b2b 10 rules to transform your business into brand

B2b 10 Rules to Transform Your Business into a Brand

ISBN: , SKU: , AUTHOR: NA, PUBLISHER: Marshall Cavendish, NA

101 Ways to Turn Your Business Green: The Business Guide to

ISBN: , SKU: , AUTHOR: Mintzer, Rich, PUBLISHER: Entrepreneur Press, You know why. Now, learn how. The reasons why are clear, but the bigger question is-how? From greening your business practices to implementing tangible changes and more, green experts and business owners show you more than 100 ways to quickly and cost-effectively elevate your business from good to green Enhance your current business practices and incorporate new, eco-friendly solutions that won't break the bank or disrupt your day-to-day operations. Learn planet-saving techniques and tricks specific to your trade, and discover unique ways to turn your positive impact on the planet into increased profits Use expert advice, examples, step-by-step instructions, real timelines and trouble-shooting tips and solutions Advance your business in the race to go green with industry-specific ideas and innovations Learn how to increase your bottom line and lower your overhead costs by implementing just a few green solutions in your business

Business NLP for Dummies

ISBN: , SKU: , AUTHOR: Cooper, Lynne, PUBLISHER: For Dummies, Achieve business success with Neuro-linguistic Programming People around the globe use NLP to improve their communication skills, build rapport, make positive changes, and accomplish their goals. When used in a business context, NLP techniques can transform both your own and your team's performances. This practical guide to NLP at work will help you increase your flexibility, become more influential, and achieve professional success, whatever your career. "- Use NLP techniques in the workplace" "- overcome barriers to success and develop a winning mindset" "- Build effective working relationships" "- improve your communication skills and create rapport with your colleagues" "- Lead people to perform" "- enhance your ability to inspire peak performance" "- Make changes that drive success" "- set and achieve ambitious goals"

Leading Your Business Into the Future with the Internet

ISBN: , SKU: , AUTHOR: Vallee, Danielle, PUBLISHER: St. Lucie Press, It is estimated that over 61 million adults in the US and over 100 million worldwide are using the Internet. That is an incredible market for the business person savvy enough to tap into it. This new media has its own rules, requirements, and specifications. It offers possibilities no other media offers, interactivity being one of them. Implementing the Internet in business has its own administrative demands. It must be integrated to existing company policies and marketing strategies and must be managed efficiently for it to be profitable. Finding your way through the numerous services, software offers, hardware options and so on is not always easy since much of the information is found in numerous places and is very technical. Added to that, there are several myths that make the Internet appear intimidating. In addition, the security aspect is crucial, both for businesses and customers. All these dimensions bring new challenges to integrating the Internet into regular business operations and taking full advantage of what it has to offer. Leading Your Company Into the Future With Internet is a comprehensive guide that provides a step-by-step method to managers who want to implement and use this new medium to bring their companies into the future. It is geared towards managers of all levels who want to take full advantage of the potential the Internet has to offer.

Beyond Bullet Points: Using Microsoft PowerPoint to Create

ISBN: , SKU: , AUTHOR: Atkinson, Cliff, PUBLISHER: Microsoft Press, Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint , and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact

Daily Marriage Builders for Couples

ISBN: , SKU: , AUTHOR: Littauer, Fred / Littauer, Florence, PUBLISHER: Thomas Nelson Publishers, "All of us can talk but very few of us communicate." Transform your marriage into the rich and joyful relationship you always reamed it could be-in just 10 minutes a day With clarity, wit, and insight, Fred and Florence Littauer share from their thirty years of experience working with couples and offer practical advice on how to add zest and meaning to your relationship. In" Daily Marriage Builders for couples," you and your spouse will find 120 appealing, quick-to-read chapters that help you: 1. Communicate without conflict Learn how to make time for each other despite your busy lifestyleUnderstand your personality differencesKnow God's plan for your lifeStay faithful to each otherBreak down barriers to communications 2. Discover new ways to laugh together Turn talking into meaningful conversation Increase your understanding of each other's feelings, attitudes and motivators Strengthen the spiritual foundation of your marriage and nurture the bond between youOvercome common marriage problems Share cherished memories-and create new ones

Revamp Your Furniture: A Sourcebook of Ideas, Techniques,

ISBN: , SKU: , AUTHOR: Wagstaff, Liz / Patterson, Debbie / Thurgood, Mark, PUBLISHER: Quadrille Publishing, For anyone looking for imaginative, eco-conscious solutions to home decoration comes Revamp Your Furniture by London-based interior designers Liz Wagstaff and Mark Thurgood. With easy-to-follow recipe-style instructions and helpful photographs, Revamp Your Furniture features 30 projects to help you exercise your creativity, save money and be more earth-friendly as you transform your old furniture into works of art, like the Monet-inspired Giverny chair. The book is divided into three sections: preparation, facelifts, and techniques and includes a fully illustrated directory of the techniques featured in the projects. "Our aim is to provide you with a bank of inspirational ideas and technical advice on how to achieve custom-built results easily and cheaply."

