marketing channel management an instructors manual

International marketing and export management

Vendesi libro di marketing internazionale in lingua inglese. Usato pochissimo, solo 10 pagine sottolineate, il resto praticamente nuovo. Vendo o scambio con altro editore prentice hall financial Times.

Conducting Sales Meetings: Selling and Marketing Management

ISBN: , SKU: , AUTHOR: Lapp, Charles L. / Dauner, Jack R., PUBLISHER: Literary Licensing, LLC, A Comprehensive Guide For Solving Sales And Marketing Problems.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Corsi libri di marketing vendita

Cedo libri usati di marketing, corsi di brand positioning, copywriting,marketing a risposta diretta... marketing strategico, posizionamento,Facebook marketing, email marketing. Per informazioni contattatemi. Autori Jay Abraham... Dan Kennedy.. al ries

Making Projects Critical

ISBN: , SKU: , AUTHOR: Hodgson, Damian / Cicmil, Svetlana, PhD, PUBLISHER: Palgrave MacMillan, This is an edited collection contributed by a range of international scholars linking the area of project management with critical management perspectives. Recent debates have suggested that the problems inherent in project management in practice (cost overruns, delays etc.) reside in the prescriptive, functionalist, and quantitative tradition inherited by project management from the narrow perspective of operations management. "Making Projects Critical" widens the scope of project management by considering project management within a wider organizational and societal context.

The Marketing Plan

ISBN: , SKU: , AUTHOR: Cohen, William A., PUBLISHER: John Wiley & Sons, Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Management An Introduction 7th ed. David Boddy

Management An Introduction 7th edition by David Boddy - edito da Pearson. Libro di Economia in inglese. Ottimo testo. Usato poco, scritto poco, qualche parola chiave evidenziata, ma davvero usato poco. Ottimo affare. Buono studio!:) Prezzo in negozio 80€. Lo vendo a 39€ spedizione inclusa, se verso Italia.

Practical Coal Mine Management

ISBN: , SKU: , AUTHOR: Britton, Scott G., PUBLISHER: John Wiley & Sons, A practical, detailed guide to all aspects of the structure, organization, and management of today's coal mining operations, with special emphasis on middle and front-line management. Delineates guidelines for becoming an effective mine manager. Discusses a wide range of techniques for improving mine productivity, labor-management relations, costs, training, and safety.

Marketing Management edizione 14° - aut. Kotler -

Condizioni eccellenti. Usato con cautela, quasi come nuovo.

Doing Social Psychology: Laboratory and Field Exercises

ISBN: , SKU: , AUTHOR: Gilmour, Robin / Foot, Hugh / Breakwell, Glynis M., PUBLISHER: Cambridge University Press, This collection of classroom-tested laboratory and field exercises engages students and their instructors in a thorough exploration of current central problems and topics in social psychology. The book is divided into three sections: technique demonstrations, technique applications, and problem investigations. Each section includes exercises on topics such as questionnaire design, interviewing, speech style, the observation of children, eyewitness testimony, and cooperation and competition. Students are provided with the necessary background knowledge of each social phenomenon investigated to make their research effort involving and meaningful. An instructor's manual accompanies the book and provides the supplementary information instructors need to organize the exercises for their students.

Collana "Marketing Evolution" IlSole24Ore *Nuova

Vendo collana Marketing Evolution acquistata con IlSole24Ore nuova e mai utilizzata (ancora nuova ed inscatolata). La collana è presente con in seguenti numeri: 1. Il futuro del marketing 2. Start up Marketing 3. Existential Marketing 4. Werrilla Marketing 5. Il marketing dei sensi 6. Marketing 3.0 7. Green Marketing 8. Marketing e creazione del valore 9. Neuro marketing 10. Marketing collaborativo e online value co-creation 16. Il neo-lusso marketing 17. Marketing contagioso 18. Social Media ROI Marketing 19. Markeing Etico 20. Marketing emozionale Sono quindi mancanti i n. da 11 a 15. Consegna a mano a Milano oppure via posta in tutta Italia.

