mission based marketing how your not for profit can succeed

Mission Based Marketing: How Your Not for Profit Can Succeed

ISBN: , SKU: , AUTHOR: Brinckerhoff, Peter C., PUBLISHER: John Wiley & Sons, A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits— quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Competition now threatens manynot-for-profits. Those organizations that become market-driven and develop marketing skills will survive— and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, and the needed skills. He also reveals the mistakes he has seen. Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organization and how to motivate board and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules and shows how to turn your customers into your best referral sources. When you have finished this book, you will Acquista Ora

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Service, Service, Service: A Secret Weapon for Your Growing

ISBN: , SKU: , AUTHOR: Albrecht, Steven, PUBLISHER: Adams Media Corporation, For many small and growing businesses, first-rate customer service can often be the key factor between success and failure. In this invaluable volume, service management authority Steven Albrecht shows how to develop the high quality service programs that keep customers coming and leaves the competition in the dust. Service, Service, Service helps you: - Write a real mission statement - Create both evolution and revolution in service quality - Fully understand your customers - Empower your employees - Build customer loyalty Complete with success stories, methods for charting your service cycles, and plans for a service recovery program, Service, Service, Service, can be every business's secret weapon.

Gainsharing and Employee Involvement

ISBN: , SKU: , AUTHOR: Graham-Moore, Brian / Ross, Timothy L., PUBLISHER: BNA Books (Bureau of National Affairs), You can improve competitiveness, productivity, labor relations, customer service, and more -- with a program that rewards employees for your organization's success. In this expanded edition of the successful book Gainsharing: Plans for Improving Performance, the authors show you why gainsharing works -- and how you can build an effective gainsharing program. You get guidance on several types of alternative compensation strategies including participative management, pay-for-performance, and contingent/variable compensation. The authors share: -- insights on gainsharing -- and its use with employee involvement programs -- strategies for improving quality and customer service -- coverage of special issues in the public, not-for-profit, and service sectors -- formulas for a reward structure that will further your organization's goals -- common pitfalls -- and how to make your program successful in the long term -- examples of gainsharing organizations -- including a 19-year case study -- with statistics on their performance -- a glossary of important terms and an index for easy reference -- list of other helpful resources You will learn if gainsharing is right for your organization, and what assistance you will need to develop a successful system of shared rewards.

Chosen Women of the Bible

ISBN: , SKU: , AUTHOR: Herr, Ethel L., PUBLISHER: Moody Publishers, The stories of women in the Bible can provide startling lessons for women today. Read about Mary, Jezebel, Rahab, Hannah, Ruth, and others, and see for yourself. As you trace their steps through the Bible, God will reveal through their lives His answers for your own. You'll be surprised at how relevant their stories are for you and your Bible study group and how challenging their examples can be. Practical, refreshing, a little different.

The Wisdom of Your Face: Change Your Life with Chinese Face

ISBN: , SKU: , AUTHOR: Haner, Jean, PUBLISHER: Hay House, What if you could tell, just by looking at others, how they tend to think, feel, and behave? What if your partner's face revealed the best way to resolve any conflicts between you? And what if you could discover in your own face the wisdom that you need in order to be the best "you" you can be? Based on the same ancient foundation as acupuncture and Chinese medicine, face reading has been in the "research and development" phase for over years. When translated to make it meaningful for our Western lives, it's a powerful source of wisdom that we can all access. Chinese face reading shows you how to live your life in alignment with your own natural flow, find the life path that gives you joy, attract relationships that nurture you, and most of all, enable you to feel compassion for yourself and others. This book will forever change how you see yourself... and all the people in your life

Planning Your Retirement (Quamut)

ISBN: , SKU: , AUTHOR: Quamut, PUBLISHER: Quamut, Quamut is the fastest, most convenient way to learn how to do almost anything. From tasting wine to managing your retirement accounts, Quamut gives you reliable information in a concise chart format that you can take anywhere. Quamut charts are: Enjoy life after work.Is it getting to be about that time? Retirement is an exciting, liberating new chapter in life-but if you're not prepared, it can be a period of abrupt change and uncertainty. Plan ahead for a joyful and fulfilling retirement with tips on how to: Decide whether you're ready for retirement, and if so, where to liveMake sure your money lasts comfortably through your full retirementEnjoy a healthy and active social, physical, and intellectual life after retiring

Looking and Seeing: Learning to Observe

ISBN: , SKU: , AUTHOR: Rosen Chihara, Carol J., PUBLISHER: Bookstand Publishing, How well do you see what you are looking at? Practice and improve your observation habits with this little book, and learn how to enrich your life by seeing how interesting the world around you can be Look at photographs from nature and find out how much you can see when you observe life like an expert does For readers and nature lovers 9 to 12 years.

