corporate advocacy rhetoric in the information age

Corporate Advocacy: Rhetoric in the Information Age

ISBN: , SKU: , AUTHOR: Hoover, Judith D., PUBLISHER: Praeger, Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as "Wall Street" and "consumerism." We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

Re-Reading the Prophets Through Corporate Globalization

ISBN: , SKU: , AUTHOR: Coomber, Matthew, PUBLISHER: Gorgias Press, Using societal patterns of exploitation that are evidenced in agrarian societies from the Bronze Age to modern-day corporate globalization, Re-Reading the Prophets offers a new approach to understanding the hidden contexts behind prophetic complaints against economic injustice in eighth-century Judah.

Reconceptualizing Literacy in the New Age of

ISBN: , SKU: , AUTHOR: Patricia Ruggiano Schmidt Peter B Mosenthal, PUBLISHER: Information Age Publishing Incorporated, NA

Information Seeking in the Online Age: Principles and

ISBN: , SKU: , AUTHOR: Large, J. Andrew / Hartley, Richard J. / Tedd, Lucy A., PUBLISHER: Bowker-Saur, This successor to Online Searching covers an expanded range of electronic information sources, including the Internet. It also treats all aspects of information searching, from information retrieval techniques to the resources themselves. Following a general overview, the topics include: -- Historical development -- Information-seeking behavior -- Languages and information retrieval -- Database organization -- Developing a search strategy -- Browsing strategies -- Interface considerations -- Searching a variety of electronic database environments -- Research directions and developments

Data Privacy in the Information Age

ISBN: , SKU: , AUTHOR: Klosek, Jacqueline, PUBLISHER: Praeger, Passage of the European Data Protection Directive and other national laws have increased the need for companies and other entities to improve their data protection and privacy controls. Clients, stakeholders, and the public are clamoring for it. Klosek introduces the various legal means to protect personal data in the United States and the European Union, targeting her book at American and international businesses that may have difficulty complying with the European Directive. She explains its main elements and practical effects, presents primary components of national privacy laws abroad and in the United States, and gives advice on some steps companies can take to improve the level of protection they afford to the data they possess. Klosek offers a comprehensive review of the American and European systems for providing protection to personal information in the Internet age. She explains the European Data Protection Directive, the national data protection laws of the fifteen countries of the European Union, and the laws and other initiatives for protecting individual personal data. She endeavors to discuss the protection of personal data in general but focuses on, and emphasizes, the protection of personal data within the context of the Internet. In doing so, she provides much useful, fascinating information on the obvious and non-obvious means of collecting and processing personal data through the Internet. Among its unusual features, the book helps United States corporate decision makers assess the effect data protection laws will have in Europe and the U.S., and how companies that are operating web sites that cross international boundaries can ensure they stay in compliance withdata protection laws in countries in which their web sites may be accessible. The book is essential reading for corporate compliance executives, corporate communications and other top-level organizational administrators, particularly in Internet industries.

Architects of the Information Age

ISBN: , SKU: , AUTHOR: Curley Robert, PUBLISHER: The Rosen Publishing Group Incorporated, NA

Managing Corporate Communications in the Age of

ISBN: , SKU: , AUTHOR: David Silver, PUBLISHER: J Ross Publishing Incorporated, NA

Rhetoric

ISBN: , SKU: , AUTHOR: Richards, Jennifer, PUBLISHER: Routledge, The term 'rhetoric' describes the effective use of language, usually to persuade or influence. Frequently set up in opposition to 'truth' or 'plain speech', it has attracted much critical debate from ancient philosophy to current literary theory. Examining both the practice and theory of this controversial concept, Jennifer Richards looks at: historical and contemporary definitions of the term 'rhetoric' uses of rhetoric in literature, by authors such as William Shakespeare, Mary Shelley and James Joyce classical traditions of rhetoric, as seen in the work of Plato, Aristotle and Cicero the rebirth of rhetoric in the Renaissance and its return to the contemporary academy through Composition and Literature courses the current position and way forward for rhetoric in literary and critical theory, as envisaged by critics such as Paul de Man, Jacques Derrida and Kenneth Burke. This insightful volume offers an honest and accessible account of this debatable yet unavoidable term, making this book invaluable reading for students of literature, philosophy and cultural studies.

Only Connect... in moduli A B C D E

Only Connect... A history and anthology of english literature second edition A The Origins and the Middle Ages. B The Renaissance and the Puritan Age. C The Restoration and the Augustan Age. D The Early Romantic Age and the Romantic Age. EThe Victorian Age. Autori: Marina Spiazzi Marina Tavella Il prezzo è di 5 euro a modulo. Libri originali e in ottime condizioni.

