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Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Cinderella

ISBN: , SKU: , AUTHOR: Craft, Mahlon F. / Chronicle Books / Craft, K. y., PUBLISHER: Chronicle Books (CA), This brilliant edition of a timeless story is sure to become the favorite of a generation. Readers young and old will be enchanted by the vision and mastery of Kinuko Y. Craft's luminous paintings, inspired by the lavish artwork of late seventeenth-century France and embellished with extraordinary borders and ornamentation. Rich with radiant color and astonishing detail, here is a dream come true for anyone who has ever believed in living happily ever after.

Globalization and the Developing Countries: Emerging

ISBN: , SKU: , AUTHOR: Isaac, Grant / Bigman, D. / Bigman, David, PUBLISHER: CABI Publishing, The globalization process and the internal policy reforms that the developing countries have implemented during the past decade have changed the relative prices of practically all their inputs and outputs. Agricultural producers have therefore been forced to change the structure and methods of their production. The objective of this book is to review the impact of globalization on a number of issues. These include the effects of changes in global trading rules and regulations, the removal of trade barriers and the elimination of many country-specific trade agreements.

The Demography of Inequality in Brazil

ISBN: , SKU: , AUTHOR: Wood, Charles H. / Carvalho, Jose Alberto Magno / Knight, Alan, PUBLISHER: Cambridge University Press, This book examines how transformations in Brazil's social, economic and political organization affect the demographic behaviour of people who live in different parts of the country and who occupy different positions in the social system. The authors review the history of unequal development and document the concentration of income and land ownership. Using data from the and censuses, they show how the Brazilian style of economic growth unequally affected different population subgroups. Mortality estimates for white and non-white people measure the consequences of racial inequality on the life chances of children. Other chapters investigate rural out-migration, the impact of Amazon colonization schemes on rural poverty, and the implications of differential rates of population growth among rich and poor households for future patterns of inequality and underemployment. The overall perspective places the concept of inequality at the centre of the study of demographic and structural change.

The Flowers of Venice: The Art of Creating Flowers and

ISBN: , SKU: , AUTHOR: Marchesi, PUBLISHER: Gem Guides Book Company, The most comprehensive guide to Venetian glass beads their beaded techniques. Details the craft of flower making, introduces the history of Venetian glass, and includes all the tools and supplies necessary for each project--with over 400 stunning color photos. Make bouquets, boxes, tassels, and more.

New Directions in Development Economics: Growth,

ISBN: , SKU: , AUTHOR: Lundahl, Mats / Ndulu, Benno J., PUBLISHER: Routledge, New Directions in Development Economics is divided into two parts. The first half considers the dilemma of growth with special reference to its environmental cost. The second half focuses on the role of the state in the context of the growing dominance of the free market argument. The contributors include Paul Collier, Partha Dasgupta, Ronald Findlay and Deepak Lal.

The Economy of Modern India,

ISBN: , SKU: , AUTHOR: Tomlinson, B. R., PUBLISHER: Cambridge University Press, This is the first comprehensive and interpretative account of the history of economic growth and change in colonial and post-colonial India. Dr. Tomlinson draws together and expands on the specialist literature dealing with imperialism, development and underdevelopment, the historical processes of change in agriculture, trade and manufacture, and the relations among business, the economy and the state. What emerges is a picture of an economy in which some output growth and technical change occurred both before and after , but in which a broadly based process of development has been constrained by structural and market imperfections. Tomlinson argues that India has thus had an underdeveloped economy, with weak market structures and underdeveloped institutions, which has since profoundly influenced the social, political and ecological history of South Asia.

Introduction to Modern Mycology

ISBN: , SKU: , AUTHOR: Deacon, J. W., PUBLISHER: Blackwell Science, This book deals with the growth, physiology, behavior and genetics of fungi including their roles in biotechnology. The main activities of fungi are covered as well as ways of preventing and controlling fungal growth. This completely revised and updated third edition is an ideal text for undergraduate courses in mycology.

