guerrilla marketing easy and inexpensive strategies for

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Entrepreneurial Marketing: Lessons from Wharton's Pioneering

ISBN: , SKU: , AUTHOR: Lodish, Leonard M. / Morgan, Howard / Kallianpur, Amy, PUBLISHER: John Wiley & Sons, The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

Strategies for Sustainability: Asia

ISBN: , SKU: , AUTHOR: World Conservation Union / World Conservation Union / Carew-Reid, Jeremy, PUBLISHER: Earthscan Publications, This is one of a series of regional reviews of multi-sectoral strategies for sustainability at the national, provincial and local levels, complementing the volume on Strategies for National Sustainable Development. They have been prepared with the assistance of the World Bank, UNDP, UNSO, IIED and WRI.Each volume summarizes the status of strategies in the region, reviews and analyzes case studies to provide an analytical history and status report on each strategy. The information has not hitherto been available, and will be very valuable for practitioners and policy makers, as well as for students of development and of the regions

Strategies for Sustainability: Latin America

ISBN: , SKU: , AUTHOR: Ornat, Arturo Lopez / World Conservation Union / World Conservation Union, PUBLISHER: World Conservation Union, This is one of a series of regional reviews of multi-sectoral strategies for sustainability at the national, provincial and local levels, complementing the volume on Strategies for National Sustainable Development. They have been prepared with the assistance of the World Bank, UNDP, UNSO, IIED and WRI.Each volume summarizes the status of strategies in the region, reviews and analyzes case studies to provide an analytical history and status report on each strategy. The information has not hitherto been available, and will be very valuable for practitioners and policy makers, as well as for students of development and of the regions

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

How to Win at Omaha High-Low Poker

ISBN: , SKU: , AUTHOR: Cappelletti, Mike, PUBLISHER: Cardoza Publishing, Clearly written strategies and powerful advice shows the essential winning strategies for beating Omaha high-low poker This money-making guide includes more than sixty hard-hitting sections on Omaha. Players learn the rules of play, best starting hands, strategies for the flop, turn, and river, how to read the board for both high and low, dangerous draws, and how to beat low-limit tournaments. Includes odds charts, glossary, low-limit tips, and strategic ideas. 240 pages

Option Spread Strategies: Trading Up, Down, and Sideways

ISBN: , SKU: , AUTHOR: Saliba, Anthony J. / Corona, Joseph C. / Johnson, Karen E., PUBLISHER: Bloomberg Press, Spread trading--trading complex, multi-leg structures--is the new frontier for the individual options trader. This book covers spread strategies, both of the limited-risk and unlimited-risk varieties, and how and when to use them. All eight of the multi-leg strategies are here: the covered-write, verticals, collars and reverse-collars, straddles and strangles, butterflies, calendar spreads, ratio spreads, and backspreads. Vocabulary, exercises and quizzes are included throughout the book to reinforce lessons. Saliba, Corona, and Johnson are the authors of "Option Strategies for Directionless Markets."

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Well Read 3 Student Book: Skills and Strategies for Reading

ISBN: , SKU: , AUTHOR: Pasternak, Mindy / Wrangell, Elisaveta / Blass, Laurie, PUBLISHER: Oxford University Press, USA, Well Read develops the skills and strategies while making academic reading enjoyable and interesting. Acquista Ora

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Options Demystified

ISBN: , SKU: , AUTHOR: McCafferty, Thomas, PUBLISHER: McGraw-Hill Companies, "Options Demystified is easy-to-understand introduction to the pros and cons of options usage in a wide variety of circumstances. After covering options types, uses, and terminology, it explores specific strategies for using puts and calls, how to enter orders, popular option products such as LEAPs, strategies for trading options on futures, and more. In addition, readers learn about the fast-growing area of real estate options, including how options can lessen risk or increase profits when one is buying or selling a house, and techniques to lock in a price or keep competition out.

Shonen Jump Naruto: Rise of a Ninja: Prima Official Game

ISBN: , SKU: , AUTHOR: Dawson, Bryan, PUBLISHER: Prima Games, -Complete walkthrough of all ninja quests and social missions. -In-depth fighting strategies for all 11 ninja. -Maps of Leaf Village and the surrounding areas. -Ninja combat strategies for maximizing taijutsu efficiency -Manga excerpts inside.

100 Bright Ideas for Your Home

ISBN: , SKU: , AUTHOR: Weston, Tamsin, PUBLISHER: Betterway Books, Now anyone can change the look of their home in a day or less This series makes it easy with quick, inexpensive ideas perfects for readers decorating their homes for the first time. Each title is packed with practical advice and inspirational photos that illustrate 100 great design ideas.

