corporate communications theory and practice

Theory and Practice of Corporate Governance An Integrated

ISBN: , SKU: , AUTHOR: Stephen Bloomfield, PUBLISHER: Cambridge University Press, NA

Corporate Communications: Theory and Practice

ISBN: , SKU: , AUTHOR: Cornelissen, Joep, PUBLISHER: Sage Publications (CA), A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - "Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA " This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - "Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels " Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: - What is corporate communications, and how can it be defined? - What strategies and activities are central to this profession? - What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.

An elementary treatise upon the theory and practice of the

An elementary treatise upon the theory and practice of the art of dancing - Carlo Blasis Libro in lingua inglese. Translated by Mary Stewart Evans. Buono stato di conservazione

Corporate Advocacy: Rhetoric in the Information Age

ISBN: , SKU: , AUTHOR: Hoover, Judith D., PUBLISHER: Praeger, Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as "Wall Street" and "consumerism." We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

Theorizing Social Work Practice

ISBN: , SKU: , AUTHOR: Thompson, Neil, PUBLISHER: Palgrave MacMillan, This important new text from Neil Thompson explores the relationship between social work theory and social work practice in a way that promotes reflective practice and identifies the value and limitations of different theoretical positions from an applied perspective. The book is outstanding for its clarity, balance, organization and integrity.

Play and Educational Theory and Practice

ISBN: , SKU: , AUTHOR: Johnston, M. C. / Lytle, Don / Lytle, Donald E., PUBLISHER: Praeger, Combining the research talents of many long-standing members of the Association for the Study of Play, this work provides discussions of the theory and applied value of play, as well as ongoing research from America, Australia, Taiwan, and Korea. The developmental and educational theories of Lev Semenovich Vygotsky are analyzed in several chapters. The world's premiere play scholar, Brian Sutton-Smith, continues his seminal play theory work, following up on previously presented findings and constructing a developmental theory of play based on emotions. Chapters address: Play as a parody of emotional vulnerability Learning to observe children at play Symbolic play through the eyes and words of children The activities of children at recess in middle school Professors, teachers, scholars, and university students interested in early childhood education, child development, play theory and practice, and preschool and elementary education will find this volume of interest.

Dio ci ha creato gratis

Marcello D'Orta Short texts by junior school children on the Bible and religious theory and practice.

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A. Watt - M. Watt advanced animation and rendering techniques theory and practice in lingua inglese

Plan, Activity, and Intent Recognition Theory and Practice

ISBN: , SKU: , AUTHOR: Christopher Geib David Pynadath Gita Sukthankar Hung Hai Bui Robert Goldman, PUBLISHER: Morgan Kaufmann Publishers, NA

String Theory Superstring theory and beyond

Polchinski Joseph, String Theory. Volume II° Superstring theory and beyond. Ed. Cambridge University Press collana Cambridge Monographs on Mathematical Physics. In-8°, legatura, sovraccoperta, pp. XIX-531, ottime condizioni. ISBN

Electric Wiring An Theory and Practice, for Wiremen,

ISBN: , SKU: , AUTHOR: S W, PUBLISHER: BiblioLife LLC, NA

Cengage Advantage Books Theory and Practice of Group

ISBN: , SKU: , AUTHOR: Gerald Corey, PUBLISHER: Brooks Cole, NA

The Practice of Liberal Pluralism

ISBN: , SKU: , AUTHOR: Galston, William, PUBLISHER: Cambridge University Press, William Galston defends a theory, liberal pluralism, based on three core concepts--value pluralism, political pluralism, and expressive liberty--and explores the implications of this theory for politics. Liberal pluralism helps clarify some of the complexities of real-world political action and points toward a distinctive conception of public philosophy and public policy.

Modern Illumination, Theory and Practice A Handbook of

ISBN: , SKU: , AUTHOR: Henry Charles Horstmann, PUBLISHER: BiblioLife LLC, NA

E-Learning Theory and Practice

ISBN: , SKU: , AUTHOR: Haythornthwaite, Caroline / Andrews, Richard, PUBLISHER: Sage Publications (CA), In" "E-learning Theory and Practice the authors set out different perspectives on e-learning. The book deals with the social implications of e-learning, its transformative effects, and the social and technical interplay that supports and directs e-learning. The authors present new perspectives on the subject by exploring the way teaching and learning are changing with the presence of the Internet and participatory media; providing a theoretical grounding in new learning practices from education, communication and information science; addressing e-learning in terms of existing learning theories, emerging online learning theories, new literacies, social networks, social worlds, community and virtual communities, and online resources; and emphasizing the impact of everyday electronic practices on learning, literacy and the classroom, locally and globally.This book is for everyone involved in e-learning including teachers, educators, graduate students and researchers.

Building Corporate Accountability: Emerging Practice in

ISBN: , SKU: , AUTHOR: Zadek, Simon / Evans, Richard / Pruzan, Peter, PUBLISHER: Earthscan Publications, Social and ethical accounting is emerging as a key tool for companies in the s in response to calls for greater transparency and accountability to stakeholders, and as a means for managing companies in increasingly complex situations where social and environmental issues are significant in securing business success.This is the first book to address the practices of social and ethical accounting, auditing and reporting, and their implications for the development of corporate social, ethical and environmental responsibility. It includes nine case studies, and a historical overview of developments. The editors introduce a methodological framework that allows emerging practice worldwide to be analysed, understood and improved. This innovative book, written by international leaders in the field, will be of enormous value to business managers, particularly those responsible for corporate affairs, human resources, environmental management, financial management or planning. It will also be a useful text for business students.