The Oxford Illustrated History of Medieval Europe

ISBN: , SKU: , AUTHOR: Holmes, George, PUBLISHER: Oxford University Press, USA, From the fall of the Roman Empire to the dawn of the Renaissance, the thousand years forming the medieval period were a time of tremendous change and turmoil--a millennium that witnessed the creation of Western civilization. This beautiful volume--the fourth in a superb series of Oxford Illustrated Histories--offers a lively and authoritative account of life in medieval Europe and the Mediterranean. The great monasteries and cathedrals, the ambitions of the Crusades, chivalric knights and heroic romance, the realism of the new arts, economic and social growth, the catastrophe of plague, the growth of towns and cities, the development of commerce and banking--all of these form the substance of this history. The six chapters of the book are divided between the Mediterranean world and northern Europe, illustrating how the center of political and cultural life moved gradually northward as the centuries progressed. Written by a team of expert scholars and incorporating the findings of the latest research, the volume features more than 200 illustrations, 24 of them in color, all carefully chosen to amplify the text. Other features of the book include maps, genealogies, a chronology, reading list, and a full index.

Knitting: History, Fashion, and Great Knitting Yarns

ISBN: , SKU: , AUTHOR: Wacker, Jill, PUBLISHER: Running Press Book Publishers, This celebration of the art, craft, history, and various joys of knitting enforces the newly chic nature of creating one's own handknit garments. The book is divided into four sections: Knit Wit (quotes from real and fictional knitters); A Stitch in Time (history of the craft); The Knitty Gritty (factoids and trivia from around the world); and Casting On (a guide to needles, yarns, and stitches). Now that knitting has cast off its grandmotherly image, it's a great gift for just about anyone.

The Search Press Book of Traditional Papercrafts

ISBN: , SKU: , AUTHOR: Wilson, Janet, PUBLISHER: Search Press(UK), Janet Wilson revives the delicate art of paper pricking, featuring a range of elegant pictures and border designs inspired by the Victorian era, and shows how to create beautiful medieval and art nouveau parchment craft cards. There is a whole section on quilling, the fifteenth century craft of decorative items with rolled up strips of paper, and further sections on embossing and paper lace. This bumper book offers inspiration to all those interested in papercrafts.

Mechanisms of Surface and Microstructure Evolution in

ISBN: , SKU: , AUTHOR: Sanchez Jr, John / Amar, J. G. / Gilmer, G. H., PUBLISHER: Materials Research Society, A wide variety of materials systems and deposition strategies have been developed to produce epitaxial and polycrystalline thin films. In particular, controlling the morphology and microstructure of metal films at the nanometer and/or micron scale has become crucial for applications such as giant magneto-resistive devices, contacts and diffusion barriers in integrated circuits and photovoltaics, and multilayer X-ray mirrors. This volume focuses on the interactions between different mechanisms of microstructure evolution and film-growth conditions. Two sections of the volume, including a joint effort with Symposium R, "Morphology and Dynamics of Crystal Surfaces in Molecular and Colloid Systems, highlight the fundamental mechanisms of epitaxial growth.

Pictorial History of Hockey

ISBN: , SKU: , AUTHOR: Romain, Joseph / Duplacey, James, PUBLISHER: Thunder Bay Press (CA), This lively volume begins with the first games resembling ice hockey, played on the frozen lakes of Europe and North America, and traces the game's development to the dazzling speed and puck-handling that characterize it today. From the first Stanley Cup playoff in through the growth of the Pacific Coast Hockey Association, the proliferation of boomtown hockey, the birth of the NHL, the evolution of the All-Star game, the advent of international competition, and the rival leagues to the expansion teams, this illustrated volume tells the complete story of the fastest game on ice.

Controversies in Macroeconomics: Growth, Trade and Policy

ISBN: , SKU: , AUTHOR: Dixon, Maurice, Jr. / Dixon, Robert Ed. / Dixon, Huw David, PUBLISHER: Wiley-Blackwell, "Controversies in Macroeconomics: Growth, Trade and Policy" presents debates from the world's leading researchers on some of the most important issues in economics today. Accessible to the general economics reader, this book is ideal for advanced undergraduates and graduates in intermediate macroeconomics, macroeconomic theory, development economics, growth theory and trade theory.

