marketing management for nonprofit organizations

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Knowledge Management and Virtual Organizations

ISBN: , SKU: , AUTHOR: Malhotra, Yogesh, PUBLISHER: Idea Group Publishing, Based on the completion of the latest knowledge, research and practices, Knowledge Management and Virtual Organizations synthesizes the latest thinking in knowledge management with the design of information technology and the Internet-enabled new organization forms. The major emphasis of this exciting book is on knowledge management, virtual organizations and teams, and success factors for knowledge management and virtual organizations.

Mission Based Marketing: How Your Not for Profit Can Succeed

ISBN: , SKU: , AUTHOR: Brinckerhoff, Peter C., PUBLISHER: John Wiley & Sons, A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits— quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Competition now threatens manynot-for-profits. Those organizations that become market-driven and develop marketing skills will survive— and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, and the needed skills. He also reveals the mistakes he has seen. Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organization and how to motivate board and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules and shows how to turn your customers into your best referral sources. When you have finished this book, you will Acquista Ora

Creating and Sustaining a Superior Customer Service

ISBN: , SKU: , AUTHOR: Poisant, Jim / Poisant, James, PUBLISHER: Praeger, Poisant reveals the "secrets" of superior customer service organizations. He redefines the role of management and organizations, taking the reader on a journey and discovering the true nature of superior managers and organizations. Those in management positions who seek to understand how to better motivate their employees and better serve their customers will find the answers they are searching for in these pages. Managers will relearn nearly everything they have been taught about the profession of management. Redefining the criteria of power and success, Poisant supplies a blueprint for survival in a competitive environment. Anyone charged with the management of others will find the approach valuable, as will students and scholars of management.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Marketing Management

Vendo la 12a edizione di Marketing Management di Philip Kotler e Kevin Keller. Autentico manuale di marketing. Vendo per passaggio a edizione successiva. Il volume é tenuto in modo maniacale.

Protecting Your Organization's Tax-Exempt Status: A Guide

ISBN: , SKU: , AUTHOR: Bookman, Mark, PUBLISHER: Jossey-Bass, The most comprehensive and ambitious effort I've seen to compile and discuss, in one resource, all of the issues and information about this crucial topic. Nonprofit executives, managers, legal counsel, and trustees all can benefit from this useful and informative book. ?J. David Seay, vice president, secretary, and counsel, United Hospital Fund Bookman provides nonprofit leaders with a comprehensive examination of federal, state, and local laws affecting nonprofit organizations and recommAnds actions nonprofits can take to protect their organizations tax-exempt status. Using case studies extensively, he explains such crucial matters as preparing for an IRS audit, reporting unrelated business income, responding to claims of unfair competition, and fighting challenges to nonprofits' property tax exemption. Protecting Your Organization's Tax Exempt Status demonstrates how federal tax law applies to specific segments of the nonprofit sector. Discusses actual IRS audits of nonprofits, shows how nonprofits can develop positive community relations, and reviews congressional hearings on federal tax exemptions for nonprofits.

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Conducting Sales Meetings: Selling and Marketing Management

ISBN: , SKU: , AUTHOR: Lapp, Charles L. / Dauner, Jack R., PUBLISHER: Literary Licensing, LLC, A Comprehensive Guide For Solving Sales And Marketing Problems.

Management e marketing dei servizi

Vendo libro MANAGEMENT E MARKETING DEI SERVIZI di Christian Gronroos, seconda edizione. Il libro è in buone condizioni, sottolineato solo a matita. Prezzo:15€ Per informazioni:

Studyguide for Accounting for Governmental and Nonprofit

ISBN: , SKU: , AUTHOR: Reck Jacqueline, PUBLISHER: Cram101 Incorporated, NA

Raise More Money for Your Nonprofit Organization: A Guide to

ISBN: , SKU: , AUTHOR: New, Anne L., PUBLISHER: Foundation Center, Anne L. New sets guidelines for a fundraising to benefit the program new as well as the established nonprofit organization. The author delineates the necessary steps a nonprofit must take before launching a development campaign, encourages organizational self-analysis, and points the way to an effective program involving many sources of funding. A bibliography of other useful research and funding directories is included.

Libri di marketing

Vendesi i seguenti libri di marketing: 1. russel s. Winer, ravi dhar, Fabrizio Mosca - marketing management - Apogeo. Costo originale 38€. 2. philip Kotler, Kevin L. Keller - il marketing del nuovo millennio, seconda edizione - pearson prentice hall. Costo originale 38€.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Managing Smart: 325 High-Performance Tips Every Manager Must

ISBN: , SKU: , AUTHOR: Milgram, Lynne / Treger, Matt / Spector, Alan, PUBLISHER: Gulf Professional Publishing, 'Managing Smart' examines the challenges facing today's management and provides fast, practical answers for solving common workplace situations. It presents step-by-step instructions for mastering more than 300 key real-world management tasks. This condensed business guide includes information on: * Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques * Career development * Key business concepts * Management tools * Information systems Among many other management topics, 'Managing Smart' also shows you how to: * Set project goals and priorities * Increase efficiency * Comply with employment and labor benefits * Manage finances Management professionals and novices alike will improve their effectiveness, skills, and knowledge with these concise reference tips.

