the business guide to adverting by direct mail

Tuscany the Taste Guide: Art,Cuisine and Nature in Tuscany

A guide to the art, food, drink, history and countryside of Tuscany. It covers the wines, the breads and the oils as well as the masterpieces - churches, palaces, paintings, sculptures - that give Tuscany its artistic Heritage. By Pier Francesco Listri Nuovo. 11 euro.

Traveling the Lewis & Clark Trail

ISBN: , SKU: , AUTHOR: Fanselow, Julie, PUBLISHER: FalconGuide, History is complemented by a complete guide to the many scenic sites and recreation available to today's traveler.

The Enneagram Made Easy: Discover the 9 Types of People

ISBN: , SKU: , AUTHOR: Baron, Renee / Wagele, Elizabeth, PUBLISHER: HarperOne, The first easy, and fun 埧uide to the Enneagram, the fascinating and revealing method of understanding personality types, for the beginner, the expert, and everyone in between. This witty and informative guide demystifies the ancient Enneagram system with cartoons, exercises, and personality tests that reveal our motivations and desires and show how to put that knowledge to use in our everyday lives. The 9 types of people: The Perfectionist motivated by the need to live life the right way, improve oneself and others, and avoid anger. The Helper motivated by the need to be loved and appreciated and to express your positive feelings towards others. The Achiever motivated by the need to be productive, to achieve success, and to avoid failure. The Romantic motivated by the need to understand your feelings and to be understood to search for the meaning of life, and to avoid being ordinary. The Observer motivated by the need to know everything and understand the universe, to be self-sufficient and left alone, and to avoid not having the answer or looking foolish. The Questioner motivated by the need for security, to feel taken care of, or to confront your fears. The Adventurer motivated by the need to be happy and plan fun things, to contribute to the world, and to avoid suffering and pain. The Asserter motivated by the need to be self-reliant and strong, to make an impact on the world, and to avoid being weak. The Peacemaker motivated by the need to keep the peace, merge with others, and avoid conflict.

Real Estate Buying/Selling Guide for Washington

ISBN: , SKU: , AUTHOR: Covello, Charles J., PUBLISHER: Self-Counsel Press, A house is perhaps the largest single purchase made by the average consumer. Even so, few people understand what they are buying or how they are paying for it. Written by a specialist in real estate law, this practical guide emphasizes solutions to the problems involved in real estate transactions, and provides an excellent introduction to the field of real estate for both the buyer and seller.

Jump Start Your Business Brain: Win More, Lose Less, and

ISBN: , SKU: , AUTHOR: Hall, Doug / Stamp, Jeffrey / Peters, Tom, PUBLISHER: Betterway Books, Last year, Doug Hall took the business world by storm with one of the hottest titles of the season. Now this extraordinary book -- selected by independent booksellers as a Booksense 76 selection -- is available in paperback Jump Start Your Business Brain helps business owners increase profitability without spending more money. They'll learn how to: Overcome fear, build courage and take action Fuel their ability to think smarter when creating ideas Multiply their brain's ability to craft winning ideas Design or redesign their business for power profits Double their success at "closing the sale" Triple the effectiveness of their sales and marketing efforts Bottom line: Jump Start Your Business Brain is the one book readers need to immediately start increasing their odds of business success with new products, services, sales and advertising efforts.

Studying Human Societies: A Primer and Guide

ISBN: , SKU: , AUTHOR: Nolan, Patrick / Lenski, Gerhard, PUBLISHER: Paradigm Publishers, Authored by Patrick Nolan, the newly revised student supplement study guide for "Human Societies: An Introduction to Macrosociology, Eleventh Edition" prepares your students for class by providing them with general tips, guidelines, and strategies on how to read the text effectively and apply it to the subjects covered in your syllabus. The study guide also shows students how to read and interpret tables and figures of data, how to take notes on readings and in class, and how to take a variety of tests from multiple choice and true/false to essay tests. Each chapter of the study guide includes a summary of the corresponding chapter in the text, a list of important terms, recommended further readings, and sample quiz questions with an answer key to help students understand the concepts and theories covered in the text and to prepare them for class discussion and test taking.To learn more about the "Human Societies" text, please visit the bookpage here: Human Societies, 11th Edition

Candles: An Inspired Guide to Creative Candles with 40

ISBN: , SKU: , AUTHOR: Nicol, Gloria, PUBLISHER: Southwater Publishing, Candles are irresistible, but the immense creative potential for using and displaying them is often unrealized. The first section in this book, Candle Style, will open your eyes to the wonderful range of candles to choose from, and beautiful ways in which candles can be used and presented in the home. Section two, Candle Making, is a comprehensive guide to the highly rewarding and inexpensive craft of making candles. The first projects demonstrate the basic techniques such as dipping, coloring, molding, rolling and scenting candles. These are followed by creative and exciting ideas about how to build on these techniques, such as making marbled candles and embossed candles, or by decorating the wax by painting, stenciling, carving, and adding gold leaf.

