strategic marketing in the customer driven organization

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Digital Marketing Specialist

A little about us: The concepts of “work” and “career” have being shaken to their core. The employer-employee relationship as we know it is broken. So, we decided to build a company from the ground to reinvent the employee experience and to make people and organizations better at their most important work. What we need: We’re on the hunt for exceptional talent to help glickon being seen, heard and understood. Someone who is passionate, strategic, and customer-obsessed to sit within our team and to be based in Milan, Italy. What you’ll be doing: Identify what our customers wants and the questions burning inside them. Clarify what problem we are helping them solve, and what life will look like after they engage our product. Position glickon as customers’ guide, give them a plan, call them to action and change their lives. Define new packages and narratives to drive growth and engagement. Partner with customer success and sales teams, identify and prioritize new areas of opportunity to amplify customer engagement, and innovate our go-to-market approach. Run our customers events, bringing C-level executives together to really get in involved with what we are building. Be the day to day voice of glickon, in our community and across our social media channels. Make music out of noise. What skills you’ll need: Incredibly creative marketing and communication skills. Ability to develop, execute and scale high impact, multi-channel go-to-market efforts for B2B solutions. Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines. Why you’ll love it here: You’ll get to work in one of the hottest and fastest growing tech startups in Italy right now. We’ll give you a ton of freedom and autonomy to create something awesome. Competitive salary. Flextime and a lot of fun! Does this resonate with you? If so, apply now. We can make an offer very quickly if you’re a good fit.

Women Organising

ISBN: , SKU: , AUTHOR: Brown, Helen, PUBLISHER: Routledge, "Women Organising" is the first study to bring organization theory and the real-life experiences of women organizing together. Helen Brown uses the example of the Greystone Women's Centre in Britain to illustrate the struggles of women seeking to manage without becoming bureaucratized, to find a sense of direction without relying on leaders, to participate fully as leaders, and above all, to create a truly collective form of organization.

Information and Communication Technologies in Tourism

ISBN: , SKU: , AUTHOR: Buhalis, Dimitrios / Tjoa, A. Min / Jafari, Jafar, PUBLISHER: Springer, The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning. The following topics are treated in this volume: Dynamic Marketing Applications Using IT. - Designing Information Systems. - Using the Internet. - Transformation of the Travel Industry. - Re-engineering Management Approaches. - Enhancing Tourism Intermediaries. - New Horizons for Destination Management Systems. - Strategic Management in Tourism. - New IT Uses in Tourism.

The Compact Reader: Short Essays by Method and Theme

ISBN: , SKU: , AUTHOR: Aaron, Jane E. / Repetto, Ellen Kuhl, PUBLISHER: Bedford Books, From its well-chosen essays to its thorough editorial apparatus to its distinctive organization, "The" "Compact Reader" provides the fundamental support students need to become confident writers. The innovative dual organization -- rhetorical and thematic -- introduces essential strategies of writing while engaging students with brief readings on captivating topics. For instructors who want a concise, affordable, effective resource for teaching the connection between form and content, "The Compact" "Reader" is the perfect choice. Acquista Ora

Commissioning of Offshore Oil and Gas Projects: The

ISBN: , SKU: , AUTHOR: Bendiksen, Trond / Young, Geoff, PUBLISHER: Authorhouse, You have never seen a book like this before The information, data and presentation scheme make this book unique The book describes the utmost importance of thorough planning and preparations to streamline the execution of your project, in order to avoid the spectacular cost and schedule overruns often encountered on today's mega-projects in the oil and gas industry. It explains, in practical terms, which strategic principles, tools, techniques, structure and organization you need to have in place to assure yourself that your project will meet the cost and schedule targets. The book focuses on the all-important Commissioning phase, the stage of the game where all the poor planning and preparations manifest themselves as costly delays. The book should be mandatory on all project managers' desks, and in all management students' curriculums.

Collana "Marketing Evolution" IlSole24Ore *Nuova

Vendo collana Marketing Evolution acquistata con IlSole24Ore nuova e mai utilizzata (ancora nuova ed inscatolata). La collana è presente con in seguenti numeri: 1. Il futuro del marketing 2. Start up Marketing 3. Existential Marketing 4. Werrilla Marketing 5. Il marketing dei sensi 6. Marketing 3.0 7. Green Marketing 8. Marketing e creazione del valore 9. Neuro marketing 10. Marketing collaborativo e online value co-creation 16. Il neo-lusso marketing 17. Marketing contagioso 18. Social Media ROI Marketing 19. Markeing Etico 20. Marketing emozionale Sono quindi mancanti i n. da 11 a 15. Consegna a mano a Milano oppure via posta in tutta Italia.

