successful e mail marketing strategies from hunting to

Staying Wealthy: 2strategies for Protecting Your Assets

ISBN: , SKU: , AUTHOR: Breuel, Brian H., PUBLISHER: Berkley Publishing Group, Selected by the Money Book Club and Eagle Book Club, this personal finance book from Bloomberg offers more than 100 strategies to help you minimize risks to your money, developed for the super rich, but useful for anyone who wants to preserve hard-won earnings.

The Business of Special Events: Fundraising Strategies for

ISBN: , SKU: , AUTHOR: Freedman, Harry A. / Feldman, Karen, PUBLISHER: Pineapple Press (FL), - Covers every aspect of producing profitable special events, from sidewalk sales to glamorous galas - Follow step-by-step instructions and learn how to budget money and resources, book entertainment, organize committees, and more

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How to Win at Omaha High-Low Poker

ISBN: , SKU: , AUTHOR: Cappelletti, Mike, PUBLISHER: Cardoza Publishing, Clearly written strategies and powerful advice shows the essential winning strategies for beating Omaha high-low poker This money-making guide includes more than sixty hard-hitting sections on Omaha. Players learn the rules of play, best starting hands, strategies for the flop, turn, and river, how to read the board for both high and low, dangerous draws, and how to beat low-limit tournaments. Includes odds charts, glossary, low-limit tips, and strategic ideas. 240 pages

Gainsharing and Employee Involvement

ISBN: , SKU: , AUTHOR: Graham-Moore, Brian / Ross, Timothy L., PUBLISHER: BNA Books (Bureau of National Affairs), You can improve competitiveness, productivity, labor relations, customer service, and more -- with a program that rewards employees for your organization's success. In this expanded edition of the successful book Gainsharing: Plans for Improving Performance, the authors show you why gainsharing works -- and how you can build an effective gainsharing program. You get guidance on several types of alternative compensation strategies including participative management, pay-for-performance, and contingent/variable compensation. The authors share: -- insights on gainsharing -- and its use with employee involvement programs -- strategies for improving quality and customer service -- coverage of special issues in the public, not-for-profit, and service sectors -- formulas for a reward structure that will further your organization's goals -- common pitfalls -- and how to make your program successful in the long term -- examples of gainsharing organizations -- including a 19-year case study -- with statistics on their performance -- a glossary of important terms and an index for easy reference -- list of other helpful resources You will learn if gainsharing is right for your organization, and what assistance you will need to develop a successful system of shared rewards.

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Radical Marketing: From Harvard to Harley, Ten Who Broke the

ISBN: , SKU: , AUTHOR: Rifkin, Glenn / Hill, Sam, PUBLISHER: HarperBusiness, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in ? How did upstart Boston Beer Company--makers of Sam Adams--revolutionize the beer industry and prevail over lumbering incumbent Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and grow from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? Through radical marketing. In the tradition of such bestsellers as "Thriving on Chaos" and "Built to Last, Radical Marketing" is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the "New York Times," identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders. Just what do these organizations have in common? Each is in tune emotionally with their customer base--allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture--growth and expansion--than on short term profits. And, despite their current success, each started out with little more than a passion for their products, forcing them to do things more cheaply and creatively. How do these commonalties equal success? In "Radical Marketing," you willlearn how: by forging long-term strategic alliances and seeding the globe with enthusiastic missionaries, the NBA has become the most powerful global sports brand in the world, elevating ticket sales and TV rights to $2 billion; Harley-Davidson helped spur its regeneration by starting a club of owners--and, in so doing, re-established itself as an enduring brand, a darling of Wall Street, and nothing less than an American icon of freedom and individuality; little-known EMC became the dominant player in the computer storage market, eclipsing industry leader IBM--by aggressively courting IBM' s customer base and creating a community of users around EMC' s products; Snap-on Tools owns 60 percent market share and became a nearly $2 billion company, selling tools door-to-door to its core customer base of over one million auto mechanics; Providian Financial, whose CEO lacked any formal marketing training and expertise, cracked new markets and won an army of new customers without using focus groups or any traditional advertising; Harvard Business School created the market for graduate business schools and established itself as the gold standard of its industry not by resting on the laurels of the auspicious Harvar

The Change Makers: From Carnegie to Gates, How the Great

ISBN: , SKU: , AUTHOR: Klein, Maury, PUBLISHER: Times Books, From one of America's foremost business historians, a penetrating and engaging look at the qualities that create great entrepreneurs Entrepreneurs, even more than inventors, are essential to American business. While inventors produce ideas, entrepreneurs get things done, build the markets, make ideas reality. But what creative talents do the legendary American entrepreneurs share, and what can you learn from them about business success? Using lively character sketches and company stories, University of Rhode Island professor and author Maury Klein analyzes how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales-and transformed entire industries. Comparing the retailing acumen of J.C. Penney and Wal-Mart's Sam Walton, the organizational ingenuity of Standard Oil's John D. Rockefeller and Citigroup's Sandy Weill, the imaginative marketing of General Motors' Alfred Sloan and MacDonald's Ray Kroc, Klein reveals the art and archetype of successful entrepreneurialism. Moving beyond the cliches, he describes the artistry of great businessmen who build empires and dreams as well as fortunes.