The Encyclopedia of Sports & Recreation for People with

ISBN: , SKU: , AUTHOR: Andrew Leibs, PUBLISHER: Information Age Publishing Incorporated, NA

The New Way Things Work

ISBN: , SKU: , AUTHOR: Macaulay, David / Ardley, Neil, PUBLISHER: Walter Lorraine Books, The information age is upon us, baffling us with thousands of complicated state-of-the-art technologies. To help make sense of the computer age, David Macaulay brings us The New Way Things Work. This completely updated and expanded edition describes twelve new machines and includes more than seventy new pages detailing the latest innovations. With an entirely new section that guides us through the complicated world of digital machinery, where masses of electronic information can be squeezed onto a single tiny microchip, this revised edition embraces all of the newest developments, from cars to watches. Each scientific principle is brilliantly explained--with the help of a charming, if rather slow-witted, woolly mammoth.

Business Ethics

ISBN: , SKU: , AUTHOR: Snoeyenbos, Milton / Humber, James / Almeder, Robert F., PUBLISHER: Prometheus Books, Fully updated and revised, this contemporary classic discusses the moral dilemmas of corporate America: conflicts of interest, corporate takeovers, payoffs, trade secrets, drug testing, insider trading, product safety, business and the environment, privacy, whistleblowing, and more. Each section contains a case study for discussion and corporate policy statements.

Corporate Violence: Injury and Death for Profit

ISBN: , SKU: , AUTHOR: Hills, Stuart L., PUBLISHER: Rowman & Littlefield Publishers, Corporate Violence: Injury and Death for Profit is a provocative collection of articles that focuses on the critical issue of the serious physical harm inflicted on consumers, workers, and the general public as a result of decisions made by corporate executives. The studies in this volume describe and analyze the legal and illegal acts of 'respectable' business people that have injured or killed people.

The Internet on Earth: A Geography of Information

ISBN: , SKU: , AUTHOR: Kellerman, Aharon / Thomas, Larry, PUBLISHER: John Wiley & Sons, A fascinating and vital area of research, the geography of information describes the role of information as both economic and commercial product and its distribution and movement across boundaries of cyberspace and conventional geography. Written by a pioneer in telecommunications geography research, this prize winning title (AAG award ) applies information geography to the world of high-tech, examining the latest wrinkles in the Internet, Silicon Valley, mobile telephony, and other key areas. the first book to provide both a context for the geography of information and a critical overview of recent research. Includes location-specific references and case studies. Examines the information society, information economy, telecommunications and its geographical impact.

Age Of Empire Giochi PC

Vendo della serie Age of Empires della Microsoft i seguenti titoli: - Age of Empires - Age of Empires - The Rise of Rome - Expansion - Age of Empires II - The Age of Kings - Age of Empires II - The Conquerors - Expansion - Age of Empires III Tutti originali con ologramma SIAE, tenuti perfettamente CD senza graffi o segni di usura e compresi di manuali cartacei, perfetti per collezionisti Vendo singolarmente a € cadauno Tutti insieme a € Prezzo non trattabile e spese di spedizione non comprese, per qualsiasi informazione sono a disposizione.

Catholicism in the English Protestant Imagination:

ISBN: , SKU: , AUTHOR: Tumbleson, Raymond D., PUBLISHER: Cambridge University Press, This study examines the role of anti-Catholic rhetoric in late-seventeenth- and early-eighteenth-century England. Raymond Tumbleson shows how the fear of Popery, a potentially destabilizing force under the Stuarts, ultimately became a principal guarantor of the Hanoverian oligarchy. Discussing writers from Middleton, Milton and Marvell to Swift, Defoe and Fielding, as well as numerous pamphleteers, the book crosses traditional generic, disciplinary and chronological boundaries between poetry and prose, literature and polemic, the Reformation and the Augustan age.

Hakluyt's Promise: An Elizabethan's Obsession for an English

ISBN: , SKU: , AUTHOR: Mancall, Peter C., PUBLISHER: Yale University Press, Richard Hakluyt the younger, a contemporary of William Shakespeare, advocated the creation of English colonies in the New World at a time when the advantages of this idea were far from self-evident. This book describes in detail the life and times of Hakluyt, a trained minister who became an editor of travel accounts. "Hakluyt's Promise" demonstrates his prominent role in the establishment of English America as well as his interests in English opportunities in the East Indies. The volume presents nearly 50 illustrations--many unpublished since the sixteenth century--and offers a fresh view of Hakluyt's milieu and the central concerns of the Elizabethan age. Though he never traveled farther than Paris, young Hakluyt spent much of the s recording information about the western hemisphere and became an international authority on overseas exploration. The book traces his rise to prominence as a source of information and inspiration for England's policy makers, including the queen, and his advocacy for colonies in Roanoke and Jamestown. Hakluyt's thought was shaped by debates that stretched across Europe, and his interests ranged just as widely, encompassing such topics as peaceful coexistence with Native Americans, the New World as a Protestant Holy Land, and in, his later life, trade with the Spice Islands.

