handbook of marketing strategy

Handbook of the Sociology of the Military 1st Edition

ISBN: , SKU: , AUTHOR: Giuseppe Caforio, PUBLISHER: Springer, NA

Power Wiring Diagrams; A Handbook of Connection Diagrams of

ISBN: , SKU: , AUTHOR: Thomas Alfred, PUBLISHER: General Books LLC, NA

Pain Management Handbook: An Interdisciplinary Approach

ISBN: , SKU: , AUTHOR: Salerno, Evelyn / Willens, Joyce S., PUBLISHER: Mosby Elsevier Health Science, "Pain Management Handbook" provides state-of-the-art, multidisciplinary approaches to the management of pain. The book reviews the current state of pain management, outlines factors that contribute to poor pain management, and provides a background in the pathophysiology and pharmacology of pain. Its three sections are each written by one or more specialists in the field, offering current, authoritative information as well as practical tips.

Taggart Mineral Dressing Handbook

Vendo libro collezione Taggart Handbook of Mineral Dressing Wiley Series . Era di mio nonno, e' completo di tutte le pagine. Per ulteriori informazioni contattatemi. Vendo a 150 eur o a migliore offerente Saluti Tommaso

The Newspapers Handbook

ISBN: , SKU: , AUTHOR: Keeble, Richard, PUBLISHER: Routledge, The Newspapers Handbook is the first comprehensive guide to the job of the newspaper reporter. It offers advice on a range of different types of newspaper writing, looks at how newspapers cover events and shows how reporting styles can differ in mainstream and non-mainstream newspapers. In this new edition, Richard Keeble explores the theoretical, moral and political dimensions of a journalist's job and examines changing newspaper ownership structures and recent ethical controversies.

The Layman's Bible Handbook

ISBN: , SKU: , AUTHOR: Knight, George W., PUBLISHER: Barbour Publishing, The third title in the popular Layman's series is now available in an attractive hardcover edition. The Layman's Bible Handbook features brief, easy-to-read overviews of each Bible book, and chapter-by-chapter summaries that put the people, events, and concepts into comprehensible bites. Sidebars provide even more information on key passages, classic illustrations bring the text to life, and an index of key words helps to make The Layman's Bible Handbook a mini-encyclopedia of biblical information. Practical, reliable, and understandable, this handbook is a remarkable value at $8.97, and makes an excellent companion to The Layman's Bible Dictionary and The Layman's Quick Reference Concordance Want to know the Bible better? Turn to The Layman's Bible Handbook--explaining each book and chapter in context--now in a handsome hardcover binding. Acquista Ora

New Products Management

ISBN: , SKU: , AUTHOR: Crawford, C. Merle / Di Benedetto, C. Anthony, PUBLISHER: Irwin/McGraw-Hill, NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Brand Narrative Strategy

Brand Narrative Strategy. Il segreto dell'onda. Alberto De Martino. Franco Angeli Editore

The Architect's Portable Handbook: First-Step Rules of Thumb

ISBN: , SKU: , AUTHOR: Guthrie, Pat, PUBLISHER: McGraw-Hill Professional Publishing, From conception to completion, no architectural project should proceed without this bookThis is a complete revision of the bestselling architect's quick guide to the latest code and cost information. The book presents the 20% of the data that architects need 80% of the time in the preliminary stage of designing buildings of all types and sizes--and of the spaces in between. With a structure that parallels the progress of a typical architectural project, The Architect's Portable Handbook, Fourth Edition delivers pertinent coverage--along with hundreds of detailed illustrations--of every step in the process: from initial planning and estimating through design and completion. The handbook is updated to reflect ICC International Building Code and the NFPA Building Code. To help you customize the book, pages for notes and/or changing data as experience dictates are included.

The Handbook of Ecological Monitoring

ISBN: , SKU: , AUTHOR: Clarke, Robin, PUBLISHER: Oxford University Press, USA, The rapidly-developing field of ecological monitoring provides the quantitative data on the environment that planners and development experts need to outline future land use and to monitor change. The Handbook brings together for the first time information on the three major techniques of ecological monitoring: ground surveys, low-level aerial reconnaissance, and remote sensing from high-flying aircraft and satellites. Written by twelve of the world's experts, the book provides an invaluable introduction filled with practical advice for the design of ecological monitoring programs.

Judicial Minimalism - For and Against: Proceedings of the

ISBN: , SKU: , AUTHOR: n/a, PUBLISHER: Franz Steiner Verlag, In his Kobe Lecture, Cass Sunstein reflects upon his judicial minimalism, a doctrine asserting that the proper role of the judiciary is to go narrow and shallow, collectively making minimal changes to its jurisprudence. He goes beyond judicial minimalism by reflecting on the goal and conditions that make the minimalist strategy reasonable, culminating in the conclusion that there are situations when a different strategy is more efficient.Ten commentators carefully examine Sunstein's legal theory, especially his arguments for and against judicial minimalism. Sunstein himself replies to the comments by appealing to the notion of fallibility. This book attempts to evaluate the pros and cons of judicial minimalism as an important strategy for legal interpretation. Acquista Ora

Essentials of Services Marketing: Concepts, Strategies and

ISBN: , SKU: , AUTHOR: Hoffman, K. Douglas / Bateson, John E. G., PUBLISHER: South Western Educational Publishing, The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Handbook on Restructuring and Substantial School Improvement

