customers for life how to turn that one time buyer into

The New Strategic Selling: The Unique Sales System Proven

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

Writing about Your Life: A Journey Into the Past

Writing about Your Life: A Journey Into the Past

ISBN: , SKU: , AUTHOR: Zinsser, William Knowlton, PUBLISHER: Marlowe & Company, In this inspiring new book, William Zinsser-author of the classic best-selling guide, On Writing Well-tells you how to write about the people and places in your life. His method is to take you on a memoir of his own, a journey full of surprises that roams across Africa, Asia and the South Seas, and describes such remembered pleasures as working for the legendary New York Herald Tribune, teaching at Yale, and appearing in a Woody Allen movie. Along the way he explains the technical decisions that went into telling these and other stories from his past. Written with high enjoyment, this unusual book gives you permission not only to write confidently about your life, but-by example-to make the bold choices that will free you to live your life as fully as possible.

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Mission Based Marketing: How Your Not for Profit Can Succeed

Mission Based Marketing: How Your Not for Profit Can Succeed

ISBN: , SKU: , AUTHOR: Brinckerhoff, Peter C., PUBLISHER: John Wiley & Sons, A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits— quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Competition now threatens manynot-for-profits. Those organizations that become market-driven and develop marketing skills will survive— and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, and the needed skills. He also reveals the mistakes he has seen. Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organization and how to motivate board and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules and shows how to turn your customers into your best referral sources. When you have finished this book, you will Acquista Ora

The Liar in Your Life: The Way to Truthful Relationships

The Liar in Your Life: The Way to Truthful Relationships

ISBN: , SKU: , AUTHOR: Feldman, Robert, PUBLISHER: Twelve, In "The Liar in Your Life, " psychology professor Robert Feldman, one of the world's leading authorities on deception, draws on his immense body of knowledge to give fresh insights into how and why we lie, how our culture has become increasingly tolerant of deception, the cost it exacts on us, and what to do about it. His work is at once surprising and sobering, full of corrections for common myths and explanations of pervasive oversimplifications. Feldman examines marital infidelity, little white lies, career-driven resum lies, and how we teach children to lie. Along the way, he reveals-despite our beliefs to the contrary- how it is nearly impossible to spot a liar (studies have shown no relationship between nervousness, lack of eye contact, or a trembling voice, and acts of deception). He also provides startling evidence of just how integral lying is to our culture; indeed, his research shows that two people, meeting for the first time, will lie to each other an average of three times in the first ten minutes of a conversation. Feldman uses this discussion of deception to explore ways we can cope with infidelity, betrayal, and mistrust, in our friends and family. He also describes the lies we tell ourselves: Sometimes, the liar in your life is the person you see in the mirror. With incisive clarity and wry wit, Feldman has written a truthful book for anyone who whose life has been touched by deception.

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The Wisdom of Your Face: Change Your Life with Chinese Face

The Wisdom of Your Face: Change Your Life with Chinese Face

ISBN: , SKU: , AUTHOR: Haner, Jean, PUBLISHER: Hay House, What if you could tell, just by looking at others, how they tend to think, feel, and behave? What if your partner's face revealed the best way to resolve any conflicts between you? And what if you could discover in your own face the wisdom that you need in order to be the best "you" you can be? Based on the same ancient foundation as acupuncture and Chinese medicine, face reading has been in the "research and development" phase for over years. When translated to make it meaningful for our Western lives, it's a powerful source of wisdom that we can all access. Chinese face reading shows you how to live your life in alignment with your own natural flow, find the life path that gives you joy, attract relationships that nurture you, and most of all, enable you to feel compassion for yourself and others. This book will forever change how you see yourself... and all the people in your life

