applying scientific reasoning to the field of marketing

Understanding and Applying the Bible

ISBN: , SKU: , AUTHOR: McQuilkin, J. Robertson, PUBLISHER: Moody Publishers, A solid introduction to the ins and outs of biblical hermeneutics, without the intimidation that often accompanies this subject. With the help of this revised edition, pastors, students and laypersons need no prior knowledge of biblical exegesis to create their own Bible commentaries.

Historical Perspectives on Climate Change

ISBN: , SKU: , AUTHOR: Fleming, James Rodger, PUBLISHER: Oxford University Press, USA, This intriguing volume provides a thorough examination of the historical roots of global climate change as a field of inquiry, from the Enlightenment to the late twentieth century. Based on primary and archival sources, the book is filled with interesting perspectives on what people have understood, experienced, and feared about the climate and its changes in the past. Chapters explore climate and culture in Enlightenment thought; climate debates in early America; the development of international networks of observation; the scientific transformation of climate discourse; and early contributions to understanding terrestrial temperature changes, infrared radiation, and the carbon dioxide theory of climate. But perhaps most important, this book shows what a study of the past has to offer the interdisciplinary investigation of current environmental problems.

Becoming a Successful Scientist: Strategic Thinking for

ISBN: , SKU: , AUTHOR: Loehle, Craig, PUBLISHER: Cambridge University Press, Scientific research requires both innovation and attention to detail, clever breakthroughs and routine procedures. This indispensable guide gives students and researchers across all scientific disciplines practical advice on how to succeed. All types of scientific careers are discussed, from those in industry and academia to consulting, with emphasis on how scientists spend their time and the skills that are needed to be productive. Strategic thinking, creativity and problem-solving, the central keys to success in research, are all explored. The reader is shown how to enhance the creative process in science, how one goes about making discoveries, putting together the solution to a complex problem and then testing the solution obtained. The social dimension of science is also discussed from the development and execution of a scientific research program to publishing papers, as well as issues of ethics and science policy.

The Names of Plants

ISBN: , SKU: , AUTHOR: Gledhill, David / Gledhill, D., PUBLISHER: Cambridge University Press, This book provides both a handy reference to the scientific names of plants and a clearly written account of the ways in which the naming of plants has changed with time and why these changes were necessary. It deals with the problems of using common names for plants against the historical background of our increasing discrimination of kinds of plants. It then goes on to consider landmarks in the standardization of both common and 'scientific' names and the development of internationally agreed principles governing the format and use of names in botany, sylviculture, agriculture and horticulture. From the alphabetical list the reader may interpret the scientific names of plants from any part of the world. For this second edition a number of changes and corrections in both parts have been made. The author has attempted to keep the first part acceptable to the amateur gardener by resisting a temptation to make it a definite guide to the International Code of Botanical Nomenclature. Others have done this already and with great clarity. Revision has allowed the inclusion of a brief comment on both synonymous and illegitimate botanical names and reference to recent attempts to accommodate the various traits and interests in the naming and names of cultivated plants.

Scientific Knowledge: Discovery of Nature or Mental

ISBN: , SKU: , AUTHOR: Settanni, Harry, PUBLISHER: University Press of America, This book defends the constructivist view of science, namely, the view that scientific theories are mental constructions in the mind of the scientist, rather than the realist view that scientific theories are accounts of what nature itself is like. To prove this point, evolution theory is contrasted with "creation science" as two paradigms or extremely divergent theories, each of which, as a mental construct, explains the data or facts of the natural world equally well. Contents: Realism vs. Constructivism; Meaning and Reference in the Natural Sciences; The Role of Paradigm in the Creationism Controversy; Science As Mental Construction.

Sir Thomas Browne: The World Proposed

ISBN: , SKU: , AUTHOR: Barbour, Reid / Preston, Claire, PUBLISHER: Oxford University Press, USA, Doctor, linguist, scientist, natural historian, and writer of what is probably the most stunning prose in the English language, Sir Thomas Browne was a virtuoso in learning whose many interests form a representative portrait of his age. To understand the period which we more usually refer to as the Civil War, the Restoration, or the Scientific Revolution, we need to understand parts of the intellectual and spiritual background that are often neglected and which Browne magnificently figures forth. This collection of essays about all aspects of Thomas Browne's work and thought is the first such volume to appear in 25 years. It offers the specialist and the student a wide-ranging array of essays by an international team of leading scholars in seventeenth-century literary studies who extend our understanding of this extremely influential and representative early-modern polymath by embracing recent developments in the field, including literary-scientific relations, the development of Anglican spirituality, civil networks of intellectual exchange, the rise of antiquarianism, and Browne's own legacy in modern literature.

