b2b 10 rules to transform your business into brand

Recession-Proof Your Life

ISBN: , SKU: , AUTHOR: Johnson, Lynelle, PUBLISHER: Wrightbooks, If you had the chance to recession-proof your life -- everything from your finances and career to your relationships -- wouldn't you take it? "Recession-Proof Your Life" will help you plan for those inevitable downturns, and give you the knowledge that you need to get through them. Packed with tips and real-life examples, this comprehensive 'how-to' guide offers practical measures you can take to prepare your career, finances, investments, relationships and business for a recession -- and to capitalise on the recovery. Inside you'll discover how to: bulletproof your job manage your career deal with stress at work and in your relationships prosper financially keep your business afloat. This inspiring book is essential reading for anyone seeking to survive -- and thrive in -- tough times. Acquista Ora

Exam Prep for Business Marketing Management: B2B by Hutt &

ISBN: , SKU: , AUTHOR: Hutt &. Speh, &. Speh / Mznlnx, PUBLISHER: Mznlnx, The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.

Selling to VITO: The Very Important Top Officer

ISBN: , SKU: , AUTHOR: Parinello, Anthony / Waitley, Denis, PUBLISHER: Adams Media Corporation, This book contains all the tactics you need to get appointments with impossible-to-reach top decision makers. These are the Very Important Top Officers (VITO's), the people with the ultimate veto power who hold the key to the length of your sales cycle, the duration of the business relationship, and the size of your sale (and your commission). Selling to VITO shows how to: -- Get into new accounts at the top -- Keep out of time-consuming log-jams -- and into VITO's office. -- Promote loyalty at the top with existing customers and capture add-on business Selling to VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales performers from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions.

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Story Weaving: Using Stories to Transform Your Congregation

ISBN: , SKU: , AUTHOR: Morgan, Peter, PUBLISHER: Chalice Press, Morgan shows how to use storytelling as a tool to evoke experiences and sustain community in the congregation.

Sales Dogs: You Do Not Have to Be an Attack Dog to Be

ISBN: , SKU: , AUTHOR: Singer, Blair / Kiyosaki, Robert T., PUBLISHER: Warner Books, By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach you how to identify your "breed"& play to your own strengths * Give you the steps to inspire & direct any group of sales people into a charging pack of blue-ribbon SalesDogs * Show you how to reduce your sales effort, increasing your sales results * Teach you how to radically change your attitude in thirty seconds or less so you can direct your financial results.

Business Relationships: The Dynamics of Teamwork

ISBN: , SKU: , AUTHOR: Eicholz, Marti, PUBLISHER: Partners Publishers Group, You spend more time with colleagues than anyone else in your life. Now it's time to find out who they really are. Uncover what really makes your team work-the unique strengths of each member. Based on twenty years of proven research into interpersonal dynamics, this book is a hands-on manual designed to improve your team's productivity.

Work with Anyone Anywhere: A Guide to Global Business

ISBN: , SKU: , AUTHOR: Goodman, Michael B., PUBLISHER: Professional Publications (CA), Business is now conducted on a global scale. Learning how to communicate and interact across national and cultural boundaries is a key to success. This book discusses the issues affecting international business and how business functions are adapted for specific regions and cultures to facilitate effective working relationships ""Work With Anyone Anywhere is a very practical tool and one I'll keep handy. I still never remember all the rules of Japanese gift giving, for example. Now I'll know where to quickly find the answer."" --Keith Reinhard, Chairman Emeritus, DDB Worldwide Inc Learn to advance your business in a global environment Understand international business principles Recognize and adapt to important cultural differences Negotiate, market, and manage effectively in a global environment Work successfully within specific regions and cultures

Angelic Enlightenment: A Personal Process [With 3 Pages of

ISBN: , SKU: , AUTHOR: Miller-Russo, Linda / Miller-Russo, Peter, PUBLISHER: Llewellyn Publications, Transform your daily life into a dynamic adventure with four inspiring techniques from the Archangels Michael, Raphael, Gabriel, and Uriel. Through the language of dreams, intuition, direct perception, visions, and channeled messages, each Archangel shows you how to process your day-to-day experiences so you can let go of old patterns and heal the emotional wounds of the past.

