e ampliata. Spedizione inclusa in tutta Italia

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Opportunities In Human Resource Management Careers

ISBN: , SKU: , AUTHOR: McKenzie, J. Steven, Traynor, William J., PUBLISHER: Contemporary Books, "Opportunities In Human Resource Management Careers offers job seekers essential information about a variety of careers within the field of human resource management and includes training and education requirements, salary statistics, and professional and Internet resources.

Practical Coal Mine Management

ISBN: , SKU: , AUTHOR: Britton, Scott G., PUBLISHER: John Wiley & Sons, A practical, detailed guide to all aspects of the structure, organization, and management of today's coal mining operations, with special emphasis on middle and front-line management. Delineates guidelines for becoming an effective mine manager. Discusses a wide range of techniques for improving mine productivity, labor-management relations, costs, training, and safety.

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International Relations: Perspectives and Themes

ISBN: , SKU: , AUTHOR: Steans, Jill / Stearns, Jill / Pettiford, Lloyd, PUBLISHER: Longman Publishing Group, "This jargon-free, comprehensive and challenging account of International Relations theory provides readers with the information they need to understand International Relations from a variety of distinct theoretical viewpoints. Offers a balanced and objective viewpoint. Clearly explains key terms and ideas, including a glossary of less familiar terms, recognizes and solves the problems readers have with International Relations specific 'language', and covers all the major theories, concepts and issues. For those interested international relations. scount Code -- F

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