strategic marketing in the customer driven organization

Technical Marketing Intern

Davines Group is a recognized leader in the formulation and manufacturing of high end skin and hair care products. Our in-house production team has consistently developed scientifically proven and highly innovative organic products that, when combined with an innate sense of art and design, nurture both body and mind. Promoting and transforming an holistic, healthy and sustainable lifestyle concept into a beautiful reality is our mission. Creating beauty from the inside out is our passion.  POSITION   For our Technical Marketing Department, we are looking for a Technical Marketing Intern (stage) who will support the team in to contributing to the creation of excellent and innovative products, through the research of new cosmetic approaches and a rigorous sensorial evaluation of performance and safety.   KEY ACTIVITIES   Support the team in the relationship with R&D, Marketing and Education in order to guarantee and monitor the different stages of the technical product development; Support the organization and the structure of the product panel test; Follow the reporting system related to the product development; Support the creation and the updating of the scientific communication. PERSON SPECIFICATION AND REQUIREMENTS   Scientific academic background (bachelor’s degree in Regulatory, Chemistry, CTF or Biology); Advanced Knowledge of Microsoft Software (specifically Excel); High attention to details and accuracy; Excellent communication and interpersonal skills; Multitasking ability and target oriented mindset; Organization and time management skills; Fluency in English and Italian is mandatory; EXPERIENCE   Previous experiences in this function or post-graduate programs related to this professional area will be considered as plus.

Encyclopedic Dictionary of Marketing

ISBN: , SKU: , AUTHOR: Littler, Dale / Lewis, Barbara R., PUBLISHER: Blackwell Publishers, The" Dictionary" has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Corsi libri di marketing vendita

Cedo libri usati di marketing, corsi di brand positioning, copywriting,marketing a risposta diretta... marketing strategico, posizionamento,Facebook marketing, email marketing. Per informazioni contattatemi. Autori Jay Abraham... Dan Kennedy.. al ries

Customer-Inspired Quality: Looking Backward Through the

ISBN: , SKU: , AUTHOR: Shaw, James G. / Shaw, PUBLISHER: Jossey-Bass, Customer Inspired Quality by James G. Shaw is a superior resource for executives faced with the challenge of improving quality and customer satisfaction cost-effectively, and in ways that help their organizations compete. Shaw, a pioneer in bringing quality improvement from the engineering realm to service processes and organizations, believes that customers are in the best position to define quality for any company. In fact, their definition is the only one that really counts. In his newest book, he takes readers through the methodology necessary to improve processes, and therefore quality, as perceived by the customer. Customer Inspired Quality shows readers, step-by-step, how to: -- Use a Process Profile "RM" to analyze a process from the customer's point of view -- Establish measurements that reflect the customer's definition -- Qualify a process for the six levels of process improvement -- Conduct process improvement reviews Shaw uses real-world examples and situations to illustrate his concepts. Customer Inspired Quality includes: -- Glossary -- Summary charts -- Recommended reading and references -- Basic measurement tools -- Brainstorming tools -- Suggested quality measures

Strategic Direction and Development of the School

ISBN: , SKU: , AUTHOR: Davies, Brent / Davies Professo / Davies, Professo, PUBLISHER: Routledge, The government is now training around deputy heads per year towards a new qualification: the National Professional Qualification for Headship (NPQH). This book covers the one compulsory module for this qualification which is called Strategic Direction and Development of the School. This book will be essential for all those embarking on the NPQH and those teaching or supervising it.

Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

The Health Care Manager's Guide to Continuous Quality

ISBN: , SKU: , AUTHOR: Leebov, Wendy / Ersoz, Clara Jean / Ersoz, Jean, PUBLISHER: Jossey-Bass, Health care organizations are increasingly embracing continuous quality improvement as essential to the continued delivery of high-quality patient care. Surprisingly, there is little information available for managers who must translate the principles of continuous improvement into practical reality. "The Health Care Manager's Guide to Continuous Quality Improvement" supplies managers with guidelines to make customer-driven management and continuous improvement an everyday routine.

