applying scientific reasoning to the field of marketing

A Primer on Wavelets and Their Scientific Applications

ISBN: , SKU: , AUTHOR: Walker, James S. / Krantz, Steven G., PUBLISHER: CRC Press, The rapid growth of wavelet applications-speech compression and analysis, image compression and enhancement, and removing noise from audio and images-has created an explosion of activity in creating a theory of wavelet analysis and applying it to a wide variety of scientific and engineering problems. It becomes important, then, that engineers and scientists have a working understanding of wavelets. Until now, however, the study of wavelets has been beyond the mathematical grasp of many who need this understanding. Most treatments of the subject involve ideas from functional analysis, harmonic analysis, and other difficult mathematical techniques. Wavelets and their Scientific Applications offers an introduction to wavelet analysis without mathematical rigor, requiring only algebra and some very basic calculus. The author stresses applications, and explains, using elementary algebra, how wavelet methods are typically applied in analyzing digital data. Software is available for download through CRC's Website that will enable recording, playing, and modifying sound files, and includes a facility for displaying, printing and modifying IEEE gray field images. Unlike other software packages for wavelet analysis, the author developed this attractive, easy-to-use software without the need for a C++ compiler or MATLABa. Throughout the book the author provides numerous suggestions for computer experiments designed to challenge and enhance the reader's comprehension and provide practice in applying the concepts learned. Wavelets and their Scientific Applications thus provides the perfect vehicle for understanding wavelets and their uses. It provides a fast-track learning opportunity for scientists and mathematicians unfamiliar with wavelet concepts and applications, and it is ideal for anyone without an extensive mathematical background.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

The Secret Life of Plants

ISBN: , SKU: , AUTHOR: Tompkins, Peter / Bird, Christopher O., PUBLISHER: Harper Perennial, The world of plants and its relation to mankind as revealed by the latest scientific discoveries. "Plenty of hard facts and astounding scientific and practical lore."--"Newsweek"

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Social Ecology

ISBN: , SKU: , AUTHOR: Guha, Ramachandra, PUBLISHER: Oxford University Press, USA, Social Ecology brings together a selection of pioneering essays on a subject of increasing interest to sociologists and social anthropologists. With the growing awareness of the causes and consequences of environmental degradation, the once neglected field of social ecology has assumed enormous theoretical and practical importance. The essays assembled in this anthology provide a state of the art survey of the field as well as an orientation to future research. As the first such anthology of its kind, it provides a compact and analytically sophisticated overview of environment and society in contemporary India. It should be of great interest to administrators, activists, and development professionals as well as students and scholars working in the field.

The Sport Scientists: Research Adventures

ISBN: , SKU: , AUTHOR: Brannigan, Gary / Brannigan, PUBLISHER: Prentice Hall, The Sport Scientists brings together eleven leading researchers in the field of sport psychology, discuss how they got started in the field, and presents some of the most interesting areas of in which they have participated. The book introduces students to the concepts of research in interesting, applied manner and encourages psychology major to continue in research fields.

Mysterious Places

ISBN: , SKU: , AUTHOR: Head, Tom / Gilbert, Rick, PUBLISHER: Greenhaven Press, Do witches have the power to influence events? Can psychic mediums communicate with the dead? Are UFOs from other planets? These and other questions come under scrutiny in the "Fact or Fiction? series. These anthologies expose the occult, the paranormal, and the mysterious to the light of critical thinking. In each volume, experts, scholars, and enthusiasts present arguments for and against the existence of a mysterious phenomenon, event, or legend. A general introduction orients the reader to the topic, and an in-depth epilogue gives readers tools with which to analyze the articles by applying the methods of hypothetical reasoning. Readers will be challenged not only to reevaluate their own preconceived notions, but also to rigorously apply critical thinking skills to the arguments for and against these phenomena. Its many features combine to make "Fact or Fiction? an ideal tool for debate and critical thinking on some of the world's most intriguing topics.

