business marketing how to boot camp the fast and easy way to

How to Help Your Child Overcome Your Divorce: A Support

How to Help Your Child Overcome Your Divorce: A Support

ISBN: , SKU: , AUTHOR: Benedek, Elissa P. / Brown, Catherine F., PUBLISHER: William Morrow & Company, This book offers parents the latest information and advice, with numerous case examples, on support groups and answers to some of the most common questions on which divorced parents seek guidance. This book counsels: -- how to help children adjust to separation and divorce -- how to tell them the news, and reassure them of their parents' love and care for them -- and how to do just that, -- ways to keep the relationship between ex-spouses as free of conflict as possible, -- how to help childr feel good about themselves and grow as individuals, -- and, much more.

Texture: How to Draw It/How to Paint It

Texture: How to Draw It/How to Paint It

ISBN: , SKU: , AUTHOR: Davidson, Martin, PUBLISHER: Booksales, From cat's fur to the richness of velvet, the ability to capture texture effectively is a key artistic skill. Learn in easy stages.

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So, You Want to Write!: How to Get Your Book Out of Your

So, You Want to Write!: How to Get Your Book Out of Your

ISBN: , SKU: , AUTHOR: McIndoo, Ann, PUBLISHER: Elevate, "So, You Want to Write' teaches you how to write your book using examples and exercises. Totally interactive, the reader participates in learning how to prepare to write, creates a writer's Identity and their own powerful Writer's Power Tools?. The book offers solutions for procrastination and strategies for dealing with "writer's block." The reader learns how to "Schedule Your Success" and get the book out of their head on to the paper.

Work with Anyone Anywhere: A Guide to Global Business

Work with Anyone Anywhere: A Guide to Global Business

ISBN: , SKU: , AUTHOR: Goodman, Michael B., PUBLISHER: Professional Publications (CA), Business is now conducted on a global scale. Learning how to communicate and interact across national and cultural boundaries is a key to success. This book discusses the issues affecting international business and how business functions are adapted for specific regions and cultures to facilitate effective working relationships ""Work With Anyone Anywhere is a very practical tool and one I'll keep handy. I still never remember all the rules of Japanese gift giving, for example. Now I'll know where to quickly find the answer."" --Keith Reinhard, Chairman Emeritus, DDB Worldwide Inc Learn to advance your business in a global environment Understand international business principles Recognize and adapt to important cultural differences Negotiate, market, and manage effectively in a global environment Work successfully within specific regions and cultures

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The Other Way to Listen

The Other Way to Listen

ISBN: , SKU: , AUTHOR: Baylor, Byrd / Parnall, Peter / Parnell, Peter, PUBLISHER: Aladdin Paperbacks, A girl knew an old man who had a special way of listening. He could walk by a cornfield and actually hear the corn singing, and once, he even heard wildflower seeds bursting open, beginning to grow underground. The girl asked the man to teach her to listen, but he said she had to learn how from the hills, ants, lizards, and weeds. For a long time, she tried without success, and she almost gave up. But then, one day, she began a joyous song to the hills and, without even trying, she discovered the secret of the other way to listen. Byrd Baylor and Peter Parnall have combined their award-winning talents to teach children to appreciate the world of nature.

Nutrition and Diet Therapy

Nutrition and Diet Therapy

ISBN: , SKU: , AUTHOR: Williams, Sue Rodwell, PUBLISHER: Mosby, This renowned text, now in its eighth edition, presents normal nutrition and then explains how to apply nutritional concepts in the community and clinical environments. The easy-to-follow format allows students to discover the fundamentals of nutrition and then apply their knowledge to health maintenance throughout the life cycle. NUTRITION AND DIET THERAPY offers comprehensive coverage of all aspects of nutrition - students are sure to refer to it time and again throughout school and their career

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The Right Brain Way: Drive Your Brand with the Power of

The Right Brain Way: Drive Your Brand with the Power of

ISBN: , SKU: , AUTHOR: Kenny, Charles T., PUBLISHER: Trafford Publishing, Dr. Kenny's Revolutionary New Book Reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, but traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic link between consumers' emotions and their wallets. A must read for organizational leaders, business owners and top executives, this landmark book opens the vault on 36 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

Fast, Fun & Easy Christmas Stockings: Festive Fabric

Fast, Fun & Easy Christmas Stockings: Festive Fabric

ISBN: , SKU: , AUTHOR: Terry, Susan S., PUBLISHER: C&T Publishing, Looking for a simple holiday craft that's fun and rewarding for the whole family? Fast, Fun & Easy Christmas Stockings offers the perfect solution; delightful, beautiful stockings for the mantel, of course--and how about miniature stockings to serve as keepsake place cards, ornaments, napkin holders, gift bags, and much more? Six full-size patterns for stockings, plus ideas for creative variations, mean Santa will have plenty of stocking-stuffin' to do come Christmas eve.

