b2b 10 rules to transform your business into brand

The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

11 Secrets to Selling Your Business: Harvest the Profits

ISBN: , SKU: , AUTHOR: Caruso, Gregory R., PUBLISHER: Authorhouse, 11 Secrets to Selling Your Business explains in straightforward language and helpful examples how to succeed in profitably valuing and selling your business by avoiding the many mistakes that plague business sellers. Costly mistakes often rob sellers of thousands or, worse yet, hundreds of thousands of dollars of profits when selling or merging their business. Mistakes like breaching confidentiality without agreements in place which allows a competitor to steal valuable customer lists or valuable leases on key locations. Mistakes such as negotiating a great deal without securing buyer financing causing the transaction to crash the day before settlement. Finally, a very misunderstood area, failing to negotiate earn-outs and other price kickers that could add 15% or more to your bottom line with no additional risk. You will see how to create the most valuable business possible at the time you intend to sell. You will be shown all the steps in the business sale process allowing you to structure and negotiate a transaction that will solve your concerns and produce the highest profit when selling your business.

Make Your Own Curtains & Blinds

ISBN: , SKU: , AUTHOR: Van Reenen, Lani / Espi, Juan / Proust, Alain, PUBLISHER: Storey Publishing, Techniques to transform any dormer, bay, arch, or French window from boring to beautiful.

Taking Flight! Mastering the Disc Styles to Transform Your

ISBN: , SKU: , AUTHOR: RosenbergDaniel Merrick, PUBLISHER: Prentice Hall, NA

Me, Inc. How to Master the Business of Being You: A

ISBN: , SKU: , AUTHOR: Ventrella, Scott W., PUBLISHER: John Wiley & Sons, Advance praise for Me, Inc "Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture--you Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise." --Ken Blanchard, coauthor of The One Minute Manager? and Leading at a Higher Level "Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value--value that eloquently translates into success throughout every facet of your life." --Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather "The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible." --Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV "In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years." --James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration "Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further." --Teri Schindler, Media Consultant, Patrick Davis Partners

Effective Team Building: Corporate Team Building Ideas,

ISBN: , SKU: , AUTHOR: Goose, David, PUBLISHER: Psylon Press, This book is the complete guide to effective team building. The author put everything he knows about building a great team into simple, understandable language so that you can easily learn all there is to know about team building. Includes topics such as... Why Team Building is So Important?: How to transform your team into a powerful force to be reckoned with. Why Do Your Team Members Act THAT Way?: You will gain useful tips that will help you understand why your employees are acting the way they are. Getting Them to Work Together: Great key points on how to get the different personalities in your team to work together. How to Maximize Effectiveness: Learn how to transform your team into a well-oiled machine. Leading Instead of Bossing: See how to be a leader instead of a boss - a critical lesson to learn for any leader. Communicating and Motivating: Learn powerful tools for mastering two of the most important aspects of leading a team. The All Powerful Delegation: If you know how to delegate properly, you will do more in less time. How to Get Them to Talk to Each Other: These simple tips will keep your team working together even when you're not around. Team Building Exercises: Great exercises that will help you get your team to work together in no time. Breaking the Ice: Learn how to get them to know each other when they first meet. Team Building Ideas: Simple ideas that will help you take your team to the next level. Avoiding Mistakes: How to avoid making those common, team-killing mistakes. Team Building Assessment Worksheets: These included powerful tools will help you measure your team's effectiveness and show you where you still need to grow.... and much more If you've ever been interested in building a stellar team, but didn't know where to start, then I encourage you to learn from the author's experience and get started on the right footing. This book contains everything you need to know to build an amazing team

Legal Environment

ISBN: , SKU: , AUTHOR: Beatty, Jeffrey F. / Samuelson, Susan S., PUBLISHER: Thomson West, With its innovative, story-telling learning aids, fascinating cases, and compelling business applications, LEGAL ENVIRONMENT is not only authoritative and accurate--it is also a pleasure to read. From the very first chapter, the authors' superb writing will draw you into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout the text the authors "teach by example" using activities that enhance active learning by showing you how to think through issues from a lawyer's perspective. No other text is as effective at helping you learn how to apply concepts and contexts in practice, and in teaching you why business law matters not only to your career but also to your daily life.

Winning with Customers: A Playbook for B2B

ISBN: , SKU: , AUTHOR: Pigues, D. Keith / Alderman, Jerry, PUBLISHER: John Wiley & Sons, Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. "Winning with Customers" offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Rent to Own: Use Your Rent Money to Get Started Owning Real

ISBN: , SKU: , AUTHOR: Irwin, Robert, PUBLISHER: McGraw-Hill Companies, With long-term, unconventional financing strategies, homeownership is within your reach. "Rent to Own" shows you how to turn your rent money into a new home, whether you're a single professional, young family, and or are living on a budget, using lease options and other overlooked purchasing tactics.

