strategic marketing in the customer driven organization

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Macroeconomic Interact North S

ISBN: , SKU: , AUTHOR: Currie, David / Vines, David, PUBLISHER: Cambridge University Press, This volume contains the proceedings of a September conference organized by the Centre for Economic Policy Research and the International Economics Study Group. the volume focuses on the strategic aspects of North-South interactions; the authors include some of the leading contributors to the growing literature on strategic interactions among interdependent economies.

The Defense of Western Europe

ISBN: , SKU: , AUTHOR: Unknown / Gann, L. H., PUBLISHER: Auburn House Pub. Co., After World War II, Western Europe became closely linked to the United States--economically through a variety of associations within the Atlantic Community, and militarily through NATO. This volume stresses the strategic importance of Western Europe for the United States. It provides detailed surveys of the background and preparedness of the NATO defense forces and the forces of Austria, Switzerland, and other countries of strategic importance. Each chapter provides a general outline of military developments since , including such topics as: the relationship between armed forces and society; recruitment practices; armaments; organization; relations with NATO; and future projections. The authoritative series of descriptive, historical, and analytical essays in this volume makes it an essential resource for defense specialists, policymakers, and scholars of Western Europe.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

Gainsharing and Employee Involvement

ISBN: , SKU: , AUTHOR: Graham-Moore, Brian / Ross, Timothy L., PUBLISHER: BNA Books (Bureau of National Affairs), You can improve competitiveness, productivity, labor relations, customer service, and more -- with a program that rewards employees for your organization's success. In this expanded edition of the successful book Gainsharing: Plans for Improving Performance, the authors show you why gainsharing works -- and how you can build an effective gainsharing program. You get guidance on several types of alternative compensation strategies including participative management, pay-for-performance, and contingent/variable compensation. The authors share: -- insights on gainsharing -- and its use with employee involvement programs -- strategies for improving quality and customer service -- coverage of special issues in the public, not-for-profit, and service sectors -- formulas for a reward structure that will further your organization's goals -- common pitfalls -- and how to make your program successful in the long term -- examples of gainsharing organizations -- including a 19-year case study -- with statistics on their performance -- a glossary of important terms and an index for easy reference -- list of other helpful resources You will learn if gainsharing is right for your organization, and what assistance you will need to develop a successful system of shared rewards.

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

The Internet Resource Directory for K-12 Teachers and

ISBN: , SKU: , AUTHOR: Miller, Elizabeth B., PUBLISHER: Libraries Unlimited, In this best-selling educational standard, Miller describes more than of the most useful Web sites for educators and students. Organized by subject area and thoroughly indexed, the book offers hundreds of new sites, and all previous listings have been revised as needed. With its curriculum-driven organization, online updates, and straightforward instructions, this guide is simply the best Internet directory available for educators.

Computer Organization and Design

Vendo testo Computer Organization and Design (The Hardware/Software Interface) autori patterson hennessy lingua inglese acquistato nel

Technical Marketing Intern

Davines Group is a recognized leader in the formulation and manufacturing of high end skin and hair care products. Our in-house production team has consistently developed scientifically proven and highly innovative organic products that, when combined with an innate sense of art and design, nurture both body and mind. Promoting and transforming an holistic, healthy and sustainable lifestyle concept into a beautiful reality is our mission. Creating beauty from the inside out is our passion.  POSITION   For our Technical Marketing Department, we are looking for a Technical Marketing Intern (stage) who will support the team in to contributing to the creation of excellent and innovative products, through the research of new cosmetic approaches and a rigorous sensorial evaluation of performance and safety.   KEY ACTIVITIES   Support the team in the relationship with R&D, Marketing and Education in order to guarantee and monitor the different stages of the technical product development; Support the organization and the structure of the product panel test; Follow the reporting system related to the product development; Support the creation and the updating of the scientific communication. PERSON SPECIFICATION AND REQUIREMENTS   Scientific academic background (bachelor’s degree in Regulatory, Chemistry, CTF or Biology); Advanced Knowledge of Microsoft Software (specifically Excel); High attention to details and accuracy; Excellent communication and interpersonal skills; Multitasking ability and target oriented mindset; Organization and time management skills; Fluency in English and Italian is mandatory; EXPERIENCE   Previous experiences in this function or post-graduate programs related to this professional area will be considered as plus.