Churchill and Hitler

ISBN: , SKU: , AUTHOR: Jablonsky, David / Jablonsky, D. / Jablonsky David, PUBLISHER: Routledge, This collection of essays examines the development of Churchill and Hitler as strategic leaders and analyzes in particular the impact of their formative years on their leadership styles, "operational codes," views on civil-military relations, and approaches to the conduct of war at strategic, operational and tactical levels. Ultimately, victory depended on the calculated use of all the means of national power - military, political, psychological and economic - to achieve the national end. These essays demonstrate that it was Churchill who best understood that calculation.

New Products Management

ISBN: , SKU: , AUTHOR: Crawford, C. Merle / Di Benedetto, C. Anthony, PUBLISHER: Irwin/McGraw-Hill, NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Game on: The Power of the Sports Marketing Deal

ISBN: , SKU: , AUTHOR: Cesarz, T. J. / Foster, Carl l. / Steve, Tebon, PUBLISHER: Tebon Publishing, After three decades as a highly successful sports marketer and entrepreneur, Steve Tebon has a lot to share. Game On: The Power of the Sports Marketing Deal, chronicles Tebon's leadership of Exclusive Sports Marketing, the company he founded and led for 23 years, before selling ESM in . The book provides rare insight into one of the most overlooked, but biggest sports marketing industries: grassroots, recreational sports. Using case studies and interviews with high level executives, Tebon reveals how he was able to close sponsorship deals with corporate leaders such as Anheuser-Busch, Coca-Cola, Nestle Brands, Toyota, and Nike, for ESM's highly respected grassroots triathlon, beach volleyball, and basketball programs. Game On also discusses the cutting-edge marketing and promotional plans his company developed, the importance of "5-Star" customer service, and the value of establishing and maintaining relationships. The book also takes a look at the challenges faced by sports marketers, how they can be overcome, and what the small business owner needs to focus on to insure company stability and growth. With a foreword by Dave Scott, a 6-Time Hawaiian Ironman World Champion and highly sought after coach and speaker, Game On is a must read for modern day sports marketers, business entrepreneurs, and students interested in the sports and events industry.

Dispute Settlement Reports : Volume 7, Pages

ISBN: , SKU: , AUTHOR: Wto / World Trade Organization / World Trade Organization, PUBLISHER: Cambridge University Press, The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh Agreement. These are the WTO authorized and paginated reports in English. An essential addition to the library of all practising and academic trade lawyers, and needed by students worldwide taking courses in international economic or trade law. DSR : VII contains two reports in relation to one case. Firstly, there is the Report of the Appellate Body concerning the United States' import prohibition of certain shrimp and shrimp products. Secondly, this volume contains the Panel report in the same case. The form of citation for this volume recommended by the WTO is DSR : VII.

Radical Marketing: From Harvard to Harley, Ten Who Broke the

ISBN: , SKU: , AUTHOR: Rifkin, Glenn / Hill, Sam, PUBLISHER: HarperBusiness, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in ? How did upstart Boston Beer Company--makers of Sam Adams--revolutionize the beer industry and prevail over lumbering incumbent Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and grow from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? Through radical marketing. In the tradition of such bestsellers as "Thriving on Chaos" and "Built to Last, Radical Marketing" is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the "New York Times," identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders. Just what do these organizations have in common? Each is in tune emotionally with their customer base--allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture--growth and expansion--than on short term profits. And, despite their current success, each started out with little more than a passion for their products, forcing them to do things more cheaply and creatively. How do these commonalties equal success? In "Radical Marketing," you willlearn how: by forging long-term strategic alliances and seeding the globe with enthusiastic missionaries, the NBA has become the most powerful global sports brand in the world, elevating ticket sales and TV rights to $2 billion; Harley-Davidson helped spur its regeneration by starting a club of owners--and, in so doing, re-established itself as an enduring brand, a darling of Wall Street, and nothing less than an American icon of freedom and individuality; little-known EMC became the dominant player in the computer storage market, eclipsing industry leader IBM--by aggressively courting IBM' s customer base and creating a community of users around EMC' s products; Snap-on Tools owns 60 percent market share and became a nearly $2 billion company, selling tools door-to-door to its core customer base of over one million auto mechanics; Providian Financial, whose CEO lacked any formal marketing training and expertise, cracked new markets and won an army of new customers without using focus groups or any traditional advertising; Harvard Business School created the market for graduate business schools and established itself as the gold standard of its industry not by resting on the laurels of the auspicious Harvar

Taking Your Team to the Top: How to Build and Manage Great

ISBN: , SKU: , AUTHOR: Spizman, Justin / Sundquist, Ted, PUBLISHER: McGraw-Hill Education - Europe, How to spot talent, build a great team--and WIN in business A former Denver Broncos GM shows managers and leaders the path to creating innovative, dynamic, and highly effective teams that fulfill an organization's strategic goals "Building Championship Teams" gives leaders of businesses large and small the tools and skills to accurately evaluate new hires from enormous talent pools, quickly and effectively implement them into the organization's existing team culture, and create a dedicated mission statement to maximize team success. It offers the fundamentals necessary to unlock individuals' ability and talents while adding to team synergy to accomplish any business objective. Carl M.T. "Ted" Sundquist II is a former football player, collegiate coach, Air Force Intelligence Officer, collegiate scout, National Football League Executive and General Manager, current blogger, television personality, radio personality and commentator. Justin Spizman is the bestselling author of numerous books, including "The Business of the Being the Best" and "Don't Give Up...Don't Ever Give Up."

