applying scientific reasoning to the field of marketing

The Believing Primate: Scientific, Philosophical, and

ISBN: , SKU: , AUTHOR: Schloss, Jeffrey / Murray, Michael J., PUBLISHER: Oxford University Press, Over the last two decades, scientific accounts of religion have received a great deal of scholarly and popular attention both because of their intrinsic interest and because they are widely as constituting a threat to the religion they analyse. The Believing Primate aims to describe and discuss these scientific accounts as well as to assess their implications. The volume begins with essays by leading scientists in the field, describing these accounts and discussing evidence in their favour. Philosophical and theological reflections on these accounts follow, offered by leading philosophers, theologians, and scientists. This diverse group of scholars address some fascinating underlying questions: Do scientific accounts of religion undermine the justification of religious belief? Do such accounts show religion to be an accidental by-product of our evolutionary development? And, whilst we seem naturally disposed toward religion, would we fare better or worse without it? Bringing together dissenting perspectives, this provocative collection will serve to freshly illuminate ongoing debate on these perennial questions.

The Essence of Time

ISBN: , SKU: , AUTHOR: Tiezzi, Enzo / Tiezzi, E. / Computational Mechanics, PUBLISHER: Computational Mechanics, With the ever-accelerating pace of daily life, the modern age seems to demand that science, too, should respond at speed. In this book Tiezzi highlights the continuity between the physical-mathematic and humanistic sciences. He also urges us to reflect on the tempo of the modern era, and to contrast it with the brilliance and complexity of the human relationship with a living world. An illuminating guide to the key scientific ideas of our time which relate ecology with economy with the laws of thermodynamics, and those that highlight an understanding of the human relationship with planet earth, the text traces themes such as entropy to negentropy, flux of energy and material and information. The result is an exploration of great scientific depth and the most complete historical survey to date of the ideas behind ecological economics.

Cross-Cultural Scientific Exchanges in the Eastern

ISBN: , SKU: , AUTHOR: Ben-Zaken, Avner, PUBLISHER: Johns Hopkins University Press, Avner Ben-Zaken reconsiders the fundamental question of how early modern scientific thought traveled between Western and Eastern cultures in the age of the so-called Scientific Revolution. Through five meticulously researched case studies -- in which he explores how a single obscure object or text moved in the Eastern world -- Ben-Zaken reveals the intricate ways that scientific knowledge moved across cultures. With detective-like persistence, he traces the eastward circulation of post-Copernican cosmologies and scientific discoveries, showing how these ideas were translated, transformed, and adapted to local cultures. Never before has a student of scientific traffic in the Mediterranean taken such pains to see precisely which instruments, books, and ideas first appeared where, in whose hands, by what means, and with what implications. In doing so, Ben-Zaken challenges accepted views of Western primacy in this fruitful exchange. He shows not only how Islamic cultures benefited from European scientific knowledge but also how Eastern understanding of classical Greek texts informed developments in the West. Ben-Zaken's mastery of different cultures and languages uniquely positions him to tell this intriguing story. His findings reshape our understanding of scientific discourse in this critical period and contribute to the growing field of cross-cultural Christian-Muslim studies.

The Sociology of Juvenile Delinquency

ISBN: , SKU: , AUTHOR: Berger, Ronald J., PUBLISHER: Wadsworth Publishing Company, This ethnic and racially diverse text traces the growth and development of the juvenile delinquent field, with historical essays and contemporary research that show how a sociological perspective can be insightful, interesting, and relevant. The material has been selected from a wide range of sources using a variety of approaches: from social science surveys to ethnographic and gripping journalistic accounts that portray the day-to-day life experiences of delinquent youths and the gritty realities of life on the streets. The reader will come away with a thorough understanding of the contributions of sociology to the sutdy of juvenile delinquency, and a firm grounding in the essential issues of the field.

Encyclopedic Dictionary of Marketing

ISBN: , SKU: , AUTHOR: Littler, Dale / Lewis, Barbara R., PUBLISHER: Blackwell Publishers, The" Dictionary" has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Innovative Antimetabolites in Solid Tumours

ISBN: , SKU: , AUTHOR: Aapro, Matti S., PUBLISHER: Springer, The field of antimetabolites from basic science to clinical application is covered in this book. This continously evolving field represented the first kind of effective chemotherapy for human cancer. Aspects of biomodulation of 5-fluorouracil led to the recent development of agents such as gemcitabine, cladribine and fludarabine. The reader gains a good overview of a very important area for cancer treatment in one single volume. Acquista Ora