The Right Brain Way: Drive Your Brand with the Power of

ISBN: , SKU: , AUTHOR: Kenny, Charles T., PUBLISHER: Trafford Publishing, Dr. Kenny's Revolutionary New Book Reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, but traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic link between consumers' emotions and their wallets. A must read for organizational leaders, business owners and top executives, this landmark book opens the vault on 36 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

11 Secrets to Selling Your Business: Harvest the Profits

ISBN: , SKU: , AUTHOR: Caruso, Gregory R., PUBLISHER: Authorhouse, 11 Secrets to Selling Your Business explains in straightforward language and helpful examples how to succeed in profitably valuing and selling your business by avoiding the many mistakes that plague business sellers. Costly mistakes often rob sellers of thousands or, worse yet, hundreds of thousands of dollars of profits when selling or merging their business. Mistakes like breaching confidentiality without agreements in place which allows a competitor to steal valuable customer lists or valuable leases on key locations. Mistakes such as negotiating a great deal without securing buyer financing causing the transaction to crash the day before settlement. Finally, a very misunderstood area, failing to negotiate earn-outs and other price kickers that could add 15% or more to your bottom line with no additional risk. You will see how to create the most valuable business possible at the time you intend to sell. You will be shown all the steps in the business sale process allowing you to structure and negotiate a transaction that will solve your concerns and produce the highest profit when selling your business.

Make Your Own Curtains & Blinds

ISBN: , SKU: , AUTHOR: Van Reenen, Lani / Espi, Juan / Proust, Alain, PUBLISHER: Storey Publishing, Techniques to transform any dormer, bay, arch, or French window from boring to beautiful.

Taking Flight! Mastering the Disc Styles to Transform Your

ISBN: , SKU: , AUTHOR: RosenbergDaniel Merrick, PUBLISHER: Prentice Hall, NA

Me, Inc. How to Master the Business of Being You: A

ISBN: , SKU: , AUTHOR: Ventrella, Scott W., PUBLISHER: John Wiley & Sons, Advance praise for Me, Inc "Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture--you Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise." --Ken Blanchard, coauthor of The One Minute Manager? and Leading at a Higher Level "Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value--value that eloquently translates into success throughout every facet of your life." --Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather "The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible." --Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV "In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years." --James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration "Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further." --Teri Schindler, Media Consultant, Patrick Davis Partners

Effective Team Building: Corporate Team Building Ideas,

ISBN: , SKU: , AUTHOR: Goose, David, PUBLISHER: Psylon Press, This book is the complete guide to effective team building. The author put everything he knows about building a great team into simple, understandable language so that you can easily learn all there is to know about team building. Includes topics such as... Why Team Building is So Important?: How to transform your team into a powerful force to be reckoned with. Why Do Your Team Members Act THAT Way?: You will gain useful tips that will help you understand why your employees are acting the way they are. Getting Them to Work Together: Great key points on how to get the different personalities in your team to work together. How to Maximize Effectiveness: Learn how to transform your team into a well-oiled machine. Leading Instead of Bossing: See how to be a leader instead of a boss - a critical lesson to learn for any leader. Communicating and Motivating: Learn powerful tools for mastering two of the most important aspects of leading a team. The All Powerful Delegation: If you know how to delegate properly, you will do more in less time. How to Get Them to Talk to Each Other: These simple tips will keep your team working together even when you're not around. Team Building Exercises: Great exercises that will help you get your team to work together in no time. Breaking the Ice: Learn how to get them to know each other when they first meet. Team Building Ideas: Simple ideas that will help you take your team to the next level. Avoiding Mistakes: How to avoid making those common, team-killing mistakes. Team Building Assessment Worksheets: These included powerful tools will help you measure your team's effectiveness and show you where you still need to grow.... and much more If you've ever been interested in building a stellar team, but didn't know where to start, then I encourage you to learn from the author's experience and get started on the right footing. This book contains everything you need to know to build an amazing team

Legal Environment

ISBN: , SKU: , AUTHOR: Beatty, Jeffrey F. / Samuelson, Susan S., PUBLISHER: Thomson West, With its innovative, story-telling learning aids, fascinating cases, and compelling business applications, LEGAL ENVIRONMENT is not only authoritative and accurate--it is also a pleasure to read. From the very first chapter, the authors' superb writing will draw you into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout the text the authors "teach by example" using activities that enhance active learning by showing you how to think through issues from a lawyer's perspective. No other text is as effective at helping you learn how to apply concepts and contexts in practice, and in teaching you why business law matters not only to your career but also to your daily life.