Life in Year One: What the World Was Like in First-Century

Life in Year One: What the World Was Like in First-Century

ISBN: , SKU: , AUTHOR: Korb, Scott, PUBLISHER: Riverhead Books, For anyone who's ever pondered what everyday life was like during the time of Jesus comes a lively and illuminating portrait of the nearly unknown world of daily life in first-century Palestine. What was it like to live during the time of Jesus? Where did people live? Who did they marry? And what was family life like? How did people survive? These are just some of the questions that Scott Korb answers in this engaging new book, which explores what everyday life entailed two thousand years ago in first-century Palestine, that tumultuous era when the Roman Empire was at its zenith and a new religion-Christianity-was born. Culling information from primary sources, scholarly research, and his own travels and observations, Korb explores the nitty-gritty of real life back then-from how people fed, housed, and groomed themselves to how they kept themselves healthy. He guides the contemporary reader through the maze of customs and traditions that dictated life under the numerous groups, tribes, and peoples in the eastern Mediterranean that Rome governed two thousand years ago, and he illuminates the intriguing details of marriage, family life, health, and a host of other aspects of first-century life. The result is a book for everyone, from the armchair traveler to the amateur historian. With surprising revelations about politics and medicine, crime and personal hygiene, this book is smart and accessible popular history at its very best.

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Recession-Proof Your Life

Recession-Proof Your Life

ISBN: , SKU: , AUTHOR: Johnson, Lynelle, PUBLISHER: Wrightbooks, If you had the chance to recession-proof your life -- everything from your finances and career to your relationships -- wouldn't you take it? "Recession-Proof Your Life" will help you plan for those inevitable downturns, and give you the knowledge that you need to get through them. Packed with tips and real-life examples, this comprehensive 'how-to' guide offers practical measures you can take to prepare your career, finances, investments, relationships and business for a recession -- and to capitalise on the recovery. Inside you'll discover how to: bulletproof your job manage your career deal with stress at work and in your relationships prosper financially keep your business afloat. This inspiring book is essential reading for anyone seeking to survive -- and thrive in -- tough times. Acquista Ora

Life Class

Life Class

ISBN: , SKU: , AUTHOR: Barker, Pat, PUBLISHER: Hamish Hamilton, In this superb new novel, Pat Barker returns to her most renowned subject: the devastation and psychic damage wrought by WWI on all levels of British society. In the spring of , a group of young students gather in an art studio for a life-drawing class. Paul Tarrant and Elinor Brooke are two components of a love triangle, and at the outset of the war, they turn to each other. After volunteering for the Red Cross, Paul must confront the fact that life, love, and art will never be the same for him. Pat Barker is unrivaled in her ability to convey simple, moving human truths. Her skill in relaying the harrowing experience of modern warfare is matched by the depth of insight she brings to the experience of love and the morality of art in a time of war. LIFE CLASS is one of her genuine masterpieces. Acquista Ora

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Human Body II

Human Body II

ISBN: , SKU: , AUTHOR: Levy, Michael / Rafferty, John / Hosch, William L., PUBLISHER: Encyclopaedia Britannica, The Human Body II, is one book in the Britannica Illustrated Science Library Series that is correlated to the science curriculum in grades 5-8. The Britannica Illustrated Science Library is a visually compelling series that covers earth science, life science, and physical science in 16 titles. Created for ages 10 and up, each title provides an overview on a subject and thoroughly explains it through detailed and powerful graphics-more than per volume-that turn complex subjects into information that students can grasp. Each title contains a glossary with full definitions for vocabulary help and an index.

Power Communications: Positioning Yourself for High

Power Communications: Positioning Yourself for High

ISBN: , SKU: , AUTHOR: Wiener, Valerie / Amin, Samir, PUBLISHER: New York University Press, How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace? "Power Communications: Positioning Yourself for High Visibility" teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages. This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. "Power Communications" is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals. To many people, communicating itself creates a daunting challenge. "Power Communications" helps its readers turn challenges into exciting opportunities.

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Birds of a Feather

Birds of a Feather

ISBN: , SKU: , AUTHOR: Calhoun, Jackie, PUBLISHER: Naiad Pr, Joan McKenzie is beginning to question her life's choices. Living alone and juggling two jobs to pay her mortgage aren't what she would have planned for herself. And that's exactly the problem. Because she never took charge of her life, her life took charge of her. Rather than finishing her education, she put all her energy into training dogs and showing horses. After she was dumped by the woman for whom she left her marriage, Joan just couldn't get into the dating scene. At times, she thought, the only things that kept her going were her dog, her love of the outdoors, and her long term relationship with her best friend, Diane. But just when she least expects it, not one, but two exciting new women walk into her life...and a dramatic change in Diane's situation will soon give Joan a chance for a brand new start.

