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The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

The 15 Minute Money Manager

ISBN: , SKU: , AUTHOR: Barnes, Bob / Barnes, Emilie / Barnes, Robert Greeley, PUBLISHER: Harvest House Publishers, Learn how to manage your money without a business degree. Bob and Emilie show you how to save money on everything from groceries to clothing, utilities to taxes.

Energize Your Life: A Three Week Plan to Change the Way You

ISBN: , SKU: , AUTHOR: Bennett, Peter / Barrie, Stephen, PUBLISHER: Bindu Health, Two leading nutritional doctors, authors of the 7-Day Detox Miracle, bring you this unique, easy to use guide to improving your health and boosting your energy. It will show you why you feel tired, overweight or stressed, what you can do about it and how to start energizing your life today.

Dreamwork

Dreamwork - Maggie Peters - May This groundbreaking book takes a simple, enlightened and multi-faceted approach to helping readers work with their own dreams in much the way that therapists do. Drawing on a variety of different dreamwork techniques, this practicing therapist uses her experience and training to teach us how to revisit and interact with our dreams and decode a dream's significance. Most importantly, this book shows how to go to the next step, and use the knowledge gained in dreamwork to make significant changes in our lives.A well-recognized way of dealing with a buildup of stress, depression or creative blocks, dreamwork is an integral tool to living a well life. This book shows how anyone can use that tool for a deeper understanding of the self. 3 euro + shipping costs

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Collateral Damaged: The Marketing of Consumer Debt to

ISBN: , SKU: , AUTHOR: Geisst, Charles R., PUBLISHER: Bloomberg Press, Sometime in the s and s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. "Collateral Damaged: The Marketing of Consumer Debt to America" explains how a nation of savers became a nation of consumers and how Wall Street used consumers' addiction to spending to create the "toxic securities" that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order: Debt must be brought back onto the issuer's balance sheet. Investors must have the assurance of recourse to the debt issuer's own funds, rather than the empty promise of a valueless document. Regulators must be educated to know at least as much about financial engineering as the structured finance instruments' architects do. This book connects the dots from consumer spending to credit cards to home-equity loans and back to credit cards.

Enchantment: The Art of Changing Hearts, Minds, and Actions

ISBN: , SKU: , AUTHOR: Kawasaki, Guy, PUBLISHER: Portfolio, The author of the international bestseller "The Art of the Start" offers a new perspective on the art of influence. Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in "The Art of the Start" he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. "Enchantment"'s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working "with" and "through" them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: a How to Achieve Rapport, Credibility, and Trust a How to Help People Enchant Themselves a How to Overcome Resistance a How to Enchant Your Employees...and Your Boss a How to Resist Enchantment Anchored by his road-tested wisdom and inimitable wit, "Enchantment" is another classic from one of the most respected voices in business today.

How to Escape the No-Win Trap

ISBN: , SKU: , AUTHOR: Berg, Barbara, PUBLISHER: McGraw-Hill Companies, A practical approach to resolving life's catch-22 situations No matter what stresses life may throw at you, there is a way to make things that may at first seem to be no-win situations into win-win victories. Stressful circumstances may have less to do with difficult people and scenarios--and more to do with how we respond to them. In "How to Escape the No-Win Trap," psychotherapist Barbara Berg helps readers gain the insight to detect impending double binds--and stay one step ahead them. This invaluable book reveals: How to assess where you are now in your life--and how you got there How to detach from predicaments that don't work for you The three types of double binds: situational, interpersonal, and circuit overload When to keep trying, and when to alter your course, or let go altogether Acquista Ora

The Right Way to Live: Plato's Republic for Catholic

ISBN: , SKU: , AUTHOR: Geraghty, Richard / Chervin, Rhonda D., PUBLISHER: CMJ Marian Publishers, Dr. Richard Geraghty, a philosophy professor and a seasoned expert on Plato, has written The Right Way to Live to make Plato's philosophical dialogues accessible to college aged students who, too often, do not have a solid understanding of Catholic moral principles. He takes the student by one hand and Plato by the other and shows how the truths of the old sage are both delightfully and challengingly perennial.

