crowded airwaves campaign advertising in elections

Crowded Airwaves: Campaign Advertising in Elections

ISBN: , SKU: , AUTHOR: Nelson, Candace J. / Dulio, David A. / Thurber, James A., PUBLISHER: Brookings Institution Press, Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

The Campaign Manager: Running and Winning Local Elections

ISBN: , SKU: , AUTHOR: Catherine Shaw, PUBLISHER: Westview Press, NA Acquista Ora

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The Last Hurrah?: Soft Money and Issue Advocacy in the

ISBN: , SKU: , AUTHOR: Magleby, David B. / Monson, J. Quin, PUBLISHER: Brookings Institution Press, The midterm elections were noteworthy U.S. congressional campaigns for many reasons. They marked the last national contests before implementation of the Bipartisan Campaign Reform Act (BCRA) and thus were expected by many to be the last hurrah for soft money. These midterm campaigns provided a window on the activity of parties, interest groups, and political consultants on the eve of BCRA, as they prepared to enter a new era of American elections. The results of Campaign were remarkable. As the party in power, the Republicans defied history by gaining seats in both houses of Congress, giving them a majority in the Senate. To some degree this resulted from the GOPs new emphasis on ground war voter mobilization. Another key was the unusually aggressive support of the sitting president, who leveraged his popularity to advance his partys candidates for Congress. The Last Hurrah? analyzes the role of soft money and issue advocacy in the battle for Congress. Having been granted access to a number of campaign operations across a broad array of groups, David Magleby, Quin Monson, and their colleagues monitored and documented a number of competitive races, including the key South Dakota and Missouri Senate contests. Each case study breaks down the campaign communication in a particular race, including devices such as advertising, get-out-the-vote drives, soft money expenditures, and the increasingly influential role of the national parties on local races. They also discuss the overall trends of the midterm election of , paying particular attention to the impact of President Bush and his political operation in candidate recruitment, fundraising, and campaign visits. Magleby andMonson consider an important question typically overlooked. How do voters caught in the middle of a hotly contested race deal withand react toa barrage of television and radio ads, direct mail, unsolicited phone calls, and other campaign communications? They conclude with a look to the future, using the trends in to understand just how candidates, political parties, and interest groups might respond to the new campaign environment of BCRA.

Mysteries in My Hands: Young People, Life and the Rosary

ISBN: , SKU: , AUTHOR: Provencher, Maureen P., PUBLISHER: Saint Mary's Press, - National review media campaign - online promotion - advertising in national newspapers and magazines

Ad Campaign Planner

ISBN: , SKU: , AUTHOR: Sayre, April, PUBLISHER: Thomson South-Western, Using a series of specially designed worksheets, this project workbook guides students through the process of building an advertising campaign step-by-step. Students organize an agency, profile a target market, conduct primary and secondary research, analyze the competition, develop an industry overview, evaluate the product/service, and prepare media plans, creative strategies, and promotions. Then, drawing on their worksheets, they construct an end-of-term written proposal and/or presentation.

Runaway Mistress

ISBN: , SKU: , AUTHOR: Carr, Robyn, PUBLISHER: Mira Books, - Robyn Carr is a Rita Award-winning author who writes with a distinctive voice--small-town fiction with a humorous edge. - Just Over The Mountain (Mira Books, 8/02) had a 58% NSR. - Deep In The Valley (Mira Books, 9/00) had a 54% NSR. - Targeted trade and consumer advertising campaign. - Advance reading copy and press kit mailings. - In-book advertising in selected Mira titles. - Featured title at www.MiraBooks.com and www.eHarlequin.com.

Prayers in the Precincts: The Christian Right in the

ISBN: , SKU: , AUTHOR: Green, John Clifford / Rozell, Mark J. / Wilcox, Clyde, PUBLISHER: Georgetown University Press, In the wake of the Clinton-Lewinsky scandal, the Christian Right expected major victories in the elections. Instead, many of its allies lost close contests, and the movement was seen as a liability in some high-profile campaigns. In the only in-depth study of the Christian Right's role in these races, leading scholars analyze the role of the movement in fourteen key states, from Maine to California, and address speculations that the movement is fading from the American political scene. The book focuses on elections on the state and local levels, where the Christian Right is most influential, and it describes the movement's niche in some detail. Although each campaign described in the book had its unique characteristics, the editors have drawn some broad conclusions about the elections. While the movement was weak in the areas of candidate recruitment and fundraising, they say, the outcome may have also been related to external factors, including a broader turnout of typically Democratic constituencies and the country's boredom with the scandal that conservatives had made the centerpiece of their campaign. Despite the setbacks of , the contributors argue, the Christian Right continues to have an enormous influence on the political dialogue of the country. Written from an unbiased, nonpartisan perspective, this volume sheds light on a topic that is too frequently mired in controversy.