Practical Time Management: How to Get More Things Done in

Practical Time Management: How to Get More Things Done in

ISBN: , SKU: , AUTHOR: McRae, Bradley C., PUBLISHER: Self-Counsel Press, Offering sound advice for anyone who needs to develop practical time management skills, this handy book is designed to help any busy person, from any walk of life, use his or her time more effectively. Not only does it explain how to get more things done, it shows you how your self-esteem will improve in doing so. More important, emphasis is placed on maintenance so you remain in control. Whether you want to Find extra time to spend with your family or to read the latest bestseller, this book will give you the guidance you need -- without taking up a Jot of your time Exercises and worksheets are provided so you can immediately apply the new techniques to your everyday life.

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Viable Values: A Study of Life as the Root and Reward of

Viable Values: A Study of Life as the Root and Reward of

ISBN: , SKU: , AUTHOR: Smith, Tara, PUBLISHER: Rowman & Littlefield Publishers, Viable Values examines the most basic foundations of value and morality, demonstrating the shortcomings of major traditional views and proposing that morality is grounded in the objective requirements of human life. Smith argues that morality depends on a proper understanding of the concept of values, and that values depend on the alternative of life or death. She proposes that human beings need to be moral in order to live, explaining how life is the standard of morality, how flourishing is the proper end and reward of living morally, and how an intelligent egoism is the path to flourishing.

A Message to the Overcomer

A Message to the Overcomer

ISBN: , SKU: , AUTHOR: Dozier, Rosita, PUBLISHER: Xulon Press, A Message to the Overcomer is a collection of messages originally written for a weekly e-mail ministry. The intent of each message is to encourage Christians to experience a deeper life in Christ. Each message offers a practical approach to overcoming lifes issues. The book has six categories and they include principles to live by, Christian living, old and new, salvation and exhortation. The first category is the introduction and it gives the reader a scriptural reference for the overcoming message. The purpose of the book is to share with the body of Christ the practical application of Gods word. As they apply the word in their lives they will begin experiencing the overcoming life. My desire is to see Gods people grow in grace and in the knowledge of the Lord Jesus Christ. I pray God will open up the eyes of your understanding as you enter into the world of the overcomer. Rosita Doziers life changed August when she gave her life to Christ. That event set her life on a path of studying and learning all that she could about God and his son the Lord Jesus Christ. The first six years were set aside for intensive spiritual training, which included learning how to pray, how to study the scripture, outreach, teaching and full time ministry. The overall focus of the training was to overcome the world, the flesh and the devil. Thus living the overcoming life is more than a concept to Rosita, it is a way of life. Teaching women is her top priority, and she has conducted bible studies for over twenty years. Shes written articles for church newsletters, helped pastors put oral messages into print and edited several books. She writes often and looks forward to writing many more books tothe glory of God.

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Journey: From Political Activism to the Work

Journey: From Political Activism to the Work

ISBN: , SKU: , AUTHOR: Rose, Janet, PUBLISHER: Hohm Press, Having worked as a newspaper reporter, a manager of a food cooperative, a coordinator of a rural health service and a Vista volunteer, Janet Rose thought her next step was to build her practice as a psychotherapist in a large southeastern city. In the summer of , however, almost overnight, her life took a radical turn. Following inner mystical guidance, she turned west, to the mountains of Colorado, to find God more deeply. In her quest for genuine wisdom, compassion and service, she left behind the vestiges of her previous life to pursue a path of renunciation and to apprentice herself to a spiritual teacher. How she made that choice, what that commitment entailed and how it changed every aspect of her life is what this book is about. Despite the long-standing tradition of the monastic life in many religions, and the relationship of master and disciple, the media today paint a negative, one-sided view of any situation that smacks of "cult" or "guru". Rather than hiding from the controversy, Janet Rose encounters it head-on and presents a real-life view of work with a teacher and participation in a spiritual community. This clearly written and deeply personal book presents an alternative to the status quo of security, success and power.