The Rottweiler Today

ISBN: , SKU: , AUTHOR: Elsden, Judy / Elsden, Larry, PUBLISHER: Howell Books, This contemporary view focuses on the temperament of the Rottweiler and the importance of understanding how its mind works. Drawing on thirty years of experience in the breed, the authors provide a complete guide to character and behavior traits and illustrate the correct way to rear, train, and show the dog.

Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

The New Professional Image

ISBN: , SKU: , AUTHOR: Bixler, Susan / Nix-Rice, Nancy, PUBLISHER: Adams Media Corporation, In today's fast-paced business world, knowing how to present yourself is a critical business skill. Impressions regarding your competence, intelligence, and reliability are often made within seconds, based on your appearance. And with the growing popularity of "business casual" dress policies, most employees face a whole new set of decisions about what qualifies as appropriate or effective dress. Author Susan Bixler is one of America's top image consultants -- and an expert on how you can use your personal appearance for business success. Her acclaimed The Professional Image and Professional Presence set the standard for professional dress and presentation in the s. The New Professional Image updates conventional wisdom on business dress and appearance for both men and women to cover today's changing business environment.

Rules for Rebolutionaries

ISBN: , SKU: , AUTHOR: Kawasaki, Guy / Kawasaki, Gary / Moreno, Michele, PUBLISHER: HarperCollins Publishers, The definitive guide to the creation and marketing of revolutionary products and services from Guy Kawasaki, a dynamo behind the world-changing personal computer revolution. Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims -- from one who has learned them the hard way -- Ye Shall Prevail In Business. Kawasaki, the former "chief evangelist" of Apple and renegade business strategist, is back with his seventh book, this time using his battle-tested lessons to help revolutionaries, such as entrepreneurs, engineers, inventors, product managers, and small-business owners, become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges companies must meet to "change the world".

Options Demystified

ISBN: , SKU: , AUTHOR: McCafferty, Thomas, PUBLISHER: McGraw-Hill Companies, "Options Demystified is easy-to-understand introduction to the pros and cons of options usage in a wide variety of circumstances. After covering options types, uses, and terminology, it explores specific strategies for using puts and calls, how to enter orders, popular option products such as LEAPs, strategies for trading options on futures, and more. In addition, readers learn about the fast-growing area of real estate options, including how options can lessen risk or increase profits when one is buying or selling a house, and techniques to lock in a price or keep competition out.

How to Do Everything with Your Digital Camera

ISBN: , SKU: , AUTHOR: Johnson, Dave, PUBLISHER: McGraw-Hill/Osborne Media, Learn to set up and take high-quality photographs with your digital camera. This easy-to-follow guide explains how to enhance and improve existing images as well as print your photos and publish them on the Web for others to see. You'll also get coverage of related equipment including editing software, hardware add-ons, and online image management tools.

Ht Draw 101 Monsters

ISBN: , SKU: , AUTHOR: Green, Dan, PUBLISHER: Top That Pub, These 48-page books are brilliant for any young child wanting to learn how to draw. The books include simple step-by-step black and white illustrations to follow to make the learning process easy and fun. Once these titles have been mastered the budding young artists will be ready and prepared to try some amazing drawings of their own

Managing Business Ethics: Straight Talk about How to Do It

ISBN: , SKU: , AUTHOR: Trevino, Linda Klebe / Nelson, Katherine A., PUBLISHER: John Wiley & Sons, While most business ethics texts focus exclusively on individual decision making--what should an individual do--this resource presents the whole business ethics story. Highly realistic, readable, and down-to-earth, it moves from the individual to the managerial to the organizational level, focusing on business ethics in an organizational context to promote an understanding of complex influences on behavior. The new "Fifth Edition" is the perfect text for students entering the workplace, those seeking to become professionals in training, communications, compliance, in addition to chief ethics officers, corporate counsel, heads of human resources, and senior executives. Acquista Ora

Toxic Clean Up: How to Stop the Spread of Dysfunctional

ISBN: , SKU: , AUTHOR: Day, Teresa, PUBLISHER: Morgan James Publishing, Do you have high employee turnover or absenteeism rates? Are your employees disengaged and unproductive? Do you dread going to work? Today's workplace environments are teeming with dysfunctional managerial practices that lead to the development of toxic workplaces. The end result is failure - failure for the business to live up to its potential, failure to keep good talent, failure to provide an environment that generates productivity and a solid bottom line. This failure is tragic and unnecessary. Read this book to find out how you can rid your workplace of the Seven Deadly Toxins and increase morale and productivity.

