marketing channel management an instructors manual

Marketing Management edizione 14° - aut. Kotler -

Condizioni eccellenti. Usato con cautela, quasi come nuovo.

Doing Social Psychology: Laboratory and Field Exercises

ISBN: , SKU: , AUTHOR: Gilmour, Robin / Foot, Hugh / Breakwell, Glynis M., PUBLISHER: Cambridge University Press, This collection of classroom-tested laboratory and field exercises engages students and their instructors in a thorough exploration of current central problems and topics in social psychology. The book is divided into three sections: technique demonstrations, technique applications, and problem investigations. Each section includes exercises on topics such as questionnaire design, interviewing, speech style, the observation of children, eyewitness testimony, and cooperation and competition. Students are provided with the necessary background knowledge of each social phenomenon investigated to make their research effort involving and meaningful. An instructor's manual accompanies the book and provides the supplementary information instructors need to organize the exercises for their students.

Collana "Marketing Evolution" IlSole24Ore *Nuova

Vendo collana Marketing Evolution acquistata con IlSole24Ore nuova e mai utilizzata (ancora nuova ed inscatolata). La collana è presente con in seguenti numeri: 1. Il futuro del marketing 2. Start up Marketing 3. Existential Marketing 4. Werrilla Marketing 5. Il marketing dei sensi 6. Marketing 3.0 7. Green Marketing 8. Marketing e creazione del valore 9. Neuro marketing 10. Marketing collaborativo e online value co-creation 16. Il neo-lusso marketing 17. Marketing contagioso 18. Social Media ROI Marketing 19. Markeing Etico 20. Marketing emozionale Sono quindi mancanti i n. da 11 a 15. Consegna a mano a Milano oppure via posta in tutta Italia.

Information and Communication Technologies in Tourism

ISBN: , SKU: , AUTHOR: Buhalis, Dimitrios / Tjoa, A. Min / Jafari, Jafar, PUBLISHER: Springer, The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning. The following topics are treated in this volume: Dynamic Marketing Applications Using IT. - Designing Information Systems. - Using the Internet. - Transformation of the Travel Industry. - Re-engineering Management Approaches. - Enhancing Tourism Intermediaries. - New Horizons for Destination Management Systems. - Strategic Management in Tourism. - New IT Uses in Tourism.

Pain Management Handbook: An Interdisciplinary Approach

ISBN: , SKU: , AUTHOR: Salerno, Evelyn / Willens, Joyce S., PUBLISHER: Mosby Elsevier Health Science, "Pain Management Handbook" provides state-of-the-art, multidisciplinary approaches to the management of pain. The book reviews the current state of pain management, outlines factors that contribute to poor pain management, and provides a background in the pathophysiology and pharmacology of pain. Its three sections are each written by one or more specialists in the field, offering current, authoritative information as well as practical tips.

Il marketing dei servizi ad alta tecnologia TIM

il marketing dei servizi ad alta tecnologia il successo di TIM Telecom Italia Mobile di Carlo Alberto Pratesi Prefazione di Enrico Valdani Sperling & Kupfer editori E&M Economia e Management libro in buone condizioni, alcune pagine scollate ma presenti posso spedire o ritiro a Riano o Roma HO altri libri di tecnologia, marketing, informatica, ecc...

Vendo libro marketing management seconda edizione di Russell

Libro mai usato, condizioni impeccabili

Dizionario di marketing

Dizionario di marketing categoria: marketing autore: associazione italiana per gli studi di marketing editore: a. mondadori - espansione anno: note: 108 pag.; 21 cm. brossura molto buono

Social Media Marketing All-In-One for Dummies

ISBN: , SKU: , AUTHOR: Zimmerman, Jan / Sahlin, Doug, PUBLISHER: For Dummies, Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results. Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues Author Lena West is a recognized expert and consultant in social media marketing This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success In the fun and friendly "For Dummies" style, "Social Media Marketing All-in-One For Dummies" arms you with the information you need for successful social media marketing.