The Recipe for Life: Healthy Eating for Real People

The Recipe for Life: Healthy Eating for Real People

ISBN: , SKU: , AUTHOR: Bee, Sally, PUBLISHER: HarperCollins UK, A collection of deliciously simple recipes that show how easy it is to follow a healthy diet for life, without going broke or depriving oneself Whether it's eating more fruit and vegetables, reducing fat without losing flavor, or feeding a family after work without the aid of a takeout menu, this cookbook explains how to make good food second nature. It takes into account how real people eat, with recipes that are quick and made with affordable, readily available food. Allowing readers to enjoy many of their favorite foods in a balanced way, it won't leave them feeling deprived. Recipes include Asparagus and Artichoke Salad with Wild Rice and Basil Dressing, Tarragon Chicken with Celeriac Mash, Roast Monkfish with Olives and Capers, Spanish Pork and Bean Stew, Honey-Roast Squash Risotto, and Chocolate Vanilla Mousse. Includes dual measures.

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The Stress Management Kit [With/CD and Stressdots]

The Stress Management Kit [With/CD and Stressdots]

ISBN: , SKU: , AUTHOR: Needham, Alix, PUBLISHER: Connections Book Publishing, Stress-management pioneer Alix Needham shares a proven program for managing, controlling, and overcoming the negative effects of stress on self-image and relationships, and improving resistance to stress-related illnesses. A book, a meditation CD, and sticky StressdotsB. to help you pay attention to your stress level--"everything you need to rein in your stress and harness it into a positive force.The book teaches how to identify stress and its causes, concisely explains what happens physiologically during periods of stress, and shares techniques to turn stress into a positive force in your life, with: questionnaires to help understand stressbreathing exercisesinstructions for keeping and using a stress diarysuggestions about diet and lifestylehelp setting realistic life goalsThe Stress Management Kit includes two essential tools to help readers successfully implement the techniques they read: an audio CD in which author Alix Needham leads readers in guided relaxation meditations and StressdotsB., small adhesive discs that, when stuck to the wrist, change color to reflect stress level. StressdotsB. are invaluable in helping monitor causes of stress. The Stress Management Kit comes with three StressdotsB. and information on how to get more.The Stress Management Kit offers readers a proven, dynamic, multi-pronged approach to effective stress management. "Book plus a relaxation CD and stick-on stress level sensors. "Proven techniques for identifying and overcoming the causes of stress.

How to Succeed in Life: Ideas and Principles They Dont Teach

How to Succeed in Life: Ideas and Principles They Dont Teach

ISBN: , SKU: , AUTHOR: Grossman, Ned, PUBLISHER: Diamond Publishing Company (OH), How to Succeed In Life, Ideas and Principles They Dont Teach In School is an easy-reference guide that simplifies and demystifies the secrets of how to attain success and happiness. The down-to-earth style inspires the reader and listener to follow the authors advice.

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Serving the Public Trust: Insights Into Fundraising Research

Serving the Public Trust: Insights Into Fundraising Research

ISBN: , SKU: , AUTHOR: Pribbenow, Paul P., PUBLISHER: Jossey-Bass, During the past forty years, fundraising has evolved into a profession that is characterized by increasingly sophisticated methods and purposes, defining much of how philanthropy is practiced in the United States. This evolution of fundraising has resulted in many new issues relating to how institutions, individual citizens, and the government perceive the current practice of philanthropy and where professional fundraisers fit into common life. This issue presents four papers that were originally commissioned for the Think-Tank on Fund-Raising Research and two responses to these papers. The information presented shows the ways in which trust and policy are grounded in our common history and experience and illustrates how working together will forge a stronger link between public trust and policy. This issue offers insightful glimpses into questions society must consider as it seeks a healthier understanding about philanthropy and philanthropic fundraising, seeking to strengthen the role of philanthropy. This is the 26th issue of the quarterly journal "New Directions for Philanthropic Fundraising."

Blog Marketing: The Revolutionary New Way to Increase Sales,

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

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Quest for Fruition Through Ngoma: Political Aspects of

Quest for Fruition Through Ngoma: Political Aspects of

ISBN: , SKU: , AUTHOR: van Dijk, Rijk / Spierenburg, Marja / Reis, Ria, PUBLISHER: Ohio University Press, This study has arisen out of a fascination with the vibrant nature of African societies, their vitality, and particularly the way in which they seem to be able time and again to overcome tribulation and turmoil. In the southern African region, ngoma, an indigenous ritual of healing, dance, rhythm, and rhyme, is at the heart of the social effort of turning the tables for individuals and communities so that their well-being is restored. This volume investigates ngoma in its many culturally diverse manifestations. It seeks to explore how these manifestations are perceived, how they function in relation to the needs of individuals and communities, and how they maintain their key functions in the face of modern developments and institutions. The contributions included here transmit an appreciation of the social capability of African societies to turn misfortune, affliction, and repression into a valued experience of growth and fulfillment.