Recession-Proof Your Life

ISBN: , SKU: , AUTHOR: Johnson, Lynelle, PUBLISHER: Wrightbooks, If you had the chance to recession-proof your life -- everything from your finances and career to your relationships -- wouldn't you take it? "Recession-Proof Your Life" will help you plan for those inevitable downturns, and give you the knowledge that you need to get through them. Packed with tips and real-life examples, this comprehensive 'how-to' guide offers practical measures you can take to prepare your career, finances, investments, relationships and business for a recession -- and to capitalise on the recovery. Inside you'll discover how to: bulletproof your job manage your career deal with stress at work and in your relationships prosper financially keep your business afloat. This inspiring book is essential reading for anyone seeking to survive -- and thrive in -- tough times. Acquista Ora

The 150 Healthiest Foods on Earth: The Surprising, Unbiased

ISBN: , SKU: , AUTHOR: Bowden, Jonny, PUBLISHER: Fair Winds Press (MA), A complete guide to the healthiest foods you can eat - and how to cook them Why get your nutrients from expensive supplements when you can enjoy delicious, nourishing foods instead? From almonds to yucca, readers will find out what nutrients each of the 150 featured foods contains, what form contains the most nutrients, if it's been recommended to combat any diseases, where to find it, how to prepare it, and how much to eat - plus wonderful recipes using these sometimes obscure foods Indexes by nutrient, by disease, and by food make finding what you need a snap, and the at-a-glance format makes the information as easy to digest as the foods themselves.

Runner's World Complete Book of Running

ISBN: , SKU: , AUTHOR: Burfoot, Amby, PUBLISHER: Running Press Book Publishers, We've turned the top book on running into a handy Running Press Miniature Edition(TM) With tips from marathon runners and well know Olympians, this pocket-size reference provides easy-to-follow tips on getting started, picking the right shoes, how to train, where to train, how to prevent and cure common runners' ailments, and much more.

Guitar for Bassists

ISBN: , SKU: , AUTHOR: Bradley, David, PUBLISHER: Amsco Music, The ultimate transition book, designed to help you make a fast and easy switch from bass to guitar This is a complete and concise guide to modifying and adapting bass technique for the guitar. Includes special sections on chords, strumming, fingerpicking, scales, modes, and much more.

The Practical Pendulum Book: With Instructions for Use and

ISBN: , SKU: , AUTHOR: Jurriaanse, D., PUBLISHER: Weiser Books, Easy instructions for using a pendulum to determine how your inner self is feeling. Use it to learn your best colors, how to motivate your career, for personal relationships. Also included are charts for working with homeopathic remedies, herbal teas, to increase health and vitality and number of other alternatives.

Spanish Lessons: A Midlife Adventure in Search of Meaning

ISBN: , SKU: , AUTHOR: Ferendo, Frank J., PUBLISHER: Process Publishing Company, What if you are too young to retire and too old to... Well, too young to retire? Play golf? Start a business? Why not travel and discover the meaning of life? After starting a successful business in his thirties, going back to school in his forties and earning a Ph.D. in Psychology, Frank Ferendo began traveling the world to learn Spanish. Along the way he discovered new meaning to life, love, work, and play.

U.S. Immigration Made Easy

ISBN: , SKU: , AUTHOR: Canter, Lawrence / Siegel, Martha, PUBLISHER: NOLO, With all the necessary forms and the step-by-step Instructions to fill them out, this comprehensive book covers every possible way to legally enter and inhabit the United States. The 5th edition has been completely revised and updated.

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