Inquiry to Life [With CDROM]

ISBN: , SKU: , AUTHOR: Mader, Sylvia S., PUBLISHER: McGraw-Hill Higher Education, Inquiry Into Life is written for the introductory-level student who would like to develop a working knowledge of biology. While the text covers the whole field of basic biology, it emphasizes the application of this knowledge to human concerns. Along with this approach, concepts and principles are stressed, rather than detailed, high-level scientific data and terminology. Each chapter presents the topic clearly, simply, and distinctly so that students can achieve a basic understanding of biology. Every new copy of Inquiry Into Life will be packaged with a free copy of "Essential Study Partner CD-ROM.

The Art of Nature Photography: Perfect Your Pictures

ISBN: , SKU: , AUTHOR: Benvie, Niall, PUBLISHER: Amphoto Books, This definitive, up-to-the-minute book on the popular field of nature photography instructs the reader in the techniques needed to create stunning images based on the very latest camera and computer innovations.

A Sociology of Health

ISBN: , SKU: , AUTHOR: Wainwright, David, PUBLISHER: Sage Publications (CA), A Sociology of Health offers an authoritative and up-to-date introduction to the key issues, perspectives, and debates within the field of medical sociology. The book aids readers' understanding of how sociological approaches are crucial to understanding the impact that health and illness have on the behavior, attitudes, beliefs, and practices, of an increasingly health-aware population.

Inheritance Hierarchies in Knowledge Representation and

ISBN: , SKU: , AUTHOR: Lenzerini, Maurizio / Simi, Maria / Nardi, Daniele, PUBLISHER: John Wiley & Sons, This work serves as an introduction to the research on inheritance hierarchies and a collection of some technical presentations of recent developments in the field. Among the topics covered are: taxonomic reasoning, mixed inheritance, the relationship between inheritance and knowledge representation, inheritance networks, inheritance in object oriented programming languages, partial equivalence relations, inheritance mechanisms in the OBJLOG language, horn clause theories, and logic programming knowledge bases.

The Telecommunications Fact Book and Illustrated Dictionary

ISBN: , SKU: , AUTHOR: Kahn, Ahmed S. / Kahn, Ahmend S. / Khan, Ahmed S., PUBLISHER: Cengage Learning, Your source for the latest terms and concepts used today in the field of telecommunications The objective of this book is to provide a self-contained quick-reference to telecommunications jargon and facts in a clear concise manner. The unique feature of this book is its illustrated approach. The Telecommunications Fact Book and Illustrated Dictionary consists of two parts: the first part defines the telecommunications jargon related to voice, data, video, electronic, satellite, and fiber optics communications. The second part provides a database for facts and figures related to various facets of the telecommunications field.

Birding Cape Cod

ISBN: , SKU: , AUTHOR: Cape Cod Bird Club / Massachusetts Audubon Society, PUBLISHER: On Cape Publications, A field guide to one of the world's premier birding locations, this volume makes it easy to take this sublime pastime to the next level. With a break down of the Cape into regions, towns, and favorite birding areas, the guide includes a section on pelagic birding, detailed maps that indicate items of interest, birding hot spots, and even parking locations. A section on the descriptions of Cape Cod specialty species is also included as are explanations of when to bird, what to look for, and in which habitats to find birds. A useful checklist of the birds of the Cape, helpful cross references, and a complete index for quick reference round out this perfect field guide for both visitors to and residents of Cape Cod.

Thomas Kuhn

ISBN: , SKU: , AUTHOR: Bird, Alexander, PUBLISHER: Princeton University Press, Thomas S. Kuhn () transformed the philosophy of science. His seminal work, "The Structure of Scientific Revolutions," sold over one million copies and was translated into more than a dozen languages. It introduced the term "paradigm shift" into the vernacular and remains a fundamental text in the study of the history and philosophy of science. This introduction to Kuhn's ideas situates "The Structure of Scientific Revolutions" within the development of his thought over time. Alexander Bird explains Kuhn's central distinction between normal and revolutionary science and then examines in detail the role played by the key notion of a paradigm in his account of radical scientific change. The book considers Kuhn's claim that the scientist's world changes when paradigms change and relates this thought to his views on perception, incommensurability, and meaning. The author engages with the main criticisms of Kuhn's philosophy. Examining Kuhn's thought in relation to its historical context as well as other more recent philosophies of science, Alexander Bird argues that Kuhn's thinking betrays a residual commitment to many theses characteristic of the empiricists he set out to challenge. His book concludes by looking at Kuhn's influence on the history and philosophy of science and asks where the field may be heading in the wake of Kuhn's ideas. Accessible to those with little formal philosophy training, this is an assured and engaging read for anyone interested in Kuhn's pivotal ideas.

