direct from dell strategies that revolutionized an industry

Planet of the Capes

ISBN: , SKU: , AUTHOR: Young, Larry / McKinney, Brandon, PUBLISHER: AIT Planet Lar, A strange visitor from another planet, a dark and brooding super-patriot, a rampaging monster of destruction, and an interdimensional princess cross over from their world to ours. It's what happens when they find themselves in need of the sort of help that only super-heroes can provide; it's a stab at the presently ingrained super-hero archetypes without any of the intrigue of corporate intercession. Each one of the main characters represents one of the familiar super-hero archetypes, but they also represent certain factions of the comic book industry, too.

Mad Cow USA: Could the Nightmare Happen Here?

ISBN: , SKU: , AUTHOR: Stauber, John / Rampton, Sheldon, PUBLISHER: Common Courage Press, The human death toll from British mad cow disease is doubling every three years. A version of mad cow disease unique to the U.S. is killing deer across North America; young hunters are dying from it. Did they get it from U.S. deer? Or from U.S. cattle or pigs that were fed" rendered byproduct" from slaughterhous waste? With a new chapter of their book, Rampton and Stauber reveal a terrifying tale of governmental neglect and industry malfeasance.

Radical Marketing: From Harvard to Harley, Ten Who Broke the

ISBN: , SKU: , AUTHOR: Rifkin, Glenn / Hill, Sam, PUBLISHER: HarperBusiness, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in ? How did upstart Boston Beer Company--makers of Sam Adams--revolutionize the beer industry and prevail over lumbering incumbent Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and grow from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? Through radical marketing. In the tradition of such bestsellers as "Thriving on Chaos" and "Built to Last, Radical Marketing" is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the "New York Times," identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders. Just what do these organizations have in common? Each is in tune emotionally with their customer base--allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture--growth and expansion--than on short term profits. And, despite their current success, each started out with little more than a passion for their products, forcing them to do things more cheaply and creatively. How do these commonalties equal success? In "Radical Marketing," you willlearn how: by forging long-term strategic alliances and seeding the globe with enthusiastic missionaries, the NBA has become the most powerful global sports brand in the world, elevating ticket sales and TV rights to $2 billion; Harley-Davidson helped spur its regeneration by starting a club of owners--and, in so doing, re-established itself as an enduring brand, a darling of Wall Street, and nothing less than an American icon of freedom and individuality; little-known EMC became the dominant player in the computer storage market, eclipsing industry leader IBM--by aggressively courting IBM' s customer base and creating a community of users around EMC' s products; Snap-on Tools owns 60 percent market share and became a nearly $2 billion company, selling tools door-to-door to its core customer base of over one million auto mechanics; Providian Financial, whose CEO lacked any formal marketing training and expertise, cracked new markets and won an army of new customers without using focus groups or any traditional advertising; Harvard Business School created the market for graduate business schools and established itself as the gold standard of its industry not by resting on the laurels of the auspicious Harvar

Face to Face: My Quest to Perform the First Full Face

ISBN: , SKU: , AUTHOR: Siemionow, Maria, PUBLISHER: Kaplan Publishing, In December , Maria Siemionow, M.D., made headlines by performing the world's first near-total face transplant. It was an extraordinary event in a thirty-year medical career marked by many astonishing milestones. Now she recalls her remarkable journey in "Face to Face," a unique memoir that traces the path from her childhood in Poland to her medical training there and in Finland. Her arrival in the United States in the s, as a fellow at the Christine Kleinert Institute for Hand and Microsurgery in Louisville, Kentucky, confirmed her future as an award-winning researcher and world-class surgeon, leading ultimately to the controversial facial transplant procedure that revolutionized the field. Weaving fascinating medical science with a captivating life story, "Face to Face" explores the emotional, cultural, and moral implications of the twenty-first-century advances that have helped Dr. Siemionow's work thrive. She also provides details of the perseverance that led her to become the first U.S. physician to receive Institutional Review Board approval for facial transplantation surgery, followed by the poignant selection process as she was bombarded with compelling requests from prospective patients, and ultimately the successful completion of an operation that captured the world's attention. Both a chronicle of a groundbreaking surgery and a deeply moving story of personal courage, "Face to Face" also shares Dr. Siemionow's inspiring philosophy about the identities, physiological traits, and biological needs that combine to create our individual faces. Celebrating this triumph of form and function, she transforms the way we feel when we look in the mirror--and the way we think about those who dedicate their lives to healing and hope.