Introduction to Logic Design, Second Edition

ISBN: , SKU: , AUTHOR: Shiva, Sajjan G. / Shiva, Shiva G., PUBLISHER: CRC Press, The second edition of this text provides an introduction to the analysis and design of digital circuits at a logic, instead of electronics, level. It covers a range of topics, from number system theory to asynchronous logic design. A solution manual is available to instructors only. Requests must be made on official school stationery.

Manual of Management Counseling for the Perimenopausal and

ISBN: , SKU: , AUTHOR: Mary Jane Minkin, PUBLISHER: Informa Healthcare, NA

New Products Management

ISBN: , SKU: , AUTHOR: Crawford, C. Merle / Di Benedetto, C. Anthony, PUBLISHER: Irwin/McGraw-Hill, NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Encyclopedia of Japanese Business and Management

ISBN: , SKU: , AUTHOR: Bird, Allan, PUBLISHER: Routledge, Reflecting the multidisciplinary nature of this field, this volume consolidates and contextualizes the leading research and knowledge about the Japanese business system and Japanese management thought and practice. This definitive reference work for the exploration of Japanese business and management will be valuable to scholars and students alike as an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider exploration. Entries include: Bubble Economy * Dual Structure Theory * Industrial Efficiency Movement * Japanese Business in the U.S. * Just-In-Time * Kaizen * Lifetime Employment * Mitsubishi Corporation * Quality Control Circles * Total Productive Management * and many more.

Entrepreneurial Marketing: Lessons from Wharton's Pioneering

ISBN: , SKU: , AUTHOR: Lodish, Leonard M. / Morgan, Howard / Kallianpur, Amy, PUBLISHER: John Wiley & Sons, The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Axis A Relay channel I/O module - digital and an - NUOVO

Prodotto Nuovo - Fatturabile - - - Axis A Relay channel I/O module - digital & analog I/O modules (Input/output, 8 channels, Relay channel, Multicolour, )

Managing Smart: 325 High-Performance Tips Every Manager Must

ISBN: , SKU: , AUTHOR: Milgram, Lynne / Treger, Matt / Spector, Alan, PUBLISHER: Gulf Professional Publishing, 'Managing Smart' examines the challenges facing today's management and provides fast, practical answers for solving common workplace situations. It presents step-by-step instructions for mastering more than 300 key real-world management tasks. This condensed business guide includes information on: * Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques * Career development * Key business concepts * Management tools * Information systems Among many other management topics, 'Managing Smart' also shows you how to: * Set project goals and priorities * Increase efficiency * Comply with employment and labor benefits * Manage finances Management professionals and novices alike will improve their effectiveness, skills, and knowledge with these concise reference tips.

Risk Management: Concepts and Guidance, Third Edition

ISBN: , SKU: , AUTHOR: Pritchard Carl L, PUBLISHER: Esi International, An encyclopedia of risk management tools, this third edition covers the latest perspectives on risk. It focuses on a systematic approach to risk management and highlights specific techniques that enhance organizational risk identification, assessment, and management. Providing a blueprint for assessing and mitigating risk, the book addresses risk processes and practices as well as specific risk management techniques. It includes four appendices that contain information on contractor risk management, list of risk sources, basic probability concepts, quantifying expert judgement, and special notes on software risk. The book concludes with a glossary of terms.

Creative Management

ISBN: , SKU: , AUTHOR: Goodman, Malcolm, PUBLISHER: Prentice Hall PTR, KEY BENEFIT"This innovative volume in creative management is carefully structured to take the student from familiar territory, traditional and historical management responses to external stimuli, through to less familiar territory i.e. creative management responses, required during turbulent times of change and to maintain competitive advantage. Uses a wide variety of exercises to encourage the practice of creative thinking and action. Concentrates on the application and harnessing of creativity in an organization. MBA students and undergraduate students in departments of management, engineering, computer science, etc. Those taking courses in creative management. Will also appeal to general managers working in a changing environment.