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Kaplan GMAT Math Foundations

ISBN: , SKU: , AUTHOR: Kaplan / Kaplan, Higher Education, PUBLISHER: Kaplan Publishing, This valuable guide includes: Comprehensive coverage of the arithmetic, algebra, and geometry concepts tested by the GMAT An intensive, back-to-basics, tutor-led approach to math review Hundreds of practice exercises to increase speed and accuracy ABOUT THE GMAT * Approximately 37% of test takers are from outside the U.S. * The number of tests taken increased by 7% from ) to ). * Of the test-takers in % were men, 40% were women. * Thousands of graduate management programs around the world use the GMAT in their admissions process. * The GMAT is a computerized test offered year-round by appointment.

Know It! Pray It! Live It!: A Family Guide to the Catholic

ISBN: , SKU: , AUTHOR: Calderone-Stewart, Lisa-Marie, PUBLISHER: Saint Mary's Press, This guide invites families to ponder, pray about, and put into action the biblical themes relating to life's most puzzling questions: "Why Are We Here?" Who is God?" "Why Do We Die?" "How Long Does It Take?" "What Are We Called To Be?" By using the Catholic Youth Bible and this family guide, readers will find God's word amusing and assuring.

Mindmapping China: Language, Discourse and Advertising in

ISBN: , SKU: , AUTHOR: Boden, Jeanne, PUBLISHER: ASP Vub Press, Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication--it also imbeds cultural rules--the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China.

Business Law and the Legal Environment

ISBN: , SKU: , AUTHOR: Beatty, Jeffrey F., PUBLISHER: West Group Publishing, "Concepts in context." It's an approach unique among business law textbooks and one of the main reasons Beatty and Samuelson's BUSINESS LAW AND THE LEGAL ENVIRONMENT is so successful in the classroom. From the very first chapter, the authors' superb writing fascinates, drawing students into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout, provocative questions encourage students to reflect about what they are reading?teaching by example using activities that foster active learning and show students how to think through issues from a lawyer's perspective. No other text is as effective at helping students learn how to apply concepts and contexts to their practice, and in teaching them why business law matters not only to their careers but also to their daily lives.

The Art of Digital Photography: Step Guide to Creating and

ISBN: , SKU: , AUTHOR: Ang, Tom, PUBLISHER: Amphoto Books, This authoritative guide to the world of digital photography brings together in one volume all the helpful instruction camera artists need to update their skills and use exciting new technology to create successful images.

"The Who Hits 50"

Q.ty: 2 Tickets Sector: A3 Row: N Location: O2 Arena, London Date: 17 Dec I have 2 tickets but am no longer able to attend the event, due to business reasons. I can deliver the tickets to you by courrier or handle them to you in London directly. Contact me for inquiries!

Guide to Stability Design Criteria for Metal Structures

ISBN: , SKU: , AUTHOR: Galambos, T. V. / Galambos, Theodore V., PUBLISHER: Wiley-Interscience, This "Guide," compiled and updated by the Structural Stability Research Council, has long been an indispensable bridge between research and practice. Provides simplified and refined procedures applicable to design and to assessing design limitations, and offers guidance to design specifications, codes, and standards currently applied to the stability of metal structures. Most chapters have been rewritten and three new chapters cover stability theory, box girders, and the application of the finite element method to the solution of stability problems. Illustrated with over 250 figures.

Business, Ethics, and the Law

ISBN: , SKU: , AUTHOR: Spencer, H. / Hodapp, Paul F., PUBLISHER: University Press of America, This anthology of journal articles and legal decisions is intended to provide business students with material that will be valuable to them after they graduate. It is hoped that each selection will raise questions and provoke discussion, and to encourage students to focus on evaluating business policies rather than on understanding moral theory. Contents: Ethics in the Law; Business Ethics; The Modern Business Manager; Moral Psychology; Employment in a Contract Society; Employment Privacy; Employment Discrimination; The Future of Business.

Legal Environment

ISBN: , SKU: , AUTHOR: Beatty, Jeffrey F. / Samuelson, Susan S., PUBLISHER: Thomson West, With its innovative, story-telling learning aids, fascinating cases, and compelling business applications, LEGAL ENVIRONMENT is not only authoritative and accurate--it is also a pleasure to read. From the very first chapter, the authors' superb writing will draw you into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout the text the authors "teach by example" using activities that enhance active learning by showing you how to think through issues from a lawyer's perspective. No other text is as effective at helping you learn how to apply concepts and contexts in practice, and in teaching you why business law matters not only to your career but also to your daily life.

Synthetic Fuel Technology Development in the United States:

ISBN: , SKU: , AUTHOR: Crow, Michael / Bozeman, Barry / Meyer, Walter, PUBLISHER: Praeger Publishers, Direct coal liquefaction, a synthetic liquid fuel process, is one of the major developmental alternatives for meeting the anticipated fuel demands for the twenty-first century. This work provides a retrospective assessment of past attempts in this century to develop synthetic liquid fuel and applies the findings to produce reliable and pertinent data for the future. Retrospective technology assessment, a recent methodological invention, is used by the authors to analyze the past synthetic liquid fuel programs and the reasons for their failures. Bringing to bear four different perspectives--economic, technological, policy, and historical--the authors draw broad conclusions that will help guide the next development effort in the United States.

