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Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

The New Professional Image

ISBN: , SKU: , AUTHOR: Bixler, Susan / Nix-Rice, Nancy, PUBLISHER: Adams Media Corporation, In today's fast-paced business world, knowing how to present yourself is a critical business skill. Impressions regarding your competence, intelligence, and reliability are often made within seconds, based on your appearance. And with the growing popularity of "business casual" dress policies, most employees face a whole new set of decisions about what qualifies as appropriate or effective dress. Author Susan Bixler is one of America's top image consultants -- and an expert on how you can use your personal appearance for business success. Her acclaimed The Professional Image and Professional Presence set the standard for professional dress and presentation in the s. The New Professional Image updates conventional wisdom on business dress and appearance for both men and women to cover today's changing business environment.

Rules for Rebolutionaries

ISBN: , SKU: , AUTHOR: Kawasaki, Guy / Kawasaki, Gary / Moreno, Michele, PUBLISHER: HarperCollins Publishers, The definitive guide to the creation and marketing of revolutionary products and services from Guy Kawasaki, a dynamo behind the world-changing personal computer revolution. Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims -- from one who has learned them the hard way -- Ye Shall Prevail In Business. Kawasaki, the former "chief evangelist" of Apple and renegade business strategist, is back with his seventh book, this time using his battle-tested lessons to help revolutionaries, such as entrepreneurs, engineers, inventors, product managers, and small-business owners, become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges companies must meet to "change the world".

Options Demystified

ISBN: , SKU: , AUTHOR: McCafferty, Thomas, PUBLISHER: McGraw-Hill Companies, "Options Demystified is easy-to-understand introduction to the pros and cons of options usage in a wide variety of circumstances. After covering options types, uses, and terminology, it explores specific strategies for using puts and calls, how to enter orders, popular option products such as LEAPs, strategies for trading options on futures, and more. In addition, readers learn about the fast-growing area of real estate options, including how options can lessen risk or increase profits when one is buying or selling a house, and techniques to lock in a price or keep competition out.

How to Do Everything with Your Digital Camera

ISBN: , SKU: , AUTHOR: Johnson, Dave, PUBLISHER: McGraw-Hill/Osborne Media, Learn to set up and take high-quality photographs with your digital camera. This easy-to-follow guide explains how to enhance and improve existing images as well as print your photos and publish them on the Web for others to see. You'll also get coverage of related equipment including editing software, hardware add-ons, and online image management tools.

Ht Draw 101 Monsters

ISBN: , SKU: , AUTHOR: Green, Dan, PUBLISHER: Top That Pub, These 48-page books are brilliant for any young child wanting to learn how to draw. The books include simple step-by-step black and white illustrations to follow to make the learning process easy and fun. Once these titles have been mastered the budding young artists will be ready and prepared to try some amazing drawings of their own

Managing Business Ethics: Straight Talk about How to Do It

ISBN: , SKU: , AUTHOR: Trevino, Linda Klebe / Nelson, Katherine A., PUBLISHER: John Wiley & Sons, While most business ethics texts focus exclusively on individual decision making--what should an individual do--this resource presents the whole business ethics story. Highly realistic, readable, and down-to-earth, it moves from the individual to the managerial to the organizational level, focusing on business ethics in an organizational context to promote an understanding of complex influences on behavior. The new "Fifth Edition" is the perfect text for students entering the workplace, those seeking to become professionals in training, communications, compliance, in addition to chief ethics officers, corporate counsel, heads of human resources, and senior executives. Acquista Ora

Toxic Clean Up: How to Stop the Spread of Dysfunctional

ISBN: , SKU: , AUTHOR: Day, Teresa, PUBLISHER: Morgan James Publishing, Do you have high employee turnover or absenteeism rates? Are your employees disengaged and unproductive? Do you dread going to work? Today's workplace environments are teeming with dysfunctional managerial practices that lead to the development of toxic workplaces. The end result is failure - failure for the business to live up to its potential, failure to keep good talent, failure to provide an environment that generates productivity and a solid bottom line. This failure is tragic and unnecessary. Read this book to find out how you can rid your workplace of the Seven Deadly Toxins and increase morale and productivity.