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

Sell Short: A Simpler, Safer Way to Profit When Stocks Go

ISBN: , SKU: , AUTHOR: Shulman, Michael, PUBLISHER: John Wiley & Sons, Praise for "Sell Short" "I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company or market segment. He turned shorting stocks from something many see as 'the dark side' of investing into a great way to make money in any market." --Toby Smith, panelist, Fox News Channel's Bulls and Bears and founder and editor, "ChangeWave Investing" ""Sell Short" is a great book for anyone who wants to be able to trade all markets. Michael uses sound option strategies to show how to play from the short side with limited risk and that's what investing and making money is all about: controlling risk "Sell Short" isn't just a guide to trading--it is a complete method for identifying opportunities and managing a portfolio. I'll bet we all wish we'd read Sell Short last year, but trust me, these strategies work in any market " --Jon "Doctor J" Najarian, Cofounder, OptionMonster.com "Michael's approach to shorting stocks proves that solid research in uncertain, volatile markets does pay off. In a world of congenital optimists and crowded with long-only advisory services, Sell Short is a terrific primer for all investors seeking to make money on both sides of the market." --Bryan Perry, editor, "Tactical Trader" and author, "The 25% Cash Machine" "The events of the recent past have shown that this book is overdue. Michael Shulman shows traders how to focus on individual stocks and sectors that are underperforming and then profit from them. An invaluable tool to complement any investor's trading strategies." --Gerald Scheinman, Alcyone Capital Management, LLC "Michael has been spot on about the financial and economic crises for more than two years, way ahead of most in the financial industry. He tells it like it is, avoids the fluff, and has an uncanny ability to zero in on the critical aspects of the issues. He writes easily, with clarity and humor--and a reader always knows where Michael stands on an issue or how to execute a trade." --William Hyman, Investor "Both institutional fund managers and retail investors will find Sell Short profoundly informative for identifying multiple ways to approach protecting downside risk in a portfolio as well as simply making money on the short-side. As a long-oriented fund, the downdraft of made it abundantly clear that everyone needs to have a deep base of 'short' knowledge in order to generate strong returns. Shulman's book should prove invaluable to novices and experts alike." --Jon Plexico, Stonepine Capital LP

Samuel Johnson: The Life of an Author

ISBN: , SKU: , AUTHOR: Lipking, Lawrence I., PUBLISHER: Harvard University Press, He was a servant to the public, a writer for hire. He was a hero, an author adding to the glory of his nation. But can a writer be both hack and hero? The career of Samuel Johnson, recounted here by Lawrence Lipking, proves that the two can be one. And it further proves, in its enduring interest for readers, that academic fashions today may be a bit hasty in pronouncing the "death of the author." A book about the life of an author, about how an author is made, not born, Lipking's "Samuel Johnson" is the story of the man as he lived--and lives--in his work. Tracing Johnson's rocky climb from anonymity to fame, in the course of which he came to stand for both the greatness of English literature and the good sense of the common reader, the book shows how this life transformed the very nature of authorship. Beginning with the defiant letter to Chesterfield that made Johnson a celebrity, "Samuel Johnson" offers fresh readings of all the writer's major works, viewed through the lens of two ongoing preoccupations: the urge to do great deeds--and the sense that bold expectations are doomed to disappointment. Johnson steers between the twin perils of ambition and despondency. Mounting a challenge to the emerging industry that glorified and capitalized on Shakespeare, he stresses instead the playwright's power to cure the illusions of everyday life. All Johnson's works reveal his extraordinary sympathy with ordinary people. In his groundbreaking "Dictionary," in his poems and essays, and in" The Lives of the English Poets," we see Johnson becoming the key figure in the culture of literacy that reaches from his day to our own.