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Reaching for the Sun

ISBN: , SKU: , AUTHOR: King, John, PUBLISHER: Cambridge University Press, From their ability to use energy from sunlight to make their own food, to combating attacks from diseases and predators, plants have evolved an amazing range of life-sustaining strategies. Written with the non-specialist in mind, John King's lively natural history explains how plants function, from how they gain energy and nutrition to how they grow, develop and ultimately die. New to this edition is a section devoted to plants and the environment, exploring how problems created by human activities, such as global warming, pollution of land, water and air, and increasing ocean acidity, are impacting on the lives of plants. King's narrative provides a simple, highly readable introduction, with boxes in each chapter offering additional or more advanced material for readers seeking more detail. He concludes that despite the challenges posed by growing environmental perils, plants will continue to dominate our planet.

Mission Based Marketing: How Your Not for Profit Can Succeed

ISBN: , SKU: , AUTHOR: Brinckerhoff, Peter C., PUBLISHER: John Wiley & Sons, A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits— quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Competition now threatens manynot-for-profits. Those organizations that become market-driven and develop marketing skills will survive— and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, and the needed skills. He also reveals the mistakes he has seen. Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organization and how to motivate board and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules and shows how to turn your customers into your best referral sources. When you have finished this book, you will Acquista Ora

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Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Look What I Made: Bible Crafts from A to Z

ISBN: , SKU: , AUTHOR: Stohs, Anita Reith, PUBLISHER: Concordia Publishing House, This book shows how everyday items can be turned into objects of art while the "lesson connection" ties the craft to a Bible story. Old and New Testament stories from creation to the kings and from Jesus' life to Paul's journeys.

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Market New Products Successfully: Using Simulated Test Maket

ISBN: , SKU: , AUTHOR: Clancy, Kevin J. / Wolf, Marianne McGarry / Krieg, Peter C., PUBLISHER: Lexington Books, Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

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The Maturing Marketplace: Buying Habits of Baby Boomers and

ISBN: , SKU: , AUTHOR: Moschis, George P. / Lee, Euehun / Mathur, Anil, PUBLISHER: Praeger, The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

Film Fables

ISBN: , SKU: , AUTHOR: Ranciere, Jacques / Battista, Emiliano, PUBLISHER: Berg Publishers, "Film Fables "traces the history of modern cinema, moving effortlessly from Eisenstein's and Murnau's transition from theatre to film to Fritz Lang's confrontation with television, from the classical poetics of Mann's Westerns to Ray's romantic poetics of the image, from Rossellini's neo-realism to Deleuze's philosophy of the cinema and Marker's documentaries.

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Bridges to Reading, K-3: Teaching Reading Skills with

ISBN: , SKU: , AUTHOR: Barchers, Suzanne I., PUBLISHER: Libraries Unlimited, Now you can use quality children's literature to teach traditional reading skills Providing a balance between traditional and literature-based instruction, these books include stimulating and instructive lessons based on approximately 150 skills commonly found in basal readers. These lessons utilize a variety of strategies that can be applied to teaching myriad skills-from alphabet and alphabetization to word recognition skills. Each featured book includes a variety of activities and a list of related books. Semantic feature analysis, attribute charts, writing activities, problem solving, genre analysis, wordplay, and phonetic analysis are just some of the strategies covered. Wonderful tools for enlivening reading instruction, these resources reconcile the need to teach basic skills with the desire to use children's literature.

Luxury Home Designs

ISBN: , SKU: , AUTHOR: Garlinghouse Company, PUBLISHER: Garlinghouse Company, 300 distinguished designs from the most successful architects and designers in the industry fill the pages of this extensively revised and expanded new edition. From opulent to large and cozy, these homes consider all the options when it comes to luxury. 32 full-color pages at the front of the book highlight 10 magnificent homes with in-depth stories and gorgeous photography. Every plan in this book can be modified to fit the precise requirements of the buyer. Published by The Garlinghouse Co., the nation's first and oldest home plans company.