Recession-Proof Your Life

ISBN: , SKU: , AUTHOR: Johnson, Lynelle, PUBLISHER: Wrightbooks, If you had the chance to recession-proof your life -- everything from your finances and career to your relationships -- wouldn't you take it? "Recession-Proof Your Life" will help you plan for those inevitable downturns, and give you the knowledge that you need to get through them. Packed with tips and real-life examples, this comprehensive 'how-to' guide offers practical measures you can take to prepare your career, finances, investments, relationships and business for a recession -- and to capitalise on the recovery. Inside you'll discover how to: bulletproof your job manage your career deal with stress at work and in your relationships prosper financially keep your business afloat. This inspiring book is essential reading for anyone seeking to survive -- and thrive in -- tough times. Acquista Ora

The 150 Healthiest Foods on Earth: The Surprising, Unbiased

ISBN: , SKU: , AUTHOR: Bowden, Jonny, PUBLISHER: Fair Winds Press (MA), A complete guide to the healthiest foods you can eat - and how to cook them Why get your nutrients from expensive supplements when you can enjoy delicious, nourishing foods instead? From almonds to yucca, readers will find out what nutrients each of the 150 featured foods contains, what form contains the most nutrients, if it's been recommended to combat any diseases, where to find it, how to prepare it, and how much to eat - plus wonderful recipes using these sometimes obscure foods Indexes by nutrient, by disease, and by food make finding what you need a snap, and the at-a-glance format makes the information as easy to digest as the foods themselves.

Runner's World Complete Book of Running

ISBN: , SKU: , AUTHOR: Burfoot, Amby, PUBLISHER: Running Press Book Publishers, We've turned the top book on running into a handy Running Press Miniature Edition(TM) With tips from marathon runners and well know Olympians, this pocket-size reference provides easy-to-follow tips on getting started, picking the right shoes, how to train, where to train, how to prevent and cure common runners' ailments, and much more.

Guitar for Bassists

ISBN: , SKU: , AUTHOR: Bradley, David, PUBLISHER: Amsco Music, The ultimate transition book, designed to help you make a fast and easy switch from bass to guitar This is a complete and concise guide to modifying and adapting bass technique for the guitar. Includes special sections on chords, strumming, fingerpicking, scales, modes, and much more.

The Practical Pendulum Book: With Instructions for Use and

ISBN: , SKU: , AUTHOR: Jurriaanse, D., PUBLISHER: Weiser Books, Easy instructions for using a pendulum to determine how your inner self is feeling. Use it to learn your best colors, how to motivate your career, for personal relationships. Also included are charts for working with homeopathic remedies, herbal teas, to increase health and vitality and number of other alternatives.

Spanish Lessons: A Midlife Adventure in Search of Meaning

ISBN: , SKU: , AUTHOR: Ferendo, Frank J., PUBLISHER: Process Publishing Company, What if you are too young to retire and too old to... Well, too young to retire? Play golf? Start a business? Why not travel and discover the meaning of life? After starting a successful business in his thirties, going back to school in his forties and earning a Ph.D. in Psychology, Frank Ferendo began traveling the world to learn Spanish. Along the way he discovered new meaning to life, love, work, and play.

U.S. Immigration Made Easy

ISBN: , SKU: , AUTHOR: Canter, Lawrence / Siegel, Martha, PUBLISHER: NOLO, With all the necessary forms and the step-by-step Instructions to fill them out, this comprehensive book covers every possible way to legally enter and inhabit the United States. The 5th edition has been completely revised and updated.

11 Secrets to Selling Your Business: Harvest the Profits

ISBN: , SKU: , AUTHOR: Caruso, Gregory R., PUBLISHER: Authorhouse, 11 Secrets to Selling Your Business explains in straightforward language and helpful examples how to succeed in profitably valuing and selling your business by avoiding the many mistakes that plague business sellers. Costly mistakes often rob sellers of thousands or, worse yet, hundreds of thousands of dollars of profits when selling or merging their business. Mistakes like breaching confidentiality without agreements in place which allows a competitor to steal valuable customer lists or valuable leases on key locations. Mistakes such as negotiating a great deal without securing buyer financing causing the transaction to crash the day before settlement. Finally, a very misunderstood area, failing to negotiate earn-outs and other price kickers that could add 15% or more to your bottom line with no additional risk. You will see how to create the most valuable business possible at the time you intend to sell. You will be shown all the steps in the business sale process allowing you to structure and negotiate a transaction that will solve your concerns and produce the highest profit when selling your business.