Technical Marketing Intern

Davines Group is a recognized leader in the formulation and manufacturing of high end skin and hair care products. Our in-house production team has consistently developed scientifically proven and highly innovative organic products that, when combined with an innate sense of art and design, nurture both body and mind. Promoting and transforming an holistic, healthy and sustainable lifestyle concept into a beautiful reality is our mission. Creating beauty from the inside out is our passion.  POSITION   For our Technical Marketing Department, we are looking for a Technical Marketing Intern (stage) who will support the team in to contributing to the creation of excellent and innovative products, through the research of new cosmetic approaches and a rigorous sensorial evaluation of performance and safety.   KEY ACTIVITIES   Support the team in the relationship with R&D, Marketing and Education in order to guarantee and monitor the different stages of the technical product development; Support the organization and the structure of the product panel test; Follow the reporting system related to the product development; Support the creation and the updating of the scientific communication. PERSON SPECIFICATION AND REQUIREMENTS   Scientific academic background (bachelor’s degree in Regulatory, Chemistry, CTF or Biology); Advanced Knowledge of Microsoft Software (specifically Excel); High attention to details and accuracy; Excellent communication and interpersonal skills; Multitasking ability and target oriented mindset; Organization and time management skills; Fluency in English and Italian is mandatory; EXPERIENCE   Previous experiences in this function or post-graduate programs related to this professional area will be considered as plus.

The Cambridge Companion to the Philosophy of Biology

ISBN: , SKU: , AUTHOR: Ruse, Michael / Hull, David L., PUBLISHER: Cambridge University Press, The philosophy of biology is one of the most exciting new areas in the field of philosophy and one that is attracting much attention from working scientists. This Companion, edited by two of the founders of the field, includes newly commissioned essays by senior scholars and up-and-coming younger scholars who collectively examine the main areas of the subject - the nature of evolutionary theory, classification, teleology and function, ecology, and the problematic relationship between biology and religion, among other topics. Up-to-date and comprehensive in its coverage, this unique volume will be of interest not only to professional philosophers but also to students in the humanities and researchers in the life sciences and related areas of inquiry.

Biosciences : Current Aspects and Prospects Into the

ISBN: , SKU: , AUTHOR: Pasternak, Charles A., PUBLISHER: World Scientific Publishing Company, As the new millennium approaches, it is appropriate to ask how far medicine and the life sciences have brought us, and to wonder how specific fields will develop over the next decade or so. This volume gathers together a number of leading scientists to give a bird's eye view of their field. Much of the emphasis is on cancer, microbial infections and immunology, because these are some of the most rapidly advancing areas of research. However, the book is wide-ranging and interdisciplinary, and covers topics as diverse as reproductive health technology, animal-to-human transplants, drug resistance, non-invasive diagnosis by magnetic resonance, novel membrane technology, and carbon nanotubes. The graduate student faced with a decision regarding his or her future topic of research could do worse than browse through this collection of articles by experts in the field.

Understanding and Applying the Bible

ISBN: , SKU: , AUTHOR: McQuilkin, J. Robertson, PUBLISHER: Moody Publishers, A solid introduction to the ins and outs of biblical hermeneutics, without the intimidation that often accompanies this subject. With the help of this revised edition, pastors, students and laypersons need no prior knowledge of biblical exegesis to create their own Bible commentaries.

Historical Perspectives on Climate Change

ISBN: , SKU: , AUTHOR: Fleming, James Rodger, PUBLISHER: Oxford University Press, USA, This intriguing volume provides a thorough examination of the historical roots of global climate change as a field of inquiry, from the Enlightenment to the late twentieth century. Based on primary and archival sources, the book is filled with interesting perspectives on what people have understood, experienced, and feared about the climate and its changes in the past. Chapters explore climate and culture in Enlightenment thought; climate debates in early America; the development of international networks of observation; the scientific transformation of climate discourse; and early contributions to understanding terrestrial temperature changes, infrared radiation, and the carbon dioxide theory of climate. But perhaps most important, this book shows what a study of the past has to offer the interdisciplinary investigation of current environmental problems.

Becoming a Successful Scientist: Strategic Thinking for

ISBN: , SKU: , AUTHOR: Loehle, Craig, PUBLISHER: Cambridge University Press, Scientific research requires both innovation and attention to detail, clever breakthroughs and routine procedures. This indispensable guide gives students and researchers across all scientific disciplines practical advice on how to succeed. All types of scientific careers are discussed, from those in industry and academia to consulting, with emphasis on how scientists spend their time and the skills that are needed to be productive. Strategic thinking, creativity and problem-solving, the central keys to success in research, are all explored. The reader is shown how to enhance the creative process in science, how one goes about making discoveries, putting together the solution to a complex problem and then testing the solution obtained. The social dimension of science is also discussed from the development and execution of a scientific research program to publishing papers, as well as issues of ethics and science policy.

