essentials of health care marketing

Essentials of Services Marketing: Concepts, Strategies and

ISBN: , SKU: , AUTHOR: Hoffman, K. Douglas / Bateson, John E. G., PUBLISHER: South Western Educational Publishing, The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Safety, Health, and Asset Protection: Management Essentials,

ISBN: , SKU: , AUTHOR: Lack, Richard W., PUBLISHER: CRC Press, Essentials of Safety and Health Management is the book you need to stay on top of the rapidly evolving profession of occupational safety This remarkable collection of theory, application, and fact will guide you through today's turbulent time of broadening responsibilities and fast-paced change. Chapter topics include regulatory compliance, legal aspects, risk management, and training. In light of today's global workplace, the book also highlights some of the technical standards and cultural approaches to occupational safety in the international arena.

A Guide to Raising Llamas: Care, Showing, Breeding, Packing,

ISBN: , SKU: , AUTHOR: Birutta, Gale, PUBLISHER: Storey Publishing, A comprehensive handbook covering behavior, training, facilities, showing, health care, first aid, breeding, birthing, and marketing.

Managed Health Care

ISBN: , SKU: , AUTHOR: Robinson, Ray / Steiner, Andrea, PUBLISHER: Open University Press, Healthcare in the United States has undergone a managed care revolution. The approach has transformed the way in which health services are financed and delivered. Arising from this experience, techniques such as utilization management, physician profiling and disease management are attracting attention worldwide. Many management consultants, pharmaceutical companies and policy analysts advocate managed care as the way forward for improving the performance of healthcare systems. In this headlong rush, far too little attention has been paid to the research evidence on managed care. This book carries out a systematic review of the high quality research evidence on managed care in the US. Through a detailed analysis of the research literature they assess the performance of managed care in terms of its impact on utilization, costs, health promotion and screening, quality of care and other key indicators. Following this analysis, they consider the development of managed care approaches in the NHS with particular reference to the early research evidence primary care based, total purchasing pilot projects.

Customer Service in Health Care: A Grassroots Approach to

ISBN: , SKU: , AUTHOR: Baird, Kristin, PUBLISHER: Jossey-Bass, A sensible resource for learning the key information and skills it takes to transform any health care organization to deliver superior customer service at all levels of the organization.

Community Health Nursing: Advocacy for Population Health

ISBN: , SKU: , AUTHOR: Clark, Mary Jo Dummer, PUBLISHER: Prentice Hall, Now more than ever-locally, nationally, globally-society is in need of community health services. This book emphasizes the application of community health nursing as it relates to specific populations, settings, and community health problems. Theoretically and scientifically sound, as well as practical and applicable, this resource is a thorough introduction to the specialty. Unit I sets the stage for practice by describing the context in which community health nursing occurs. Unit II examines community health nursing as a specialized area of practice, exploring its population focus and the attributes and features making it unique. Unit III presents common processes used in community health nursing. Unit IV examines community health nursing care provided to special population groups. Unit V presents community health nursing practice in specialized settings. Finally, Unit VI focuses on community health nursing practice related to common population health problems. For nurse generalists-who need to function in any setting, providing care to individuals, families, communities, and population groups. Acquista Ora

Essentials of Interviewing

ISBN: , SKU: , AUTHOR: Wiger, Donald E. / Huntley, Debra K. / Kaufman, Alan S., PUBLISHER: John Wiley & Sons, Conduct effective diagnostic interviews and enhance client relationship skills A thorough diagnostic interview is the foundation for informed and comprehensive clinical diagnosis and treatment planning. In addition to basic interviewing techniques, professionals must also possess skills in designing interviews to satisfy the requirements of the accrediting agencies and third-party payers who audit their clients' charts. Now, there is one source that offers expert instruction in both--Essentials of Interviewing. As part of the Essentials of Mental Health Practice series, this book provides the information mental health professionals need to practice knowledgeably, efficiently, and ethically in today's behavioral health environment. Each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as "Test Yourself" questions that help you gauge and reinforce your grasp of the information covered. Essentials of Interviewing is filled with practical information about everything from establishing rapport and taking a complete history to identifying risk factors and ruling in/ruling out specific disorders. The needs of special populations such as children, people with disabilities, and clients from diverse backgrounds are covered, as well as suicide assessment, biopsychosocial assessment, and the Mental Status Exam. You'll be fully prepared to formulate an initial diagnosis and develop a preliminary treatment plan with this indispensable, hands-on resource. Other titles in the Essentials of Mental Health Practice series: Essentials of Outcome Assessment Essentials of Treatment Planning For a complete list of books in our Essentials of Mental Health Practice series, visit us on the Web at www.wiley.com/go/essentialsmhp

Charting Made Incredibly Easy!