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Financial Peace Revisited

Financial Peace Revisited

ISBN: , SKU: , AUTHOR: Ramsey, Dave, PUBLISHER: Viking Books, Dave Ramsey knows what it's like to have it all. By age twenty-six, he had established a four-million-dollar real estate portfolio, only to lose it by age thirty. He has since rebuilt his financial life and, through his workshops and his "New York Times" business bestsellers "Financial Peace" and "More than Enough," he has helped hundreds of thousands of people to understand the forces behind their financial distress and how to set things right-financially, emotionally, and spiritually. In this new edition of "Financial Peace," Ramsey has updated his tactics and philosophy to show even more readers: a how to get out of debt and stay out a the KISS rule of investing-"Keep It Simple, Stupid" a how to use the principle of contentment to guide financial decision making a how the flow of money can revolutionize relationships With practical and easy to follow methods and personal anecdotes, "Financial Peace" is the road map to personal control, financial security, a new, vital family dynamic, and lifetime peace.

Celebrating Holidays ~Gluten-Free~: An Invaluable Guide to

Celebrating Holidays ~Gluten-Free~: An Invaluable Guide to

ISBN: , SKU: , AUTHOR: Ruckman, Karen E., PUBLISHER: Authorhouse, This book is for anyone who wants to live well without gluten. It is amazing how good the recipes are and how easy they are to make. I hope this cookbook inspires you to be creative and to enjoy your holidays living your best, most healthful life.

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The 22 Immutable Laws of Branding: How to Build a Product or

The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

The 15 Minute Money Manager

The 15 Minute Money Manager

ISBN: , SKU: , AUTHOR: Barnes, Bob / Barnes, Emilie / Barnes, Robert Greeley, PUBLISHER: Harvest House Publishers, Learn how to manage your money without a business degree. Bob and Emilie show you how to save money on everything from groceries to clothing, utilities to taxes.

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Energize Your Life: A Three Week Plan to Change the Way You

Energize Your Life: A Three Week Plan to Change the Way You

ISBN: , SKU: , AUTHOR: Bennett, Peter / Barrie, Stephen, PUBLISHER: Bindu Health, Two leading nutritional doctors, authors of the 7-Day Detox Miracle, bring you this unique, easy to use guide to improving your health and boosting your energy. It will show you why you feel tired, overweight or stressed, what you can do about it and how to start energizing your life today.

Dreamwork

Dreamwork

Dreamwork - Maggie Peters - May This groundbreaking book takes a simple, enlightened and multi-faceted approach to helping readers work with their own dreams in much the way that therapists do. Drawing on a variety of different dreamwork techniques, this practicing therapist uses her experience and training to teach us how to revisit and interact with our dreams and decode a dream's significance. Most importantly, this book shows how to go to the next step, and use the knowledge gained in dreamwork to make significant changes in our lives.A well-recognized way of dealing with a buildup of stress, depression or creative blocks, dreamwork is an integral tool to living a well life. This book shows how anyone can use that tool for a deeper understanding of the self. 3 euro + shipping costs

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Lehmann] Analysis for Marketing Planning]

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Collateral Damaged: The Marketing of Consumer Debt to

Collateral Damaged: The Marketing of Consumer Debt to

ISBN: , SKU: , AUTHOR: Geisst, Charles R., PUBLISHER: Bloomberg Press, Sometime in the s and s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. "Collateral Damaged: The Marketing of Consumer Debt to America" explains how a nation of savers became a nation of consumers and how Wall Street used consumers' addiction to spending to create the "toxic securities" that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order: Debt must be brought back onto the issuer's balance sheet. Investors must have the assurance of recourse to the debt issuer's own funds, rather than the empty promise of a valueless document. Regulators must be educated to know at least as much about financial engineering as the structured finance instruments' architects do. This book connects the dots from consumer spending to credit cards to home-equity loans and back to credit cards.

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Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment: The Art of Changing Hearts, Minds, and Actions

ISBN: , SKU: , AUTHOR: Kawasaki, Guy, PUBLISHER: Portfolio, The author of the international bestseller "The Art of the Start" offers a new perspective on the art of influence. Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in "The Art of the Start" he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. "Enchantment"'s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working "with" and "through" them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: a How to Achieve Rapport, Credibility, and Trust a How to Help People Enchant Themselves a How to Overcome Resistance a How to Enchant Your Employees...and Your Boss a How to Resist Enchantment Anchored by his road-tested wisdom and inimitable wit, "Enchantment" is another classic from one of the most respected voices in business today.