Late Transition Metal Polymerization Catalysis

ISBN: , SKU: , AUTHOR: Rieger, Bernd / Baugh, Lisa / Kacker, Smita, PUBLISHER: Wiley-VCH Verlag GmbH, Even some fifty years after their discovery, transition metals have lost none of their fascination. The use of complex compounds in these elements has not only revolutionized synthesis in the laboratory, but has also led to them playing an important role in many industrial applications. Each year, millions of tons of plastics are produced around the world and, by varying the ligands in the catalytically active compounds, the properties of the resulting polymers can even be tailored for use. For this purpose, sandwich compounds from early transition metals have been common until now, but interest has focused increasingly on the late transition metals. In this book, the world's leading authors from research and industry discuss the latest developments in research into palladium, zinc, iron and nickel catalysis. In so doing, they systematically introduce readers to the basic principles and illustrate how these innovative catalysts can be effectively used for polymerizations. The result is an ideal reference work, invaluable for every organic chemist working in catalysis or polymer research. Acquista Ora

Lego Hero Factory: Mission #2: Legion of Darkness

ISBN: , SKU: , AUTHOR: Farshtey, Greg, PUBLISHER: Scholastic Inc., From the creators of Bionicle, welcome to Hero Factory On the run, Speeda Demon realizes that the only way to keep Hero Factory from getting him is to get them first. From every corner of the galaxy, he assembles an army of criminals. Their mission: wipe Hero Factory right off the map. Outnumbered and outpowered, the heroes Furno, Nex, Stringer, Bulk, Breez, and Stormer XL must come up with a way to win--or else see the galaxy become an empire of crime.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Strategies for Interpreting Qualitative Data

ISBN: , SKU: , AUTHOR: Feldman, Martha S., PUBLISHER: Sage Publications (CA), "Presented in a clear, understandable format, this book provides a broad... comparative starting point for researchers considering various techniques for interpreting data." --Choice Analyzing and interpreting the mounds of notes you have accumulated from the field can be daunting tasks. Sometimes it's unclear which analytic strategy will best answer the questions that first drew you into the field in the first place. This brief volume outlines four key interpreting strategies for dealing with qualitative data: ethnomethodology, semiotics, dramaturgical analysis, and deconstruction. The author examines the strengths and weaknesses of each strategy and shows you when to use them. In addition, each technique is applied to a single data set to illustrate potential differences in results. Strategies for Interpreting Qualitative Data is an ideal tool for teaching students to analyze and interpret qualitative data. Professionals involved in qualitative methods, sociology, anthropology, and nursing will find assistance in this volume.

The Chicago Manual of Style

ISBN: , SKU: , AUTHOR: University of Chicago Press, PUBLISHER: University of Chicago Press, The Sixteenth Edition is available in book form and as a subscription website. The same content from "The Chicago Manual of Style" is in both versions. While digital technologies have revolutionized the publishing world in the twenty-first century, one thing still remains true: "The Chicago Manual of Style" is the authoritative, trusted source that writers, editors, and publishers turn to for guidance on style and process. For the sixteenth edition, every aspect of coverage has been reconsidered to reflect how publishing professionals work today. Though processes may change, the "Manual" continues to offer the clear, well-considered style and usage advice it has for more than a century. The sixteenth edition offers expanded information on producing electronic publications, including web-based content and e-books. An updated appendix on production and digital technology demystifies the process of electronic workflow and offers a primer on the use of XML markup, and a revised glossary includes a host of terms associated with electronic as well as print publishing. The Chicago system of documentation has been streamlined and adapted for a variety of online and digital sources. Figures and tables are updated throughout the book--including a return to the "Manual"'s popular hyphenation table and new, comprehensive listings of Unicode numbers for special characters. With the wisdom of a hundred years of editorial practice and a wealth of industry expertise from both Chicago's staff and an advisory board of publishing professionals, "The Chicago Manual of Style, "sixteenth edition, is an invaluable resource in this rapidly changing world. If you work with words--no matter what the delivery medium--this is the one reference you simply must have.

Strategic Reward: Making It Happen

ISBN: , SKU: , AUTHOR: Armstrong, Michael / Brown, Duncan, PUBLISHER: Kogan Page, "Organizations have been taking on more reward practitioners over the past two years and demand for their expertise is expected to keep growing." -- People Management. Strategic reward is the process of determining how to develop appropriate reward arrangements and dealing with the issues which arise in making that decision. The focus of this new title, aimed at directors and senior-level HR consultants, is on the formulation and implementation of reward strategies. It provides comparative information regarding the concerns of aligning compensation with business and HR strategies. Case studies are based on findings from CIPD and e-reward research and include detailed examples from Unilever, GlaxoSmithKline and Tesco.

Adopting the Racing Greyhound

ISBN: , SKU: , AUTHOR: Branigan, Cynthia A., PUBLISHER: Howell Books, People who adopt an ex-racer have spared an intelligent, elegant creature from either being destroyed immediately or sold for research-and this book discusses virtually every conceivable situation that a person adopting a Greyhound is likely to encounter. It includes both the proud history of this oldest of all purebred dog families, as well as fascinating stories from people who have decided to adopt.