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Collana "Marketing Evolution" IlSole24Ore *Nuova

Vendo collana Marketing Evolution acquistata con IlSole24Ore nuova e mai utilizzata (ancora nuova ed inscatolata). La collana è presente con in seguenti numeri: 1. Il futuro del marketing 2. Start up Marketing 3. Existential Marketing 4. Werrilla Marketing 5. Il marketing dei sensi 6. Marketing 3.0 7. Green Marketing 8. Marketing e creazione del valore 9. Neuro marketing 10. Marketing collaborativo e online value co-creation 16. Il neo-lusso marketing 17. Marketing contagioso 18. Social Media ROI Marketing 19. Markeing Etico 20. Marketing emozionale Sono quindi mancanti i n. da 11 a 15. Consegna a mano a Milano oppure via posta in tutta Italia.

Strategies for Interpreting Qualitative Data

ISBN: , SKU: , AUTHOR: Feldman, Martha S., PUBLISHER: Sage Publications (CA), "Presented in a clear, understandable format, this book provides a broad... comparative starting point for researchers considering various techniques for interpreting data." --Choice Analyzing and interpreting the mounds of notes you have accumulated from the field can be daunting tasks. Sometimes it's unclear which analytic strategy will best answer the questions that first drew you into the field in the first place. This brief volume outlines four key interpreting strategies for dealing with qualitative data: ethnomethodology, semiotics, dramaturgical analysis, and deconstruction. The author examines the strengths and weaknesses of each strategy and shows you when to use them. In addition, each technique is applied to a single data set to illustrate potential differences in results. Strategies for Interpreting Qualitative Data is an ideal tool for teaching students to analyze and interpret qualitative data. Professionals involved in qualitative methods, sociology, anthropology, and nursing will find assistance in this volume.

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The business guide to adverting by direct mail

Libro in inglese sul marketing. Ideale per studiare. Spedizione su richiesta.

The Kid's Guide to Service Projects: Over 500 Service Ideas

ISBN: , SKU: , AUTHOR: Lewis, Barbara A., PUBLISHER: Free Spirit Publishing, This new edition of Free Spirit's best-selling youth service guide includes a refreshed "Ten Steps to Successful Service Projects" plus hundreds of up-to-date ideas for projects--from simple to large-scale. At a time when U.S. President Barack Obama has called for increased participation in community service, this revitalized book is sure to find a whole new audience of eager young change-makers. Acquista Ora

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Marketing: Best Practices

ISBN: , SKU: , AUTHOR: Hoffman, Douglas K. / Hoffman, K. Douglas / Czinkota, Michael R., PUBLISHER: South Western Educational Publishing, Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

Bakuman., Volume 1

ISBN: , SKU: , AUTHOR: Ohba, Tsugumi / Obata, Takeshi, PUBLISHER: Viz Media, By the creators of Death Note The mystery behind manga-making revealed R to L (Japanese Style). Is becoming a successful manga artist an achievable dream or just one big gamble? Average student Moritaka Mashiro enjoys drawing for fun. When his classmate and aspiring writer Akito Takagi discovers his talent, he begs Moritaka to team up with him as a manga-creating duo. But what exactly does it take to make it in the manga-publishing world? Moritaka is hesitant to seriously consider Akito's proposal because he knows how difficult reaching the professional level can be. Still, encouragement from persistent Akito and motivation from his crush push Moritaka to test his limits

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An introduction to algorithmc trading

An introduction to algorithmc trading BASIC to advanced strategies Edward leshik and Jane Cralle Con cd originale. Come nuovo

Mentoring 101: What Every Leader Needs to Know

ISBN: , SKU: , AUTHOR: Maxwell, John C., PUBLISHER: Thomas Nelson Publishers, Another great little book packed with wisdom and instruction to add to the successful 101 series from John C. Maxwell, now with sales in excess of 1 million copies. Drawing from many of John Maxwell's bestsellers, this book explores the timeless principles that have become Dr. Maxwell's trademark style. In a concise, straightforward voice, Maxwell focuses on essential and time-tested qualities necessary for developing mentoring relationships that make a difference in the lives of your colleagues and the life of your business.

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Making a Difference: Leadership and Academic Libraries

ISBN: , SKU: , AUTHOR: Hernon, Peter / Rossiter, Nancy, PUBLISHER: Libraries Unlimited, Leadership is separate from, but integral to, management; and library directors today and for the foreseeable future can be expected to play an institutional role as they lead the library to contribute towards the mission of their college and university. Similarly, new courses in library leadership now accompany more traditional ones on managing organizations and information resources. However, much of the literature on LIS leadership represents a distilled application of principles and practices borrowed from other disciplines, with few reports of research from the library field. Conceived as a companion to "The Next Library Leadership" (Libraries Unlimited, ), "Making a Difference" includes not only a discussion of effective attributes, but of issues central to the development of leadership qualities, strategies, and dispositions. Essential reading for anyone interested in advancing the quality of leadership within LIS, particularly academic librarians in or aspiring to positions of managerial leadership.

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