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Principles and Ethics of Journalism and Mass Communication

ISBN: , SKU: , AUTHOR: Y K D Souza, PUBLISHER: Commonwealth Publishers, NA

Communication for Complexity: Communication Methods for the

ISBN: , SKU: , AUTHOR: Erwin, K., PUBLISHER: John Wiley & Sons Inc, "Communicating The New" describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. It offers everyone who is involved in design thinking - from the account planner in advertising to the program manager of an architecture firm to the information architect in a web design firm - a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating "the new."

Social Linguistics and Literacies: Ideology in Discourses

ISBN: , SKU: , AUTHOR: Gee, James Paul, PUBLISHER: Taylor & Francis Group, This fully-updated new edition engages with topics such as orality and literacy, the history of literacy, the uses and abuses of literacy in that history, the analysis of language as cultural communication, and social theories of mind and meaning, among many other topics. It represents the most current statement of a widely discussed and used theory about how language functions in society, a theory initially developed in the first edition of the book, and developed in this new edition in tandem with analytic techniques for the study of language and literacy in context, with special reference to cross-cultural issues in communities and schools. Built around a large number of specific examples, this new edition reflects current debates across the world about education and educational reform, the nature of language and communication, and the role of sociocultural diversity in schools and society. One of the core goals of this book, from its first edition on, has been to develop a new and more widely applicable vision of applied linguistics. It will be of interest to researchers, lecturers and students in education, linguistics, or any field that deals with language, especially in social or cultural terms.

Performance in Water Distribution: A Systems Approach

ISBN: , SKU: , AUTHOR: Coelho, Sergio Teixeira / Coelho, S. T. U., PUBLISHER: Research Studies Press, Rigorous application of the method to different performance fields of water networks, illustrated by various case studies. Detailed analysis of key areas of water networks' behaviour, including advances in the analysis and modelling procedures that are currently available, e.g. in water quality modelling and reliability analysis. Applicable to a range of engineering problems in water distribution. Performance analysis is becoming a key issue in the engineering approach to the control of water supply and distribution systems, both as a natural process of evolution of the modelling and design methods available, and as a consequence of an ever increasing awareness of the quality of the service provided within the water industry today. This book presents a systematic approach to the analysis of technical performance of water networks by creating a framework in which a variety of concepts and criteria can be included. The system presented provides a shift in the way engineering problems are formulated in water supply, allowing greater control of analysis objectives and improved sensitivity.

MS Excel Data Analysis and Business Modelling

libro nuovo: MS Press - MS Excel Data Analysis and Business Modelling

Crowded Airwaves: Campaign Advertising in Elections

ISBN: , SKU: , AUTHOR: Nelson, Candace J. / Dulio, David A. / Thurber, James A., PUBLISHER: Brookings Institution Press, Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

Libro speed style and beauty

Libro speed style and beautymolte altre occasioni al mercatino di cinisello balsamo ogni giorno nuovi arrivi visitate il nostro sito spediamo con corriere espresso.

Living Words: Language, Lexicography, and the Knowledge

ISBN: , SKU: , AUTHOR: McArthur, Tom, PUBLISHER: University of Exeter Press, In this unique and entertaining collection of articles, a noted scholar and compiler of key works of reference reflects on the nature of language, the art of lexicography, and the breathtaking developments in communication, the media, and information technology in the late twentieth century. Living Words ranges over three main subjects: language at large, and in particular English, the most widely used language in the history of the world; the art and study of dictionaries and reference science, embracing all past, present, and potential reference materials from the Oxford English Dictionary to the Yellow Pages; and the processes through which communication, information, and knowledge have evolved -- from cave art to the personal computer.

World Federation? a Critical Analysis of Federal World

ISBN: , SKU: , AUTHOR: Glossop, Ronald J., PUBLISHER: McFarland & Company, The pros and cons of a democratic federal world government are carefully reasoned here, as are the basic concepts of such a federation, and the relationship of law and government. The authors analysis brings one to the conclusion that a global federation is inevitable despite the many obstacles.