Business Ethics

ISBN: , SKU: , AUTHOR: Snoeyenbos, Milton / Humber, James / Almeder, Robert F., PUBLISHER: Prometheus Books, Fully updated and revised, this contemporary classic discusses the moral dilemmas of corporate America: conflicts of interest, corporate takeovers, payoffs, trade secrets, drug testing, insider trading, product safety, business and the environment, privacy, whistleblowing, and more. Each section contains a case study for discussion and corporate policy statements.

Grief: Contemporary Theory and the Practice of Ministry

ISBN: , SKU: , AUTHOR: Melissa M Kelley, PUBLISHER: Augsburg Fortress Publishers, NA

Skill Acquisition in Sport Research, Theory and Practice

ISBN: , SKU: , AUTHOR: A Mark Williams Nicola Hodges, PUBLISHER: Routledge, NA

Developing Ecofeminist Theory: The Complexity of Difference

ISBN: , SKU: , AUTHOR: Cudworth, Erika, PUBLISHER: Palgrave MacMillan, This book provides a comprehensive overview of feminist and environmental theories of society-environment relations, considers the range of theoretical and political influences on socialist and Marxist theory, amongst others, and the social sciences' turn to poststructuralism and postmodernism. Cudworth also develops her own theoretical account for the interrelations between forms of social domination and contributes to important debates with sociology, social theory, feminist theory and environmentalism.

Research with Children Theory and Practice

ISBN: , SKU: , AUTHOR: Michelle O Reilly Nisha Dogra Pablo Daniel Ronzoni, PUBLISHER: Sage Publications, NA

Psychology and Professional Practice: The Interface of

ISBN: , SKU: , AUTHOR: Fields, Francis R. J. / Horwitz, Rudy J., PUBLISHER: Quorum Books, A collaboration between legal scholars and practicing psychologists, Psychology and Professional Practice attempts to define the role of the psychologist who takes a position alongside traditional human service professionals such as physicians, dentists, lawyers, and educators. This volume focuses on the legal and ethical responsibilities of clinical, counseling, school, and community psychologists, as well as other members of the mental health profession. License requirements, malpractice and defamation suits, the privilege of confidential communications, conflicting concepts of mental capacity, and other complex and controversial issues are considered from the perspective of both the lawyer and the psychologist.

Stable Adaptive Control and Estimation for Nonlinear

ISBN: , SKU: , AUTHOR: Spooner, Jeffrey T. / Maggiore, Manfredi / Ordó Ñ EZ, Raú L., PUBLISHER: Wiley-Interscience, Includes a solution manual for problems. Provides MATLAB code for examples and solutions. Deals with robust systems in both theory and practice.

Cultural Theory and Cultural Change

ISBN: , SKU: , AUTHOR: Featherstone, Mike, PUBLISHER: Sage Publications (CA), Recent years have seen a significant reappraisal of the idea of culture within the social sciences, and a growing integration of theoretical concerns between the social sciences and the humanities. Debates over concepts such as postmodernism and cultural globalization have been symptomatic of a broader interdisciplinary interest in the social context of cultural practice. In this book an international cast of eminent theorists examines a series of key questions on the borders of the cultural and the social. Ranging across a broad canvas, the contributors focus on different elements of cultural theory and cultural process: discourse, lifestyle, the emotions, the intelligentsia, social movements, postmodernism. Linking the chapters is a concern with the central role of European social theory in the current reappraisal of culture, and an assessment of its relation to other international traditions. This book, for an interdisciplinary readership, will serve as an outline of key concerns in cultural theory and an insight into the central insights of Theory, Culture and Society. The book is also published as issue 9.1 of Theory, Culture and Society.

Inside Out and Outside in: Psychodynamic Clinical Theory and

ISBN: , SKU: , AUTHOR: Berzoff, Joan / Flanagan, Laura Melano / Hertz, Patricia, PUBLISHER: Rowman & Littlefield Publishers, Over the past decade, Inside Out and Outside In has become a very important book among mental health practitioners in a variety of disciplines that deal with individuals in their complex social environments. Revised and updated throughout, the third edition builds on this foundation and adds a new chapter on cognitive behavioral theory and practice and a new chapter on relational and intersubjective theories to more fully meet the needs of both students and practitioners today. The third edition of Inside Out and Outside In maintains the book's respectful tone and empathetic voice while making many new additions. The chapter on affective disorders now includes bipolar disorders. Two other chapters update content on psychodynamic theory and race and gender. This edition also offers new research on schizophrenia and personality disorders. Other key updates include linking trauma theory with attachment, as well as attending to client systems, including couples, throughout the book. This new edition further deepens our understanding of the bio-psycho-social contexts in which clinical theory and practice occur, particularly in multicultural settings. It offers ways to clearly understand theories and clinical disorders in their biological and social contexts and provides key updates on new developments in the biopsychosocial domain. Acquista Ora

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