Restructuring: The Impact of Hospital Organization on

ISBN: , SKU: , AUTHOR: Clifford, Joyce C. / American Organization of Nurse Executive, PUBLISHER: Jossey-Bass, Hospital restructuring--if not accomplished with care and understanding--can result in significant turmoil and confusion. "Restructuring" attempts to help remedy these negative consequences by vividly describing the behind-the-scenes impact of hospital restructuring on one of the most important components of the hospital workforce--its nursing staff. "Restructuring: The Impact of Hospital Organization on Nursing Leadership" is a careful examination of the evolution of the role of the chief nursing officer (CNO) in hospitals responding to a dramatically changing health care environment. It explores how and why the CNO role is changing and strives to clarify the impact of that change on the management and administration of clinical nursing services. The book's main focus is that nursing, and ultimately the quality of patient care, is strongly influenced by the existence of a chief nursing officer (CNO) and his or her leadership capabilities.

Raise More Money for Your Nonprofit Organization: A Guide to

ISBN: , SKU: , AUTHOR: New, Anne L., PUBLISHER: Foundation Center, Anne L. New sets guidelines for a fundraising to benefit the program new as well as the established nonprofit organization. The author delineates the necessary steps a nonprofit must take before launching a development campaign, encourages organizational self-analysis, and points the way to an effective program involving many sources of funding. A bibliography of other useful research and funding directories is included.

Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

Dizionario di marketing

Dizionario di marketing categoria: marketing autore: associazione italiana per gli studi di marketing editore: a. mondadori - espansione anno: note: 108 pag.; 21 cm. brossura molto buono

Mammals in the seas; volume ii,

. mammals in the seas; volume ii, pinniped species summaries and report on sirenians food and agriculture organization of the united nations editore: food and agriculture organization of the united nations, rome () hard cover. condizione libro: very good +. being the annex b appendixes vi and vii of the report of the fao advisory committee on marine resouces research working party on marine mammals, with the cooperation of the un environmental programme. fao fisheries series no. 5, vol ii. 152 pages in fine condition. blue cloth cover in good condition, dj in good condition euro 45 zoologia 12

Strategic Management

ISBN: , SKU: , AUTHOR: Saloner, Garth / Shepard, Andrea / Podolny, Joel, PUBLISHER: John Wiley & Sons, This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding. Acquista Ora

Essentials Of School Education In The United Arab Emirates

ISBN: , SKU: , AUTHOR: The Emirates Center for Strategic Studies and Research, PUBLISHER: I B Tauris, NA

Winning with Customers: A Playbook for B2B

ISBN: , SKU: , AUTHOR: Pigues, D. Keith / Alderman, Jerry, PUBLISHER: John Wiley & Sons, Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. "Winning with Customers" offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Marketing: Best Practices

ISBN: , SKU: , AUTHOR: Hoffman, Douglas K. / Hoffman, K. Douglas / Czinkota, Michael R., PUBLISHER: South Western Educational Publishing, Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

The Harmonic Organization of The Rite of Spring

ISBN: , SKU: , AUTHOR: Allen Forte, PUBLISHER: Yale University Press, NA

Crisis Control: Preventing and Managing Corporate Crises

ISBN: , SKU: , AUTHOR: Campbell, Ross, PUBLISHER: Prentice Hall, "Crisis Control" puts managers ahead of the crisis agenda by providing plans to control and manage a serious event. " Crisis Control" is the new bible for corporate survival - "Geoff Kelley, WMC Limited Managing a corporate crisis is about bringing an organization under control, about deflecting threats and planning for the future " Crisis Control offers a wide range of responses for managers who have to create a crisis action plan Anywhere, anytime, a crisis can strike. Every organization is vulnerable to a wide range of threats. They strike without warning and can escalate to a point where they just won't go away. Bringing an organization under control is about deflecting threats and planning for the future. The purpose of this book is to give managers tried and tested solutions for better crisis management. "Crisis Control is aimed at anticipating and controlling crisis situations. It shows how to develop contingency plans in line with organizational policies. It quickly identifies methods of developing checklists and systems. Training, testing and maintenance of the program is outlined as a strategic process. This book offers a wide range of responses for those managers who have to create a crisis action plan for a wide range of stakeholders including employees, victims, financial markets, political leaders, and bureaucrats. Ross Campbell is the principal of a company which specializes in crisis management.

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