The Creative Priority: Driving Innovative Business in the
ISBN: , SKU: , AUTHOR: Hirshberg, Jerry, PUBLISHER: HarperBusiness, As head of Nissan Design International (NDI), creative guru Jerry Hirshberg has led a revolution in automotive design and innovative management. According to the New York Times, more than 2.1 million of his American-designed vehicles -- the Altima, Pathfinder, and Maxima -- have been sold in the United States. Truly innovative and versatile, Hirshberg's renowned creative team has also designed products as varied as computers for Motorola and golf clubs for Taylor-Made. Now, in yet another exciting innovation, Jerry Hirshberg draws upon his 19 years of leadership experience to show how prioritizing the creative process can enhance not only innovation, but productivity, efficiency, teamwork, and sales. How can creativity become a fundamental organizing principle of business? Distilling his management techniques into 12 highly effective principles, Hirshberg demonstrates why many of his revolutionary ideas -- "hiring in divergent pairs", fostering "creative abrasion", and "embracing the dragon" -- are already being taught in the business schools at Stanford, Berkeley, and Harvard. His blow-by-blow account of the successful NDI experiment, complemented with many elegant NDI designs, makes The Creative Priority a breakthrough book that readers can use in responding creatively to the countless challenges awaiting them in business -- and in life.