McGraw-Hill's 10 ACT Practice Tests

ISBN: , SKU: , AUTHOR: Dulan, Steven W., PUBLISHER: McGraw-Hill, We want to give you the practice you need on the ACT "McGraw-Hill's 10 ACT Practice Tests" helps you gauge what the test measures, how it's structured, and how to budget your time in each section. Written by the founder and faculty of Advantage Education, one of America's most respected providers of school-based test-prep classes, this book provides you with the intensive ACT practice that will help your scores improve from each test to the next. You'll be able to sharpen your skills, boost your confidence, reduce your stress-and to do your very best on test day. 10 complete sample ACT exams, with full explanations for every answer 10 sample writing prompts for the optional ACT essay portion Scoring Worksheets to help you calculate your total score for every test Expert guidance in prepping students for the ACT More practice and extra help online ACT is a registered trademark of ACT, Inc., which was not involved in the production of, and does not endorse, this product.

C.H.U.R.C.H.: A Vision of What the Church Could Be

ISBN: , SKU: , AUTHOR: Fakes, Dennis, PUBLISHER: iUniverse, Too often the word "church" evokes ho-hum yawns. Yet God's desire is that the church meet the deepest of human need and provide human beings with daily and eternal hope. How can the church be more CHRIST centered? How can it be a safe, secure HOME for spiritual seekers who may not be particularly "religious" but do wish to connect with God and other seekers? Why does the church not have a sense of URGENCY in getting the good news out to a world looking for real good news? How can RELATIONSHIPS with God and others be developed? How can we discover, know and claim our CALLING as the people of God? How can the church truly be the HOPE of the world?

What to Do When You Get That Job Interview

ISBN: , SKU: , AUTHOR: Rivers, Mildred, PUBLISHER: Bookman Publishing & Marketing, Get ready for your next interview Reading this manual can make the difference in your confidence and will help you prepare for the job you want. This manual will prepare you on how to deal with the tension we all feel when we get that job interview....

Llewellyn's Magical Almanac

ISBN: , SKU: , AUTHOR: Llewellyn Publications, PUBLISHER: Llewellyn Publications, Here is your personal guide to the enchanted world of folklore, fables, and magic. This eclectic treasury of spells and how-tos is a resource you can use every day to enrich all of your endeavors. Not only can you support your magical lifestyle with a dazzling array of articles (about 100 in all) by your favorite authors, but the almanac pages in the heart of the book list the Moon's sign and phase, and incense and color correspondences for each day to maximize the energy of your workings. A listing of holidays and festivals around the world makes it possible for you to celebrate a new tradition nearly every day of the year.

Wedding Photography: Art, Business and Style

ISBN: , SKU: , AUTHOR: Sint, Steve, PUBLISHER: Sterling Publishing (NY), Take it from the most successful professional photographers around: if you want to make a living from your camera, or travel the globe, or document earth-shaking events, or win admiration for your artistry, the way to start is... shoot weddings. Yes, follow these instructions from the experts, and by photographing weddings you can learn everything you need to know to become a success in your field, and get paid well for it. Master the disciplines for selecting the right film. Practice hand-eye coordination by taking so many pictures that you and your camera become one. Learn to survive your mistakes and turn them into teaching tools. Develop your skills so you can afford the finest equipment and succeed at the highest levels. You'll find hundreds of outstanding and imaginative wedding photos from the most modest ceremonies to the lavish celebrations of the rich and famous. Learn the secrets of what made these photos special, including how to make great shots from unobtrusive angles, how to transform med iocre work in the darkroom, how to select the situations that are right for a particular wedding--everything you need to enjoy a prosperous business and launch your dreams. 176 pages (150 in color), 8 1/2 x 11.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

The Practical Pendulum Book: With Instructions for Use and

ISBN: , SKU: , AUTHOR: Jurriaanse, D., PUBLISHER: Weiser Books, Easy instructions for using a pendulum to determine how your inner self is feeling. Use it to learn your best colors, how to motivate your career, for personal relationships. Also included are charts for working with homeopathic remedies, herbal teas, to increase health and vitality and number of other alternatives.