ISBN: , SKU: , AUTHOR: Walberg, Herbert J., PUBLISHER: Information Age Publishing, As suggested by the title, the purpose of this Handbook on Restructuring and Substantial School Improvement is to provide principles for restructuring and substantially improving schools. Sponsored by the U.S. Department of Education, the Center on Innovation & Improvement (CII) engaged leading experts on restructuring and school improvement to prepare modules for this handbook to assist states, districts, and schools in establishing policies, procedures, and support to successfully restructure schools. The Handbook is organized into three sections. The topic of the Handbook's modules - restructuring with a focus on the district as the impetus for dramatic improvement - is relatively new in the nation's education history. For this reason, the module authors were selected because they are highly experienced experts in their fields and can be counted on to judiciously weigh the less than definitive evidence and to state useful guiding principles.

Marketing: Best Practices

ISBN: , SKU: , AUTHOR: Hoffman, Douglas K. / Hoffman, K. Douglas / Czinkota, Michael R., PUBLISHER: South Western Educational Publishing, Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

RADAR handbook

RADAR handbook Seconda edizione Autore: M. Skolnik ISBN: -x Pari al nuovo

Formula Handbook for Environmental Engineers and Scientists

ISBN: , SKU: , AUTHOR: Bitton / Bitton, Gabriel, PUBLISHER: Wiley-Interscience, Because your success begins with the right formula. Finding the right formula is an essential part of environmental engineering and research. However, consulting the literature of the many disciplines that affect your work can be a time-consuming, inefficient, and often difficult process. Not any more The Formula Handbook brings together in a single volume the most popular and useful formulas covering biological/biochemical processes in natural and engineered systems--saving hours of valuable research time. Compiled from select journals, review articles, and books, the Formula Handbook is an indispensable one-stop reference for today's busy environmental engineer or scientist. The Handbook is arranged alphabetically, making information easy to find. In addition to the formulas themselves, entries include: * An introduction to the topic * Definition of terms * Numerical values * Tables and figures * References

The Well-Timed Strategy: Managing the Business Cycle for

ISBN: , SKU: , AUTHOR: Navarro, Peter, PUBLISHER: Wharton School Publishing, Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and economic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--you will not find a single book that offers a comprehensive guide to strategically and tactically managing the business cycle. "The Well-Timed Strategy" shows you how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Peter Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions--so you can ride with the business cycle--not get run over. Drawing on hundreds of examples (including such well-known names as Abercrombie and Fitch, Gateway Computers, Anheuser Busch, Proctor and Gamble, Berkshire Hathaway, Southwest Airlines, and the U.S. Navy) Navarro distills clear, simple management principles for managing economic upswings and downswings. The author addresses everything from inventory, production, and supply chain management to marketing, pricing, and long-term capital investment. Navarro presents examples from around the globe, ranging from Broadcom and Cemex to Paccar and Xilinx Chinese real estate developers to U.S. small caps. Clear, concise, and exceptionally readable, "The Well-Timed Strategy" makes complex macroeconomic forecasting easy to understand -- and even easier to act upon.

Handbook of Selected Supreme Court Cases for Criminal

ISBN: , SKU: , AUTHOR: Miller, Roger LeRoy, PUBLISHER: Wadsworth Publishing Company, This supplementary handbook covers almost 40 landmark cases, each of which includes a full case citation, an introduction, a summary from WestLaw, excerpts from the case, and the decision. The updated edition includes Hamdi v. Rumsfeld, Roper v. Simmons, Ring v. Arizona, Atkins v. Virginia, Illinois v. Caballes, and much more.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Digital DEC PDP11 Vintage Computing Manuals

N° Tre manuali PDP11 della Digital in ottimo stato: Digital Equipment Corp DEC PDP-a/ Processor Handbook Digital DEC PDP11 SOFTWARE HANDBOOK Digital DEC PDP-11 Architecture Handbook Edition Più spese spedizione

The Photography Handbook

ISBN: , SKU: , AUTHOR: Wright, Terence / Wright, Terence, PUBLISHER: Routledge, Revised and updated, this second edition of The Photography Handbook provides an introduction to the principles of photographic practice and theory and offers guidelines for the systematic study of photographic media. Including a new chapter on the ethics of photojournalism, and an expanded chapter on digital photography, as well as a new section on research in photography, The Photography Handbook includes: new case studies of the war photographer James Nachtwey photographic representations of Marilyn Monroe and Adolf Hitler an analysis of photographic theory and the 'Bert is Evil' website an introduction to conceptual skills necessary for photography the historical background and rationale for photographic representation the camera as a documentary tool interviews with editors, photographers, picture editors and readers the effect of new technologies on photographic practice and an exploration of the shift from analogue to digital imagery over seventy images. Each chapter now ends with a useful summary of its key points, and equip the reader with a vocabulary for photographic phenomena and help develop visual awareness and visual literacy. The Photography Handbook will enable students to familiarize themselves with current theoretical viewpoints and to evolve critical frameworks for their own photographic practice.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Handbook of Neurovirology

ISBN: , SKU: , AUTHOR: Mckendall, PUBLISHER: Informa Healthcare, NA

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