Adventures in the East Mark Dice Set beige black (7)

Welcome to the East Mark, young adventurer. I know it was not easy to get here but just consider the rewards: the wondrous treasures, the power and the glory that await you. It will not be easy to achieve all of this. indeed nothing is easy in the East Mark. You will have to work your way with your sword and your cunning. Take this - a unique dice set, which will led you through your journey in this land. Seven dice, handcrafted with precision to increase your gaming experience!

Writing Teaching Learning Math

ISBN: , SKU: , AUTHOR: Meier, John / Rishel, Thomas / Rishel, Thoams, PUBLISHER: Mathematical Association of America (MAA), Meier and Rishel explore the hows and whys of writing in mathematics. How to get started? How to grade assignments? How to introduce good writing into a maths course, and why you should care to do this? And most importantly, why is it so important to get students speaking and writing about mathematics anyway? This book should provide anybody involved in the teaching of mathematics with useful and constructive tools to examine the assignments they are using and the goals they hope to accomplish with them.

Devised and Collaborative Theatre

ISBN: , SKU: , AUTHOR: Bicat, Tina / Baldwin, Chris / Barker, Clive, PUBLISHER: Crowood Press (UK), This book is written for all companies, student and professional, who are interested in non-text-based theatre and shines a practical light on the passionate business of the devising process. It includes suggestions and advice on getting started and developing trust and communication within the devising company; how to research and use the results to stimulate ideas and discussion in the rehearsal period; encouraging, channelling, and developing ideas in the rehearsal room; discovering and incorporating the unexpected in rehearsal; backstage and design work, with sample checklists; raising money and organizing budgets; and how to stop talking, start playing, and develop the performance for an audience.

Grand Canyon

ISBN: , SKU: , AUTHOR: Adkison, Ron, PUBLISHER: Falcon Press Publishing, The Best Easy Day Hikes books are compact, easy-to-use guides to accessible and scenic trails in our national parks. These guidebooks are written for visitors who only have a short time to see the park and want a short, easy-to-moderately-strenuous hike.

Introductory Statistics

ISBN: , SKU: , AUTHOR: Mann, Prem S. / Lacke, Christopher Jay, PUBLISHER: John Wiley & Sons, When it comes to learning statistics, Mann delivers the information that business professionals need. The new edition incorporates the most up-to-date methods and applications to present the latest information in the field. It focuses on explaining how to apply the concepts through case studies and numerous examples. Data integrated throughout the chapters come from a wide range of disciplines and media sources. Over 200 examples are included along with marginal notes and step-by-step solutions. The "Decide for Yourself" feature also helps business professionals explore real-world problems and solutions.

Pleasant Surprises

ISBN: , SKU: , AUTHOR: Melby, Becky / Wienke, Cathy, PUBLISHER: Barbour Publishing, Due to her newfound convictions, Angel's event planning company now offers only wholesome entertainment. Clients who booked bachelor parties months ago are furious and demanding refunds.In a desperate move to pull her business out of its downward spiral, Angel compromises...and a teenage girl is rushed to the hospital. She compromises a second time and almost loses the rescuer she's always dreamed of.Wade stops to help a damsel in distress on the highway and ends up falling for the feisty redhead. But is he willing to wait while Angel figures out how to do things God's way?

The Bloomberg Way: A Guide for Reporters and Editors

ISBN: , SKU: , AUTHOR: Winkler, Matthew, PUBLISHER: Bloomberg Press, The definitive guide to reporting and editing the story of money As more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. "The Bloomberg Way, " an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. "The Bloomberg Way" is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty.Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and FutureDiscusses the essentials of writing a good lead and offers insights on the proper use of voiceAddresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash "The Bloomberg Way" is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters.

After the Hunt with Lovett Williams

ISBN: , SKU: , AUTHOR: Williams, Lovett E., Jr., PUBLISHER: Krause Publications, It's like hiring a world famous turkey hunter-biologist to scout for you Dr. Lovett Williams cues hunters on how to plan a Grand Slam hunt, take memorable photos, and make wingbone calls To the point and easy to read.

How to Get Publicity: Revised and Updated for the Internet

ISBN: , SKU: , AUTHOR: Parkhurst, William, PUBLISHER: Harper Paperbacks, Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available. Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable "How to Get Publicity"-- now completely revised an updata Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and "How to Get Publicity" is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.

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