Jane's Encyclopedia of Aviation: Revised Edition

ISBN: , SKU: , AUTHOR: Taylor, Michael J. H. / Studio Editions Ltd / Gunston, Bill, PUBLISHER: Random House Value Publishing, This fabulously illustrated volume contains the vital statistics to more than air and space craft. Organized in directory format from airlines to warplanes. With records, specs and specific function of the aircraft. Contains material from all Jane's manuals from to the present.

Plasmonics: Fundamentals and Applications

ISBN: , SKU: , AUTHOR: Maier, Stefan Alexander, PUBLISHER: Springer, Considered a major field of photonics, plasmonics offers the potential to confine and guide light below the diffraction limit and promises a new generation of highly miniaturized photonic devices. This book combines a comprehensive introduction with an extensive overview of the current state of the art. Coverage includes plasmon waveguides, cavities for field-enhancement, nonlinear processes and the emerging field of active plasmonics studying interactions of surface plasmons with active media.

Technology and Society: A Canadian Perspective, Second

ISBN: , SKU: , AUTHOR: Goyder, John, PUBLISHER: University of Toronto Press, Since the publication of the first edition of "Technology and Society: A Canadian Perspective "in , awareness of the pervasive effects of new and emerging technologies on our lives is, if anything, even more pronounced. New and emerging technologies in everything from health care to communication and the Internet hold enormous promise. However, the more ominous consequences of technology are also very much with us?from environmental degradation to uncertainty in the workplace in a post "dot.com" economy to terrorism and warfare. "Technology and Society, "second edition, continues the rich tradition of Canadian writing on technology found in the work of Harold Innis, Marshall McLuhan, George Grant, Ursula Franklin, and others. Like the first edition, the book begins and ends with an attempt to understand Grant's insistence that technology is a "fate," connected, in the anthropological sense, with the evolution of societies. In between, the book examines the social and historical foundation for the development and diffusion of technology in the Canadian context. The first three chapters define the phenomenon of technology by classifying the vast array of tools and techniques. They offer a conceptual scheme for understanding the interrelationship between society and technology and for the diffusion of technologies. Subsequent chapters shift to looking at the consequences of technology. The linkage between technology and economic development is explored, as is the significance of a technocratic value system. The relationship between work and technology?the significance of "automation," of a "branch plant" economy, "R&D," and communication?is examined. The final chapters consider new leading technologies such as artificial intelligence and biotechnology, as well as public attitudes towards technology.

Optical Networks: A Practical Perspective

ISBN: , SKU: , AUTHOR: Ramaswami, Rajiv / Sivarajan, Kumar, PUBLISHER: Morgan Kaufmann Publishers, The authors have captured what is going on and what is going to be going on in this field in a completely up-to-date treatment unavailable elsewhere. I learned a lot from reading it expect that you will too. From the Foreword by Paul E. Green, Research Fellow, Tellabs, Inc. The tremendous growth of bandwidth-intensive services such as the World Wide Web demonstrates the increase in performance that applications will demand from future networks. To meet this demand, optical networks are being deployed and are emerging as the next generation of high-capacity, multi-protocol networks. Engineers in communications and fiber optics, networking professionals, and graduate students in networking courses will benefit from this book's unique coverage of the systems aspect of optical networks. Features: Provides a thorough presentation of the physical, architectural, and algorithmic issues of optimal network systems Covers both wavelength-division multiplexed (WDM) and time-division multiplexed (TDM) networks as well as SONET Provides an in-depth treatment of the design of advanced optical fiber transmission systems Discusses management and control of optical networks Covers the important aspects of established and emerging standards

The Sociology of Juvenile Delinquency

ISBN: , SKU: , AUTHOR: Berger, Ronald J., PUBLISHER: Wadsworth Publishing Company, This ethnic and racially diverse text traces the growth and development of the juvenile delinquent field, with historical essays and contemporary research that show how a sociological perspective can be insightful, interesting, and relevant. The material has been selected from a wide range of sources using a variety of approaches: from social science surveys to ethnographic and gripping journalistic accounts that portray the day-to-day life experiences of delinquent youths and the gritty realities of life on the streets. The reader will come away with a thorough understanding of the contributions of sociology to the sutdy of juvenile delinquency, and a firm grounding in the essential issues of the field.