Successful Delegation: How to Grow Your People, Build Your

ISBN: , SKU: , AUTHOR: Huppe, Frank F., PUBLISHER: Career Press, Everything you need to make successful delegation the cornerstone of your business success.

Wedding Photography: Art, Business and Style

ISBN: , SKU: , AUTHOR: Sint, Steve, PUBLISHER: Sterling Publishing (NY), Take it from the most successful professional photographers around: if you want to make a living from your camera, or travel the globe, or document earth-shaking events, or win admiration for your artistry, the way to start is... shoot weddings. Yes, follow these instructions from the experts, and by photographing weddings you can learn everything you need to know to become a success in your field, and get paid well for it. Master the disciplines for selecting the right film. Practice hand-eye coordination by taking so many pictures that you and your camera become one. Learn to survive your mistakes and turn them into teaching tools. Develop your skills so you can afford the finest equipment and succeed at the highest levels. You'll find hundreds of outstanding and imaginative wedding photos from the most modest ceremonies to the lavish celebrations of the rich and famous. Learn the secrets of what made these photos special, including how to make great shots from unobtrusive angles, how to transform med iocre work in the darkroom, how to select the situations that are right for a particular wedding--everything you need to enjoy a prosperous business and launch your dreams. 176 pages (150 in color), 8 1/2 x 11.

Bulletproof Your Business Now: Essential Advice You Need to

ISBN: , SKU: , AUTHOR: Griffiths, Andrew, PUBLISHER: Allen & Unwin Australia, Andrew Griffiths teaches how to adopt some fundamental philosophies to change one's life and make a business prosper. The advice offered in this book is simple and real, and comes in the form of easy-to-follow and easy-to-implement tips for the business owner. Reflecting the very best of what a street-smart success story has learned along the way, "Bulletproof Your Business Now" will inspire business owners to take action and fight for their business whenever times get tough.

Recession-Proof Your Life

ISBN: , SKU: , AUTHOR: Johnson, Lynelle, PUBLISHER: Wrightbooks, If you had the chance to recession-proof your life -- everything from your finances and career to your relationships -- wouldn't you take it? "Recession-Proof Your Life" will help you plan for those inevitable downturns, and give you the knowledge that you need to get through them. Packed with tips and real-life examples, this comprehensive 'how-to' guide offers practical measures you can take to prepare your career, finances, investments, relationships and business for a recession -- and to capitalise on the recovery. Inside you'll discover how to: bulletproof your job manage your career deal with stress at work and in your relationships prosper financially keep your business afloat. This inspiring book is essential reading for anyone seeking to survive -- and thrive in -- tough times. Acquista Ora

Exam Prep for Business Marketing Management: B2B by Hutt &

ISBN: , SKU: , AUTHOR: Hutt &. Speh, &. Speh / Mznlnx, PUBLISHER: Mznlnx, The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.

Selling to VITO: The Very Important Top Officer

ISBN: , SKU: , AUTHOR: Parinello, Anthony / Waitley, Denis, PUBLISHER: Adams Media Corporation, This book contains all the tactics you need to get appointments with impossible-to-reach top decision makers. These are the Very Important Top Officers (VITO's), the people with the ultimate veto power who hold the key to the length of your sales cycle, the duration of the business relationship, and the size of your sale (and your commission). Selling to VITO shows how to: -- Get into new accounts at the top -- Keep out of time-consuming log-jams -- and into VITO's office. -- Promote loyalty at the top with existing customers and capture add-on business Selling to VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales performers from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions.

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Story Weaving: Using Stories to Transform Your Congregation

ISBN: , SKU: , AUTHOR: Morgan, Peter, PUBLISHER: Chalice Press, Morgan shows how to use storytelling as a tool to evoke experiences and sustain community in the congregation.