The Thinking Fan's Guide to Baseball 3 Ed

ISBN: , SKU: , AUTHOR: Koppett, Leonard, PUBLISHER: Total Sports, Originally published in , this book by the dean of American sportswriters explores every facet of America's favorite sport: batting, pitching, and fielding; the use of statistics and the importance of scouting; the media; and the powers that govern the business. In tracing baseball's evolution through the past 150 years, it offers fresh insight into the workings of the game and the personalities who drive it. Author Leonard Koppett writes for the fan who would rather read about the realities of the sport than the myths that surround it. This insider's guide looks at the way baseball people approach each task, and the way they ultimately succeed or fail.

Direct from Dell: Strategies That Revolutionized an Industry

ISBN: , SKU: , AUTHOR: Dell, Michael / Fredman, Catherine, PUBLISHER: HarperBusiness, In , Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling subscriptions to his hometown newspaper. In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. It has consistently grown at two to three times the industry rate, its stock went up more than percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over "In Direct from Dell," you will learn why it's better for any business starting out to have too little capital rather than too much why your people pose a greater threat to the health of your business than your competition how you can exploit your competition's weakness by exposing its greatest strength how intergrating your business virtually can make the difference between being quick -and being dead and much more

11 Secrets to Selling Your Business: Harvest the Profits

ISBN: , SKU: , AUTHOR: Caruso, Gregory R., PUBLISHER: Authorhouse, 11 Secrets to Selling Your Business explains in straightforward language and helpful examples how to succeed in profitably valuing and selling your business by avoiding the many mistakes that plague business sellers. Costly mistakes often rob sellers of thousands or, worse yet, hundreds of thousands of dollars of profits when selling or merging their business. Mistakes like breaching confidentiality without agreements in place which allows a competitor to steal valuable customer lists or valuable leases on key locations. Mistakes such as negotiating a great deal without securing buyer financing causing the transaction to crash the day before settlement. Finally, a very misunderstood area, failing to negotiate earn-outs and other price kickers that could add 15% or more to your bottom line with no additional risk. You will see how to create the most valuable business possible at the time you intend to sell. You will be shown all the steps in the business sale process allowing you to structure and negotiate a transaction that will solve your concerns and produce the highest profit when selling your business.

Introductory Statistics

ISBN: , SKU: , AUTHOR: Mann, Prem S. / Lacke, Christopher Jay, PUBLISHER: John Wiley & Sons, When it comes to learning statistics, Mann delivers the information that business professionals need. The new edition incorporates the most up-to-date methods and applications to present the latest information in the field. It focuses on explaining how to apply the concepts through case studies and numerous examples. Data integrated throughout the chapters come from a wide range of disciplines and media sources. Over 200 examples are included along with marginal notes and step-by-step solutions. The "Decide for Yourself" feature also helps business professionals explore real-world problems and solutions.

Work with Anyone Anywhere: A Guide to Global Business

ISBN: , SKU: , AUTHOR: Goodman, Michael B., PUBLISHER: Professional Publications (CA), Business is now conducted on a global scale. Learning how to communicate and interact across national and cultural boundaries is a key to success. This book discusses the issues affecting international business and how business functions are adapted for specific regions and cultures to facilitate effective working relationships ""Work With Anyone Anywhere is a very practical tool and one I'll keep handy. I still never remember all the rules of Japanese gift giving, for example. Now I'll know where to quickly find the answer."" --Keith Reinhard, Chairman Emeritus, DDB Worldwide Inc Learn to advance your business in a global environment Understand international business principles Recognize and adapt to important cultural differences Negotiate, market, and manage effectively in a global environment Work successfully within specific regions and cultures

Bradt Travel Guide Alaska

ISBN: , SKU: , AUTHOR: Traveler Terpening, PUBLISHER: Bradt Travel Guides, Alaska's license plate slogan 'The Last Frontier' says it all. This is a state that, until the s, had far more male residents than female. 'The odds are good, ' the women used to say, 'but the goods are odd.' Bradt's "Alaska" guides visitors beyond the cruise ship ports and into the real Alaska. Written by a local, the book includes a comprehensive guide to Alaska's flora and fauna, and draws on the author's many years of experience exploring and guiding tourists on kayaking and hiking trips through this vast wilderness little touched by the hand of man.

The Video Activist Handbook 2ed

ISBN: , SKU: , AUTHOR: Harding, Thomas, PUBLISHER: Pluto Press (UK), This second edition of the highly popular The Video Activist Handbook includes numerous examples of contemporary video activism from around the world. The first book to provide the basic skills and know-how required for beginning video activism, it also offers a wealth of ideas on video strategies to those with some prior experience. Whether you are involved in campaigning, non-violent direct action, or simply want to know how to make use of video as a political tool, this book is for you. - Covers the key topics in a step-by-step guide - from choosing and using the right equipment and planning when and where to shoot, to supplying to TV, making a campaign video and legal considerations - Combines clearly written and illustrated practical advice, backed up by a wealth of resources, with first-hand examples of successful video activism - Critically assesses the mainstream media agendas and offers a lively survey of the international video activist scene

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