essentials of health care marketing

Energy 101: The Key to Understanding Holistic Health

ISBN: , SKU: , AUTHOR: Meryl, Jan, PUBLISHER: Booklocker.com, Jan Meryl presents information received from spirit guides in thousands of psychic channeled readings about how and why blocks to health andhappiness reside in the human energy field, but can be cleared. This is a must read for health care professionals and patients.

Community Health Nursing: Promoting Health of Aggregates,

ISBN: , SKU: , AUTHOR: Stanhope, Marcia / Lancaster, Jeanette, PUBLISHER: C.V. Mosby, Since its initial publication more than 10 years ago, "Community Health Nursing" has achieved wide acceptance and popularity because of its breadth and depth of coverage. The revision of this market-leading text incorporates a new, accessible, two-color design, extensively rewritten content, and additional chapters on contemporary community health issues.

Jewish Values in Health and Medicine

ISBN: , SKU: , AUTHOR: Meier, Levi, PUBLISHER: University Press of America, This book integrates the foundations of the values of the Jewish heritage with the actual experiences of patients. Through clinical guidelines and anecdotes, the reader will gain insight into complex issues involving life, death, pain, suffering, illness and health as they affect patients, health care providers and family members. The book discusses contemporary issues such as AIDS, hospice and Baby M based on the value system of the Jewish heritage. It is unique in that it combines the personal reflections of patients with expert discussions of psychological and medical aspects of these issues. Includes a contribution by the winner of the Templeton Prize for Progress in Religion.

A Sociology of Health

ISBN: , SKU: , AUTHOR: Wainwright, David, PUBLISHER: Sage Publications (CA), A Sociology of Health offers an authoritative and up-to-date introduction to the key issues, perspectives, and debates within the field of medical sociology. The book aids readers' understanding of how sociological approaches are crucial to understanding the impact that health and illness have on the behavior, attitudes, beliefs, and practices, of an increasingly health-aware population.

Patient Care Standards: Collaborative Practice Planning

ISBN: , SKU: , AUTHOR: Tucker, Susan Martin / Wells, Marjorie Fyfe / Paquette, Eleanor Vargo, PUBLISHER: C.V. Mosby, "Patient Care Standards" provides students and practicing nurses with the most comprehensive guidelines for planning care for medical-surgical clients in today's dynamic health-care environment. The book provides standards of care for more than 400 medical-surgical client problems and procedures in a consistent nursing process framework. The 6th edition has been thoroughly updated and includes a number of new features to reflect changes in practice.

Healthy Aging, Healthy Treatment: The Impact of Telling

ISBN: , SKU: , AUTHOR: Peake, Thomas H. / Peake, Tom H., PUBLISHER: Praeger, Human stories are the core of identity and meaning. This book is an invitation to the engaging and reforming power of telling stories. It is also an invitation to heal the story of health care for older adults by improving the communication between professionals in medicine, psychology, and religion. At any age the process of genuinely listening and expressing hopes and fears is an intimacy rarely matched in human interaction. Life stories can be told, revised, and rewritten through psychotherapy and improved by a health care which integrates the best of medicine, religion, and psychology. This book invites health care reform by renewing old principles. Through clinical experience, research, and listening to seniors and their families, life stories can be retold to promote healthy treatment and healthy aging. This book will be of interest to students and professionals in psychology, medicine, nursing, religion, and social work.

Managing the Health Care Professional

ISBN: , SKU: , AUTHOR: McConnell, Charles R., PUBLISHER: Jones & Bartlett Publishers, Managing the Health Care Professional goes beyond standard management theory to give you a clear picture of the characteristics that make professionals unique as employees and thus deserving of treatment that addresses their professionalism. Under the guidance of best-selling author Charles R. McConnell, this practical, results-oriented, how-to guide identifies specific points of departure in how professionals approach the job, how they relate to their organization and its objectives, and how they respond to a manager's leadership, and other aspects that make them unique.

Supervision in Clinical Practice: A Practitioner's Guide

ISBN: , SKU: , AUTHOR: Scaife, Joyce, PUBLISHER: Routledge, Supervision is of increasing significance in the practice of mental health professionals, especially since the advent of voluntary and mandatory registration, managed care and clinical governance. Little, however, has been written to address the practical and theoretical needs and questions of those involved. In Supervision in the Mental Health Professions, Joyce Scaife, along with her guest contributors, draws on over two decades of experience to illustrate ways of thinking about and doing supervision. Using practical examples, she explores often-encountered dilemmas, including: * How can supervisors facilitate learning? * What are the ethical bases of supervision? * What helps to create a good working alliance? This comprehensive, practical and indispensable text is vital reading for supervisors and supervisees involved in mental health care, including clinical psychology, counselling, psychotherapy, counselling psychology, psychiatry, nursing and social work.

