ingenious insight for the foolishly unaware

The Maturing Marketplace: Buying Habits of Baby Boomers and

ISBN: , SKU: , AUTHOR: Moschis, George P. / Lee, Euehun / Mathur, Anil, PUBLISHER: Praeger, The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

T. S. Eliot: A Guide for the Perplexed (Guides for the

ISBN: , SKU: , AUTHOR: Steve Ellis, PUBLISHER: Continuum International Publishing Group, NA

What's the Matter? A Physical Science Unit for

ISBN: , SKU: , AUTHOR: The Center for Gifted Education, PUBLISHER: Sourcebooks Incorporated, NA

11 Practice Tests for the SAT & PSAT

ISBN: , SKU: , AUTHOR: Princeton Review, PUBLISHER: Princeton Review, If you need to know it, it's in this book "11 Practice Tests for the SAT & PSAT, Edition," includes: - 11 total practice tests (10 for the SAT and 1 for the PSAT) - Overview of SAT basics, scoring, and content - Helpful information about the SAT, including the Writing section - Answers and detailed explanations to help you learn from your mistakes

OpenGL for Windows 95 SuperBible [With CDROM]

ISBN: , SKU: , AUTHOR: Wright, Richard, PUBLISHER: Waite Group Press, The most comprehensive, definitive guide to OpenGL programming for Windows NT and Windows 95 available. This new addition to the popular SuperBible series offers hundred of tricks and techniques for mastering OpenGL-the powerful 3D graphics API that is the undisputed king in the special effects and entertainment industry. -- Includes free OCX Control -- From the author of the Windows 95 API Bible series -- Includes OpenGL VRML Viewer -- CD-ROM includes all the source code and binaries for the examples in the book, as well as executable files for Intel, MIPS, ALPHA, and PowerPC-based systems.

A 4th Course of Chicken Soup for the Soul

ISBN: , SKU: , AUTHOR: Canfield, Jack / McCarty, Meladee / McCarty, Hanoch, PUBLISHER: Health Communications, NEW YORK TIMES BESTSELLER The fourth installment in the "Chicken Soup for the Soul" series promises to be even more popular than its predecessors. The perfect gift for friends, family and business associates is now available in "A 4th Course."

Fish

ISBN: , SKU: , AUTHOR: Makowski, Robin Lee, PUBLISHER: Rourke Publishing (FL), - The books work for all levels of artists--from beginners to experts - Many tips for correcting and improving make the books valuable for budding artists

Mrs. Frisby and the Rats of NIMH

ISBN: , SKU: , AUTHOR: O'Brien, Robert C. / Bernstein, Zena, PUBLISHER: Aladdin Paperbacks, This Newberry Medal winner has delighted children and adults alike for decades, both as a million-plus copy bestseller and the popular animated film, The Secrets of NIMH. Now, for the millennium, this perennial favorite has an endearing new cover that will enchant both old fans and those with the pleasure of discovering the book for the first time.

Insight.Xla Business Analysis Software for Microsoft Excel

ISBN: , SKU: , AUTHOR: Sam Savage, PUBLISHER: Duxbury Resource Center, Make better decisions with this suite of software add-ins for Microsoft "RM" Excel. -- Each add-in contains numerical and graphical capabilities

Green Foods: "Phyto-Foods" for Super Health

ISBN: , SKU: , AUTHOR: Hawken, C. M., PUBLISHER: Woodland Publishing, Mix the latest scientific data on herbal products and physical ailments with the need for natural approaches to health, and what do you have? The Woodland Health Series. Each of these booklets gives concise, pertinent information for those looking to nature for optimal health.

Ancient Civilizations: The Illustrated Guide to Belief,

ISBN: , SKU: , AUTHOR: Woolf, Greg, PUBLISHER: Duncan Baird, From the dazzling temples of the Acropolis to the strange and enigmatic glyphs of the Maya, "Ancient Civilizations takes readers on a fascinating journey back in time. This richly illustrated book explores the beliefs, rituals, arts and myths of ancient cultures across the world, beginning with the first civilizations of the Fertile Crescent and progressing to the early Middle Ages. Informative, accessible text and gorgeous, detailed photographs of art work and sacred sites give readers real insight into our ancient ancestors' daily lives. Special emphasis is given to symbols, sacred texts, religious ceremonies, gods and goddesses, visions of the cosmos, and sacred sites. If you've ever felt drawn to the magic, legends, and mysteries of the past, this is the perfect book for both reading pleasure and reference.

