the maturing marketplace buying habits of baby boomers and

The Maturing Marketplace: Buying Habits of Baby Boomers and

ISBN: , SKU: , AUTHOR: Moschis, George P. / Lee, Euehun / Mathur, Anil, PUBLISHER: Praeger, The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

The Big Bang, the Buddha, and the Baby Boom

ISBN: , SKU: , AUTHOR: Nisker, Wes Scoop, PUBLISHER: HarperOne, Hang on for a Wild Journey through the Political and Spiritual Adventures of the Baby-Boom Generation Join Wes "Scoop" Nisker as he takes us on a hilarious, wild ride through the heyday of the Beats and the Hippies and the birth of the modern environmental movement, and the surge of Buddhism in the West.

How to Survive Your Aging Parents: So You and They Can Enjoy

ISBN: , SKU: , AUTHOR: Berman, Raeann / Shulman, Bernard H. / Cassel, Christine K., PUBLISHER: Surrey Books, The second edition of this comforting anecdotal book addresses issues of health, finances, living arrangements, communication, and emotional struggles. It includes new chapters on baby boomers, family dynamics, and resources.

Literature and the Marketplace: Romantic Writers and Their

ISBN: , SKU: , AUTHOR: Rowland, William G., PUBLISHER: University of Nebraska Press, "Literature and the Marketplace" addresses one of the great ironies of nineteenth-century British and American literature: the fact that authors of that era, in voicing their alienation from middle-class readers, paradoxically gave expression to feelings of alienation felt by those same readers. As William G. Rowland Jr. points out, romantic writers "thought of the market as conspiring against 'imagination' (Blake) or 'telling the truth' (Melville)" and consequently felt frustrated with literary institutions. Yet their "frustrations," writes Rowland, "helped to energize romantic work and explain its subsequent and continuing appeal." The book opens with a survey of reading publics in Great Britain and the United States in the early years of the nineteenth century. Rowland then presents individual writers--including Wordsworth, Shelley, Hawthorne, Poe, and Emerson--and their relations to their readers. Finally, Rowland shows how the idea of genius was developed by writers as different as Coleridge, Blake, Whitman, and Dickinson and how that idea evolved as an antidote to the commercial literary marketplace of the nineteenth century. A wide-ranging and provocative book, "Literature and the Marketplace" describes the relations between important British and American authors and the audiences and publishing industries of their era--relations that were troubled, uncertain, and remarkably productive of literature.

Sharks

ISBN: , SKU: , AUTHOR: Reader's Digest / Jackson, Brenda / McDonald, Ronald L., PUBLISHER: Reader's Digest Association, Here is the true story of sharks: the fascinating details of their lives and habits; the full extent of their strange senses; the terrible tales of attacks on people. 400 photographs and drawings. Includes a complete directory of all 344 known species of sharks.

Human Liberty and Freedom of Speech

ISBN: , SKU: , AUTHOR: Baker, C. Edwin, PUBLISHER: Oxford University Press, USA, Although an inchoate liberty theory of freedom of speech has deep roots in Supreme Court decisions and political history, it has been overshadowed in judicial decisions and scholarly commentary by the marketplace of ideas theory. In this book, Baker critiques the assumptions required by the marketplace of ideas theory and develops the liberty theory, showing its philosophical soundness, persuasiveness, and ability to protect free speech. He argues that First Amendment liberty rights (as well as Fourteenth Amendment equality rights) required by political or moral theory are central to the possibility of progressive change. Problem areas are examined, including the question of whether individual political and civil rights can in principle be distinguished from property rights, freedom of the press, and the use of public spaces for expressive purposes.

S. R. O.

ISBN: , SKU: , AUTHOR: Pharr, Robert Deane, PUBLISHER: W. W. Norton & Company, This powerful and heavily autobiographical novel chronicles the disconcerting initiation of college-educated waiter and writer Sid Bailey into the teeming life of the Logan, a Harlem welfare hotel. Bailey gradually sheds his straight habits as he becomes adept in the ways of the motley crew of addicts, pushers, lesbians, prostitutes, winos, and unclassifiable misfits who live there -- learning much about himself and the life of Harlem's streets.

