applying scientific reasoning to the field of marketing

Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

Essentials of Services Marketing: Concepts, Strategies and

ISBN: , SKU: , AUTHOR: Hoffman, K. Douglas / Bateson, John E. G., PUBLISHER: South Western Educational Publishing, The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

From Standard Logic to Logic Programming: Introducing a

ISBN: , SKU: , AUTHOR: Thayse, Andre / Gochet, Paul / Gr?goire, Eric, PUBLISHER: John Wiley & Sons, Presents a solid base for the examination of artificial intelligence (AI) with a thorough study of the role of logic, covering the whole field from the theoretical aspects of logic to the most practical logic programming applications. Discusses classical logic; knowledge representation and valid reasoning; non-standard logics and revisable reasoning; formal grammars; automata theory and augument transition network formalism and much more. Particular emphasis is placed on Prolog as the forerunning and most popular language for logic programming.

PowerScore LSAT Logical Reasoning: Question Type Training:

ISBN: , SKU: , AUTHOR: Killoran, David M. / Stein, Steven G., PUBLISHER: Powerscore Pub., LSAT Logical Reasoning: Question Type Training provides you with every Logical Reasoning question from LSAT PrepTests 1 through 20. It is the only book available with questions grouped according to the PowerScore classification system, used in the LSAT Logical Reasoning Bible and in PowerScore LSAT courses worldwide. The book includes full chapters of each of the thirteen question types, as well as compilations of questions dealing with Conditional Reasoning, Causal Reasoning, Formal Logic, Numbers and Percentages, and Principles. Containing nearly questions in all, including hard-to-find questions from the early PrepTests, this book is an ideal training tool to increase your LSAT Logical Reasoning score.

Applying the Science of Learning

ISBN: , SKU: , AUTHOR: Mayer, Richard E., PUBLISHER: Pearson Education, "A concrete guide to the science of learning, instruction, and assessment written in a friendly tone and presented in a dynamic format. " The underlying premise of "Applying the Science of Learning "is that educators can better help students learn if they understand the processes through which student learning takes place. In this clear and concise first edition text, educational psychology scholar Richard Mayer teaches readers how to apply the science of learning through understanding the reciprocal relationships between learning, instruction, and assessment. Utilizing the significant advances in scientific learning research over the last 25 years, this introductory text identifies the features of science of learning that are most relevant to education, explores the possible prescriptions of these findings for instructional methods, and highlights the essentials of evaluating instructional effectiveness through assessment. "Applying the Science of Learning "is also presented in an easy-to-read modular design and with a conversational tone - making it particularly student-friendly, whether it is being used as a supplement to a core textbook or as a standalone course text.

A Narrative History of Experimental Social Psychology: The

ISBN: , SKU: , AUTHOR: Patnoe, Shelley, PUBLISHER: Springer, "A Narrative History of Experimental Social Psychology" presents lengthy and intensive interviews with the contemporary scientists that founded and shaped the field of social psychology. The story of social psychology is told through the autobiographical narratives of leading figures, such as Dorwin Cartwright, Harold Kelley, Kurt Back, Robert Krauss, Stanley Schachter, and Leon Festinger. The author traces the beginning of the field from the close-knit group of students around Kurt Lewin to the major research groups responsible for the scientific origins of the discipline. The interviews offer unique insights into the beginnings of the fields and prospects for future trends.

Marketing: Best Practices

ISBN: , SKU: , AUTHOR: Hoffman, Douglas K. / Hoffman, K. Douglas / Czinkota, Michael R., PUBLISHER: South Western Educational Publishing, Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Fundamentals of Cognitive Psychology

ISBN: , SKU: , AUTHOR: Kellogg, Ronald T., PUBLISHER: Sage Publications (CA), Integrating the latest developments in cognitive neuroscience, neuroimaging, emotion and cognitive development, author Ronald T. Kellogg provides a clear view of what is happening at the cutting edge of the field today. Written in an accessible style, the book explores applications of cognitive psychology underscoring the practical side of the field. New to the Second Edition: - Updated with the latest research in cognitive psychology including the recent discovery of how the default network of the brain integrates findings on remembering one's personal past, envisioning the future, seeing the world from the perspective of another person - Recent advances in networks of attention, prospective memory, emotion and cognition, creativity in problem solving, moral reasoning, fluid intelligence and working memory, and frugal heuristics in decision making. - More extensive coverage of applications of cognitive psychology to everyday life such as research on the risks of driving while talking on a cell phone and recent findings on memory retrieval and how to improve study skills

Two Voices on the Legal Rights of America's Youth

ISBN: , SKU: , AUTHOR: Acker, James R. / Acker, Elizabeth B., PUBLISHER: Wadsworth Publishing Company, This text takes a unique approach to understanding judicial decisions, offering feedback and discussion from two generations' points of view. TWO VOICES consists of edited judicial decisions and accompanying text covering diverse legal issues involving minors. To help students understand a court's reasoning and the case outcome, the authors discuss the nature of legal reasoning and the case method of study, as well as a sample edited judicial decision and an explanation and example of how to "brief" a case. A variety of legal issues directly relevant to young people are presented, engaging students in a dialogue designed to explore the meaning and the implications of the case decisions.