George W. Bush

ISBN: , SKU: , AUTHOR: Lansford, Tom / Watson, Robert P., PUBLISHER: Greenhaven Press, Fulfills the standard: "Individuals, Groups, and Institutions" from the National Council for the Social Studies Curriculum Standards for High School Fulfills the standards: "Historical Comprehension," "Historical Research Capabilities," and "Historical Issues-Analysis and Decision Making" from the National History Education Standards for United States History, Grades 5-12.

Statistics for Archaeologists: A Common Sense Approach

ISBN: , SKU: , AUTHOR: Drennan, Robert D., PUBLISHER: Springer, Taking a jargon-free approach, this guidebook introduces the basic principles of statistics to archaeologists. The author covers the necessary techniques for analyzing data collected in the field and laboratory as well as for evaluating the significance of the relationships between variables. In addition, chapters discuss the special concerns of working with samples. This well-illustrated guide features several practice problems making it an ideal text for students in archaeology and anthropology.

The Money Primary: The New Politics of the Early

ISBN: , SKU: , AUTHOR: Goff, Michael J., PUBLISHER: Rowman & Littlefield Publishers, The race that's run before the one for President--that's the money primary. But more than money must be acquired in the early campaign for President. What's often just as important in securing candidate viability and success is the media coverage

God's Little Instruction Book for Leaders

ISBN: , SKU: , AUTHOR: Honor Books, PUBLISHER: Honor Books, No one knows more about leadership than God does This excellent tool combines the inspiring insight of man with the assured wisdom of God's Word to deliver a power-packed punch of motivation. Anyone seeking to become a true leader will benefit immeasurably by the knowledge and understanding they'll gain. Convenient to take along almost anywhere, achievers will be on their way to becoming the best leaders they can be.

Cofanetto con 11 LP di vinile

Musica per sognare e riposare - reproduction Ciclòfonica Argentina RCA Victor - - (Reader's Digest) 1. Candlelight 2. Heavenly voices 3. Piano for cocktails 4. Melodies for piano and orchestra 5. Dessert music 6. Hawaiian paradise 7. Songs for the Twilight 8. Vviolins in the night 9. Suave poetry 10. The most romantic of the Opera 11. Moonlight

Chanukah: Eight Nights of Light, Eight Gifts for the Soul

ISBN: , SKU: , AUTHOR: Apisdorf, Shimon, PUBLISHER: Leviathan Press, This year's runaway Chanukah gift A fun-filled, insightful resource for the whole family. Combines a step-by-step guide to celebrating Chanukah, with lucid insights that reveal how the holiday speaks to peoples lives today. Contents include: -- The Grinch Who Stole Chanukah -- The Story of Chanukah For the Historically Challenged -- Eight Questions People Ask About Chanukah -- The Chanukah Way: Pathways to Spirituality -- Eight Stories For Eight Nights -- Parents and Children: Tips, Hints and Secrets For Parents to Create a Great Family Experience

Extreme Cuisine: The Weird & Wonderful Foods That People Eat

ISBN: , SKU: , AUTHOR: Hopkins, Jerry / Freeman, Michael / Bourdain, Anthony, PUBLISHER: Periplus Editions, Sit down for a meal with the locals on six continents--what they eat may surprise you. "Extreme Cuisine examines eating habits across the global neighborhood, showing once and for all that road kill for one culture is restaurant fare for another

The Essence of Anthropology.

