Ad Campaign Planner
ISBN: , SKU: , AUTHOR: Sayre, April, PUBLISHER: Thomson South-Western, Using a series of specially designed worksheets, this project workbook guides students through the process of building an advertising campaign step-by-step. Students organize an agency, profile a target market, conduct primary and secondary research, analyze the competition, develop an industry overview, evaluate the product/service, and prepare media plans, creative strategies, and promotions. Then, drawing on their worksheets, they construct an end-of-term written proposal and/or presentation.