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Encyclopedia of American Political Parties and Elections

ISBN: , SKU: , AUTHOR: Sabato, Larry / Ernst, Howard R., PUBLISHER: Checkmark Books, Encyclopedia of American Political Parties and Elections provides comprehensive coverage of the American election process and its political parties. A complete A-to-Z reference, this intelligent and objective guide covers the people, events, and terms involved in the electoral process. Coverage also includes the history of elections in the United States, focusing primarily on the presidential elections. Helpful features such as engaging black-and-white photographs and illustrations, detailed appendixes, and an index make this concise reference browsable and accessible to the general reader. Acquista Ora

Digital advertising & pr…

Digital Advertising & PR Specialist Today we are looking for a Digital Advertising & PR specialist, who will join the Brand and Advertising Department our corporate team that supports demand, through the delivery of creative and consumer-relevant communication campaigns on each online and offline media channel, and develops Brand's value through the global application of its positioning and its visual identity. The person will be responsible for managing the all digital advertising processes and for creating new opportunities to expand the Brand visibility on communication external channels. Maggiori dettagli nella sezione riservata agli utenti Premium. Inserzionista: Mediamatch

Advertising now. Print - Taschen

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Lürzer' Archive Atl Advertising pubblicitá

Lürzer' Archive Atl Advertising pubblicitá. Riviste storiche da collezionismo. Ottime condizioni. 50 euro cadauno

The Russian Campaign

Vendo gioco di strategia da tavolo sulla campagna di Russia, The Russian Campaign, Avalon Hill edizioni, raro e vintage. Ottime condizioni. Manuale d'istruzioni originale in inglese ma lo fornisco fotocopiato in italiano. Possibilmente ritiro a mano. Spese di spedizione non incluse.

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Philadelphia Campaign

ISBN: , SKU: , AUTHOR: Martin, David G. / Martin, Jay, PUBLISHER: Da Capo Press, This all new study presents the strategy, engagements, and personalities of the Philadelphia Campaign (which included Brandywine and Germantown), along with essays on equip-ment, tactics, and uniforms of the period.

And Keep Moving on: The Virginia Campaign, May--June

ISBN: , SKU: , AUTHOR: Grimsley, Mark / Bailey, Anne J. / Simpson, Brooks D., PUBLISHER: University of Nebraska Press, "And Keep Moving On" is the first book to see the Virginia campaign of spring as Ulysses S. Grant and Robert E. Lee saw it: a single, massive operation stretching hundreds of miles. The story of the campaign is also the story of the demise of two great armies. The scale of casualties and human suffering that the campaign inflicted makes it unique in U.S. history. Mark Grimsley's study, however, is not just another battle book. Grimsley places the campaign in the political context of the presidential election; appraises the motivation of soldiers; appreciates the impact of the North's sea power advantage; questions conventional interpretations; and examines the interconnections among the major battles, subsidiary offensives, and raids.

8 libri in inglese osprey campaign series

8 libri in inglese osprey campaign series. singoli a 7 euro

6 libri in inglese osprey campaign series

6 libri in inglese osprey campaign series, singoli 7 euro

Original old metal advertising sign

Original old metal advertising sign in good conditions - Manufacturer J. Schuybroek S.A. Hoboken-Anvers VECCHIA INSEGNA PUBBLICITARIA (ORIGINALE) USATA MA IN BUONE CONDIZIONI. dimensioni 34x24 Scrivetemi una mail per scambio numeri telefonici. Il prezzo è trattabile

INTERNATIONAL advertising art new york

INTERNATIONAL advertising art new york raro volume edito nel sull'arte grafica e pubblicitaria descrizioni interne in tedesco e inglese molteplici e splendide illustrazioni a colori e b-n spèedisco con posteitaliane piego 4 E

Uncover the Hidden Power of Television Programming:... and

ISBN: , SKU: , AUTHOR: Clancy, Kevin J. / Lloyd, David W., PUBLISHER: Sage Publications (CA), Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Dog Days

ISBN: , SKU: , AUTHOR: Cox, Ana Marie, PUBLISHER: Riverhead Books, Melanie Thorton has the job she's been dreaming of since her student-government days-and the man she's been dreaming of since they started flirting on the campaign trail. She's on the communications team of Democrat John Hillman's presidential campaign, and she's romancing Washington's most powerful (if married) political journalist. But when news of the affair becomes public just as scandalous information about Hillman comes to light, it's time for Melanie to put her campaign-honed damage-control skills to the test.

6 numeri Communication Arts periodo

Vendo numeri singoli di Communication Arts periodo . Dicembre (Advertising Annual 46) 2. Dicembre (Advertising Annual 47) 3. Gennaio/Febbraio . Agosto (Photography Annual 49) 5. Luglio (Illustration Annual 49) 6. Maggio/Giugno Pagamento con bonifico bancario anticipato. Spedizione in tutta Italia con corriere espresso SDA.

Presidents with Prime Ministers Do Direct Elections Matter?

ISBN: , SKU: , AUTHOR: Margit Tavits, PUBLISHER: Oxford University Press, NA

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