Drifting Continents and Shifting Theories: The Modern

ISBN: , SKU: , AUTHOR: Le Grand, H. E., PUBLISHER: Cambridge University Press, This innovative book uses the story of how a modern science achieved its present shape and focus to introduce the question of the nature of scientific change and its philosophical analysis. The "modern revolution in geology" of the s and s saw the triumph of the global theory of plate tectonics, and decisive turning point in fifty years' controversy and competition first sparked in by Wegener's proposal of continenta drift. Here, Professor Le Grand interweaves a history of this episode of scientific change with reflective discussions of its historical, philosophical, and social circumstances, and of the development of science more generally. The approach of the book is exploratory; the reader is encouraged to be an active participant--to use the historical narrative to understand and criticize some of the more recent, influential ideas about science and scientists, to draw conclusions, and especially to pose questions about how and why changes occur in scientific knowledge and practice.

Plasmonics: Fundamentals and Applications

ISBN: , SKU: , AUTHOR: Maier, Stefan Alexander, PUBLISHER: Springer, Considered a major field of photonics, plasmonics offers the potential to confine and guide light below the diffraction limit and promises a new generation of highly miniaturized photonic devices. This book combines a comprehensive introduction with an extensive overview of the current state of the art. Coverage includes plasmon waveguides, cavities for field-enhancement, nonlinear processes and the emerging field of active plasmonics studying interactions of surface plasmons with active media.

The Believing Primate: Scientific, Philosophical, and

ISBN: , SKU: , AUTHOR: Schloss, Jeffrey / Murray, Michael J., PUBLISHER: Oxford University Press, Over the last two decades, scientific accounts of religion have received a great deal of scholarly and popular attention both because of their intrinsic interest and because they are widely as constituting a threat to the religion they analyse. The Believing Primate aims to describe and discuss these scientific accounts as well as to assess their implications. The volume begins with essays by leading scientists in the field, describing these accounts and discussing evidence in their favour. Philosophical and theological reflections on these accounts follow, offered by leading philosophers, theologians, and scientists. This diverse group of scholars address some fascinating underlying questions: Do scientific accounts of religion undermine the justification of religious belief? Do such accounts show religion to be an accidental by-product of our evolutionary development? And, whilst we seem naturally disposed toward religion, would we fare better or worse without it? Bringing together dissenting perspectives, this provocative collection will serve to freshly illuminate ongoing debate on these perennial questions.

The Essence of Time

ISBN: , SKU: , AUTHOR: Tiezzi, Enzo / Tiezzi, E. / Computational Mechanics, PUBLISHER: Computational Mechanics, With the ever-accelerating pace of daily life, the modern age seems to demand that science, too, should respond at speed. In this book Tiezzi highlights the continuity between the physical-mathematic and humanistic sciences. He also urges us to reflect on the tempo of the modern era, and to contrast it with the brilliance and complexity of the human relationship with a living world. An illuminating guide to the key scientific ideas of our time which relate ecology with economy with the laws of thermodynamics, and those that highlight an understanding of the human relationship with planet earth, the text traces themes such as entropy to negentropy, flux of energy and material and information. The result is an exploration of great scientific depth and the most complete historical survey to date of the ideas behind ecological economics.

Cross-Cultural Scientific Exchanges in the Eastern

ISBN: , SKU: , AUTHOR: Ben-Zaken, Avner, PUBLISHER: Johns Hopkins University Press, Avner Ben-Zaken reconsiders the fundamental question of how early modern scientific thought traveled between Western and Eastern cultures in the age of the so-called Scientific Revolution. Through five meticulously researched case studies -- in which he explores how a single obscure object or text moved in the Eastern world -- Ben-Zaken reveals the intricate ways that scientific knowledge moved across cultures. With detective-like persistence, he traces the eastward circulation of post-Copernican cosmologies and scientific discoveries, showing how these ideas were translated, transformed, and adapted to local cultures. Never before has a student of scientific traffic in the Mediterranean taken such pains to see precisely which instruments, books, and ideas first appeared where, in whose hands, by what means, and with what implications. In doing so, Ben-Zaken challenges accepted views of Western primacy in this fruitful exchange. He shows not only how Islamic cultures benefited from European scientific knowledge but also how Eastern understanding of classical Greek texts informed developments in the West. Ben-Zaken's mastery of different cultures and languages uniquely positions him to tell this intriguing story. His findings reshape our understanding of scientific discourse in this critical period and contribute to the growing field of cross-cultural Christian-Muslim studies.

