essentials of health care marketing

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

North American Health Care Policy in the s

ISBN: , SKU: , AUTHOR: King, Arthur / Thornton, Robert K., PUBLISHER: John Wiley & Sons, Considers conceptual and empirical issues in the design of national health policy ranging from a discussion of broad principles through specific aspects of health to evaluations of proposals for reforming the U.S. health care system. Contains comparative studies concerned with some details of Canadian and American health care. Reviews the current U.S. situation and suggests guidelines for policymakers who will shape the future of the health care delivery system.

U.S. Health Law and Policy : A Guide to the Current

ISBN: , SKU: , AUTHOR: Caldwell, Donald H., Jr., PUBLISHER: Jossey-Bass, This annotated bibliographic guide to the literature of health care law offers the health care administrator, corporate benefits manager, physician, or attorney a key to the door of health care policy and law. This edition focuses on evaluating the materials--many not widely disseminated--about evolving corporate structures such as managed care organizations and their numerous progeny. Also addressed are topics such as health care liability, patient access to health care, environmental issues, legal issues arising in the context of AIDS, and privacy of patient records.

Nursing for Public Health: Population Based Care

ISBN: , SKU: , AUTHOR: Lindsay / Craig, Pauline M. / Lindsay, Grace, PUBLISHER: Churchill Livingstone, As the largest group of health care professionals, nurses have a growing influence on the health of the population. This is a key book in making the transition from individualised care to population-based care. It provides a greater understanding of health care policy and gives a comprehensive overview of health policy, economics, and epidemiology using an evidence-based approach. Determinants of health, measures of health, and health promotion are examined. The issues of communicable diseases, screening, minority groups and purchasing, and commissioning of health services are also addressed. This book is the first comprehensive text on public health nursing at this level and will be ofinterest to health visitors, district nurses, school nurses and practice nurses, as well as senior student nurses and nurse managers in secondary and tertiary care.

Researching the People's Health

ISBN: , SKU: , AUTHOR: Williams, G. / Popay, Jennie / Williams, Gareth, PUBLISHER: Routledge, "Researching the People's Health" examines two related issues: the role of social research in the rapidly changing world of health services, and the relationship between lay and expert knowledge in public health and health care. The book examines these issues against the background of long-term transformations in patterns of health and illness and rapid changes in the strategic management and commissioning of health services. In doing so the book makes a contribution to the continuing and urgent debates on the assessment of health needs, the organization and delivery of health care, and the politics of health service organization and funding.

Health, Civilization and the State: A History of Public

ISBN: , SKU: , AUTHOR: Porter, Dorothy, PUBLISHER: Routledge, "Health, Civilization and the State" examines the social, economic and political issues of public health provision in historical perspective. Focusing on Britain, Continental Europe and the United States, Dorothy Porter provides a comprehensive outline of the development of public health care from the ancient world to the modern state. Covering a broad range of historical issues, the book includes discussion of: pestilence, public order and morality in pre-modern times; the Enlightenment and its effects; health care centralization in Victorian Britain; localization of health care in the United States; population issues and family welfare; the rise of the classic welfare state; and current attitudes towards public health as we approach the twenty-first century.

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The Health Care Manager's Guide to Continuous Quality

ISBN: , SKU: , AUTHOR: Leebov, Wendy / Ersoz, Clara Jean / Ersoz, Jean, PUBLISHER: Jossey-Bass, Health care organizations are increasingly embracing continuous quality improvement as essential to the continued delivery of high-quality patient care. Surprisingly, there is little information available for managers who must translate the principles of continuous improvement into practical reality. "The Health Care Manager's Guide to Continuous Quality Improvement" supplies managers with guidelines to make customer-driven management and continuous improvement an everyday routine.

Migration and the Globalisation of Health Care The Health

ISBN: , SKU: , AUTHOR: John Connell, PUBLISHER: Edward Elgar Publishing Limited, NA

The Dark Walls of Medicine: A View from the Window

ISBN: , SKU: , AUTHOR: O'Neal, Kenneth, PUBLISHER: Authorhouse, THE BOOK TAKES A GLIMPSE OF HEALTH CARE ISSUES FROM THE AUTHORS PERSPECTIVE DURING HIS FORMATIVE YEARS, HIS YEARS IN PRACTICE, AND WHAT HE CALLS THE CURRENT DARK WALLS OF MEDICINE-- AS WE HAVE SOME 47 MILLION AMERICANS WITHOUT HEALTH CARE INSURANCE, NUMEROUS OTHERS WHO ARE UNDERINSURED, THE RISING COST OF HEALTH CARE, AND HOW THESE SITUATIONS HAVE LED TO HIS STRONG BELIEF THAT WE NEED AN OVERHAUL IN THE WAY HEALTH CARE IS DELIVERED IN THIS NATION. THE AUTHOR SETS FORTH A PROPOSAL THAT HE FEELS WOULD ALLOW FOR UNIVERSAL ACCESS TO HEALTH CARE FOR ALL, WHILE ENSURING QUALITY AND COST EFFECTIVE SERVICES. HE TAKES A LOOK AT HOW HEALTH CARE IS DELIVERED IN OTHER NATIONS AS WELL. FINALLY HE LOVES AMERICA AND BELIEVES THAT WE CAN, AS A NATION, CONTINUE TO BE THE LEADER IN HEALTHCARE IN THE WORLD.