The American Cowboy

ISBN: , SKU: , AUTHOR: James, Will, PUBLISHER: Mountain Press Publishing Company, "The American Cowboy spans three generations of cowboys in the American West, from the young trail boss of the very first cattle drive from Texas north to the railroads, to his grandson, born after the open range had been fenced in. Discover the danger and thrill of life on the frontier as the history of the cowboy unfolds through the expansion of the cattle business, the growth of the railroads, and the coming of the farmer. Will James brings to life the spirit of the American cowboy that will never die.

QuarkXpress 9 per Mac

QuarkXPress is the leading graphic design and page layout software for creative professionals. It’s used by hundreds of thousands of users around the world who value quality and performance in their daily production of print and digital projects.

The Rhetoric of Credit: Merchants in Early Modern Writing

ISBN: , SKU: , AUTHOR: Sullivan, Ceri, PUBLISHER: Fairleigh Dickinson University Press, Scores of business advice manuals, double-entry handbooks, and trade publicity briefs give the early modern merchant help on guaranteeing the value of his word. The Rhetoric of Credit looks at the rhetorical handling of the just price of goods, cash and credit; analyses the uses of the heroism in trade; shows how the ethos of the merchant is enhanced in dealing with bankruptcy and sovereign dept, and distinguishes between miser and usurer. Such shifts between the fields of social and financial credit structure the three plays that it goes on to examine: If You Know Not Me (1), The Alchemist, and Eastword Ho

Reflective Faculty Evaluation: Enhancing Teaching and

ISBN: , SKU: , AUTHOR: Centra, John A., PUBLISHER: Jossey-Bass, Centra underscores the importance of active methods of teaching and the need to evaluate those methods in less traditional ways. He discusses the value and proper use of self-reports and portfolios, and examines better ways to involve colleagues in evaluating and improving teaching.

Contradiction and Conflict: The Popular Church in Nicaragua

ISBN: , SKU: , AUTHOR: Sabia, Debra, PUBLISHER: University Alabama Press, Sabia examines the complex interaction of religious belief and political inspiration among internal divisions of Nicaragua's popular church. Contradiction and Conflict explores the rich history, ideology, and development of the popular church in Nicaragua. From careful assessments within the context of Nicaragua's revolutionary period (s-), this book explains the historical conditions that worked to unify members of the Christian faith and the subsequent factors that fragmented the Christian community into at least four identifiable groups with religious and political differences, contradictions, and conflicts. Debra Sabia describes and analyzes the rise, growth, and fragmentation of the popular church and assesses the effect of the Christian base communities on religion, politics, and the nation's social revolutionary experiment.

Created Equal, Volume I: A History of the United States: To

ISBN: , SKU: , AUTHOR: Jones, Jacqueline / Wood, Peter H. / Borstelmann, Thomas, PUBLISHER: Longman Publishing Group, With its sweeping, inclusive view of American history, "Created Equal "emphasizes social history-including the lives and labors of women, immigrants, working people, and minorities in all regions of the country-while delivering the familiar chronology of political and economic history. By integrating the stories of a variety of groups and individuals into the historical narrative, "Created Equal "helps connect the nation's past with the student's present. "Created Equal "explores an expanding notion of equality and American identity--one that encompasses the stories of diverse groups of people, territorial growth and expansion, the rise of the middle class, technological innovation and economic development, and engagement with other nations and peoples of the world. Acquista Ora

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