The Sociology of Juvenile Delinquency

ISBN: , SKU: , AUTHOR: Berger, Ronald J., PUBLISHER: Wadsworth Publishing Company, This ethnic and racially diverse text traces the growth and development of the juvenile delinquent field, with historical essays and contemporary research that show how a sociological perspective can be insightful, interesting, and relevant. The material has been selected from a wide range of sources using a variety of approaches: from social science surveys to ethnographic and gripping journalistic accounts that portray the day-to-day life experiences of delinquent youths and the gritty realities of life on the streets. The reader will come away with a thorough understanding of the contributions of sociology to the sutdy of juvenile delinquency, and a firm grounding in the essential issues of the field.

Encyclopedic Dictionary of Marketing

ISBN: , SKU: , AUTHOR: Littler, Dale / Lewis, Barbara R., PUBLISHER: Blackwell Publishers, The" Dictionary" has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Innovative Antimetabolites in Solid Tumours

ISBN: , SKU: , AUTHOR: Aapro, Matti S., PUBLISHER: Springer, The field of antimetabolites from basic science to clinical application is covered in this book. This continously evolving field represented the first kind of effective chemotherapy for human cancer. Aspects of biomodulation of 5-fluorouracil led to the recent development of agents such as gemcitabine, cladribine and fludarabine. The reader gains a good overview of a very important area for cancer treatment in one single volume. Acquista Ora

Technical Marketing Intern

Davines Group is a recognized leader in the formulation and manufacturing of high end skin and hair care products. Our in-house production team has consistently developed scientifically proven and highly innovative organic products that, when combined with an innate sense of art and design, nurture both body and mind. Promoting and transforming an holistic, healthy and sustainable lifestyle concept into a beautiful reality is our mission. Creating beauty from the inside out is our passion.  POSITION   For our Technical Marketing Department, we are looking for a Technical Marketing Intern (stage) who will support the team in to contributing to the creation of excellent and innovative products, through the research of new cosmetic approaches and a rigorous sensorial evaluation of performance and safety.   KEY ACTIVITIES   Support the team in the relationship with R&D, Marketing and Education in order to guarantee and monitor the different stages of the technical product development; Support the organization and the structure of the product panel test; Follow the reporting system related to the product development; Support the creation and the updating of the scientific communication. PERSON SPECIFICATION AND REQUIREMENTS   Scientific academic background (bachelor’s degree in Regulatory, Chemistry, CTF or Biology); Advanced Knowledge of Microsoft Software (specifically Excel); High attention to details and accuracy; Excellent communication and interpersonal skills; Multitasking ability and target oriented mindset; Organization and time management skills; Fluency in English and Italian is mandatory; EXPERIENCE   Previous experiences in this function or post-graduate programs related to this professional area will be considered as plus.

The Cambridge Companion to the Philosophy of Biology

ISBN: , SKU: , AUTHOR: Ruse, Michael / Hull, David L., PUBLISHER: Cambridge University Press, The philosophy of biology is one of the most exciting new areas in the field of philosophy and one that is attracting much attention from working scientists. This Companion, edited by two of the founders of the field, includes newly commissioned essays by senior scholars and up-and-coming younger scholars who collectively examine the main areas of the subject - the nature of evolutionary theory, classification, teleology and function, ecology, and the problematic relationship between biology and religion, among other topics. Up-to-date and comprehensive in its coverage, this unique volume will be of interest not only to professional philosophers but also to students in the humanities and researchers in the life sciences and related areas of inquiry.