Sales Dogs: You Do Not Have to Be an Attack Dog to Be

ISBN: , SKU: , AUTHOR: Singer, Blair / Kiyosaki, Robert T., PUBLISHER: Warner Books, By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach you how to identify your "breed"& play to your own strengths * Give you the steps to inspire & direct any group of sales people into a charging pack of blue-ribbon SalesDogs * Show you how to reduce your sales effort, increasing your sales results * Teach you how to radically change your attitude in thirty seconds or less so you can direct your financial results.

Business Relationships: The Dynamics of Teamwork

ISBN: , SKU: , AUTHOR: Eicholz, Marti, PUBLISHER: Partners Publishers Group, You spend more time with colleagues than anyone else in your life. Now it's time to find out who they really are. Uncover what really makes your team work-the unique strengths of each member. Based on twenty years of proven research into interpersonal dynamics, this book is a hands-on manual designed to improve your team's productivity.

Work with Anyone Anywhere: A Guide to Global Business

ISBN: , SKU: , AUTHOR: Goodman, Michael B., PUBLISHER: Professional Publications (CA), Business is now conducted on a global scale. Learning how to communicate and interact across national and cultural boundaries is a key to success. This book discusses the issues affecting international business and how business functions are adapted for specific regions and cultures to facilitate effective working relationships ""Work With Anyone Anywhere is a very practical tool and one I'll keep handy. I still never remember all the rules of Japanese gift giving, for example. Now I'll know where to quickly find the answer."" --Keith Reinhard, Chairman Emeritus, DDB Worldwide Inc Learn to advance your business in a global environment Understand international business principles Recognize and adapt to important cultural differences Negotiate, market, and manage effectively in a global environment Work successfully within specific regions and cultures

Angelic Enlightenment: A Personal Process [With 3 Pages of

ISBN: , SKU: , AUTHOR: Miller-Russo, Linda / Miller-Russo, Peter, PUBLISHER: Llewellyn Publications, Transform your daily life into a dynamic adventure with four inspiring techniques from the Archangels Michael, Raphael, Gabriel, and Uriel. Through the language of dreams, intuition, direct perception, visions, and channeled messages, each Archangel shows you how to process your day-to-day experiences so you can let go of old patterns and heal the emotional wounds of the past.

The Right Brain Way: Drive Your Brand with the Power of

ISBN: , SKU: , AUTHOR: Kenny, Charles T., PUBLISHER: Trafford Publishing, Dr. Kenny's Revolutionary New Book Reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, but traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic link between consumers' emotions and their wallets. A must read for organizational leaders, business owners and top executives, this landmark book opens the vault on 36 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

11 Secrets to Selling Your Business: Harvest the Profits

ISBN: , SKU: , AUTHOR: Caruso, Gregory R., PUBLISHER: Authorhouse, 11 Secrets to Selling Your Business explains in straightforward language and helpful examples how to succeed in profitably valuing and selling your business by avoiding the many mistakes that plague business sellers. Costly mistakes often rob sellers of thousands or, worse yet, hundreds of thousands of dollars of profits when selling or merging their business. Mistakes like breaching confidentiality without agreements in place which allows a competitor to steal valuable customer lists or valuable leases on key locations. Mistakes such as negotiating a great deal without securing buyer financing causing the transaction to crash the day before settlement. Finally, a very misunderstood area, failing to negotiate earn-outs and other price kickers that could add 15% or more to your bottom line with no additional risk. You will see how to create the most valuable business possible at the time you intend to sell. You will be shown all the steps in the business sale process allowing you to structure and negotiate a transaction that will solve your concerns and produce the highest profit when selling your business.

Make Your Own Curtains & Blinds

ISBN: , SKU: , AUTHOR: Van Reenen, Lani / Espi, Juan / Proust, Alain, PUBLISHER: Storey Publishing, Techniques to transform any dormer, bay, arch, or French window from boring to beautiful.

Taking Flight! Mastering the Disc Styles to Transform Your

ISBN: , SKU: , AUTHOR: RosenbergDaniel Merrick, PUBLISHER: Prentice Hall, NA

Me, Inc. How to Master the Business of Being You: A

ISBN: , SKU: , AUTHOR: Ventrella, Scott W., PUBLISHER: John Wiley & Sons, Advance praise for Me, Inc "Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture--you Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise." --Ken Blanchard, coauthor of The One Minute Manager? and Leading at a Higher Level "Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value--value that eloquently translates into success throughout every facet of your life." --Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather "The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible." --Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV "In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years." --James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration "Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further." --Teri Schindler, Media Consultant, Patrick Davis Partners

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