Instructor's Edition Organizational Theory: A Strategic

ISBN: , SKU: , AUTHOR: Lester, Donald / Parnell, John A., PUBLISHER: Atomic Dog Publishing, In Organizational Theory: A Strategic Perspective, authors Donald Lester and John Parnell present the major theoretical perspectives that have contributed to our understanding of organizations in a clear, engaging style. The text presents the concepts of organizational theory from a strategic perspective. These concepts are not only the foundation for understanding organizations, they are also the basis for managing them effectively. Current examples appear throughout the text, and the ?Best Practice? features in each chapter highlight specific companies and show how they strategically manage key concepts of organizational theory. The authors also provide students with ?real world? applications in the ?Career Points? features. Seven cases are included at the end of the text for in-depth study.

AREA MANAGER (CENTRAL-SOUTH ITALY)

Our Multinational Company, world leader in the field of security systems, with headquarters Cortemaggiore (PC), for the enhancement of its internal structure, has instructed us to search for the following profiles:   AREA MANAGER (CENTRAL-SOUTH ITALY)     The Best Candidate is preferably graduated in Economy and have as least 5 years experience in Sales & Marketing. The Candidate have a consolidated experience in Sales Domestic Market, preferable in security doors sector, but at least in interior doors, windows, furniture, etc. He would have a solid experience in traditional domestic channels like show room, distributors, residential market and OEM. Essential Duties and Responsibilities: Reporting to Sales Manager, main functions and responsibilities will be:   Define and manage initiatives and actions to ensure that growth, profit and sales targets of the assigned area are achieved;   Work with Sales Manager, consolidating actual markets/customers and developing new channel or customers;   Collaborate and strengthen relationships with the existing distribution network to deliver sales targets;   Identify new potential customer, ensuring the development of new sales and new markets;   Manage a sales organization (agents), moving from the existing structure towards a better one, more efficient. The successful Candidate  have a business approach, leadership, strong commitment, result orientation, collaborative approach and strong customer orientation. A good knowledge of the English language is essential, both spoken and written, for dialogue with suppliers and foreign customers.   Work place: Central and South Italy, including Islands.

Strategy: Process, Content, Context: An International

ISBN: , SKU: , AUTHOR: De Wit, Bob / Wit, Bob De / Meyer, Ron, PUBLISHER: Cengage Learning, Bob De Wit and Ron Meyeras innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Digital Marketing Specialist

A little about us: The concepts of “work” and “career” have being shaken to their core. The employer-employee relationship as we know it is broken. So, we decided to build a company from the ground to reinvent the employee experience and to make people and organizations better at their most important work. What we need: We’re on the hunt for exceptional talent to help glickon being seen, heard and understood. Someone who is passionate, strategic, and customer-obsessed to sit within our team and to be based in Milan, Italy. What you’ll be doing: Identify what our customers wants and the questions burning inside them. Clarify what problem we are helping them solve, and what life will look like after they engage our product. Position glickon as customers’ guide, give them a plan, call them to action and change their lives. Define new packages and narratives to drive growth and engagement. Partner with customer success and sales teams, identify and prioritize new areas of opportunity to amplify customer engagement, and innovate our go-to-market approach. Run our customers events, bringing C-level executives together to really get in involved with what we are building. Be the day to day voice of glickon, in our community and across our social media channels. Make music out of noise. What skills you’ll need: Incredibly creative marketing and communication skills. Ability to develop, execute and scale high impact, multi-channel go-to-market efforts for B2B solutions. Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines. Why you’ll love it here: You’ll get to work in one of the hottest and fastest growing tech startups in Italy right now. We’ll give you a ton of freedom and autonomy to create something awesome. Competitive salary. Flextime and a lot of fun! Does this resonate with you? If so, apply now. We can make an offer very quickly if you’re a good fit.

Women Organising

ISBN: , SKU: , AUTHOR: Brown, Helen, PUBLISHER: Routledge, "Women Organising" is the first study to bring organization theory and the real-life experiences of women organizing together. Helen Brown uses the example of the Greystone Women's Centre in Britain to illustrate the struggles of women seeking to manage without becoming bureaucratized, to find a sense of direction without relying on leaders, to participate fully as leaders, and above all, to create a truly collective form of organization.

Information and Communication Technologies in Tourism

ISBN: , SKU: , AUTHOR: Buhalis, Dimitrios / Tjoa, A. Min / Jafari, Jafar, PUBLISHER: Springer, The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning. The following topics are treated in this volume: Dynamic Marketing Applications Using IT. - Designing Information Systems. - Using the Internet. - Transformation of the Travel Industry. - Re-engineering Management Approaches. - Enhancing Tourism Intermediaries. - New Horizons for Destination Management Systems. - Strategic Management in Tourism. - New IT Uses in Tourism.