Vehicular Accident Investigation and Reconstruction

ISBN: , SKU: , AUTHOR: Van Kirk, Donald J., PUBLISHER: CRC Press, Accident investigation/reconstruction is more than just a job or even a profession; it is more art than science and requires a dedication greater than a commitment of time. It takes constant reading, study, and analysis of accident information and case reconstructions to keep improving your performance, both in the field and in the courtroom. Vehicular Accident Investigation and Reconstruction concentrates on the development of the skills, education, and information needed for an accident investigation and reconstruction, including the necessary tools, some of the pitfalls facing the investigator/reconstructionist and the latest advances and techniques in the field. The book is divided into four sections: Section 1 -- Describes the need for proper accident investigation, the specialized tools, education, and the necessary mindset Section 2 -- Deals with reconstruction, which requires deductive reasoning, logic, physics, engineering, and a general knowledge of the accident subject Section 3 -- Discusses occupant kinematics or body movement and reaction to external forces, including human anatomy, physiology, human tolerance to impact, and occupant reactions to various types of impacts Section 4 -- Discusses latest techniques for investigation and reconstruction, citing examples such as electronic scene mapping, computer animation, computer accident simulation, and the use of the computer in the courtroom.

The Theory and Philosophy of Organizations: Critical Issues

ISBN: , SKU: , AUTHOR: Hassard, John / Pym, Denis, PUBLISHER: Routledge, "The Theory and Philosophy of Organisations" assesses and analyzes the assumptions upon which our understanding of organizations is based and in doing so aims to redirect the ways in which organizational research is conceived and executed. Contributions to the volume emphasize how all approaches to the study of organizations are influenced by deep metatheoretical assumptions about the nature of science and society. It is argued that these differences create a spectrum of valid perspectives and methods, and the book outlines how conceptual problems in the field have given rise to innovative forms of empirical enquiry such as symbolism, postmodernism, ethnomethodology and structuralism. Criticizing the conservatism which has characterized much of the work in this field, the authors offers this range of methods as a starting point for obtaining richer and more grounded explanations of organizations.

Scientific Progress Goes "Boink"

ISBN: , SKU: , AUTHOR: Watterson, Bill, PUBLISHER: Andrews McMeel Publishing, "Calvin and Hobbes" touched the hearts (and funny bones) of the millions who read the award-winning strip. One look at this "Calvin and Hobbes" collection and it is immediately evident that Bill Watterson's imagination, wit, and sense of adventure were unmatched. In this collection, Calvin and his tiger-striped sidekick Hobbes are hilarious whether the two are simply lounging around philosophizing about the future of mankind or plotting their latest money-making scheme. Chock-full of the familiar adventures of Spaceman Spiff, findings of Dad's popularity poll, and time travel to the Jurrassic Age, "Scientific Progress Goes "Boink"" is guaranteed to set scientific inquiry back an ean--and advance the reading pleasure of all" Calvin and Hobbes" fans.

Using It Effectively: A Guide to Technology in the Social

ISBN: , SKU: , AUTHOR: Henry, Milsom / Henry, Millsom S. / Henry Millsom, PUBLISHER: Taylor & Francis Group, Using IT Effectively is an important collection which examines the development and implementation of computer-assisted-learning in the social sciences. Encouraging both students and academics to improve the quality of their teaching and learning by using the wide range of new technologies effectively, this path-breaking work highlights some of the pros and cons of technology, critically evaluating the technological process and its potential in the field. Encouraging the social science community to take an increasingly active role in this debate, the contributors examine key issues and emphasize areas in need of attention. This book will provide social scientists with a unique, up-to-date analysis of the role to be played by technology in this field.

The Cambridge Companion to Chomsky

ISBN: , SKU: , AUTHOR: McGilvray, James, PUBLISHER: Cambridge University Press, Noam Chomsky is one of the most influential thinkers of modern times. The most cited writer in the humanities, his work has revolutionized the field of linguistics, and has dominated many other disciplines including politics and the philosophy of mind and human nature. This Companion brings together a team of leading linguists, philosophers, cognitive scientists and political theorists to consolidate the disparate strands of Chomsky's thought into one accessible volume and an essential guide to one of the leading intellectual figures of our time.

The Favored Circle: The Social Foundations of Architectural

ISBN: , SKU: , AUTHOR: Stevens, Garry, PUBLISHER: MIT Press (MA), The popular view of architecture focuses on individual creative geniuses, those who have designed the most "significant" works. According to Garry Stevens, however, successful architects owe their success not so much to genius as to social background and a host of other factors that have very little to do with native talent. To concentrate only on the profession of architecture is to ignore the much larger field of architecture, which structures the entire social universe of the architect and of which architects are only one part. This book critically surveys that field, exposing many myths and debunking a number of heroes in the process. Using the conceptual apparatus of French sociologist Pierre Bourdieu, Stevens describes the field of architecture on two levels. First, he provides a detailed account of the field as it is at any given point in time, describing the different components and their relationships. Second, he analyzes the dynamics of the field through time, from the Renaissance to the present. He discusses the system of architectural education, as well as everyday aspects such as the competition for reputation. He concludes that throughout history, the most eminent architects have been connected to each other by master-pupil and collegiate relations. These networks, which still exist, provide a mechanism for architectural influence that runs parallel to that of the university-based schools.