Instant Horoscope Predictor Instant Horoscope Predictor:

ISBN: , SKU: , AUTHOR: Skalka, Julia Lupton / Lupton Skalka, Julia, PUBLISHER: Llewellyn Publications, Want to know if the planets will smile favorably upon your wedding day? Wondering when to move ahead on that new business venture? With a copy of your transit chart and the book Instant Horoscope Predictor, you can now discover what's in store for today, next month, even a year from now. Julia Lupton Skalka delivers an easy-to-use guide that will decipher the symbols on your transit chart into clear, usable predictions.

Unlocking Your Ideas

ISBN: , SKU: , AUTHOR: Miller, Karen Hodges, PUBLISHER: Open Door Publications, Have you always dreamed of writing a book? Do you have an unfinished manuscript sitting in your bottom desk drawer? Author, editor and publisher Karen Hodges Miller will tell you how to take your dream of becoming an author and make it a reality. This simple step-by-step guide breaks down the process of writing a book into easy, bite-sized slices. You'll learn how to develop a marketable theme, organize your thoughts into chapters, and plan your writing schedule that allows you to complete your book in a timely way. This book will really help you unlock your ideas and become an author.

A Business Guide to Information Security How to Protect Your

ISBN: , SKU: , AUTHOR: Alan Calder, PUBLISHER: Kogan Page Limited, NA

Evidence for Paralegals, Third Edition

ISBN: , SKU: , AUTHOR: Marlowe, Joelyn D. / Cummins, Suzanne, PUBLISHER: Aspen Publishers, The authors draw on their own considerable experience in preparing and litigating cases: - focusing on the practical applications of the Federal Rules of Evidence, the text covers the full range of course topics, including gathering evidence, interviewing witnesses, and researching - written from a real-life perspective of actual practice in local, state, and federal court - text goes beyond the interpretation of the rules to explain the application of the rules - developed specifically for paralegal students, with short case summaries, readable examples, marginal definitions of terms and cross-references to the Rules of Evidence, plus review questions and hypotheticals - compact and accessible, the book covers key topics in less than 300 pages - teaching package includes an Instructor's Manual and PowerPoint slides Recent revisions to the Federal Rules of Evidence are highlighted in this edition: - changes to the rules governing expert and lay testimony and the use of character evidence - new rules that permit domestic and foreign business records to be admitted without a foundational witness - case law that exemplifies the amended and new rules

SAGE 100 Accounting I7

SAGE 100 Accounting: a solution to the height of your financial issues Software designed for small businesses with many automation features in accounting and allow businesses to adapt to a legal and economic context in constant change. Strictly Control your general ledger, auxiliary, analytical and budgetary by ensuring compatibility with IAS / IFRS. Cover the outstanding claims by being alerted late payments in order to manage in the best conditions and time customer risk and preserve your cash. Analyze your accounting data and identify your areas of growth through relevant indicators to help you make the right decisions to act on growth levers and improve profitability. Personalize the different tools to create a fully interface in line with your business needs.

Step into business

Libro scolastico di inglese. Step into business Theory - communication - culture Student's book (extension - digital book - workbook)

Jump Start Your Business Brain: Win More, Lose Less, and

ISBN: , SKU: , AUTHOR: Hall, Doug / Stamp, Jeffrey / Peters, Tom, PUBLISHER: Betterway Books, Last year, Doug Hall took the business world by storm with one of the hottest titles of the season. Now this extraordinary book -- selected by independent booksellers as a Booksense 76 selection -- is available in paperback Jump Start Your Business Brain helps business owners increase profitability without spending more money. They'll learn how to: Overcome fear, build courage and take action Fuel their ability to think smarter when creating ideas Multiply their brain's ability to craft winning ideas Design or redesign their business for power profits Double their success at "closing the sale" Triple the effectiveness of their sales and marketing efforts Bottom line: Jump Start Your Business Brain is the one book readers need to immediately start increasing their odds of business success with new products, services, sales and advertising efforts.

Wise Words by Sean Wise

ISBN: , SKU: , AUTHOR: Wise, Sean, PUBLISHER: Lulu.com, Sean Wise, National Columnist on Entrepreneurship & Venture Capital for the Globe & Mail newspaper, shares with you insights on raising capital and growing your business. Collecting the best columns from his first years at the Globe, this book cover topics relevant to: founders, funders and those that service the entrepreneuiral ecosystem. Including: How to create an Elevator Pitch; How to pick a partner; The Art of Business Jui Jitsou; Networking to Survive and 14 questions every investor asks on the first date This tome provides the inside track on funding and growing your business.