How to Escape the No-Win Trap

How to Escape the No-Win Trap

ISBN: , SKU: , AUTHOR: Berg, Barbara, PUBLISHER: McGraw-Hill Companies, A practical approach to resolving life's catch-22 situations No matter what stresses life may throw at you, there is a way to make things that may at first seem to be no-win situations into win-win victories. Stressful circumstances may have less to do with difficult people and scenarios--and more to do with how we respond to them. In "How to Escape the No-Win Trap," psychotherapist Barbara Berg helps readers gain the insight to detect impending double binds--and stay one step ahead them. This invaluable book reveals: How to assess where you are now in your life--and how you got there How to detach from predicaments that don't work for you The three types of double binds: situational, interpersonal, and circuit overload When to keep trying, and when to alter your course, or let go altogether Acquista Ora

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The Right Way to Live: Plato's Republic for Catholic

The Right Way to Live: Plato's Republic for Catholic

ISBN: , SKU: , AUTHOR: Geraghty, Richard / Chervin, Rhonda D., PUBLISHER: CMJ Marian Publishers, Dr. Richard Geraghty, a philosophy professor and a seasoned expert on Plato, has written The Right Way to Live to make Plato's philosophical dialogues accessible to college aged students who, too often, do not have a solid understanding of Catholic moral principles. He takes the student by one hand and Plato by the other and shows how the truths of the old sage are both delightfully and challengingly perennial.

The Rottweiler Today

The Rottweiler Today

ISBN: , SKU: , AUTHOR: Elsden, Judy / Elsden, Larry, PUBLISHER: Howell Books, This contemporary view focuses on the temperament of the Rottweiler and the importance of understanding how its mind works. Drawing on thirty years of experience in the breed, the authors provide a complete guide to character and behavior traits and illustrate the correct way to rear, train, and show the dog.

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Successful E-mail Marketing Strategies: From Hunting to

Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

The New Professional Image

The New Professional Image

ISBN: , SKU: , AUTHOR: Bixler, Susan / Nix-Rice, Nancy, PUBLISHER: Adams Media Corporation, In today's fast-paced business world, knowing how to present yourself is a critical business skill. Impressions regarding your competence, intelligence, and reliability are often made within seconds, based on your appearance. And with the growing popularity of "business casual" dress policies, most employees face a whole new set of decisions about what qualifies as appropriate or effective dress. Author Susan Bixler is one of America's top image consultants -- and an expert on how you can use your personal appearance for business success. Her acclaimed The Professional Image and Professional Presence set the standard for professional dress and presentation in the s. The New Professional Image updates conventional wisdom on business dress and appearance for both men and women to cover today's changing business environment.

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Rules for Rebolutionaries

Rules for Rebolutionaries

ISBN: , SKU: , AUTHOR: Kawasaki, Guy / Kawasaki, Gary / Moreno, Michele, PUBLISHER: HarperCollins Publishers, The definitive guide to the creation and marketing of revolutionary products and services from Guy Kawasaki, a dynamo behind the world-changing personal computer revolution. Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims -- from one who has learned them the hard way -- Ye Shall Prevail In Business. Kawasaki, the former "chief evangelist" of Apple and renegade business strategist, is back with his seventh book, this time using his battle-tested lessons to help revolutionaries, such as entrepreneurs, engineers, inventors, product managers, and small-business owners, become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges companies must meet to "change the world".

Options Demystified

Options Demystified

ISBN: , SKU: , AUTHOR: McCafferty, Thomas, PUBLISHER: McGraw-Hill Companies, "Options Demystified is easy-to-understand introduction to the pros and cons of options usage in a wide variety of circumstances. After covering options types, uses, and terminology, it explores specific strategies for using puts and calls, how to enter orders, popular option products such as LEAPs, strategies for trading options on futures, and more. In addition, readers learn about the fast-growing area of real estate options, including how options can lessen risk or increase profits when one is buying or selling a house, and techniques to lock in a price or keep competition out.

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How to Do Everything with Your Digital Camera

How to Do Everything with Your Digital Camera

ISBN: , SKU: , AUTHOR: Johnson, Dave, PUBLISHER: McGraw-Hill/Osborne Media, Learn to set up and take high-quality photographs with your digital camera. This easy-to-follow guide explains how to enhance and improve existing images as well as print your photos and publish them on the Web for others to see. You'll also get coverage of related equipment including editing software, hardware add-ons, and online image management tools.

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