The Names of Plants

ISBN: , SKU: , AUTHOR: Gledhill, David / Gledhill, D., PUBLISHER: Cambridge University Press, This book provides both a handy reference to the scientific names of plants and a clearly written account of the ways in which the naming of plants has changed with time and why these changes were necessary. It deals with the problems of using common names for plants against the historical background of our increasing discrimination of kinds of plants. It then goes on to consider landmarks in the standardization of both common and 'scientific' names and the development of internationally agreed principles governing the format and use of names in botany, sylviculture, agriculture and horticulture. From the alphabetical list the reader may interpret the scientific names of plants from any part of the world. For this second edition a number of changes and corrections in both parts have been made. The author has attempted to keep the first part acceptable to the amateur gardener by resisting a temptation to make it a definite guide to the International Code of Botanical Nomenclature. Others have done this already and with great clarity. Revision has allowed the inclusion of a brief comment on both synonymous and illegitimate botanical names and reference to recent attempts to accommodate the various traits and interests in the naming and names of cultivated plants.

Scientific Knowledge: Discovery of Nature or Mental

ISBN: , SKU: , AUTHOR: Settanni, Harry, PUBLISHER: University Press of America, This book defends the constructivist view of science, namely, the view that scientific theories are mental constructions in the mind of the scientist, rather than the realist view that scientific theories are accounts of what nature itself is like. To prove this point, evolution theory is contrasted with "creation science" as two paradigms or extremely divergent theories, each of which, as a mental construct, explains the data or facts of the natural world equally well. Contents: Realism vs. Constructivism; Meaning and Reference in the Natural Sciences; The Role of Paradigm in the Creationism Controversy; Science As Mental Construction.

Sir Thomas Browne: The World Proposed

ISBN: , SKU: , AUTHOR: Barbour, Reid / Preston, Claire, PUBLISHER: Oxford University Press, USA, Doctor, linguist, scientist, natural historian, and writer of what is probably the most stunning prose in the English language, Sir Thomas Browne was a virtuoso in learning whose many interests form a representative portrait of his age. To understand the period which we more usually refer to as the Civil War, the Restoration, or the Scientific Revolution, we need to understand parts of the intellectual and spiritual background that are often neglected and which Browne magnificently figures forth. This collection of essays about all aspects of Thomas Browne's work and thought is the first such volume to appear in 25 years. It offers the specialist and the student a wide-ranging array of essays by an international team of leading scholars in seventeenth-century literary studies who extend our understanding of this extremely influential and representative early-modern polymath by embracing recent developments in the field, including literary-scientific relations, the development of Anglican spirituality, civil networks of intellectual exchange, the rise of antiquarianism, and Browne's own legacy in modern literature.

Inquiry to Life [With CDROM]

ISBN: , SKU: , AUTHOR: Mader, Sylvia S., PUBLISHER: McGraw-Hill Higher Education, Inquiry Into Life is written for the introductory-level student who would like to develop a working knowledge of biology. While the text covers the whole field of basic biology, it emphasizes the application of this knowledge to human concerns. Along with this approach, concepts and principles are stressed, rather than detailed, high-level scientific data and terminology. Each chapter presents the topic clearly, simply, and distinctly so that students can achieve a basic understanding of biology. Every new copy of Inquiry Into Life will be packaged with a free copy of "Essential Study Partner CD-ROM.

The Art of Nature Photography: Perfect Your Pictures

ISBN: , SKU: , AUTHOR: Benvie, Niall, PUBLISHER: Amphoto Books, This definitive, up-to-the-minute book on the popular field of nature photography instructs the reader in the techniques needed to create stunning images based on the very latest camera and computer innovations.

A Sociology of Health

ISBN: , SKU: , AUTHOR: Wainwright, David, PUBLISHER: Sage Publications (CA), A Sociology of Health offers an authoritative and up-to-date introduction to the key issues, perspectives, and debates within the field of medical sociology. The book aids readers' understanding of how sociological approaches are crucial to understanding the impact that health and illness have on the behavior, attitudes, beliefs, and practices, of an increasingly health-aware population.

Inheritance Hierarchies in Knowledge Representation and

ISBN: , SKU: , AUTHOR: Lenzerini, Maurizio / Simi, Maria / Nardi, Daniele, PUBLISHER: John Wiley & Sons, This work serves as an introduction to the research on inheritance hierarchies and a collection of some technical presentations of recent developments in the field. Among the topics covered are: taxonomic reasoning, mixed inheritance, the relationship between inheritance and knowledge representation, inheritance networks, inheritance in object oriented programming languages, partial equivalence relations, inheritance mechanisms in the OBJLOG language, horn clause theories, and logic programming knowledge bases.