An introduction to algorithmc trading

An introduction to algorithmc trading BASIC to advanced strategies Edward leshik and Jane Cralle Con cd originale. Come nuovo

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Colliery Working and Management... with Underground

ISBN: , SKU: , AUTHOR: Bulman, Harrison Francis / Redmayne, Richard Augustine Studdert, PUBLISHER: British Library, Historical Print Editions, The GENERAL HISTORICAL collection includes books from the British Library digitised by Microsoft. This varied collection includes material that gives readers a 19th century view of the world. Topics include health, education, economics, agriculture, environment, technology, culture, politics, labour and industry, mining, penal policy, and social order. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Bulman, Harrison Francis; Redmayne, Richard Augustine Studdert; . xvi. 330 p.; .h.10.

Thirty-Six Days

ISBN: , SKU: , AUTHOR: Starr, Kenneth W. / Correspondents of the New York Times / Brinkley, Douglas G., PUBLISHER: Times Books, From the most trusted newspaper in the country, here is the complete story of the Election standoff that stopped American politics. Beginning on Election Day and ending with the Supreme Court decision that gave victory to George W. Bush, this important volume provides a day-by-day record of events as they unfolded. Drawing on the talents of many of the the top political reporters at "The New York Times,"" ""36 Days" aims to make sense of a complex and convoluted chapter in our recent history. Along with lead stories from each consecutive day, the book includes informative and enlightening background pieces, analytical essays, investigative reports, personality profiles, and opinion pieces, thus offering students and all other observations of this election a well-rounded, fair-minded, thoughtful account. These pieces are linked by original text that highlights key developments and shifting strategies. Also included are selected excerpts from all the relevant legal opinions, statistical graphics, quotations, and sidebar stories. An introduction by acclaimed presidential scholar Brinkley adds historical perspective to this authoritative and comprehensive chronicle.

Primary Sources, Historical Collections: Diary of a Tour in

ISBN: , SKU: , AUTHOR: Mary Georgina Emma Dawson Damer, Hon, PUBLISHER: Primary Sources, Historical Collections, This book, from the series Primary Sources: Historical Books of the World (Asia and Far East Collection), represents an important historical artifact on Asian history and culture. Its contents come from the legions of academic literature and research on the subject produced over the last several hundred years. Covered within is a discussion drawn from many areas of study and research on the subject. From analyses of the varied geography that encompasses the Asian continent to significant time periods spanning centuries, the book was made in an effort to preserve the work of previous generations.

Ten Poems to Last a Lifetime

ISBN: , SKU: , AUTHOR: Housden, Roger / Housden, Rodger, PUBLISHER: Harmony, The fourth volume in the popular series that began with "Ten Poems to Change Your Life," "Ten Poems to Last a Lifetime" focuses on what it means to be truly human. In it, Roger Housden offers us poems on life and death, happiness, seeing ourselves in relation to the world, and, of course, the ineffable--the things that really matter when the chips are down. He describes these passionate poems as "bread for the soul and fire for the spirit." The poets Housden has chosen are Billy Collins, Hayden Carruth, Dorianne Laux, James Wright, Naomi Shihab Nye, and Mary Oliver from the United States, D. H. Lawrence and John Keats from England, Rainer Maria Rilke from Germany, Fleur Adcock from New Zealand, and Seng-Ts'an from sixth-century China. And yes, that adds up to eleven, not ten. Housden decided to include a bonus poem for his faithful readers in this, the final volume of the series. As before, Housden's luminous essays provide an elegant and easy passage into the sometimes daunting world of poetry, enabling readers to feel that in him they have found a trusted guide and mentor.

The Cat's Table

ISBN: , SKU: , AUTHOR: Ondaatje, Michael, PUBLISHER: McClelland & Stewart, From Michael Ondaatje: an electrifying new novel, by turns thrilling and deeply moving -- one of his most vividly rendered and compelling works of fiction to date. In the early s, an eleven-year-old boy boards a huge liner bound for England. At mealtimes, he is placed at the lowly "Cat's Table" with an eccentric and unforgettable group of grownups and two other boys. As the ship makes its way across the Indian Ocean, through the Suez Canal, into the Mediterranean, the boys find themselves immersed in the worlds and stories of the adults around them. At night they spy on a shackled prisoner -- his crime and fate a galvanizing mystery that will haunt them forever. Looking back from deep within adulthood, and gradually moving back and forth from the decks and holds of the ship to the years that follow the narrator unfolds a spellbinding and layered tale about the magical, often forbidden discoveries of childhood and the burdens of earned understanding, about a life-long journey that began unexpectedly with a sea voyage.