Amazing Gracie

ISBN: , SKU: , AUTHOR: Woods, Sherryl, PUBLISHER: Mira Books, Three of Gracie MacDougal's last four boyfriends proposed marriage -- to other women. But through all her heartbreaks, she has excelled at one thing -- her job as a luxury hotel executive...until she loses that, too. Now, one man stands between her and the old Victorian house she wants to transform into a bed and breakfast. And they're both about to discover that business is a lot more fun when it's mixed with the pleasure of love.

Rich Dad's Guide to Investing: What the Rich Invest In, That

ISBN: , SKU: , AUTHOR: Kiyosaki, Robert T. / Wheeler, Tim, PUBLISHER: Rich Dad on Brilliance Audio, Become the ultimate investor. End those fears that keep you up at night regarding the financial choices you make. By reading Rich Dad's basic rules of investing, you can reduce your investment risk and convert your earned income into passive and portfolio income. That means you keep more of your income-not the government. Rich Dad's Guide to Investing is just that - a guide. It offers no guarantees, just as Robert Kiyosaki's rich dad offered him no guarantees? only guidance. But if you?re interested in the inside look at an entrepreneur's financial plan to be rich, this is the book for you.

The Complete Idiot's Guide to Starting a Home-Based Business

ISBN: , SKU: , AUTHOR: Weltman, Barbara, PUBLISHER: Alpha Books, "A successful careeraat your own front door " For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. aFeatures the most current information on everything from Internet businesses to taxes and guerrilla marketing aIncludes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how

Step into business

Libro di testo per scuola superiore Step into business per il triennio, compreso di workbook ed estensione Edizione

The Illustrated Key to the Tarot

ISBN: , SKU: , AUTHOR: de Laurence, L. W., PUBLISHER: Standard Publications, Destiny is not some planed and unchangeable road imposed on life. Tarot, as a system of interpretation, can discover many secrets of your destiny by the way of the Major and Minor Arcana. Tarot cards can give you an answer to almost any question and can uncover solutions to the problems before you. They can warn you of dangers or assure you of your decisions. They are your guide on the road of life. Simply present your question and follow the rules of the tarot to find your answer. This book is the traditional guide to reading the tarot. It presents you with the meanings of all of the cards, even their specific tricks and pitfalls. It will also show you exactly how to lay out the cards and the exact methods that are best used when divining from your Tarot deck.

Immortal Doodles: It's Time to Doodle Your Deepest Desires

ISBN: , SKU: , AUTHOR: McPhillips, Robert, PUBLISHER: Michael O'Mara Books, Create and complete your own world of vampires and werewolves or design a fantasy of forbidden love that will last forever in this devilishly daring doodle book Full of romantic and dangerous doodles to sink your teeth into, this is the perfect set of artistic renderings aimed to help readers imagine their own picture perfect Twilight fantasies. No age limits and no drawing skills are required. From doodling a vampire dream date or designing a coat of arms for your vampire family, to creating your own t-shirt designs for team vampire and team werewolf or completing a werewolf's transformation, this book is chock full of desirable doodles guaranteed to keep all fans of Twilight, True Blood, or Vampire Diaries awake long into the night.

ION Giradischi USB trasforma dischi in vinile in m

The original USB turntable TTUSB is an innovative turntable with USB connection enabling anyone to transfer music from records to computer. On your computer, you can listen to your music, record it to CD, or transfer it to your iPod or MP3* player and take it with you. TTUSB connects with ease to your home stereo with a switchable-level output. You can connect TTUSB to your stereo even if you don't have a phono input - no preamp required! ION's exclusive software gives you a powerful set of tools that make transferring your music easy. EZ Vinyl Converter is the best way to record and convert vinyl directly to your iTunes music library. TTUSB also has a line input jack so you can connect other music sources such as cassette decks, and turn your other music into MP3s. Contiene: giradischi, CD con software per l'istallazione (Windows XP e Vista, per Windows 7 e 10 aggiornamenti da scaricare da internet), manuale d'istruzioni in lingua italiana. Come nuovo.

Back Works: An Illustrated Guide to How Your Back Works and

ISBN: , SKU: , AUTHOR: Gray, Timothy J., PUBLISHER: Bookpartners, Four out of five Americans will experience disruptive back pain during their lives. They need to know the seriousness of their problem, when to see a physician or chiropractor, how to prevent the injury from becoming worse, and rehabilitation exercises. The friendly Dr. Gray answers these questions and many more in easily understood terms and helpful illustrations. Back Works provides proven methods for turning pain into comfort, stiffness into flexibility, and muscle deterioration into strength.

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