Japanese candlestick charting techniques

Japanese Candlestick Charting Techniques: A Contemporary Guide to the Ancient Investment Techniques of the Far East. Traditional Western methods for chart analysis (the basis of all technical analyses) use bar or points and figure charts. Yet over 100 years before these methods originated, the Japanese were using their own style of technical analysis for use in the rice futures market. This technique - known as the Japanese Candlestick Charting Techniques because of its close resemblance to andlesticks - has recently been attracting attention because it provides unique insights into the market. This work features over 300 charts that use candlesticks alone and in conjunction with Western charting techniques, and explains their use.

The Encyclopedia of Propaganda: Three-Volume Set

ISBN: , SKU: , AUTHOR: Cole, Robert, PUBLISHER: M.E. Sharpe, This well-organized, easy-to-use A-Z reference examines in great detail the historical, political, sociological, cultural, and artistic aspects of propaganda around the world. It addresses those forms of communication -- mass communication in particular -- that are intended to produce changes in thinking and behavior.

Digital advertising & pr…

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A Critical Analysis of Vikram Seth's Poetry and Fiction

ISBN: , SKU: , AUTHOR: Seemita Mohanty, PUBLISHER: Atlantic Publishers and Distributors, NA

Intercultural Communication Theory: Current Perspectives

ISBN: , SKU: , AUTHOR: Gudykunst, William B., PUBLISHER: Sage Publications (CA), The seventh volume of the distinguished series International and Intercultural Communication Annuals is published for the first time by SAGE. It is also the first volume to be presented in a new format: theme-oriented volumes that examine key issues in intercultural communication. Twenty four leaders in the field contribute original essays that review the progress made toward developing theories of intercultural communication. Theories based on traditional communication perspectives, new theories that are unique to this new emerging discipline, and contributions from such areas as philosophy, social psychology and linguistics are described. If one were to offer a seminar designed to take stock of theory in intercultural communication, this volume would be a good choice of text. One might well argue that it is the "only" choice...this book provides the beginnings of order in a field that has prided itself on its ecumenical rather than its ordered self-view.' -- "Journal of Communication, Summer

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Capital Investment Analysis for Engineering and Management

ISBN: , SKU: , AUTHOR: Canada, John R. / Sullivan, William G. / White, John A., PUBLISHER: Prentice Hall, This guide enables engineers and engineering managers to communicate effectively with financial professionals, while offering a balanced presentation of the basics of engineering economic analysis. Focuses on real management situations. Provides accounting/cost accounting fundamentals to measure results. Introduces the concept of "options analysis" applied to capital investment decisions. Aids in conducting economic analyses with liberal use of spreadsheets. Introduces tax considerations and their consequences. For those interested in learning more about capital investment decision methodologies, particularly engineers and engineering managers. Acquista Ora

Honest Direct Respectful: Three Simple Words That Will

ISBN: , SKU: , AUTHOR: Adams, Dennis D. / Schumann-Warner, Sue, PUBLISHER: Deep River Books, No one is born with perfect communication skills. This practical guide offers a rare balance of wisdom and humor; unlike more complicated and theoretical books on assertion, communication, and conflict resolution, the principles are easy to apply, and are useful for all ages. Discover the ways in which experiences from the past, such as hurt, anger, and bitterness affect how you communicate today. Incorporate three simple words into your lifehonest, direct, respectfuland change the way you communicate.

Play and Educational Theory and Practice

ISBN: , SKU: , AUTHOR: Johnston, M. C. / Lytle, Don / Lytle, Donald E., PUBLISHER: Praeger, Combining the research talents of many long-standing members of the Association for the Study of Play, this work provides discussions of the theory and applied value of play, as well as ongoing research from America, Australia, Taiwan, and Korea. The developmental and educational theories of Lev Semenovich Vygotsky are analyzed in several chapters. The world's premiere play scholar, Brian Sutton-Smith, continues his seminal play theory work, following up on previously presented findings and constructing a developmental theory of play based on emotions. Chapters address: Play as a parody of emotional vulnerability Learning to observe children at play Symbolic play through the eyes and words of children The activities of children at recess in middle school Professors, teachers, scholars, and university students interested in early childhood education, child development, play theory and practice, and preschool and elementary education will find this volume of interest.