Fluency in Distance Learning (PB)

ISBN: , SKU: , AUTHOR: Fenton, Celeste / Watkins, Brenda, PUBLISHER: Information Age Publishing, Fluency in Distance Learning offers a practical, hands-on, workshop style approach to creating an effective distance learning course. Full of specific ideas and strategies, the authors guide you through the process from beginning to end. Specific instructions are provided for setting up a course home page, developing interactive content, and utilizing a variety of multimedia resources. Chapters are focused on the following topics: Introduction: Insights into Distance Learning Chapter 1: KSA: Knowledge, Skills, and Attitudes of Effective Distance Learning Instructors Chapter 2: Active Learning in Online Courses Chapter 3: Multimedia in Online Teaching: Creating Dynamic Content Chapter 4: Communication is Key Chapter 5: Assessment doesn't have to be a four letter word: TEST Chapter 6: Organizing and Designing Course Pages Fluency in Distance Learning distinguishes itself from other publications on distance learning with its straightforward, practical workshop format. Specific strategies and examples of effective distance learning course materials help instructors to build a quality distance learning course quickly and effectively regardless of the learning management system being used. A companion website contains multimedia files and interactive exercises to enhance the reader's learning and understanding of distance learning pedagogy and content development for online courses. In addition, all the necessary media files for trainers to deliver a series of professional development workshops on distance learning, are also available. Potential audiences include: Instructors in need of a textbook for a course focused on distance learning pedagogy; Instructors in need of a textbook for distance learning certification courses; Instructors desiring to transform traditional instructional materials to an effective distance learning delivery format; Administrators with a need to provide professional development training to distance learning faculty; Professional development staff who provide training in distance learning pedagogy, content development, and facilitation strategies. Instructional designers with responsibility of working with faculty to develop online course(s)

Marketing e management in ristorazione

Buongiorno, dispongo di 2 manuali - collana Francoangeli per operatori e professionisti della ristorazione.

Journal of Healthcare Information Management, E-Commerce:

ISBN: , SKU: , AUTHOR: Megliola, Bonnie M., PUBLISHER: Jossey-Bass, The Internet is dramatically changing the way business is conducted on a day-to-day basis and e-commerce is driving change within organizations across virtually all industries at an extraordinary rate. Healthcare organizations will be required to adapt their strategies and business practices more rapidly and intelligently than ever before. The new issue provides an awareness of e-commerce and of ways in which the Internet can be utilized as a viable vehicle to develop new markets, retain customers, and capitalize on ever-growing e-commerce opportunities. This is an issue of the "Journal for Healthcare Information Management," sponsored by the Healthcare Informations Management Systems Society.

The Doctor is in Evaluating Female Hormone Management

ISBN: , SKU: , AUTHOR: Ross, Audrey L. / Whitehorn, John F., PUBLISHER: One World Press, An Enlightening, Innovative and Timely Approach to Understanding Fundamental Female Development Integrating Conventional and Naturopathic Wisdom on Female Hormone Management. Easy to Read and Understand. Acquista Ora

Workbook/Lab Manual for Wie Geht's?: An Introductory German

ISBN: , SKU: , AUTHOR: Sevin, Dieter / Sevin, Ingrid, PUBLISHER: Heinle & Heinle Publishers, The workbook/lab manual closely follows the organization of the main text to provide additional reading, writing, listening, and pronunciation practice outside of class.

Consulente marketing

Consulente marketing digitalGUT, società specializzata nella ricerca e selezione online, ricerca per azienda cliente: - Consulente Marketing con almeno 2 anni di esperienza SI RICHIEDE:: - laurea in marketing/comunicazione - almeno 2 anni di esperienza maturata nel marketing - conoscenza dei principali strumenti di marketing (SEM, SEO, PPC, email advertising, etc.) - conoscenza della lingua inglese SI OFFRE:: - opportunità di collaborazione di interesse. Inserzionista: Digital GUT

Religious Tourism and Pilgrimage Management An International

ISBN: , SKU: , AUTHOR: R Raj, PUBLISHER: CABI Publishing, NA

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