The Compact Reader: Short Essays by Method and Theme

ISBN: , SKU: , AUTHOR: Aaron, Jane E. / Repetto, Ellen Kuhl, PUBLISHER: Bedford Books, From its well-chosen essays to its thorough editorial apparatus to its distinctive organization, "The" "Compact Reader" provides the fundamental support students need to become confident writers. The innovative dual organization -- rhetorical and thematic -- introduces essential strategies of writing while engaging students with brief readings on captivating topics. For instructors who want a concise, affordable, effective resource for teaching the connection between form and content, "The Compact" "Reader" is the perfect choice. Acquista Ora

Commissioning of Offshore Oil and Gas Projects: The

ISBN: , SKU: , AUTHOR: Bendiksen, Trond / Young, Geoff, PUBLISHER: Authorhouse, You have never seen a book like this before The information, data and presentation scheme make this book unique The book describes the utmost importance of thorough planning and preparations to streamline the execution of your project, in order to avoid the spectacular cost and schedule overruns often encountered on today's mega-projects in the oil and gas industry. It explains, in practical terms, which strategic principles, tools, techniques, structure and organization you need to have in place to assure yourself that your project will meet the cost and schedule targets. The book focuses on the all-important Commissioning phase, the stage of the game where all the poor planning and preparations manifest themselves as costly delays. The book should be mandatory on all project managers' desks, and in all management students' curriculums.

Collana "Marketing Evolution" IlSole24Ore *Nuova

Vendo collana Marketing Evolution acquistata con IlSole24Ore nuova e mai utilizzata (ancora nuova ed inscatolata). La collana è presente con in seguenti numeri: 1. Il futuro del marketing 2. Start up Marketing 3. Existential Marketing 4. Werrilla Marketing 5. Il marketing dei sensi 6. Marketing 3.0 7. Green Marketing 8. Marketing e creazione del valore 9. Neuro marketing 10. Marketing collaborativo e online value co-creation 16. Il neo-lusso marketing 17. Marketing contagioso 18. Social Media ROI Marketing 19. Markeing Etico 20. Marketing emozionale Sono quindi mancanti i n. da 11 a 15. Consegna a mano a Milano oppure via posta in tutta Italia.

Churchill and Hitler

ISBN: , SKU: , AUTHOR: Jablonsky, David / Jablonsky, D. / Jablonsky David, PUBLISHER: Routledge, This collection of essays examines the development of Churchill and Hitler as strategic leaders and analyzes in particular the impact of their formative years on their leadership styles, "operational codes," views on civil-military relations, and approaches to the conduct of war at strategic, operational and tactical levels. Ultimately, victory depended on the calculated use of all the means of national power - military, political, psychological and economic - to achieve the national end. These essays demonstrate that it was Churchill who best understood that calculation.

New Products Management

ISBN: , SKU: , AUTHOR: Crawford, C. Merle / Di Benedetto, C. Anthony, PUBLISHER: Irwin/McGraw-Hill, NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Game on: The Power of the Sports Marketing Deal

ISBN: , SKU: , AUTHOR: Cesarz, T. J. / Foster, Carl l. / Steve, Tebon, PUBLISHER: Tebon Publishing, After three decades as a highly successful sports marketer and entrepreneur, Steve Tebon has a lot to share. Game On: The Power of the Sports Marketing Deal, chronicles Tebon's leadership of Exclusive Sports Marketing, the company he founded and led for 23 years, before selling ESM in . The book provides rare insight into one of the most overlooked, but biggest sports marketing industries: grassroots, recreational sports. Using case studies and interviews with high level executives, Tebon reveals how he was able to close sponsorship deals with corporate leaders such as Anheuser-Busch, Coca-Cola, Nestle Brands, Toyota, and Nike, for ESM's highly respected grassroots triathlon, beach volleyball, and basketball programs. Game On also discusses the cutting-edge marketing and promotional plans his company developed, the importance of "5-Star" customer service, and the value of establishing and maintaining relationships. The book also takes a look at the challenges faced by sports marketers, how they can be overcome, and what the small business owner needs to focus on to insure company stability and growth. With a foreword by Dave Scott, a 6-Time Hawaiian Ironman World Champion and highly sought after coach and speaker, Game On is a must read for modern day sports marketers, business entrepreneurs, and students interested in the sports and events industry.

