essentials of services marketing concepts strategies and

Essentials of Services Marketing: Concepts, Strategies and

ISBN: , SKU: , AUTHOR: Hoffman, K. Douglas / Bateson, John E. G., PUBLISHER: South Western Educational Publishing, The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

The Maturing Marketplace: Buying Habits of Baby Boomers and

ISBN: , SKU: , AUTHOR: Moschis, George P. / Lee, Euehun / Mathur, Anil, PUBLISHER: Praeger, The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

Atlas of Genitourinary Oncology

ISBN: , SKU: , AUTHOR: Movsas, Benjamin / Hudes, Gary / Olsson, Carl, PUBLISHER: W.B. Saunders Company, This atlas presents the key concepts of genitourinary oncology in a highly accessible, visual format. It covers all the major primary sites encompassed by this vast discipline, including the prostate, bladder, kidneys, and testes. Readers will find classic diagnostic images from the personal collections of expert contributors, simple diagrams of molecular biology concepts, and algorithmic presentations of treatment strategies, results, and complications.

Service Is Front Stage: Positioning Services for Value

ISBN: , SKU: , AUTHOR: Teboul, James, PUBLISHER: Palgrave MacMillan, This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.

Entrepreneurial Marketing: Lessons from Wharton's Pioneering

ISBN: , SKU: , AUTHOR: Lodish, Leonard M. / Morgan, Howard / Kallianpur, Amy, PUBLISHER: John Wiley & Sons, The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

The Ims - IP Multimedia Concepts and Services in the Mobile

The Ims - IP Multimedia Concepts and Services in the Mobile Domain Miikka Poikselkä, Georg Mayer, Hisham Khartabil, Aki Niemi Wiley Ottimo stato. Nessuna sottolineatura. Lingua inglese. Copertina rigida. 419 pp. ISBN

Genetics Essentials: Concepts and Connections

ISBN: , SKU: , AUTHOR: Pierce, Benjamin, PUBLISHER: W.H. Freeman & Company, Derived from Bejamin Pierce's popular and acclaimed "Genetics: A Conceptual Approach," "Genetics Essentials" covers basic transmission, molecular, and population genetics in 17 chapters, bypassing advanced topics to focus on what is essential for students new to the genetics field. Pierce continues his tradition of focusiong on the basic concepts of genetics that students need to understand and the connections that lie between them. Like its parent text, "Genetics Essentials" offers student-friendly features, cutting edge and classic research, and helpful media, with an engaging voice bringing it all together. There is a greater emphasis on understanding and connecting basic concepts, as well as carefully crafted pedagogy to help develop sure-fire problem-solving skills. The price is student friendly as well- significantly less than similar textbooks for the course.

Mountain Environments and Communities

ISBN: , SKU: , AUTHOR: Funnell, Don / Funnell, D. C. / Funnell Don, PUBLISHER: Routledge, Mountain Environments and Communities explains the background physical environment and then explores the environmental and social dimensions of mountain regions. This critical review of the concepts currently employed in mountain research, draws upon a wide range of examples from developed and developing countries. The dynamics of mountain life are described through both historical accounts of village-based systems and examples of the contemporary impact of global capital and sustainable development strategies.

Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

Design Essentials for the Motion Media Artist: A Practical

ISBN: , SKU: , AUTHOR: Taylor, Angie / Williams, Kate, PUBLISHER: Focal Press, Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.