Ecology and Field Biology: Hands-On Field Package

ISBN: , SKU: , AUTHOR: Smith, Robert L. / Smith, Thomas M., PUBLISHER: Benjamin-Cummings Publishing Company, This book presents a comprehensive overview of all aspects of ecology, including evolution, ecosystems theory, practical applications, plants, animals, biogeochemical cycles, and global change. This balanced approach has made "Ecology and Field Biology," Sixth Edition"" the best-selling ecology book on the market. The field package also includes "The Ecology Action Guide," a guide that encourages readers to be environmentally responsible citizens, and a subscription to The Ecology Place (www.ecologyplace.com), a web site and CD-ROM that enables users to become virtual field ecologists by performing experiments such as estimating the number of mice on an imaginary island or restoring prairie land in Iowa. For college instructors and students. Acquista Ora

Exquisite Specificity: The Monoclonal Antibody Revolution

ISBN: , SKU: , AUTHOR: Cambrosio, Keating / Cambrosio, Alberto / Keating, Peter, PUBLISHER: Oxford University Press, USA, In Cesar Milstein and Georges Kohler were awarded the Nobel Prize for their discovery of "hybridoma technology," a method leading to the production of unlimited quantities of biological reagents of "exquisite specificity" known as monoclonal antibodies. Focusing on this ground-breaking development in the recent history of the biomedical sciences, this volume offers a description of scientific activity that delineates the development of scientific knowledge. Based on an extensive reading of the literature in the field, interviews with leading participants and on-site observation, the book follows events, materials and actors through a twenty-year period during which a laboratory technique was transformed into one of the most successful tools of modern biotechnology. Beginning with an analysis of the amiguities surrounding the initial status of monoclonal antibodies, the book goes on to explore the various practices and forms of knowledge involved in the reproduction of hybridoma technology. The analysis of the worldwide diffusion of monoclonal antibodies and their consequent transformatin by users is complemented with a close-up account of their adoption within two laboratories. The book ends with a detailed analysis of the patent disputes that have shaped the industrial destiny of monoclonal antibodies. Acquista Ora

The Practice of General Surgery

ISBN: , SKU: , AUTHOR: Bland, K. I. / Bland, Kirby I. / Sarr, Michael E., PUBLISHER: W.B. Saunders Company, Discussions of eight major areas accompanied by commentaries by the field's leading authorities, definitions and descriptions of various methods of management of surgical problems, and a wealth of other information on general surgery make this text a must-have for all in the field. Areas covered range from general principles to trauma and burns, from critical care to vascular surgery, and much more.

Entrepreneurial Marketing: Lessons from Wharton's Pioneering

ISBN: , SKU: , AUTHOR: Lodish, Leonard M. / Morgan, Howard / Kallianpur, Amy, PUBLISHER: John Wiley & Sons, The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Physics of the Impossible: A Scientific Exploration Into the

ISBN: , SKU: , AUTHOR: Kaku, Michio, PUBLISHER: Anchor Books, Teleportation, time machines, force fields, and interstellar space ships--the stuff of science fiction or potentially attainable future technologies? Inspired by the fantastic worlds of "Star Trek, Star Wars, "and" Back to the Future," renowned theoretical physicist and bestselling author Michio Kaku takes an informed, serious, and often surprising look at what our current understanding of the universe's physical laws may permit in the near and distant future. Entertaining, informative, and imaginative, Physics of the Impossible" "probes the very limits of human ingenuity and scientific possibility.

Collateral Damaged: The Marketing of Consumer Debt to

ISBN: , SKU: , AUTHOR: Geisst, Charles R., PUBLISHER: Bloomberg Press, Sometime in the s and s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. "Collateral Damaged: The Marketing of Consumer Debt to America" explains how a nation of savers became a nation of consumers and how Wall Street used consumers' addiction to spending to create the "toxic securities" that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order: Debt must be brought back onto the issuer's balance sheet. Investors must have the assurance of recourse to the debt issuer's own funds, rather than the empty promise of a valueless document. Regulators must be educated to know at least as much about financial engineering as the structured finance instruments' architects do. This book connects the dots from consumer spending to credit cards to home-equity loans and back to credit cards.

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