The Telecommunications Fact Book and Illustrated Dictionary

ISBN: , SKU: , AUTHOR: Kahn, Ahmed S. / Kahn, Ahmend S. / Khan, Ahmed S., PUBLISHER: Cengage Learning, Your source for the latest terms and concepts used today in the field of telecommunications The objective of this book is to provide a self-contained quick-reference to telecommunications jargon and facts in a clear concise manner. The unique feature of this book is its illustrated approach. The Telecommunications Fact Book and Illustrated Dictionary consists of two parts: the first part defines the telecommunications jargon related to voice, data, video, electronic, satellite, and fiber optics communications. The second part provides a database for facts and figures related to various facets of the telecommunications field.

Birding Cape Cod

ISBN: , SKU: , AUTHOR: Cape Cod Bird Club / Massachusetts Audubon Society, PUBLISHER: On Cape Publications, A field guide to one of the world's premier birding locations, this volume makes it easy to take this sublime pastime to the next level. With a break down of the Cape into regions, towns, and favorite birding areas, the guide includes a section on pelagic birding, detailed maps that indicate items of interest, birding hot spots, and even parking locations. A section on the descriptions of Cape Cod specialty species is also included as are explanations of when to bird, what to look for, and in which habitats to find birds. A useful checklist of the birds of the Cape, helpful cross references, and a complete index for quick reference round out this perfect field guide for both visitors to and residents of Cape Cod.

Thomas Kuhn

ISBN: , SKU: , AUTHOR: Bird, Alexander, PUBLISHER: Princeton University Press, Thomas S. Kuhn () transformed the philosophy of science. His seminal work, "The Structure of Scientific Revolutions," sold over one million copies and was translated into more than a dozen languages. It introduced the term "paradigm shift" into the vernacular and remains a fundamental text in the study of the history and philosophy of science. This introduction to Kuhn's ideas situates "The Structure of Scientific Revolutions" within the development of his thought over time. Alexander Bird explains Kuhn's central distinction between normal and revolutionary science and then examines in detail the role played by the key notion of a paradigm in his account of radical scientific change. The book considers Kuhn's claim that the scientist's world changes when paradigms change and relates this thought to his views on perception, incommensurability, and meaning. The author engages with the main criticisms of Kuhn's philosophy. Examining Kuhn's thought in relation to its historical context as well as other more recent philosophies of science, Alexander Bird argues that Kuhn's thinking betrays a residual commitment to many theses characteristic of the empiricists he set out to challenge. His book concludes by looking at Kuhn's influence on the history and philosophy of science and asks where the field may be heading in the wake of Kuhn's ideas. Accessible to those with little formal philosophy training, this is an assured and engaging read for anyone interested in Kuhn's pivotal ideas.

Vehicular Accident Investigation and Reconstruction

ISBN: , SKU: , AUTHOR: Van Kirk, Donald J., PUBLISHER: CRC Press, Accident investigation/reconstruction is more than just a job or even a profession; it is more art than science and requires a dedication greater than a commitment of time. It takes constant reading, study, and analysis of accident information and case reconstructions to keep improving your performance, both in the field and in the courtroom. Vehicular Accident Investigation and Reconstruction concentrates on the development of the skills, education, and information needed for an accident investigation and reconstruction, including the necessary tools, some of the pitfalls facing the investigator/reconstructionist and the latest advances and techniques in the field. The book is divided into four sections: Section 1 -- Describes the need for proper accident investigation, the specialized tools, education, and the necessary mindset Section 2 -- Deals with reconstruction, which requires deductive reasoning, logic, physics, engineering, and a general knowledge of the accident subject Section 3 -- Discusses occupant kinematics or body movement and reaction to external forces, including human anatomy, physiology, human tolerance to impact, and occupant reactions to various types of impacts Section 4 -- Discusses latest techniques for investigation and reconstruction, citing examples such as electronic scene mapping, computer animation, computer accident simulation, and the use of the computer in the courtroom.

The Theory and Philosophy of Organizations: Critical Issues

ISBN: , SKU: , AUTHOR: Hassard, John / Pym, Denis, PUBLISHER: Routledge, "The Theory and Philosophy of Organisations" assesses and analyzes the assumptions upon which our understanding of organizations is based and in doing so aims to redirect the ways in which organizational research is conceived and executed. Contributions to the volume emphasize how all approaches to the study of organizations are influenced by deep metatheoretical assumptions about the nature of science and society. It is argued that these differences create a spectrum of valid perspectives and methods, and the book outlines how conceptual problems in the field have given rise to innovative forms of empirical enquiry such as symbolism, postmodernism, ethnomethodology and structuralism. Criticizing the conservatism which has characterized much of the work in this field, the authors offers this range of methods as a starting point for obtaining richer and more grounded explanations of organizations.

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