Biosciences : Current Aspects and Prospects Into the

ISBN: , SKU: , AUTHOR: Pasternak, Charles A., PUBLISHER: World Scientific Publishing Company, As the new millennium approaches, it is appropriate to ask how far medicine and the life sciences have brought us, and to wonder how specific fields will develop over the next decade or so. This volume gathers together a number of leading scientists to give a bird's eye view of their field. Much of the emphasis is on cancer, microbial infections and immunology, because these are some of the most rapidly advancing areas of research. However, the book is wide-ranging and interdisciplinary, and covers topics as diverse as reproductive health technology, animal-to-human transplants, drug resistance, non-invasive diagnosis by magnetic resonance, novel membrane technology, and carbon nanotubes. The graduate student faced with a decision regarding his or her future topic of research could do worse than browse through this collection of articles by experts in the field.

Understanding and Applying the Bible

ISBN: , SKU: , AUTHOR: McQuilkin, J. Robertson, PUBLISHER: Moody Publishers, A solid introduction to the ins and outs of biblical hermeneutics, without the intimidation that often accompanies this subject. With the help of this revised edition, pastors, students and laypersons need no prior knowledge of biblical exegesis to create their own Bible commentaries.

Historical Perspectives on Climate Change

ISBN: , SKU: , AUTHOR: Fleming, James Rodger, PUBLISHER: Oxford University Press, USA, This intriguing volume provides a thorough examination of the historical roots of global climate change as a field of inquiry, from the Enlightenment to the late twentieth century. Based on primary and archival sources, the book is filled with interesting perspectives on what people have understood, experienced, and feared about the climate and its changes in the past. Chapters explore climate and culture in Enlightenment thought; climate debates in early America; the development of international networks of observation; the scientific transformation of climate discourse; and early contributions to understanding terrestrial temperature changes, infrared radiation, and the carbon dioxide theory of climate. But perhaps most important, this book shows what a study of the past has to offer the interdisciplinary investigation of current environmental problems.

Becoming a Successful Scientist: Strategic Thinking for

ISBN: , SKU: , AUTHOR: Loehle, Craig, PUBLISHER: Cambridge University Press, Scientific research requires both innovation and attention to detail, clever breakthroughs and routine procedures. This indispensable guide gives students and researchers across all scientific disciplines practical advice on how to succeed. All types of scientific careers are discussed, from those in industry and academia to consulting, with emphasis on how scientists spend their time and the skills that are needed to be productive. Strategic thinking, creativity and problem-solving, the central keys to success in research, are all explored. The reader is shown how to enhance the creative process in science, how one goes about making discoveries, putting together the solution to a complex problem and then testing the solution obtained. The social dimension of science is also discussed from the development and execution of a scientific research program to publishing papers, as well as issues of ethics and science policy.

The Names of Plants

ISBN: , SKU: , AUTHOR: Gledhill, David / Gledhill, D., PUBLISHER: Cambridge University Press, This book provides both a handy reference to the scientific names of plants and a clearly written account of the ways in which the naming of plants has changed with time and why these changes were necessary. It deals with the problems of using common names for plants against the historical background of our increasing discrimination of kinds of plants. It then goes on to consider landmarks in the standardization of both common and 'scientific' names and the development of internationally agreed principles governing the format and use of names in botany, sylviculture, agriculture and horticulture. From the alphabetical list the reader may interpret the scientific names of plants from any part of the world. For this second edition a number of changes and corrections in both parts have been made. The author has attempted to keep the first part acceptable to the amateur gardener by resisting a temptation to make it a definite guide to the International Code of Botanical Nomenclature. Others have done this already and with great clarity. Revision has allowed the inclusion of a brief comment on both synonymous and illegitimate botanical names and reference to recent attempts to accommodate the various traits and interests in the naming and names of cultivated plants.

Scientific Knowledge: Discovery of Nature or Mental

ISBN: , SKU: , AUTHOR: Settanni, Harry, PUBLISHER: University Press of America, This book defends the constructivist view of science, namely, the view that scientific theories are mental constructions in the mind of the scientist, rather than the realist view that scientific theories are accounts of what nature itself is like. To prove this point, evolution theory is contrasted with "creation science" as two paradigms or extremely divergent theories, each of which, as a mental construct, explains the data or facts of the natural world equally well. Contents: Realism vs. Constructivism; Meaning and Reference in the Natural Sciences; The Role of Paradigm in the Creationism Controversy; Science As Mental Construction.

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