Marketing Management

Un testo classico marketing di Philip Kotler. Studiato in tutte le università del mondo, edizione aggiornata e ampliata. Spedizione inclusa in tutta Italia

Journal of Healthcare Information Management, E-Commerce:

ISBN: , SKU: , AUTHOR: Megliola, Bonnie M., PUBLISHER: Jossey-Bass, The Internet is dramatically changing the way business is conducted on a day-to-day basis and e-commerce is driving change within organizations across virtually all industries at an extraordinary rate. Healthcare organizations will be required to adapt their strategies and business practices more rapidly and intelligently than ever before. The new issue provides an awareness of e-commerce and of ways in which the Internet can be utilized as a viable vehicle to develop new markets, retain customers, and capitalize on ever-growing e-commerce opportunities. This is an issue of the "Journal for Healthcare Information Management," sponsored by the Healthcare Informations Management Systems Society.

Keep the Money Coming: A Step-By-Step Guide to Annual

ISBN: , SKU: , AUTHOR: Graham, Christine, PUBLISHER: Pineapple Press (FL), - Offers nonprofit organizations the basic skills for annual fundraising - Includes charts, checklists, and guidelines as well as proven methods to help you raise the money your organization needs every year - New edition includes on updated bibliography and information on software

Marketing Management

Analisi, pianificazione e controllo dell'azione sul mercato. III edizione a cura di Giancarlo Ravazzi. ISEDI (Istituto Editoriale Internazionale Arnoldo Mondadori Editore. 40 Economia e Direzione Aziendale. contiene: Parte 1° Concettualizzazione del marketing management. Parte 2° Analisi delle opportunità di mercato. Parte 3° La programmazione commerciale. Parte 4° Formulazione delle strategia di prodotto. Parte 5° Composizione del marketing mix. Parte 6° Amministrazione del programma di marketing. Parte 7° Ampliamento del concetto di marketing. Pagine 567 Dimensioni (AxLxP) 35 x 160 x 235 mm Stampato Ottobre da Tecnografica Milanese Ponte Sesto di Rozzano-Milano Volume con copertina rigida come nuovo. Vendita 11 euro + spedizione

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Libri su marketing, management, iso

cedo i seguenti libri: Ascani - il manuale del manager sportivo. Oronzo - manuale dello sport Guarini - sponsorizzazione e management sportivo. Angelini - il podio celeste e tanti altri libri su marketing e management sportivo. Pedler - il manager eccellente. Cedo anche diversi libri su sistema qualità iso per aziende sanitarie, testi su sponsorizzazioni sportive e di organizzazioni eventi in genere. tutti i testi sono in ottime condizioni.

International marketing and export management

Vendesi libro di marketing internazionale in lingua inglese. Usato pochissimo, solo 10 pagine sottolineate, il resto praticamente nuovo. Vendo o scambio con altro editore prentice hall financial Times.

How to Form a Nonprofit Corporation [With CDROM]

ISBN: , SKU: , AUTHOR: Mancuso, Anthony, PUBLISHER: NOLO, The definitive guide for arts groups, educators, social service agencies, environmentalists and anyone who wants to start a nonprofit organization, this book shows step by step how to form and operate a tax-exempt corporation in all 50 states. It includes complete instructions for obtaining federal 501 (c)(3) tax exemption and for qualifying for public charity status with the IRS. The fourth edition has been revised to include the most up-to-date tax and legal information, and it includes all the forms for Articles, Bylaws and Minutes, both as tear-outs and on disk.

Behavior in Organizations

ISBN: , SKU: , AUTHOR: Shani, Abraham B. / Lau, James / Shani Abraham, (Rami), PUBLISHER: Irwin/McGraw-Hill, Behavior in Organizations, 8/e, by Shani and Lau, is a paperback text that takes a hands-on, experiential approach to organization behavior. The majority of the exercises, role-playing simulations, and cases were developed in and for management training workshops. The cases themselves represent different industries and organizations around the globe with diverse size, product, service, and cultures. Instructors appreciate the multiple interactive teaching methods for each teaching module. Experiential methods provide a powerful stimulus for learning, growth, and change by helping participants focus on their own behaviors and reactions as data. The text begins with structured, less personal exercises that are readily recognized as relevant to human effectiveness in organizational settings. Personal growth and self-understanding activities are introduced later in the text, after students have had enough experience to become more comfortable and ready for them.

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