Recession-Proof Your Life

ISBN: , SKU: , AUTHOR: Johnson, Lynelle, PUBLISHER: Wrightbooks, If you had the chance to recession-proof your life -- everything from your finances and career to your relationships -- wouldn't you take it? "Recession-Proof Your Life" will help you plan for those inevitable downturns, and give you the knowledge that you need to get through them. Packed with tips and real-life examples, this comprehensive 'how-to' guide offers practical measures you can take to prepare your career, finances, investments, relationships and business for a recession -- and to capitalise on the recovery. Inside you'll discover how to: bulletproof your job manage your career deal with stress at work and in your relationships prosper financially keep your business afloat. This inspiring book is essential reading for anyone seeking to survive -- and thrive in -- tough times. Acquista Ora

Uncover the Truth about God Student Book

ISBN: , SKU: , AUTHOR: Young, Angie / Bush, Andrew / Swartz, Daniel, PUBLISHER: Wesleyan Publishing House, Explore provides biblically based small-group discipleship training for preteens that is instrumental for their spiritual formation. Your preteens are among today's young adults embarking on a culture that is urgently in need of an infusion of followers of Christ. The intentional discipleship provided in Explore will ground them in their faith, establish routines that will move them forward in their journey and prepare them to face a world desperately in need of the Savior. In this first book of the Explore series, preteens will learn-- How you can believe in God even though you can't see Him. God's Word, your instruction book for life. Who Jesus is and what He did for you. Why God forgives us. How being baptized marks the start of a whole new life.

Catch

ISBN: , SKU: , AUTHOR: Leda Schubert, PUBLISHER: Candlewick Press, Based on what experts know about how children learn to read, Brand New Readers are short, funny stories with words and pictures that help children reading for the very first time succeed -- and have fun Children who are just cracking the reading code. Readers ages 4-7 can master Brand New Readers immediately -- even the first time through.

Healing from God

ISBN: , SKU: , AUTHOR: Madison, Richard L., PUBLISHER: Whitaker House, After a horrible car accident, Richard Madison was given up for dead. But he is now a walking testimony that God's love can powerfully restore even the most hopeless lives. See for yourself how God can transform your life, too

Power Communications: Positioning Yourself for High

ISBN: , SKU: , AUTHOR: Wiener, Valerie / Amin, Samir, PUBLISHER: New York University Press, How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace? "Power Communications: Positioning Yourself for High Visibility" teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages. This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. "Power Communications" is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals. To many people, communicating itself creates a daunting challenge. "Power Communications" helps its readers turn challenges into exciting opportunities.

Living Your Dreams: The Classic Bestseller on Becoming Your

ISBN: , SKU: , AUTHOR: DeLaney, Gayle, PUBLISHER: HarperOne, Delaney' s breakthrough techniques can teach anyone how to use dreams for problem solving in many different arenas, including career, self-image, relationships and spiritual life.

The Not-Yet-Employed College Graduate Survival Guide: How to

ISBN: , SKU: , AUTHOR: Snyder, Bonnie Kerrigan, PUBLISHER: Adams Media Corporation, Real-life advice for getting through the economic downturn. You've spent hundreds of hours searching and applying for jobs in your field, but you still haven't landed anything. What gives? Unfortunately, in today's market, it doesn't really matter how impressive your resume is or how well you interview--there simply aren't enough jobs for everyone. "The Not-Yet-Employed College Graduate Survival Guide" isn't just another career handbook. Inside, you'll find honest, real-life advice and strategies for dealing with the downturn in the job market. Since it'll be some time before the current economic climate changes, this book shows you how to switch your focus toward your immediate needs--such as paying off student loans and making rent each month--in order to alleviate the debt you've accumulated while in school. You'll also learn how to position yourself as a standout candidate when jobs arise with valuable exercises that sharpen your interview skills, professional online presence, and resume. With "The Not-Yet-Employed College Graduate Survival Guide," you won't have to give up on your dream career to make ends meet today.

The New Professional Image

ISBN: , SKU: , AUTHOR: Bixler, Susan / Nix-Rice, Nancy, PUBLISHER: Adams Media Corporation, In today's fast-paced business world, knowing how to present yourself is a critical business skill. Impressions regarding your competence, intelligence, and reliability are often made within seconds, based on your appearance. And with the growing popularity of "business casual" dress policies, most employees face a whole new set of decisions about what qualifies as appropriate or effective dress. Author Susan Bixler is one of America's top image consultants -- and an expert on how you can use your personal appearance for business success. Her acclaimed The Professional Image and Professional Presence set the standard for professional dress and presentation in the s. The New Professional Image updates conventional wisdom on business dress and appearance for both men and women to cover today's changing business environment.

The Complete Idiot's Guide to Starting a Home-Based Business

ISBN: , SKU: , AUTHOR: Weltman, Barbara, PUBLISHER: Alpha Books, "A successful careeraat your own front door " For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. aFeatures the most current information on everything from Internet businesses to taxes and guerrilla marketing aIncludes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how

Contatto

• Successivo →