Instructor's Edition Marketing 10e: Marketing in Teh 21st

ISBN: , SKU: , AUTHOR: Evans, Joel R. / Berman, Barry, PUBLISHER: Atomic Dog Publishing, The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Strategies for Sustainability: Asia

ISBN: , SKU: , AUTHOR: World Conservation Union / World Conservation Union / Carew-Reid, Jeremy, PUBLISHER: Earthscan Publications, This is one of a series of regional reviews of multi-sectoral strategies for sustainability at the national, provincial and local levels, complementing the volume on Strategies for National Sustainable Development. They have been prepared with the assistance of the World Bank, UNDP, UNSO, IIED and WRI.Each volume summarizes the status of strategies in the region, reviews and analyzes case studies to provide an analytical history and status report on each strategy. The information has not hitherto been available, and will be very valuable for practitioners and policy makers, as well as for students of development and of the regions

Strategies for Sustainability: Latin America

ISBN: , SKU: , AUTHOR: Ornat, Arturo Lopez / World Conservation Union / World Conservation Union, PUBLISHER: World Conservation Union, This is one of a series of regional reviews of multi-sectoral strategies for sustainability at the national, provincial and local levels, complementing the volume on Strategies for National Sustainable Development. They have been prepared with the assistance of the World Bank, UNDP, UNSO, IIED and WRI.Each volume summarizes the status of strategies in the region, reviews and analyzes case studies to provide an analytical history and status report on each strategy. The information has not hitherto been available, and will be very valuable for practitioners and policy makers, as well as for students of development and of the regions

The Handbook of Electrical Engineering

ISBN: , SKU: , AUTHOR: Research & Education Association / Rea / Staff of Research Education Association, PUBLISHER: Research & Education Association, This handbook is a review of the important facts and concepts in electrical engineering. Comprehensive and concise, it is a handy reference source at all times for the professional and the student. It condenses the vast amount of detail characteristic of the subject mater and summarizes the essentials of the field. The book provides quick access to the important facts, principles, theorems, and equations in electrical engineering.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Option Spread Strategies: Trading Up, Down, and Sideways

ISBN: , SKU: , AUTHOR: Saliba, Anthony J. / Corona, Joseph C. / Johnson, Karen E., PUBLISHER: Bloomberg Press, Spread trading--trading complex, multi-leg structures--is the new frontier for the individual options trader. This book covers spread strategies, both of the limited-risk and unlimited-risk varieties, and how and when to use them. All eight of the multi-leg strategies are here: the covered-write, verticals, collars and reverse-collars, straddles and strangles, butterflies, calendar spreads, ratio spreads, and backspreads. Vocabulary, exercises and quizzes are included throughout the book to reinforce lessons. Saliba, Corona, and Johnson are the authors of "Option Strategies for Directionless Markets."

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Marketing: Best Practices

ISBN: , SKU: , AUTHOR: Hoffman, Douglas K. / Hoffman, K. Douglas / Czinkota, Michael R., PUBLISHER: South Western Educational Publishing, Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

The Twelve Steps of Alcoholics Anonymous: Interpreted by the

ISBN: , SKU: , AUTHOR: Jennings, James / Halzelden Foundation / Hazelden Foundation, PUBLISHER: Hazelden Publishing & Educational Services, Various writers offer meaningful, personal interpretations of the 12 Steps of AA that help us understand and apply the basic concepts.

Researching the People's Health

ISBN: , SKU: , AUTHOR: Williams, G. / Popay, Jennie / Williams, Gareth, PUBLISHER: Routledge, "Researching the People's Health" examines two related issues: the role of social research in the rapidly changing world of health services, and the relationship between lay and expert knowledge in public health and health care. The book examines these issues against the background of long-term transformations in patterns of health and illness and rapid changes in the strategic management and commissioning of health services. In doing so the book makes a contribution to the continuing and urgent debates on the assessment of health needs, the organization and delivery of health care, and the politics of health service organization and funding.

NUTRITION CONCEPTS CONTROVERSIES WCDINFO

ISBN: , SKU: , AUTHOR: Sizer, PUBLISHER: CENGAGE LEARNING, NUTRITION: CONCEPTS AND CONTROVERIES, 9th focuses on nutrition principles and their application while offering outstanding coverage of the biological foundations of nutrition without assuming previous knowledge of them. Its colorful design and conversational writing style make it appealing and accessible to students and has made it the leading Nutrition text for the non-majors or mixed majors/non-majors introductory course.

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