Beyond Year Innovative Solutions for the Evolving

ISBN: , SKU: , AUTHOR: Mancini Newell, Lucy, PUBLISHER: Jossey-Bass, This issue explores how many healthcare organizations are meeting the challenge of bringing meaningful patient information to those who practice medicine. It features case studies describing new and innovative solutions to delivering patient information and it addresses the complex problem of consolidating information systems in a clinical laboratory setting. The contributors also examine integration issues related to linking radiology information to collected digitized images, education strategy, and the challenges of meeting compliance requirements.This is an issue of the "Journal for Healthcare Information Management," sponsored by the Healthcare Information Management Systems Society.

Thinker, Faker, Spinner, Spy: Coporate PR and the Assault on

ISBN: , SKU: , AUTHOR: Dinan, William / Miller, David, PUBLISHER: Pluto Press (UK), Bringing together leading activists and writers from the US and beyond, this book unmasks the covert and undemocratic world of corporate spin. Wherever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the public's expense. The public relations industry is not just about celebrity gossip. The authors show how PR techniques are in use across a wide range of political fields, driven by corporate interests. They reveal the secrets of the PR trade including deception, the use of fake "institutes," spying and dirty tricks. The impact can be devastating--when the public is denied access to the truth, the results are rising inequality and environmental catastrophe. The book exposes the misdeeds of famous companies including BP, Coca Cola, British Aerospace, Exxon and Monsanto. It also reveals startling new information about the covert funding of various apparently independent think tanks and institutes. What can we do about it? The authors offer a guide to concrete campaigns that will help to roll back corporate power and show us how to raise awareness about resisting deceptive PR.

U.S. Government on the Web: Getting the Information You Need

ISBN: , SKU: , AUTHOR: Hernon, Peter / Shuler, John A. / Dugan, Robert E., PUBLISHER: Libraries Unlimited, This essential guide places government information resources within the context of key issues and government structure to give users a clear understanding of federal publications available online. The authors discuss all three branches of the government and how to best access the types of information they disseminate.

The moderrn age boris ford the pelican INGLESE

The moderrn age guide to english literature Categoria: INGLESE Autore: boris ford Editore: the pelican Note: the moderrn age guide to english literature libro scritto in inglese ben tenuto ritiro a mano o spedizione piego di libri 3 euro

The Rhetoric of Credit: Merchants in Early Modern Writing

ISBN: , SKU: , AUTHOR: Sullivan, Ceri, PUBLISHER: Fairleigh Dickinson University Press, Scores of business advice manuals, double-entry handbooks, and trade publicity briefs give the early modern merchant help on guaranteeing the value of his word. The Rhetoric of Credit looks at the rhetorical handling of the just price of goods, cash and credit; analyses the uses of the heroism in trade; shows how the ethos of the merchant is enhanced in dealing with bankruptcy and sovereign dept, and distinguishes between miser and usurer. Such shifts between the fields of social and financial credit structure the three plays that it goes on to examine: If You Know Not Me (1), The Alchemist, and Eastword Ho

Giochi PC Age of Empires

Vendo due giochi per PC: Age of Empires II the Age of Kings e la sua espansione the Conquerors (non vendibili separatamente). Prezzo trattabile

The Power Structure of American Business

ISBN: , SKU: , AUTHOR: Mintz, Beth / Schwartz, Michael, PUBLISHER: University of Chicago Press, Mintz and Schwartz offer a fascinating tour of the corporate world. Through an intensive study of interlocking corporate directorates, they show that for the first time in American history the loan making and stock purchasing and selling powers are concentrated in the same hands: the leadership of major financial firms. Their detailed descriptions of corporate case histories include the forced ouster of Howard Hughes from TWA in the late fifties as a result of lenders' pressure; the collapse of Chrysler in the late seventies owing to banks' refusal to provide further capital infusions; and the very different "rescues" of Pan American Airlines and Braniff Airlines by bank intervention in the seventies.

Dragon Age Dice Set D6 (6)

In the box you will find six beautiful dice, emblazoned with iconography from the world of Thedas, setting for BioWare',s Dragon Age fantasy video game! Four of these high-quality, durable dice carry the symbols of the Circle of Magi and the Templars. The remaining two bear the Grey Warden Griffon and the iconic Blood Dragon. Manufactured by Q-workshop, and perfect for any fan of Dragon Age, these also serve as two sets of dice for Green Ronin',s Dragon Age RPG!

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