Information and Communication Technologies in Tourism

ISBN: , SKU: , AUTHOR: Buhalis, Dimitrios / Tjoa, A. Min / Jafari, Jafar, PUBLISHER: Springer, The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning. The following topics are treated in this volume: Dynamic Marketing Applications Using IT. - Designing Information Systems. - Using the Internet. - Transformation of the Travel Industry. - Re-engineering Management Approaches. - Enhancing Tourism Intermediaries. - New Horizons for Destination Management Systems. - Strategic Management in Tourism. - New IT Uses in Tourism.

Pain Management Handbook: An Interdisciplinary Approach

ISBN: , SKU: , AUTHOR: Salerno, Evelyn / Willens, Joyce S., PUBLISHER: Mosby Elsevier Health Science, "Pain Management Handbook" provides state-of-the-art, multidisciplinary approaches to the management of pain. The book reviews the current state of pain management, outlines factors that contribute to poor pain management, and provides a background in the pathophysiology and pharmacology of pain. Its three sections are each written by one or more specialists in the field, offering current, authoritative information as well as practical tips.

Il marketing dei servizi ad alta tecnologia TIM

il marketing dei servizi ad alta tecnologia il successo di TIM Telecom Italia Mobile di Carlo Alberto Pratesi Prefazione di Enrico Valdani Sperling & Kupfer editori E&M Economia e Management libro in buone condizioni, alcune pagine scollate ma presenti posso spedire o ritiro a Riano o Roma HO altri libri di tecnologia, marketing, informatica, ecc...

Vendo libro marketing management seconda edizione di Russell

Libro mai usato, condizioni impeccabili

Dizionario di marketing

Dizionario di marketing categoria: marketing autore: associazione italiana per gli studi di marketing editore: a. mondadori - espansione anno: note: 108 pag.; 21 cm. brossura molto buono

Social Media Marketing All-In-One for Dummies

ISBN: , SKU: , AUTHOR: Zimmerman, Jan / Sahlin, Doug, PUBLISHER: For Dummies, Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results. Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues Author Lena West is a recognized expert and consultant in social media marketing This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success In the fun and friendly "For Dummies" style, "Social Media Marketing All-in-One For Dummies" arms you with the information you need for successful social media marketing.

Introduction to Logic Design, Second Edition

ISBN: , SKU: , AUTHOR: Shiva, Sajjan G. / Shiva, Shiva G., PUBLISHER: CRC Press, The second edition of this text provides an introduction to the analysis and design of digital circuits at a logic, instead of electronics, level. It covers a range of topics, from number system theory to asynchronous logic design. A solution manual is available to instructors only. Requests must be made on official school stationery.

Manual of Management Counseling for the Perimenopausal and

ISBN: , SKU: , AUTHOR: Mary Jane Minkin, PUBLISHER: Informa Healthcare, NA

New Products Management

ISBN: , SKU: , AUTHOR: Crawford, C. Merle / Di Benedetto, C. Anthony, PUBLISHER: Irwin/McGraw-Hill, NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Encyclopedia of Japanese Business and Management

ISBN: , SKU: , AUTHOR: Bird, Allan, PUBLISHER: Routledge, Reflecting the multidisciplinary nature of this field, this volume consolidates and contextualizes the leading research and knowledge about the Japanese business system and Japanese management thought and practice. This definitive reference work for the exploration of Japanese business and management will be valuable to scholars and students alike as an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider exploration. Entries include: Bubble Economy * Dual Structure Theory * Industrial Efficiency Movement * Japanese Business in the U.S. * Just-In-Time * Kaizen * Lifetime Employment * Mitsubishi Corporation * Quality Control Circles * Total Productive Management * and many more.

Entrepreneurial Marketing: Lessons from Wharton's Pioneering

ISBN: , SKU: , AUTHOR: Lodish, Leonard M. / Morgan, Howard / Kallianpur, Amy, PUBLISHER: John Wiley & Sons, The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Axis A Relay channel I/O module - digital and an - NUOVO

Prodotto Nuovo - Fatturabile - - - Axis A Relay channel I/O module - digital & analog I/O modules (Input/output, 8 channels, Relay channel, Multicolour, )

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