Piranhas

ISBN: , SKU: , AUTHOR: Dollar, Sam, PUBLISHER: Steck-Vaughn, "Animals of the Rain Forest presents all the mesmerizing beauty of the animals who live in this unique biome with dramatic full-page photography and accurate up-to-date text. Each book includes a range map and ""A Quick Look at" that gives students a brief overview of basic facts about the animal. The book describes the animal and its environment, its habits and lifestyle, and the specific threats it faces every day.

The Leaps Stategist: 108 Proven Strategies for Increasing

ISBN: , SKU: , AUTHOR: Thomsett, Michael C., PUBLISHER: Marketplace Books, Unleash the power of Long-Term Equity Anticipation Securities (LEAPS) for increasing gains, limiting losses, and protecting your trading and investing profits. The 108 powerful strategies lined out in this comprehensible guide by author Michael C. Thomsett help you both to advance your investing and trading techniques and to achieve your financial goals. Real-world examples and graphic illustrations point out the main keys of this book. Not only are LEAPS a low-risk alternative to buying stock, they are also a great way to maximize your capital.

Dinosaurs of Utah

ISBN: , SKU: , AUTHOR: DeCourten, Frank L. / Van Kempen, Carel Brest / Telford, John, PUBLISHER: University of Utah Press, Dinosaurs of Utah enlivens our understanding of these amazing prehistoric creatures and their world by presenting information about the dinosaurs' anatomy, feeding habits, reproduction, and social behaviors in the context of the changing geological record. Through the lens of this book we can look backward in time to view a landscape millions of years old.

Things Every College Student Needs to Know: Like Buying

ISBN: , SKU: , AUTHOR: Harrison, Harry H., JR., PUBLISHER: Thomas Nelson Publishers, Students entering college may think they know just about everything, but x; Whether it's their first year or fourth, college students (who think they already know everything) can always use powerful and proven tips on how to make the most of their experience. In Things Every College Student Needs to Know, Harry H. Harrison Jr.'s latest dose of trademark wit and wisdom provides practical advice ranging from class enrollment, living on campus, study habits and more, that every student-and parent-will benefit from...like buying their books before exams start

Nova Scotia & the Maritimes by Bike: 21 Tours Geared for

ISBN: , SKU: , AUTHOR: Sienko, Walter, PUBLISHER: Mountaineers Books, Popular series gives all the essentials of bicycling throughout the world. Includes tips on trip planning, safety, health, food, accommodations, sites of interest, buying and outfitting a bike, and more.

Sand Sharks

ISBN: , SKU: , AUTHOR: Prevost, John F., PUBLISHER: Checkerboard Books, Captivate both fluent and reluctant readers with this fascinating series about sharks. Readers will learn the characteristics, feeding habits, habitats, and reproductive habits of these often misunderstood marine animals. -- Beautiful, full-color, underwater photography shows sharks in their natural habitats -- Supports science curriculum -- Diagrams, maps, table of contents, index, glossary, and bibliography make these books an excellent research resource

On the Functions of the Brain and of Each of Its Parts

ISBN: , SKU: , AUTHOR: Gall, PUBLISHER: General Books, Title: On the Functions of the Brain and of Each of Its Parts: With Observations on the Possibility of Determining the Instincts, Propensities, and Talents, or the Moral and Intellectual Dispositions of Men and Animals, by the Configuration of the Brain and Head Volume: 5-6 Publisher: Boston, Marsh, Capen

177 Mental Toughness Secrets of the World Class

ISBN: , SKU: , AUTHOR: Siebold, Steve, PUBLISHER: London House Press, Is it possible for a person of average intelligence and modest means to ascend to the throne of the world class? The answer is YES Not only is it possible - it's being done everyday. This book shows you how. 177 takes youinside the thought processes, habits and philosophies of the world's greatest performers.

A Brief Introduction to Ancient Aegean Art: Cycladic,

ISBN: , SKU: , AUTHOR: Uhl, Jason, PUBLISHER: PublishAmerica, In this volume you will find a brief evaluation on the importance of the artistry of the Cycladic, Minoan and Mycenaean civilizations. It is through the art and architecture of these very early Greek civilizations that we have been better able to understand the true roots of the Greek civilization in its entirety. The art and architecture of these three civilizations have yielded us much insight into the basic social organization, living habits, religions and spiritual figures that would later develop into the basis for Greek society.