ISBN: , SKU: , AUTHOR: Haviland, William A., PUBLISHER: Wadsworth Publishing Company, Haviland et al. present anthropology from a holistic, four-field perspective using three unifying themes to provide a framework for the text: the varied ways human groups face the many challenges of existence, the connections between human culture and human biology, and the disparate impact of globalization on peoples and cultures around the world. Between the superlative writing-which instructors raved about in their reviews-and the strong pedagogical program, the text is designed to help students grasp the concepts and their relevance to today's complex world. Such pedagogy as the "Challenge Issue" at the beginning of each chapter and the "Questions for Reflection" at the end of each chapter--which are linked to the Challenge Issue--provide a framework that ensures that the chapters consistently focus on and reflect the text's themes. Boxed features such as "Biocultural Connections," "Original Studies," and "Anthropology Applied" hone in on particularly interesting examples that give students deeper insight into the meaning and relevance of a wide range of topics covered in the general narrative.

Temas: Spanish for the Global Community: Cuaderno de

ISBN: , SKU: , AUTHOR: Cubillos, Jorge H. / Lamboy, Edwin M., PUBLISHER: Heinle & Heinle Publishers, Audioscript for the lab audio portions that correspond to the Workbook/Lab Manual.

Memory and Context for Language Interpretation

ISBN: , SKU: , AUTHOR: Alshawi, Hiyan / Boguraev, Branimir / Bird, Steven, PUBLISHER: Cambridge University Press, This book presents computational mechanisms for solving common language interpretation problems including many cases of reference resolution, word sense disambiguation, and the interpretation of relationships implicit in modifiers. The proposed memory and context mechanisms provide the means for representing and applying information about the semantic relationships between entities imposed by the cultural context. The effects of different 'context factors', derived from multiple sources, are combined for disambiguation and for limiting memory search; the factors having been created and manipulated gradually during discourse processing.

The French Revolution:

ISBN: , SKU: , AUTHOR: Jones, Peter, PUBLISHER: Longman, "This book, the latest in the best-selling Seminar Studies in History series, provides readers with an accessible and succinct introduction to the French Revolution, one of the most exciting and important periods in modern history. The author examines the events leading up to the revolution, the revolution itself, and the aftermath. The Assessment and Documents sections of the book will be particulalry helpful for the reader to understanding the French Revolution For those interested in French History or the French Revolution

Death on Demand

ISBN: , SKU: , AUTHOR: Hart, Carolyn, PUBLISHER: Wheeler Publishing, At Annie Laurance's Death On Demand bookstore on Broward's Rock Island, South Carolina, murder most foul suddenly isn't confined to the well-stocked shelves. Author Elliot Morgan's abrupt demise during a weekly gathering of famous mystery writers called the Sunday Night Regulars is proof positive that a bloody sword is sometimes mightier than a brilliant pen. Who could plot a murder better than a mystery writer? With Annie in the unenviable position of primary police suspect, the pretty young mystery maven and her wealthy paramour, Max Darling, embark on an investigation into a classic locked-room mystery with high stakes. For failing to unmask a brutal and ingenious killer could mean prison for Ms. Laurance. While success could mean her death.

The Balanced Diet Cookbook: Easy Menus and Recipes for

ISBN: , SKU: , AUTHOR: Taylor, Bill, PUBLISHER: Crossing Press, Based on Barry Sears' bestselling Zone Diet plan, which emphasizes a ratio of carbohydrates, proteins, and fats, The Balanced Diet Cookbook provides simple recipes, complete menu plans, and food charts for followers of the Zone-plan and others interested in balanced eating for better health. Each recipe fulfills the balance ratio for food blocks, making breakfast, lunch, dinner, and snacktime easy for those following the balanced eating lifestyle.

Surviving Aaron: Raising an Antisocial Child

ISBN: , SKU: , AUTHOR: Culver, Wendy, PUBLISHER: PublishAmerica, Resulting from her personal life experiences, Surviving Aaron: Raising an Antisocial Child, is a story of lifelong struggles. The account will take only a short time to read but will impact the reader for a lifetime. This is the narrative of how Wendy and her family coped with the causes and ramifications of antisocial personality disorder. Surviving Aaron is a story of hope and help for families and friends of those who are touched by APD. The information and advice contained here will not only bring understanding to the topic of antisocial personality disorder but also enlighten and encourage those who are reeling from the effects of APD in their own lives. Surviving Aaron is a practical handbook for families and friends, providing guidelines and insight to help others. It is a map to guide both professionals and laymen as they help families stricken by APD.

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