Psychiatric Nursing Diagnoses: A Comprehensive Manual of

ISBN: , SKU: , AUTHOR: Dyer, Janyce G. / Taylor, Cynthia M. / Sparks, Sheila M., PUBLISHER: Springhouse Corporation, For 130 psychiatric nursing diagnoses, nurses find definition, assessment criteria, defining characteristics, associated medical diagnoses, patient outcomes, interventions with rationales, documentation, and evaluation criteria. Also included is a section on geriatric mental health. All care plans are organized alphabetically within life-cycle sections. A psychiatric diagnosis cross-reference allows nurses to find appropriate care plans with ease. Contents include an overview of the nursing process, adult psychiatric care, child and adolescent plans of care, geriatric plans of care, psychiatric disorders and their nursing diagnoses, psychotropic drugs, NANDA Taxonomy I revised, selected references, index.

Addressing the Social Determinants of Health The Urban

ISBN: , SKU: , AUTHOR: Health World, PUBLISHER: World Health Organization Regional Office for Europe, NA

Vulnerable Populations in the Long Term Care Continuum

ISBN: , SKU: , AUTHOR: Mezey, Mathy Doval / Kapp, Marshall B. / Katz, Paul R., PUBLISHER: Springer Publishing Company, Since publication of the last series volume focusing on emerging systems, long term care has continued to evolve. This present volume brings to the forefront issues related to populations of varying age groups that have been neglected or under-reported. The chapters focus on populations or groups of professionals that are integral to long term care as recipients of services or as care providers. The authors present evidence to foster the creation of new paradigms of care and inform policy makers of the need for innovation. Topics examined include: Pediatric Skilled Nursing Facilities Mental Health Services Management of AIDS Patients Chronic Illness and Disability in the Prison Setting Sexuality in long Term Care Decision Making for Vulnerable Populations in the Nursing Home Acquista Ora

Mosby's Textbook for the Home Care Aide

ISBN: , SKU: , AUTHOR: Birchenall, Joan M. / Steight, Eileen, PUBLISHER: Mosby Elsevier Health Science, This comprehensive new textbook contains highlighted need-to-know reference information. It focuses on reality-based responsibilities of a home care aide.

Public Health at the Crossroads: Achievements and Prospects

ISBN: , SKU: , AUTHOR: Beaglehole, Robert / Bonita, Ruth, PUBLISHER: Cambridge University Press, This book, both an introduction to public health as a discipline and a critique of its development over recent times, reviews epidemiological and demographic trends internationally. It provides an overview of major health trends; a summary of the current state of the world's health; a review of recent estimates of the global burden of disease; and an examination of the pattern of modern epidemics, the impact of disability, and the causes of premature death in rich and poor countries alike. With examples drawn from diverse geographical and medical areas, this text challenges clinicians and public health practitioners at all levels. The authors argue for an inclusive vision of public health based on the application in public policy of improved epidemiological understanding of the causes of disease.

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Nova Scotia & the Maritimes by Bike: 21 Tours Geared for

ISBN: , SKU: , AUTHOR: Sienko, Walter, PUBLISHER: Mountaineers Books, Popular series gives all the essentials of bicycling throughout the world. Includes tips on trip planning, safety, health, food, accommodations, sites of interest, buying and outfitting a bike, and more.

Nursing Assisting: Essentials of Long-Term Care

ISBN: , SKU: , AUTHOR: Acello, Barbara / Acello, PUBLISHER: Cengage Learning, This easy-to-use book presents basic resident care information for the nursing assistant in long-term care facilities. It meets OBRA requirements and includes CDC guidelines for standard precautions. The material focuses on essential, need-to-know information (with theory as appropriate) to help readers prepare for state certification exams. The content emphasizes the realities of clinical practice and offers solutions to the common problems encountered in practice.

Improving Care in the Nursing Home: Comprehensive Reviews of

ISBN: , SKU: , AUTHOR: Rubenstein, Laurence Z. / Wieland, Darryl, PUBLISHER: Sage Publications (CA), This volume provides systematic reviews of the state of clinical and health services research, in particular patient-care problem areas pertinent to nursing homes. Each chapter defines progress on a specific nursing home clinical problem and provides a critical synthesis and review of research information. Topics covered include: medication use; infection control; pressure ulcers; falls; urinary incontinence; and behavioural problems.