What Should I Feed My Baby?: The Complete Nutrition Guide

ISBN: , SKU: , AUTHOR: Olivier, Susannah / Olivier, Suzannah, PUBLISHER: Orion Publishing Group, All parents want the best for their children, but when it comes to food, it is hard to know how to deliver the best options. This book gives clear and balanced advice on how to deal with problems, and answers questions on eating habits and diet which crop up for every parent. Meal planners are included to help with the daunting task of weaning onto solids and recipes are provided to correspond to all stages of development.

The New Mainstream: How the Multicultural Consumer Is

ISBN: , SKU: , AUTHOR: Garcia, Guy, PUBLISHER: Rayo, An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, "The New Mainstream" is both a wake-up call and a road map to this new economic reality. Acquista Ora

New Essays on the Country of the Pointed Firs

ISBN: , SKU: , AUTHOR: Howard, June / Elliot, Emory / June, Howard, PUBLISHER: Cambridge University Press, The Country of the Pointed Firs by Sarah Orne Jewett is one of the most important works of New England local color fiction. This collection of essays builds on feminist literary scholarship that affirms the value of Jewett's work, but goes beyond previously published studies by offering an analysis of how race, nationalism, and the literary marketplace shape her narrative. The volume constitutes a major rethinking of Jewett's contribution to American literature, and will be of interest to the fields of American literary studies, feminist cultural criticism, and American studies.

Business Ethics: Through Time and Across Contexts

ISBN: , SKU: , AUTHOR: Svensson, Goran / Wood, Greg, PUBLISHER: Studentlitteratur AB, The objective of this book is to provide a wider perspective on business ethics, particularly at a time when it is gaining in importance in marketplaces and societies across the globe. A worldwide team of authors from North and South America, Asia, Australasia, Africa and Europe contribute their expertise, providing a comprehensive overview of business ethics as influenced by the rich tapestry of their life experiences. The chapters showcase a wide range of views from past business ethics issues, to contemporary, to an examination of future issues including: ethics and the environment, ethics and strategy, codes of ethics, stakeholders and the marketplace, ethics conventions and globalization. This book is designed for scholars, students and practitioners.

Miriam & the Baby Moses

ISBN: , SKU: , AUTHOR: Davidson, Alice Joyce / Lyon, Tammie Speer, PUBLISHER: Zonderkidz, Colorfully illustrated with rhyming verse that children will understand and enjoy, the story of Miriam and the Baby Moses shows how much Miriam cared for her baby brother. The simple type is specially designed for young readers.

Authorship and Film

ISBN: , SKU: , AUTHOR: Gerstner, David A. / Staiger, Janet, PUBLISHER: Routledge, Authorship in film has been a persistent theme in the field of cinema studies. This volume of new work revitalizes the question of authorship by connecting it to larger issues of identity--in film, in the marketplace, in society, in culture. Essays range from the auteur theory and "Casablanca" to Oscar Micheaux, from the American avant-garde to community video, all illuminating how "authorship" is a complex idea with far-reaching implications. This ambitious and wide-ranging book will be essential reading for anyone concerned with film studies and the concept of the author.

Essays Politic and Moral, and Essays Moral and Theological

ISBN: , SKU: , AUTHOR: Tuvill, Daniel, PUBLISHER: University of Virginia Press, These two sets of essays by the seventeenth-century clegyman Tuvil illustrate literary tastes and fashions of the time and offer examples of such popular genres as the sermon, the resolve, and the meditation.

My Favorite Bible Stories

ISBN: , SKU: , AUTHOR: Mitter, Matt / Cox, Steve, PUBLISHER: Kregel Kidzone, What might the garden of Eden have looked like? How many people did Jesus feed with just two fish and five loaves of bread? Brilliant illustrations bring six Bible stories to life in eye-popping detail: The Creation, Noah and the Ark, Baby Moses, the Feeding of the Five Thousand, the Parable of the Lost Sheep, and Palm Sunday. Busy scenes and more than 175 labeled people and objects will keep kids looking and learning as they soak in the details of their beloved Bible stories.

Biscuit and the Baby

ISBN: , SKU: , AUTHOR: Capucilli, Alyssa Satin / Schories, Pat, PUBLISHER: HarperCollins Publishers, Biscuit wants to meet the new baby. But the baby is sleeping, and Biscuit must be patient-and quiet It's not easy having to wait, but at last the curious puppy gets to meet the baby, and make a brand new friend Ages 2 - 6

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