Readings in American Politics: Analysis and Perspectives

ISBN: , SKU: , AUTHOR: Kollman, Ken, PUBLISHER: W. W. Norton & Company, Readings in American Politics introduces students to foundational works and recent scholarship that have shaped the way political scientists understand American government today. In the Second Edition, 30 percent of the readings are new, including excerpts from widely requested classics such as Home Style by Richard Fenno and The Hollow Hope by Gerald Rosenberg as well as recent scholarship like Michelle Swers s The Difference Women Make and Larry Bartels s Unequal Democracy.

Critical Survey of Poetry V06

ISBN: , SKU: , AUTHOR: Jason, Philip K., PUBLISHER: Salem Press, This series contains in-depth analytical reference guides to major writers of world literature. The series has an accessible style and format that allow readers to zero in on precise characteristics of a poet's work. The Critical Survey of Poetry presents 698 poets in 697 essays. Each essay includes full birth and death data and is broken down into principal poetry, other literary forms, achievements, biography, and analysis. Essays also include several sections on discrete poems or poetry collections, other major works, and bibliography.

The Design of Animal Communication

ISBN: , SKU: , AUTHOR: Hauser, Marc D. / Konishi, Mark, PUBLISHER: MIT Press (MA), When animals, including humans, communicate, they convey information and express their perceptions of the world. Because different organisms are able to produce and perceive different signals, the animal world contains a diversity of communication systems. Based on the approach laid out in the s by Nobel laureate Nikolaas Tinbergen, this book looks at animal communication from the four perspectives of mechanisms, ontogeny, function, and phylogeny. The book's great strength is its broad comparative perspective, which enables the reader to appreciate the diversity of solutions to particular problems of signal design and perception. For example, although the neural circuitry underlying the production of acoustic signals is different in frogs, songbirds, bats, and humans, each involves a set of dedicated pathways designed to solve particular problems of communicative efficiency. Such comparative findings form the basis of a conceptual framework for understanding the mechanisms underlying communication systems and their evolution.

Multivariate Analysis of Variance and Repeated Measures: A

ISBN: , SKU: , AUTHOR: Hand, Hand J. / Hand, David J. / Taylor, C. C., PUBLISHER: CRC Press, This book describes a practical aproach to univariate and multivariate analysis of variance. It starts with a general non-mathematical account of the fundamental theories and this is followed by a discussion of a series of examples using real data sets from the authors' own work in clinical trials, psychology and industry. Included are discussions of factorial and nested designs, structures on the multiple dependent variables measured on each subject, repeated measures analyses, covariates, choice of text statistic and simultaneous test procedures.

Libri letteratura inglese per scuole superiori

Vendo, in buone condizioni ma senza cassette, i volumi "Ten women Ten stories â€" A task-based approach to the analysis of short storie" e "Relationships â€" A task-based stylistic analysis and critical study of short passage and stories" a cura di Antonella Mignani, Cideb Editrice. Consegna SOLO a mano in zone limitrofe (NO SPEDIZIONI).

Conversations with Woody Allen: His Films, the Movies, and

ISBN: , SKU: , AUTHOR: Lax, Eric, PUBLISHER: Knopf Publishing Group, In discussions that begin in and end in , Allen talks about every facet of moviemaking through the prism of his own work as well as the larger world of film, and in so doing reveals an artist's development over the course of his career. He speaks about his influences and about the genesis of his ideas; about writing, casting, acting, shooting, directing, editing, and scoring--and throughout shows himself to be thoughtful, honest, self-deprecating, always witty, and often hilarious.

Quantitative Ethology

ISBN: , SKU: , AUTHOR: Colgan, Patrick W., PUBLISHER: John Wiley & Sons, This volume brings together in one place, for the first time, the variety of advanced quantitative techniques available to the ethologist and worker in allied fields. Topics include: data collection; estimation of the behavioral repertory of an animal; the measurement of the amount of information transferred in communicative acts; the quantitative study of durations, intervals, latencies, and sequences of stimuli and responses; use of cluster analysis to study response types; analyzing multidimensional contingency tables; multidimensional scaling; and multivariate analysis based on multinormal populations.

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