ISBN: , SKU: , AUTHOR: Springhouse, PUBLISHER: Lippincott Williams & Wilkins, Now nurses can chart the Incredibly Easy way with this remarkable reference. They'll find easy-to-follow directions for charting thoroughly and accurately in all clinical situations. And they'll learn to improve speed and efficiency, reduce legal risks, and meet requirements for licensing, accreditation, and reimbursement. Contents include charting basics: understanding charting, the nursing process, plans of care, and charting systems; charting in contemporary health care: acute care, home health care, longterm care, and rehabilitation; and special topics: enhancing charting, avoiding legal pitfalls, and documenting procedures.

Health Network Innovations: How 20 Communities Are Improving

ISBN: , SKU: , AUTHOR: Bogue, Richard J. / Hall, Claude H., Jr., PUBLISHER: Jossey-Bass, For leaders and change makers in health and human services delivery, "Health Network Innovations" offers a behind-the-scenes look at the strategies and methods that 20 pioneers have used to establish strong networks of community care.

Egan's Fundamentals of Respiratory Care

ISBN: , SKU: , AUTHOR: Wilkins, Robert Ed. / Stoller / Scanlan, Craig L., PUBLISHER: Mosby Elsevier Health Science, An outstanding revision of the classic EGAN'S FUNDAMENTALS, this comprehensive text provides excellent coverage of the role of respiratory care practitioners, scientific bases for treatment, and clinical applications. It progresses from the foundations of respiratory care to applied anatomy and physiology, assessment, discussion of specific respiratory illnesses, basic therapy, acute and critical care, and preventive and long-term care. Special features have been designed with the student in mind and include outlines, active learning objectives, key terms and glossary, "Mini-Clinis," "Rules of Thumb," and bulleted key-point summaries. To improve students' clinical-skill application, CPGs and TDPs are included in appropriate chapters to familiarize students with the use of patient care guidelines and decision trees.

Energy 101: The Key to Understanding Holistic Health

ISBN: , SKU: , AUTHOR: Meryl, Jan, PUBLISHER: Booklocker.com, Jan Meryl presents information received from spirit guides in thousands of psychic channeled readings about how and why blocks to health andhappiness reside in the human energy field, but can be cleared. This is a must read for health care professionals and patients.

Community Health Nursing: Promoting Health of Aggregates,

ISBN: , SKU: , AUTHOR: Stanhope, Marcia / Lancaster, Jeanette, PUBLISHER: C.V. Mosby, Since its initial publication more than 10 years ago, "Community Health Nursing" has achieved wide acceptance and popularity because of its breadth and depth of coverage. The revision of this market-leading text incorporates a new, accessible, two-color design, extensively rewritten content, and additional chapters on contemporary community health issues.

Jewish Values in Health and Medicine

ISBN: , SKU: , AUTHOR: Meier, Levi, PUBLISHER: University Press of America, This book integrates the foundations of the values of the Jewish heritage with the actual experiences of patients. Through clinical guidelines and anecdotes, the reader will gain insight into complex issues involving life, death, pain, suffering, illness and health as they affect patients, health care providers and family members. The book discusses contemporary issues such as AIDS, hospice and Baby M based on the value system of the Jewish heritage. It is unique in that it combines the personal reflections of patients with expert discussions of psychological and medical aspects of these issues. Includes a contribution by the winner of the Templeton Prize for Progress in Religion.

A Sociology of Health

ISBN: , SKU: , AUTHOR: Wainwright, David, PUBLISHER: Sage Publications (CA), A Sociology of Health offers an authoritative and up-to-date introduction to the key issues, perspectives, and debates within the field of medical sociology. The book aids readers' understanding of how sociological approaches are crucial to understanding the impact that health and illness have on the behavior, attitudes, beliefs, and practices, of an increasingly health-aware population.

Patient Care Standards: Collaborative Practice Planning

ISBN: , SKU: , AUTHOR: Tucker, Susan Martin / Wells, Marjorie Fyfe / Paquette, Eleanor Vargo, PUBLISHER: C.V. Mosby, "Patient Care Standards" provides students and practicing nurses with the most comprehensive guidelines for planning care for medical-surgical clients in today's dynamic health-care environment. The book provides standards of care for more than 400 medical-surgical client problems and procedures in a consistent nursing process framework. The 6th edition has been thoroughly updated and includes a number of new features to reflect changes in practice.

Healthy Aging, Healthy Treatment: The Impact of Telling

ISBN: , SKU: , AUTHOR: Peake, Thomas H. / Peake, Tom H., PUBLISHER: Praeger, Human stories are the core of identity and meaning. This book is an invitation to the engaging and reforming power of telling stories. It is also an invitation to heal the story of health care for older adults by improving the communication between professionals in medicine, psychology, and religion. At any age the process of genuinely listening and expressing hopes and fears is an intimacy rarely matched in human interaction. Life stories can be told, revised, and rewritten through psychotherapy and improved by a health care which integrates the best of medicine, religion, and psychology. This book invites health care reform by renewing old principles. Through clinical experience, research, and listening to seniors and their families, life stories can be retold to promote healthy treatment and healthy aging. This book will be of interest to students and professionals in psychology, medicine, nursing, religion, and social work.