Winning with Customers: A Playbook for B2B

ISBN: , SKU: , AUTHOR: Pigues, D. Keith / Alderman, Jerry, PUBLISHER: John Wiley & Sons, Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. "Winning with Customers" offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Rent to Own: Use Your Rent Money to Get Started Owning Real

ISBN: , SKU: , AUTHOR: Irwin, Robert, PUBLISHER: McGraw-Hill Companies, With long-term, unconventional financing strategies, homeownership is within your reach. "Rent to Own" shows you how to turn your rent money into a new home, whether you're a single professional, young family, and or are living on a budget, using lease options and other overlooked purchasing tactics.

Instant Horoscope Predictor Instant Horoscope Predictor:

ISBN: , SKU: , AUTHOR: Skalka, Julia Lupton / Lupton Skalka, Julia, PUBLISHER: Llewellyn Publications, Want to know if the planets will smile favorably upon your wedding day? Wondering when to move ahead on that new business venture? With a copy of your transit chart and the book Instant Horoscope Predictor, you can now discover what's in store for today, next month, even a year from now. Julia Lupton Skalka delivers an easy-to-use guide that will decipher the symbols on your transit chart into clear, usable predictions.

Unlocking Your Ideas

ISBN: , SKU: , AUTHOR: Miller, Karen Hodges, PUBLISHER: Open Door Publications, Have you always dreamed of writing a book? Do you have an unfinished manuscript sitting in your bottom desk drawer? Author, editor and publisher Karen Hodges Miller will tell you how to take your dream of becoming an author and make it a reality. This simple step-by-step guide breaks down the process of writing a book into easy, bite-sized slices. You'll learn how to develop a marketable theme, organize your thoughts into chapters, and plan your writing schedule that allows you to complete your book in a timely way. This book will really help you unlock your ideas and become an author.

A Business Guide to Information Security How to Protect Your

ISBN: , SKU: , AUTHOR: Alan Calder, PUBLISHER: Kogan Page Limited, NA

Evidence for Paralegals, Third Edition

ISBN: , SKU: , AUTHOR: Marlowe, Joelyn D. / Cummins, Suzanne, PUBLISHER: Aspen Publishers, The authors draw on their own considerable experience in preparing and litigating cases: - focusing on the practical applications of the Federal Rules of Evidence, the text covers the full range of course topics, including gathering evidence, interviewing witnesses, and researching - written from a real-life perspective of actual practice in local, state, and federal court - text goes beyond the interpretation of the rules to explain the application of the rules - developed specifically for paralegal students, with short case summaries, readable examples, marginal definitions of terms and cross-references to the Rules of Evidence, plus review questions and hypotheticals - compact and accessible, the book covers key topics in less than 300 pages - teaching package includes an Instructor's Manual and PowerPoint slides Recent revisions to the Federal Rules of Evidence are highlighted in this edition: - changes to the rules governing expert and lay testimony and the use of character evidence - new rules that permit domestic and foreign business records to be admitted without a foundational witness - case law that exemplifies the amended and new rules

SAGE 100 Accounting I7

SAGE 100 Accounting: a solution to the height of your financial issues Software designed for small businesses with many automation features in accounting and allow businesses to adapt to a legal and economic context in constant change. Strictly Control your general ledger, auxiliary, analytical and budgetary by ensuring compatibility with IAS / IFRS. Cover the outstanding claims by being alerted late payments in order to manage in the best conditions and time customer risk and preserve your cash. Analyze your accounting data and identify your areas of growth through relevant indicators to help you make the right decisions to act on growth levers and improve profitability. Personalize the different tools to create a fully interface in line with your business needs.

Step into business

Libro scolastico di inglese. Step into business Theory - communication - culture Student's book (extension - digital book - workbook)

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