Surviving Alaska: This Book May Save Your Life

Surviving Alaska: This Book May Save Your Life

ISBN: , SKU: , AUTHOR: Ames, Mary / Parsons, Bob / Mowry, Tim, PUBLISHER: Epicenter Press, One can only hope never to face the many life-threatening dangers and just plain annoyances that journalist, pilot, and outdoorswoman Mary Ames warns about in this how-to-stay-alive reference that is both useful and entertaining. You'll learn...what to do if you find yourself in the path of an oncoming avalanche... what to do if your bush pilot keels over at the controls with a heart attack... how to forge a river without a boat... how to get your frozen car started with its 50 below zero...to name a few Alaska-style hazards. Acquista Ora

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The Power of Doing Less: How to Spend Your Valuable Time on

The Power of Doing Less: How to Spend Your Valuable Time on

ISBN: , SKU: , AUTHOR: O'Connell, Fergus, PUBLISHER: John Wiley and Sons Ltd, A bright, subversive self-help book that asks a lot of interesting questions about life and work and provides even more interesting answers Remember the good old days of leisure time and guaranteed pension benefits--when working a nine-to-five job meant working from 9:00 AM to 5:00 PM, with an hour lunch break? For those of us old enough to have lived in those halcyon days, the days before work burnout, sixty-plus hour work weeks and chronic fears of having our jobs outsourced, it all seems like a distant dream. What if you could recapture the feeling of control, ease and security of those days, and again become your own man or woman? Well, you can, and this book shows you how.Covers overload and burn out, maintaining work/life balance, the philosophy of action, decision making, work-sharing and the social implications of toiling 'til you dropMakes a powerful case that learning when and how to say no is the life skill you need the most in lifePacked with practical tips on how to get more from less, manage your time better and separate the work that works from the work that hurtsFull of entertaining quotes, revolutionary ideas, fun illustrations and disturbing statistics that will have you questioning the status quo in new ways

Trespass: Living at the Edge of the Promised Land

Trespass: Living at the Edge of the Promised Land

ISBN: , SKU: , AUTHOR: Irvine, Amy, PUBLISHER: North Point Press, Trespass is the story of one woman's struggle to gain footing in inhospitable territory. A wilderness activist and apostate Mormon, Amy Irvine sought respite in the desert outback of southern Utah's red-rock country after her father's suicide, only to find out just how much of an interloper she was among her own people. But more than simply an exploration of personal loss, Trespass is an elegy for a dying world, for the ruin of one of our most beloved and unique desert landscapes and for our vanishing connection to it. Fearing what her father's fate might somehow portend for her, Irvine retreated into the remote recesses of the Colorado Plateau--home not only to the world's most renowned national parks but also to a rugged brand of cowboy Mormonism that stands in defiant contrast to the world at large. Her story is one of ruin and restoration, of learning to live among people who fear the wilderness the way they fear the devil and how that fear fuels an antagonism toward environmental concerns that pervades the region. At the same time, Irvine mourns her own loss of wildness and disconnection from spirituality, while ultimately discovering that the provinces of nature and faith are not as distinct as she once might have believed.

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The Search for the Perfect Golf Club

The Search for the Perfect Golf Club

ISBN: , SKU: , AUTHOR: Wishon, Tom / Grundner, Tom, PUBLISHER: Sports Media Group, The Search for the Perfect Golf Club is the first book that explains to the golfing layman how and why golf clubs work the way they do. It lets them in on the secrets that will allow them to spend their money more wisely and start enjoying the game more. It is the one book EVERY golfer needs to read Golf is about having fun. Simply put, this book is about understanding its tools and removing some of the barriers that keep it from being more fun for more people. Each year golfers spend 4.7 billion dollars on golf equipment, yet know less about that equipment than almost any other consumer item. This leads to millions of golfers playing with clubs that can't possibly meet their needs. And this, in turn, leads to a kind of equipment-induced frustration that is a leading factor in nearly 3 million people leaving the game each year. It's time this exodus stopped

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