A Primer on Wavelets and Their Scientific Applications

ISBN: , SKU: , AUTHOR: Walker, James S. / Krantz, Steven G., PUBLISHER: CRC Press, The rapid growth of wavelet applications-speech compression and analysis, image compression and enhancement, and removing noise from audio and images-has created an explosion of activity in creating a theory of wavelet analysis and applying it to a wide variety of scientific and engineering problems. It becomes important, then, that engineers and scientists have a working understanding of wavelets. Until now, however, the study of wavelets has been beyond the mathematical grasp of many who need this understanding. Most treatments of the subject involve ideas from functional analysis, harmonic analysis, and other difficult mathematical techniques. Wavelets and their Scientific Applications offers an introduction to wavelet analysis without mathematical rigor, requiring only algebra and some very basic calculus. The author stresses applications, and explains, using elementary algebra, how wavelet methods are typically applied in analyzing digital data. Software is available for download through CRC's Website that will enable recording, playing, and modifying sound files, and includes a facility for displaying, printing and modifying IEEE gray field images. Unlike other software packages for wavelet analysis, the author developed this attractive, easy-to-use software without the need for a C++ compiler or MATLABa. Throughout the book the author provides numerous suggestions for computer experiments designed to challenge and enhance the reader's comprehension and provide practice in applying the concepts learned. Wavelets and their Scientific Applications thus provides the perfect vehicle for understanding wavelets and their uses. It provides a fast-track learning opportunity for scientists and mathematicians unfamiliar with wavelet concepts and applications, and it is ideal for anyone without an extensive mathematical background.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

The Secret Life of Plants

ISBN: , SKU: , AUTHOR: Tompkins, Peter / Bird, Christopher O., PUBLISHER: Harper Perennial, The world of plants and its relation to mankind as revealed by the latest scientific discoveries. "Plenty of hard facts and astounding scientific and practical lore."--"Newsweek"

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Social Ecology

ISBN: , SKU: , AUTHOR: Guha, Ramachandra, PUBLISHER: Oxford University Press, USA, Social Ecology brings together a selection of pioneering essays on a subject of increasing interest to sociologists and social anthropologists. With the growing awareness of the causes and consequences of environmental degradation, the once neglected field of social ecology has assumed enormous theoretical and practical importance. The essays assembled in this anthology provide a state of the art survey of the field as well as an orientation to future research. As the first such anthology of its kind, it provides a compact and analytically sophisticated overview of environment and society in contemporary India. It should be of great interest to administrators, activists, and development professionals as well as students and scholars working in the field.

The Sport Scientists: Research Adventures

ISBN: , SKU: , AUTHOR: Brannigan, Gary / Brannigan, PUBLISHER: Prentice Hall, The Sport Scientists brings together eleven leading researchers in the field of sport psychology, discuss how they got started in the field, and presents some of the most interesting areas of in which they have participated. The book introduces students to the concepts of research in interesting, applied manner and encourages psychology major to continue in research fields.

Mysterious Places

ISBN: , SKU: , AUTHOR: Head, Tom / Gilbert, Rick, PUBLISHER: Greenhaven Press, Do witches have the power to influence events? Can psychic mediums communicate with the dead? Are UFOs from other planets? These and other questions come under scrutiny in the "Fact or Fiction? series. These anthologies expose the occult, the paranormal, and the mysterious to the light of critical thinking. In each volume, experts, scholars, and enthusiasts present arguments for and against the existence of a mysterious phenomenon, event, or legend. A general introduction orients the reader to the topic, and an in-depth epilogue gives readers tools with which to analyze the articles by applying the methods of hypothetical reasoning. Readers will be challenged not only to reevaluate their own preconceived notions, but also to rigorously apply critical thinking skills to the arguments for and against these phenomena. Its many features combine to make "Fact or Fiction? an ideal tool for debate and critical thinking on some of the world's most intriguing topics.

Drifting Continents and Shifting Theories: The Modern

ISBN: , SKU: , AUTHOR: Le Grand, H. E., PUBLISHER: Cambridge University Press, This innovative book uses the story of how a modern science achieved its present shape and focus to introduce the question of the nature of scientific change and its philosophical analysis. The "modern revolution in geology" of the s and s saw the triumph of the global theory of plate tectonics, and decisive turning point in fifty years' controversy and competition first sparked in by Wegener's proposal of continenta drift. Here, Professor Le Grand interweaves a history of this episode of scientific change with reflective discussions of its historical, philosophical, and social circumstances, and of the development of science more generally. The approach of the book is exploratory; the reader is encouraged to be an active participant--to use the historical narrative to understand and criticize some of the more recent, influential ideas about science and scientists, to draw conclusions, and especially to pose questions about how and why changes occur in scientific knowledge and practice.