Encyclopedic Dictionary of Marketing

ISBN: , SKU: , AUTHOR: Littler, Dale / Lewis, Barbara R., PUBLISHER: Blackwell Publishers, The" Dictionary" has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Corsi libri di marketing vendita

Cedo libri usati di marketing, corsi di brand positioning, copywriting,marketing a risposta diretta... marketing strategico, posizionamento,Facebook marketing, email marketing. Per informazioni contattatemi. Autori Jay Abraham... Dan Kennedy.. al ries

Customer-Inspired Quality: Looking Backward Through the

ISBN: , SKU: , AUTHOR: Shaw, James G. / Shaw, PUBLISHER: Jossey-Bass, Customer Inspired Quality by James G. Shaw is a superior resource for executives faced with the challenge of improving quality and customer satisfaction cost-effectively, and in ways that help their organizations compete. Shaw, a pioneer in bringing quality improvement from the engineering realm to service processes and organizations, believes that customers are in the best position to define quality for any company. In fact, their definition is the only one that really counts. In his newest book, he takes readers through the methodology necessary to improve processes, and therefore quality, as perceived by the customer. Customer Inspired Quality shows readers, step-by-step, how to: -- Use a Process Profile "RM" to analyze a process from the customer's point of view -- Establish measurements that reflect the customer's definition -- Qualify a process for the six levels of process improvement -- Conduct process improvement reviews Shaw uses real-world examples and situations to illustrate his concepts. Customer Inspired Quality includes: -- Glossary -- Summary charts -- Recommended reading and references -- Basic measurement tools -- Brainstorming tools -- Suggested quality measures

Strategic Direction and Development of the School

ISBN: , SKU: , AUTHOR: Davies, Brent / Davies Professo / Davies, Professo, PUBLISHER: Routledge, The government is now training around deputy heads per year towards a new qualification: the National Professional Qualification for Headship (NPQH). This book covers the one compulsory module for this qualification which is called Strategic Direction and Development of the School. This book will be essential for all those embarking on the NPQH and those teaching or supervising it.

Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

The Health Care Manager's Guide to Continuous Quality

ISBN: , SKU: , AUTHOR: Leebov, Wendy / Ersoz, Clara Jean / Ersoz, Jean, PUBLISHER: Jossey-Bass, Health care organizations are increasingly embracing continuous quality improvement as essential to the continued delivery of high-quality patient care. Surprisingly, there is little information available for managers who must translate the principles of continuous improvement into practical reality. "The Health Care Manager's Guide to Continuous Quality Improvement" supplies managers with guidelines to make customer-driven management and continuous improvement an everyday routine.

Instructor's Edition Organizational Theory: A Strategic

ISBN: , SKU: , AUTHOR: Lester, Donald / Parnell, John A., PUBLISHER: Atomic Dog Publishing, In Organizational Theory: A Strategic Perspective, authors Donald Lester and John Parnell present the major theoretical perspectives that have contributed to our understanding of organizations in a clear, engaging style. The text presents the concepts of organizational theory from a strategic perspective. These concepts are not only the foundation for understanding organizations, they are also the basis for managing them effectively. Current examples appear throughout the text, and the ?Best Practice? features in each chapter highlight specific companies and show how they strategically manage key concepts of organizational theory. The authors also provide students with ?real world? applications in the ?Career Points? features. Seven cases are included at the end of the text for in-depth study.