Essentials of Services Marketing: Concepts, Strategies and

ISBN: , SKU: , AUTHOR: Hoffman, K. Douglas / Bateson, John E. G., PUBLISHER: South Western Educational Publishing, The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Safety, Health, and Asset Protection: Management Essentials,

ISBN: , SKU: , AUTHOR: Lack, Richard W., PUBLISHER: CRC Press, Essentials of Safety and Health Management is the book you need to stay on top of the rapidly evolving profession of occupational safety This remarkable collection of theory, application, and fact will guide you through today's turbulent time of broadening responsibilities and fast-paced change. Chapter topics include regulatory compliance, legal aspects, risk management, and training. In light of today's global workplace, the book also highlights some of the technical standards and cultural approaches to occupational safety in the international arena.

A Guide to Raising Llamas: Care, Showing, Breeding, Packing,

ISBN: , SKU: , AUTHOR: Birutta, Gale, PUBLISHER: Storey Publishing, A comprehensive handbook covering behavior, training, facilities, showing, health care, first aid, breeding, birthing, and marketing.

Managed Health Care

ISBN: , SKU: , AUTHOR: Robinson, Ray / Steiner, Andrea, PUBLISHER: Open University Press, Healthcare in the United States has undergone a managed care revolution. The approach has transformed the way in which health services are financed and delivered. Arising from this experience, techniques such as utilization management, physician profiling and disease management are attracting attention worldwide. Many management consultants, pharmaceutical companies and policy analysts advocate managed care as the way forward for improving the performance of healthcare systems. In this headlong rush, far too little attention has been paid to the research evidence on managed care. This book carries out a systematic review of the high quality research evidence on managed care in the US. Through a detailed analysis of the research literature they assess the performance of managed care in terms of its impact on utilization, costs, health promotion and screening, quality of care and other key indicators. Following this analysis, they consider the development of managed care approaches in the NHS with particular reference to the early research evidence primary care based, total purchasing pilot projects.

Customer Service in Health Care: A Grassroots Approach to

ISBN: , SKU: , AUTHOR: Baird, Kristin, PUBLISHER: Jossey-Bass, A sensible resource for learning the key information and skills it takes to transform any health care organization to deliver superior customer service at all levels of the organization.

Community Health Nursing: Advocacy for Population Health

ISBN: , SKU: , AUTHOR: Clark, Mary Jo Dummer, PUBLISHER: Prentice Hall, Now more than ever-locally, nationally, globally-society is in need of community health services. This book emphasizes the application of community health nursing as it relates to specific populations, settings, and community health problems. Theoretically and scientifically sound, as well as practical and applicable, this resource is a thorough introduction to the specialty. Unit I sets the stage for practice by describing the context in which community health nursing occurs. Unit II examines community health nursing as a specialized area of practice, exploring its population focus and the attributes and features making it unique. Unit III presents common processes used in community health nursing. Unit IV examines community health nursing care provided to special population groups. Unit V presents community health nursing practice in specialized settings. Finally, Unit VI focuses on community health nursing practice related to common population health problems. For nurse generalists-who need to function in any setting, providing care to individuals, families, communities, and population groups. Acquista Ora

Essentials of Interviewing

ISBN: , SKU: , AUTHOR: Wiger, Donald E. / Huntley, Debra K. / Kaufman, Alan S., PUBLISHER: John Wiley & Sons, Conduct effective diagnostic interviews and enhance client relationship skills A thorough diagnostic interview is the foundation for informed and comprehensive clinical diagnosis and treatment planning. In addition to basic interviewing techniques, professionals must also possess skills in designing interviews to satisfy the requirements of the accrediting agencies and third-party payers who audit their clients' charts. Now, there is one source that offers expert instruction in both--Essentials of Interviewing. As part of the Essentials of Mental Health Practice series, this book provides the information mental health professionals need to practice knowledgeably, efficiently, and ethically in today's behavioral health environment. Each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as "Test Yourself" questions that help you gauge and reinforce your grasp of the information covered. Essentials of Interviewing is filled with practical information about everything from establishing rapport and taking a complete history to identifying risk factors and ruling in/ruling out specific disorders. The needs of special populations such as children, people with disabilities, and clients from diverse backgrounds are covered, as well as suicide assessment, biopsychosocial assessment, and the Mental Status Exam. You'll be fully prepared to formulate an initial diagnosis and develop a preliminary treatment plan with this indispensable, hands-on resource. Other titles in the Essentials of Mental Health Practice series: Essentials of Outcome Assessment Essentials of Treatment Planning For a complete list of books in our Essentials of Mental Health Practice series, visit us on the Web at www.wiley.com/go/essentialsmhp

Charting Made Incredibly Easy!