Plasmonics: Fundamentals and Applications

ISBN: , SKU: , AUTHOR: Maier, Stefan Alexander, PUBLISHER: Springer, Considered a major field of photonics, plasmonics offers the potential to confine and guide light below the diffraction limit and promises a new generation of highly miniaturized photonic devices. This book combines a comprehensive introduction with an extensive overview of the current state of the art. Coverage includes plasmon waveguides, cavities for field-enhancement, nonlinear processes and the emerging field of active plasmonics studying interactions of surface plasmons with active media.

The Believing Primate: Scientific, Philosophical, and

ISBN: , SKU: , AUTHOR: Schloss, Jeffrey / Murray, Michael J., PUBLISHER: Oxford University Press, Over the last two decades, scientific accounts of religion have received a great deal of scholarly and popular attention both because of their intrinsic interest and because they are widely as constituting a threat to the religion they analyse. The Believing Primate aims to describe and discuss these scientific accounts as well as to assess their implications. The volume begins with essays by leading scientists in the field, describing these accounts and discussing evidence in their favour. Philosophical and theological reflections on these accounts follow, offered by leading philosophers, theologians, and scientists. This diverse group of scholars address some fascinating underlying questions: Do scientific accounts of religion undermine the justification of religious belief? Do such accounts show religion to be an accidental by-product of our evolutionary development? And, whilst we seem naturally disposed toward religion, would we fare better or worse without it? Bringing together dissenting perspectives, this provocative collection will serve to freshly illuminate ongoing debate on these perennial questions.

The Essence of Time

ISBN: , SKU: , AUTHOR: Tiezzi, Enzo / Tiezzi, E. / Computational Mechanics, PUBLISHER: Computational Mechanics, With the ever-accelerating pace of daily life, the modern age seems to demand that science, too, should respond at speed. In this book Tiezzi highlights the continuity between the physical-mathematic and humanistic sciences. He also urges us to reflect on the tempo of the modern era, and to contrast it with the brilliance and complexity of the human relationship with a living world. An illuminating guide to the key scientific ideas of our time which relate ecology with economy with the laws of thermodynamics, and those that highlight an understanding of the human relationship with planet earth, the text traces themes such as entropy to negentropy, flux of energy and material and information. The result is an exploration of great scientific depth and the most complete historical survey to date of the ideas behind ecological economics.

Cross-Cultural Scientific Exchanges in the Eastern

ISBN: , SKU: , AUTHOR: Ben-Zaken, Avner, PUBLISHER: Johns Hopkins University Press, Avner Ben-Zaken reconsiders the fundamental question of how early modern scientific thought traveled between Western and Eastern cultures in the age of the so-called Scientific Revolution. Through five meticulously researched case studies -- in which he explores how a single obscure object or text moved in the Eastern world -- Ben-Zaken reveals the intricate ways that scientific knowledge moved across cultures. With detective-like persistence, he traces the eastward circulation of post-Copernican cosmologies and scientific discoveries, showing how these ideas were translated, transformed, and adapted to local cultures. Never before has a student of scientific traffic in the Mediterranean taken such pains to see precisely which instruments, books, and ideas first appeared where, in whose hands, by what means, and with what implications. In doing so, Ben-Zaken challenges accepted views of Western primacy in this fruitful exchange. He shows not only how Islamic cultures benefited from European scientific knowledge but also how Eastern understanding of classical Greek texts informed developments in the West. Ben-Zaken's mastery of different cultures and languages uniquely positions him to tell this intriguing story. His findings reshape our understanding of scientific discourse in this critical period and contribute to the growing field of cross-cultural Christian-Muslim studies.

The Sociology of Juvenile Delinquency

ISBN: , SKU: , AUTHOR: Berger, Ronald J., PUBLISHER: Wadsworth Publishing Company, This ethnic and racially diverse text traces the growth and development of the juvenile delinquent field, with historical essays and contemporary research that show how a sociological perspective can be insightful, interesting, and relevant. The material has been selected from a wide range of sources using a variety of approaches: from social science surveys to ethnographic and gripping journalistic accounts that portray the day-to-day life experiences of delinquent youths and the gritty realities of life on the streets. The reader will come away with a thorough understanding of the contributions of sociology to the sutdy of juvenile delinquency, and a firm grounding in the essential issues of the field.

Encyclopedic Dictionary of Marketing

ISBN: , SKU: , AUTHOR: Littler, Dale / Lewis, Barbara R., PUBLISHER: Blackwell Publishers, The" Dictionary" has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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