AREA MANAGER (CENTRAL-SOUTH ITALY)

Our Multinational Company, world leader in the field of security systems, with headquarters Cortemaggiore (PC), for the enhancement of its internal structure, has instructed us to search for the following profiles:   AREA MANAGER (CENTRAL-SOUTH ITALY)     The Best Candidate is preferably graduated in Economy and have as least 5 years experience in Sales & Marketing. The Candidate have a consolidated experience in Sales Domestic Market, preferable in security doors sector, but at least in interior doors, windows, furniture, etc. He would have a solid experience in traditional domestic channels like show room, distributors, residential market and OEM. Essential Duties and Responsibilities: Reporting to Sales Manager, main functions and responsibilities will be:   Define and manage initiatives and actions to ensure that growth, profit and sales targets of the assigned area are achieved;   Work with Sales Manager, consolidating actual markets/customers and developing new channel or customers;   Collaborate and strengthen relationships with the existing distribution network to deliver sales targets;   Identify new potential customer, ensuring the development of new sales and new markets;   Manage a sales organization (agents), moving from the existing structure towards a better one, more efficient. The successful Candidate  have a business approach, leadership, strong commitment, result orientation, collaborative approach and strong customer orientation. A good knowledge of the English language is essential, both spoken and written, for dialogue with suppliers and foreign customers.   Work place: Central and South Italy, including Islands.

Strategy: Process, Content, Context: An International

ISBN: , SKU: , AUTHOR: De Wit, Bob / Wit, Bob De / Meyer, Ron, PUBLISHER: Cengage Learning, Bob De Wit and Ron Meyeras innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Digital Marketing Specialist

A little about us: The concepts of “work” and “career” have being shaken to their core. The employer-employee relationship as we know it is broken. So, we decided to build a company from the ground to reinvent the employee experience and to make people and organizations better at their most important work. What we need: We’re on the hunt for exceptional talent to help glickon being seen, heard and understood. Someone who is passionate, strategic, and customer-obsessed to sit within our team and to be based in Milan, Italy. What you’ll be doing: Identify what our customers wants and the questions burning inside them. Clarify what problem we are helping them solve, and what life will look like after they engage our product. Position glickon as customers’ guide, give them a plan, call them to action and change their lives. Define new packages and narratives to drive growth and engagement. Partner with customer success and sales teams, identify and prioritize new areas of opportunity to amplify customer engagement, and innovate our go-to-market approach. Run our customers events, bringing C-level executives together to really get in involved with what we are building. Be the day to day voice of glickon, in our community and across our social media channels. Make music out of noise. What skills you’ll need: Incredibly creative marketing and communication skills. Ability to develop, execute and scale high impact, multi-channel go-to-market efforts for B2B solutions. Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines. Why you’ll love it here: You’ll get to work in one of the hottest and fastest growing tech startups in Italy right now. We’ll give you a ton of freedom and autonomy to create something awesome. Competitive salary. Flextime and a lot of fun! Does this resonate with you? If so, apply now. We can make an offer very quickly if you’re a good fit.

Women Organising

ISBN: , SKU: , AUTHOR: Brown, Helen, PUBLISHER: Routledge, "Women Organising" is the first study to bring organization theory and the real-life experiences of women organizing together. Helen Brown uses the example of the Greystone Women's Centre in Britain to illustrate the struggles of women seeking to manage without becoming bureaucratized, to find a sense of direction without relying on leaders, to participate fully as leaders, and above all, to create a truly collective form of organization.

Information and Communication Technologies in Tourism

ISBN: , SKU: , AUTHOR: Buhalis, Dimitrios / Tjoa, A. Min / Jafari, Jafar, PUBLISHER: Springer, The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning. The following topics are treated in this volume: Dynamic Marketing Applications Using IT. - Designing Information Systems. - Using the Internet. - Transformation of the Travel Industry. - Re-engineering Management Approaches. - Enhancing Tourism Intermediaries. - New Horizons for Destination Management Systems. - Strategic Management in Tourism. - New IT Uses in Tourism.

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