Dispute Settlement Reports : Volume 7, Pages

ISBN: , SKU: , AUTHOR: Wto / World Trade Organization / World Trade Organization, PUBLISHER: Cambridge University Press, The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh Agreement. These are the WTO authorized and paginated reports in English. An essential addition to the library of all practising and academic trade lawyers, and needed by students worldwide taking courses in international economic or trade law. DSR : VII contains two reports in relation to one case. Firstly, there is the Report of the Appellate Body concerning the United States' import prohibition of certain shrimp and shrimp products. Secondly, this volume contains the Panel report in the same case. The form of citation for this volume recommended by the WTO is DSR : VII.

Radical Marketing: From Harvard to Harley, Ten Who Broke the

ISBN: , SKU: , AUTHOR: Rifkin, Glenn / Hill, Sam, PUBLISHER: HarperBusiness, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in ? How did upstart Boston Beer Company--makers of Sam Adams--revolutionize the beer industry and prevail over lumbering incumbent Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and grow from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? Through radical marketing. In the tradition of such bestsellers as "Thriving on Chaos" and "Built to Last, Radical Marketing" is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the "New York Times," identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders. Just what do these organizations have in common? Each is in tune emotionally with their customer base--allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture--growth and expansion--than on short term profits. And, despite their current success, each started out with little more than a passion for their products, forcing them to do things more cheaply and creatively. How do these commonalties equal success? In "Radical Marketing," you willlearn how: by forging long-term strategic alliances and seeding the globe with enthusiastic missionaries, the NBA has become the most powerful global sports brand in the world, elevating ticket sales and TV rights to $2 billion; Harley-Davidson helped spur its regeneration by starting a club of owners--and, in so doing, re-established itself as an enduring brand, a darling of Wall Street, and nothing less than an American icon of freedom and individuality; little-known EMC became the dominant player in the computer storage market, eclipsing industry leader IBM--by aggressively courting IBM' s customer base and creating a community of users around EMC' s products; Snap-on Tools owns 60 percent market share and became a nearly $2 billion company, selling tools door-to-door to its core customer base of over one million auto mechanics; Providian Financial, whose CEO lacked any formal marketing training and expertise, cracked new markets and won an army of new customers without using focus groups or any traditional advertising; Harvard Business School created the market for graduate business schools and established itself as the gold standard of its industry not by resting on the laurels of the auspicious Harvar

Taking Your Team to the Top: How to Build and Manage Great

ISBN: , SKU: , AUTHOR: Spizman, Justin / Sundquist, Ted, PUBLISHER: McGraw-Hill Education - Europe, How to spot talent, build a great team--and WIN in business A former Denver Broncos GM shows managers and leaders the path to creating innovative, dynamic, and highly effective teams that fulfill an organization's strategic goals "Building Championship Teams" gives leaders of businesses large and small the tools and skills to accurately evaluate new hires from enormous talent pools, quickly and effectively implement them into the organization's existing team culture, and create a dedicated mission statement to maximize team success. It offers the fundamentals necessary to unlock individuals' ability and talents while adding to team synergy to accomplish any business objective. Carl M.T. "Ted" Sundquist II is a former football player, collegiate coach, Air Force Intelligence Officer, collegiate scout, National Football League Executive and General Manager, current blogger, television personality, radio personality and commentator. Justin Spizman is the bestselling author of numerous books, including "The Business of the Being the Best" and "Don't Give Up...Don't Ever Give Up."

Restructuring: The Impact of Hospital Organization on

ISBN: , SKU: , AUTHOR: Clifford, Joyce C. / American Organization of Nurse Executive, PUBLISHER: Jossey-Bass, Hospital restructuring--if not accomplished with care and understanding--can result in significant turmoil and confusion. "Restructuring" attempts to help remedy these negative consequences by vividly describing the behind-the-scenes impact of hospital restructuring on one of the most important components of the hospital workforce--its nursing staff. "Restructuring: The Impact of Hospital Organization on Nursing Leadership" is a careful examination of the evolution of the role of the chief nursing officer (CNO) in hospitals responding to a dramatically changing health care environment. It explores how and why the CNO role is changing and strives to clarify the impact of that change on the management and administration of clinical nursing services. The book's main focus is that nursing, and ultimately the quality of patient care, is strongly influenced by the existence of a chief nursing officer (CNO) and his or her leadership capabilities.

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