ISBN: , SKU: , AUTHOR: Springhouse, PUBLISHER: Lippincott Williams & Wilkins, Now nurses can chart the Incredibly Easy way with this remarkable reference. They'll find easy-to-follow directions for charting thoroughly and accurately in all clinical situations. And they'll learn to improve speed and efficiency, reduce legal risks, and meet requirements for licensing, accreditation, and reimbursement. Contents include charting basics: understanding charting, the nursing process, plans of care, and charting systems; charting in contemporary health care: acute care, home health care, longterm care, and rehabilitation; and special topics: enhancing charting, avoiding legal pitfalls, and documenting procedures.

Health Network Innovations: How 20 Communities Are Improving

ISBN: , SKU: , AUTHOR: Bogue, Richard J. / Hall, Claude H., Jr., PUBLISHER: Jossey-Bass, For leaders and change makers in health and human services delivery, "Health Network Innovations" offers a behind-the-scenes look at the strategies and methods that 20 pioneers have used to establish strong networks of community care.

Egan's Fundamentals of Respiratory Care

ISBN: , SKU: , AUTHOR: Wilkins, Robert Ed. / Stoller / Scanlan, Craig L., PUBLISHER: Mosby Elsevier Health Science, An outstanding revision of the classic EGAN'S FUNDAMENTALS, this comprehensive text provides excellent coverage of the role of respiratory care practitioners, scientific bases for treatment, and clinical applications. It progresses from the foundations of respiratory care to applied anatomy and physiology, assessment, discussion of specific respiratory illnesses, basic therapy, acute and critical care, and preventive and long-term care. Special features have been designed with the student in mind and include outlines, active learning objectives, key terms and glossary, "Mini-Clinis," "Rules of Thumb," and bulleted key-point summaries. To improve students' clinical-skill application, CPGs and TDPs are included in appropriate chapters to familiarize students with the use of patient care guidelines and decision trees.

Energy 101: The Key to Understanding Holistic Health

ISBN: , SKU: , AUTHOR: Meryl, Jan, PUBLISHER: Booklocker.com, Jan Meryl presents information received from spirit guides in thousands of psychic channeled readings about how and why blocks to health andhappiness reside in the human energy field, but can be cleared. This is a must read for health care professionals and patients.

Community Health Nursing: Promoting Health of Aggregates,

ISBN: , SKU: , AUTHOR: Stanhope, Marcia / Lancaster, Jeanette, PUBLISHER: C.V. Mosby, Since its initial publication more than 10 years ago, "Community Health Nursing" has achieved wide acceptance and popularity because of its breadth and depth of coverage. The revision of this market-leading text incorporates a new, accessible, two-color design, extensively rewritten content, and additional chapters on contemporary community health issues.

Jewish Values in Health and Medicine

ISBN: , SKU: , AUTHOR: Meier, Levi, PUBLISHER: University Press of America, This book integrates the foundations of the values of the Jewish heritage with the actual experiences of patients. Through clinical guidelines and anecdotes, the reader will gain insight into complex issues involving life, death, pain, suffering, illness and health as they affect patients, health care providers and family members. The book discusses contemporary issues such as AIDS, hospice and Baby M based on the value system of the Jewish heritage. It is unique in that it combines the personal reflections of patients with expert discussions of psychological and medical aspects of these issues. Includes a contribution by the winner of the Templeton Prize for Progress in Religion.

A Sociology of Health

ISBN: , SKU: , AUTHOR: Wainwright, David, PUBLISHER: Sage Publications (CA), A Sociology of Health offers an authoritative and up-to-date introduction to the key issues, perspectives, and debates within the field of medical sociology. The book aids readers' understanding of how sociological approaches are crucial to understanding the impact that health and illness have on the behavior, attitudes, beliefs, and practices, of an increasingly health-aware population.

Patient Care Standards: Collaborative Practice Planning

ISBN: , SKU: , AUTHOR: Tucker, Susan Martin / Wells, Marjorie Fyfe / Paquette, Eleanor Vargo, PUBLISHER: C.V. Mosby, "Patient Care Standards" provides students and practicing nurses with the most comprehensive guidelines for planning care for medical-surgical clients in today's dynamic health-care environment. The book provides standards of care for more than 400 medical-surgical client problems and procedures in a consistent nursing process framework. The 6th edition has been thoroughly updated and includes a number of new features to reflect changes in practice.

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