New Directions for Mental Health Services, Families Coping

ISBN: , SKU: , AUTHOR: Lefley, Harriet P., PUBLISHER: Jossey-Bass, This volume offers both a longitudinal and a cross-sectional perspective on involving families in the treatment of adults with severe and persistent psychiatric disorders. Mental illness is experienced, both by patients and by their families, in a historical and cultural context that varies across time, geography, personal space, and the life cycle of the illness. This sourcebook views culture in a broad sense--as a set of shared beliefs, values, behavioral norms, and practices that characterize a particular group of people who share a common identity--and examines the impact of cultural differences on mental health theory and treatment. This issue offers practice guidelines and suggestions for further research in the area of culturally competent mental health care services. This is the 77th issue of the quarterly journal "New Directions for Mental Health Services."

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Illustrated Guide to Home Health Care

ISBN: , SKU: , AUTHOR: Springhouse Publishing, PUBLISHER: Springhouse Corporation, Home care instructions for patients and their families are explained completely and in simple terms. Large typeface throughout helps readers with impaired vision. Illustrations enhance comprehension. The first section covers the fundamentals of home care, including how to properly handle a hospital bed, feed patients who have difficulty eating, administer medications, provide incontinence care, perform exercises, learn or teach how to use crutches and canes, and more. The second section gives concise instructions for specific procedures, such as oxygen therapy, I.V. therapy, suctioning, tracheostomy care, respiratory therapy, parenteral nutrition, cast care, colostomy care, and more.

Expecting Trouble: What Expectant Parents Should Know about

ISBN: , SKU: , AUTHOR: Strong, Thomas H. / Strong, Jr., PUBLISHER: New York University Press, In this controversial volume, Dr. Strong dispels widespread misconceptions about the effectiveness of prenatal care in its current form and explains how mothers themselves may influence the course and outcome of their pregnancies to a greater degree than do their obstetricians. He provides specific questions that parents should be asking their health care providers to ensure that they and their babies receive the best care possible.

Killer Cure

ISBN: , SKU: , AUTHOR: Bewley, Elizabeth L., PUBLISHER: Dog Ear Publishing, Killer Cure will change forever how you think about your health and health care. Leaving conventional wisdom in the dust, Killer Cure reveals startling and unforgettable insights: Why health care in America accidentally kills people each week -- even though every doctor and nurse you know is terrific Why health care's hidden assumptions about you are almost certain to damage your health -- and what you can do about it Why health care's focus on solving yesterday's problems may reduce life expectancy in the U.S. -- by as much as five years Why you might want to become CEO of your own health and health care -- and how to go about it The root cause of America's health care crisis is that health care is not about you. Health care is not designed to help you enjoy good health. It is designed to help doctors take action: write prescriptions, perform surgery, etc. That focus hurts you in two ways: First, those actions are likely to damage you nearly as often as they help you because of side effects, complications, and other problems with care delivery. For example, hospital ICUs (Intensive Care Units) have a remarkable number of characteristics in common with prison camps for terrorist suspects. People die needless deaths as a result. Second, the focus on actions the doctor takes crowds out actions you could take that would often get you better outcomes. For example, more than people a year get a foot or leg amputated instead of learning simple ways to prevent foot infections in the first place. To get better results, the health care system first needs to embrace a new purpose: to enable people to lead the lives they want. Three further changes are necessary: The first is a social revolution akin to freeing the slaves or granting women the right to vote. With this revolution, the health care system will no longer treat the people it serves as if they were second-class citizens whose intelligence, values, priorities, and needs can safely be ignored while others call the shots. The second is more realistic expectations about what health care can deliver. The third is management of health care as a process -- connecting the dots among actions that are uncoordinated today. Killer Cure provides a tool kit to help you safeguard your life until these changes take place. Before closing, the book makes surprising predictions concerning a future in which health care is about you. At the end of Killer Cure is a Readers' Discussion Guide. It is offered to aid you in thinking about and discussing both the book and your own health care experiences.

Essentials of Diagnosis & Treatment in Cardiology

ISBN: , SKU: , AUTHOR: Crawford, Michael H. / Srivathson, Komandoor, PUBLISHER: Lange, The essentials needed to diagnose and manage patients with cardiac diseases.

Pathways of Care

ISBN: , SKU: , AUTHOR: Johnson, Sue / Johnson, S., PUBLISHER: Wiley-Blackwell, Pathways of Care programmes are used in all areas of healthcare to improve clinical effectiveness and the quality of patient care. This book is an essential reference source for all those involved in coordinating healthcare delivery. It is also a valuable tool for those piloting the use of Pathways, for those who have already implemented Pathway programmes, and for anyone interested in investigating or using Pathways. The book provides detailed information on the concepts of Pathways and many examples of how Pathways of care have been implemented and used in different clinical settings. The text considers key topics including clinical guidelines, legal issues, risk management and analysis of variation. With contributions from experts in a wide range of settings--including community and mental health, cardiology, urology, orthopaedics and paediatrics--this well-referenced text draws on practical experiences in identifying, evaluating and modifying the process of healthcare delivery.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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