The Maturing Marketplace: Buying Habits of Baby Boomers and

ISBN: , SKU: , AUTHOR: Moschis, George P. / Lee, Euehun / Mathur, Anil, PUBLISHER: Praeger, The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

Conducting Sales Meetings: Selling and Marketing Management

ISBN: , SKU: , AUTHOR: Lapp, Charles L. / Dauner, Jack R., PUBLISHER: Literary Licensing, LLC, A Comprehensive Guide For Solving Sales And Marketing Problems.

Engage Every Student: Motivation Tools for Teachers and

ISBN: , SKU: , AUTHOR: Kirby, Elizabeth / McDonald, Jill, PUBLISHER: Search Institute, The challenge of motivating underachieving students is addressed in this classroom resource guide that advises teachers and other concerned adults to look beyond test scores and encourage under-performing middle school and high school students to find their motivational spark. Developmental benchmarks, reasonable expectations for results, and strategies for charting progress are discussed for a myriad of situations--including those with learning disabilities, family and environmental factors, different learning styles, and other root causes of motivational deficit--and paired with classroom strategies to address each unique case. A learning styles inventory and a multiple intelligence test are provided to aid in evaluation, and handouts and home strategies to share with parents are offered to reinforce the home-school connection.

Essentials of Services Marketing: Concepts, Strategies and

ISBN: , SKU: , AUTHOR: Hoffman, K. Douglas / Bateson, John E. G., PUBLISHER: South Western Educational Publishing, The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Prereading Activities for Content Area Reading & Learning

ISBN: , SKU: , AUTHOR: Moore, David W., PUBLISHER: International Reading Association, This book describes a wealth of prereading activities and strategies designed to help teachers make the unfamiliar and often unappealing material of textbooks understandable to students. Features ideas teachers can apply in the classroom, strategies for making students independent learners, and a chapter on writing.

The Lifetime Career Manager: New Strategies for a New Era

ISBN: , SKU: , AUTHOR: Cabrera, James C. / Albrecht, Charles F. / Albretch, Charles F., PUBLISHER: Adams Media Corporation, The Lifetime Career Manager is an easy-to-read, pragmatic, and practical guide to taking charge of your own career. Offering proven advice and strategies based on the authors' 25 years of experience with the world's premier career consulting firm, it can help readers recognize danger signals, avoid career crises, and make the right decisions -- including how to identify and attain their own career goals.

Libro in inglese Visual marketing

Vendo libro VISUAL Social Media Marketing #VSMM By Krista Neher Boot Camp Publishing, In ottimo stato, pari al nuovo Pag. 119 Dimensioni: 14 x 22 cm circa Testo interamente in INGLESE CONTENT Chapter 1: Introdution Chapter 2: Why Visual Social Media Marketing? Chapter 3: Your Image Strategy for Visual Social Media Marketing Chapter 4: Images and Your Website Chapter 5: Images and Social Media Chapter 6: Images on Social Media Case Studies: Hubspot and Pure Michigan Get It Right Chapter 7: Pinterest for Business Chapter 8: Pinterest Case Studies: Sony, Petplan, and Jetsetter Chapter 9: Instagram for Business Chapter 10: Instagram Case Studies: Easy to Assemble, Pure Michigan, Koyal Wholesale, and Dogs of Instagram Chapter 11: Infographics Chapter 12: Infographics Case Studies: Avalaunch Media and Unmetric See Success with Infographics Chapter 13: Images to Create for the Visual Web Chapter 14: Your Action Plan for Visual Social Media Marketing #VSMM Dal retro copertina: "Visual Social Media Marketing is a trend that is taking the social media marketing world by storm. Visual social networks like Pinterest and Instagram are the quickest growing social networks. On Blogs, Facebook and LinkedIn images are driving the most clicks, views and traffic back to websites. If images aren't part of your digital strategy, you are missing out on a huge opportunity."

Survival Tips for Parents of Preschoolers

ISBN: , SKU: , AUTHOR: Freeman, Becky, PUBLISHER: Tyndale House Publishers, The handy and inexpensive reference books from the Lifelines series offer instant help and practical, biblically based wisdom from trusted experts. Each book contains sections on Life Support (immediate hints for handling acute challenges), Healthy Habits (longer-term ideas for enriching lives and relationships), and other resources to help readers solve whatever immediate dilemma they're facing and get on the right track for the future. Also included are helpful sidebars and relevant Scripture verses. Attractively priced for giving to friends in need.

Contatto

• Successivo →