Managing the Health Care Professional

ISBN: , SKU: , AUTHOR: McConnell, Charles R., PUBLISHER: Jones & Bartlett Publishers, Managing the Health Care Professional goes beyond standard management theory to give you a clear picture of the characteristics that make professionals unique as employees and thus deserving of treatment that addresses their professionalism. Under the guidance of best-selling author Charles R. McConnell, this practical, results-oriented, how-to guide identifies specific points of departure in how professionals approach the job, how they relate to their organization and its objectives, and how they respond to a manager's leadership, and other aspects that make them unique.

Supervision in Clinical Practice: A Practitioner's Guide

ISBN: , SKU: , AUTHOR: Scaife, Joyce, PUBLISHER: Routledge, Supervision is of increasing significance in the practice of mental health professionals, especially since the advent of voluntary and mandatory registration, managed care and clinical governance. Little, however, has been written to address the practical and theoretical needs and questions of those involved. In Supervision in the Mental Health Professions, Joyce Scaife, along with her guest contributors, draws on over two decades of experience to illustrate ways of thinking about and doing supervision. Using practical examples, she explores often-encountered dilemmas, including: * How can supervisors facilitate learning? * What are the ethical bases of supervision? * What helps to create a good working alliance? This comprehensive, practical and indispensable text is vital reading for supervisors and supervisees involved in mental health care, including clinical psychology, counselling, psychotherapy, counselling psychology, psychiatry, nursing and social work.

Psychiatric Nursing Diagnoses: A Comprehensive Manual of

ISBN: , SKU: , AUTHOR: Dyer, Janyce G. / Taylor, Cynthia M. / Sparks, Sheila M., PUBLISHER: Springhouse Corporation, For 130 psychiatric nursing diagnoses, nurses find definition, assessment criteria, defining characteristics, associated medical diagnoses, patient outcomes, interventions with rationales, documentation, and evaluation criteria. Also included is a section on geriatric mental health. All care plans are organized alphabetically within life-cycle sections. A psychiatric diagnosis cross-reference allows nurses to find appropriate care plans with ease. Contents include an overview of the nursing process, adult psychiatric care, child and adolescent plans of care, geriatric plans of care, psychiatric disorders and their nursing diagnoses, psychotropic drugs, NANDA Taxonomy I revised, selected references, index.

Addressing the Social Determinants of Health The Urban

ISBN: , SKU: , AUTHOR: Health World, PUBLISHER: World Health Organization Regional Office for Europe, NA

Vulnerable Populations in the Long Term Care Continuum

ISBN: , SKU: , AUTHOR: Mezey, Mathy Doval / Kapp, Marshall B. / Katz, Paul R., PUBLISHER: Springer Publishing Company, Since publication of the last series volume focusing on emerging systems, long term care has continued to evolve. This present volume brings to the forefront issues related to populations of varying age groups that have been neglected or under-reported. The chapters focus on populations or groups of professionals that are integral to long term care as recipients of services or as care providers. The authors present evidence to foster the creation of new paradigms of care and inform policy makers of the need for innovation. Topics examined include: Pediatric Skilled Nursing Facilities Mental Health Services Management of AIDS Patients Chronic Illness and Disability in the Prison Setting Sexuality in long Term Care Decision Making for Vulnerable Populations in the Nursing Home Acquista Ora

Mosby's Textbook for the Home Care Aide

ISBN: , SKU: , AUTHOR: Birchenall, Joan M. / Steight, Eileen, PUBLISHER: Mosby Elsevier Health Science, This comprehensive new textbook contains highlighted need-to-know reference information. It focuses on reality-based responsibilities of a home care aide.

Public Health at the Crossroads: Achievements and Prospects

ISBN: , SKU: , AUTHOR: Beaglehole, Robert / Bonita, Ruth, PUBLISHER: Cambridge University Press, This book, both an introduction to public health as a discipline and a critique of its development over recent times, reviews epidemiological and demographic trends internationally. It provides an overview of major health trends; a summary of the current state of the world's health; a review of recent estimates of the global burden of disease; and an examination of the pattern of modern epidemics, the impact of disability, and the causes of premature death in rich and poor countries alike. With examples drawn from diverse geographical and medical areas, this text challenges clinicians and public health practitioners at all levels. The authors argue for an inclusive vision of public health based on the application in public policy of improved epidemiological understanding of the causes of disease.

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Nova Scotia & the Maritimes by Bike: 21 Tours Geared for

ISBN: , SKU: , AUTHOR: Sienko, Walter, PUBLISHER: Mountaineers Books, Popular series gives all the essentials of bicycling throughout the world. Includes tips on trip planning, safety, health, food, accommodations, sites of interest, buying and outfitting a bike, and more.

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