Time in the Sun: A Record of an Incredible Spiritual Journey

ISBN: , SKU: , AUTHOR: Welch, Jill, PUBLISHER: WestBow Press, At the peak of the country music boom, Jill Riley-Welch drove to Nashville, guitar in tow, to pursue her gift of songwriting. It was an electric time on Nashville's famed Music Row, where Jill worked as a studio manager and staff songwriter. It was a time when anything could happen. What happened for Jill, though, was the last thing she ever expected. Jill was diagnosed with cancer and eventually refused the proposed surgery to remove an orange-sized mass, believed by oncologists to be yet another tumor. After an indescribable spiritual encounter on the night of her diagnosis, she followed an overpowering tug and walked away from that life on Music Row and into an awakening that changed everything. From stories of hanging out with country music superstars at their inner-circle parties, where five-hundred-dollar bottles of champagne flowed freely, to the narrative of a solitary walk of facing deep, hidden pain that threatened to kill her, this is the record of a supernatural voyage into Jill's discovery of her true identity in Christ.

Hotel Management and Operations

ISBN: , SKU: , AUTHOR: Rutherford, Denney G. / Fisher, William P., PUBLISHER: John Wiley & Sons, A real-world look at every major aspect of hotel management and operations Hotel Management and Operations, Third Edition, helps readers to develop the wide-ranging knowledge and analytical skills they need to succeed in today's burgeoning and dynamic hotel industry. Featuring contributions from 60 leading industry professionals and academics, this comprehensive presentation encourages critical thinking by exposing readers to different viewpoints within a coherent theoretical structure, enabling them to formulate their own ideas and solutions. Each of the book's nine parts examines a specific hotel department or activity and presents a variety of viewpoints on the duties, responsibilities, problems, and opportunities encountered there. Multidimensional case studies challenge readers to identify the central issues in complex management problems, understand the structure and resources of the department in question, and find solutions that may involve other hotel resources and departments. This remarkably well-designed learning tool: * Covers all hotel departments, from front office to finance, from marketing to housekeeping * Links advanced theory with real-world problems and solutions * Encourages critical thinking by presenting differing viewpoints * Features "As I See It" and "Day in the Life" commentary from young managers * Provides a solid introduction to every aspect of hotel management Complete with extensive references and suggestions for further reading, Hotel Management and Operations, Third Edition, is an ideal book for university hospitality programs and management training programs within the hotel industry.

The Concise Oxford Dictionary of English Etymology

ISBN: , SKU: , AUTHOR: Hoad, T. F. / Hoad, Terry F., PUBLISHER: Oxford University Press, USA, Did you know: --that the word nice meant foolish or stupid in the thirteenth century? --that deer once referred to any animal? --that cumberbund, pundit and bungalow, all relics of the Indian raj, have been in use in English since the 's? --that such words as sandwich, boycott and malapropism take their names from people, both real and fictional? --that sombrero, which comes to us from Spanish, originally meant an Oriental umbrella? These are but a few of the thousands of fascinating tidbits to be found in The Concise Oxford Dictionary of Etymology. Here the reader will find a clear and brief account of the origins, history, and sense-development of a major part of the modern English vacaburlary, including both basic words and a wide selection of derivative forms. Begun under the supervision of the late G.W.S. Friedrichsen, this valuable reference book benefits from his many years of experience as an etymologist for the Oxford dictionaries. About the Author: T.F. Hoad is a Fellow of St. Peter's College Oxford.

An Introduction to Clinical Research

ISBN: , SKU: , AUTHOR: De Angelis, Catherine D., PUBLISHER: Oxford University Press, USA, Here is an ideal introduction to research methods for clinicians, fellows, residents, and medical students. Written in a clear, easy-to-understand style, it outlines the steps that should be followed in order to organize and implement a typical investigation. Emphasizing the anticipation of future difficulties and the benefits of early planning, the authors discuss the types of questions that should be asked, how to design a study, and methods of data acquisition and analysis. Many examples are presented to illustrate the textual material, and extensive bibliography sections at the end of each chapter direct readers to published articles and texts that will provide further information.

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