mindmapping china language discourse and advertising in

Mindmapping China: Language, Discourse and Advertising in

ISBN: , SKU: , AUTHOR: Boden, Jeanne, PUBLISHER: ASP Vub Press, Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication--it also imbeds cultural rules--the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China.

Discourse Analysis for Language Teachers

Discourse Analysis for Language Teachers In perfette condizioni, fotocopiato, senza sottolineature Autore: Michael McCarthy

Advanced Chinese: Intention, Strategy, and Communication

ISBN: , SKU: , AUTHOR: Tang, Yanfang / Chen, Qinghai, PUBLISHER: Yale University Press, Written and designed for advanced learners of Chinese, this book and its accompanying audio program focus on the variety of linguistic strategies that are essential in real-life communications. The lessons include texts that are representative of current life in China and that are authentic works of literature. Five types of discourse are considered in detail--narration, description, persuasion, exposition, and lyrical expression. With carefully crafted vocabulary, grammar, and exercise sections in each lesson, the book assists learners in improving writing and speaking skills, recognizing the difference between colloquial discourse and more formal discourse, and acquiring a sophisticated understanding of the meanings and nuances of the language. The authors also include a useful list of supplementary readings that may be used to enhance the texts in the book. An mp3 CD is included with the book.

Through the Eye of the Needle: Immigrants and Enterprise in

ISBN: , SKU: , AUTHOR: Waldinger, Roger David, PUBLISHER: New York University Press, This collection introduces and develops Lacanian thought concerning the relations among language, subjectivity, and society. Lacanian Theory of Discourse provides an account of how language both interacts with and constitutes structures of subjectivity, producing specific attitudes and behaviors as well as significant social effects.

Digital advertising & pr…

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Crowded Airwaves: Campaign Advertising in Elections

ISBN: , SKU: , AUTHOR: Nelson, Candace J. / Dulio, David A. / Thurber, James A., PUBLISHER: Brookings Institution Press, Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

Memory and Context for Language Interpretation

ISBN: , SKU: , AUTHOR: Alshawi, Hiyan / Boguraev, Branimir / Bird, Steven, PUBLISHER: Cambridge University Press, This book presents computational mechanisms for solving common language interpretation problems including many cases of reference resolution, word sense disambiguation, and the interpretation of relationships implicit in modifiers. The proposed memory and context mechanisms provide the means for representing and applying information about the semantic relationships between entities imposed by the cultural context. The effects of different 'context factors', derived from multiple sources, are combined for disambiguation and for limiting memory search; the factors having been created and manipulated gradually during discourse processing.

Language and Power, P.Simpson and A.Mayr

Vendo in zona Oristano testo Language and power - a resource book for students, di P. Simpson and A. Mayr, Routledge English Language Introductions, , praticamente nuovo (qualche sottolineatura a matita solo nelle prime 19 pagg..

Intro to Scholarship in Modern

ISBN: , SKU: , AUTHOR: Nicholls, David G., PUBLISHER: Modern Language Association of America, In this collection of essays, distinguished scholars of language and literature acquaint upper-level students with the forms and practice of research and criticism in language and literature.

Political Discourse as Culture and Ideology

Patrizia Ardizzone Political Discourse As Culture and Ideology 16 Studi e ricerche di scienze politiche collana diretta da Giuseppe Barbaccia e Antonello Miranda Pubblicato nel gennaio Ila Palma Editore

Japanese Language, Life & Culture

ISBN: , SKU: , AUTHOR: Gilhooly, Helen, PUBLISHER: McGraw-Hill Companies, Teach Yourself Language, Life, and Culture titles delve into the customs and ways of their featured countries, taking a respectful yet lively point of view. Topics include government, arts, language, work, leisure, education, festivals, and food. Each title explains the role of language in shaping culture and provides practical information for travelers. Find out about traditional Chinese medicine, English fish and chips, the Welsh red dragon, and even Christmas in Japan.

The Cambridge Encyclopedia of Language

ISBN: , SKU: , AUTHOR: Crystal, David, PUBLISHER: Cambridge University Press, This Second Edition of The Cambridge Encyclopedia of Language presents a mass of new information and introduces the subject of language to a fresh generation of students and general readers. Probably the most successful general study of language ever published, The Cambridge Encyclopedia of Language covers all the major themes of language study, including popular ideas about language, language and identity, the structure of language, speaking and listening, writing, reading, and signing, language acquisition, the neurological basis of language, and languages of the world. Exposing this work to a new generation of readers, the Second Edition extends the range of coverage to include advances in areas such as machine translation, speech interaction with machines, and language teaching. There is new material on acoustics, physiological concepts of language, and World English, and a complete update of the language distribution maps, language-speaking statistics, table of the world's languages, and further reading. All geopolitical material has been revised to take account of boundary changes. The book has been redesigned and is presented for the first time in full color, with new pictures and maps added.

Interpreting Interviews

ISBN: , SKU: , AUTHOR: Kerrigan, Michael / Alvesson, Mats, PUBLISHER: Sage Publications (CA), This text offers a critique of traditional interviewing practices and provides a framework for thinking about issues such as trustworthiness, identity, and language in a conceptual rather than technical context, allowing you to develop your own reflexive practice. The research interview is in with the brick and mortar of qualitative research, and is one of the routine methods of obtaining knowledge of individuals, groups, and organizations. Through the use of eight original metaphors drawing on trends in language, subject, and discourse, this cutting-edge text will encourage you to question the interpretive nature and theoretical underpinnings not only of your interview method, but of the knowledge which is conveyed through it.

Latin Language and Latin Culture: From Ancient to Modern

ISBN: , SKU: , AUTHOR: Farrell, Joseph / Feeney, D. C. / Hinds, Stephen, PUBLISHER: Cambridge University Press, The Latin language is popularly imagined in a number of specific ways: as a masculine language, an imperial language, a classical language, a dead language. This book considers the sources of these metaphors and analyzes their effect on how Latin literature is read. By reading with and more commonly against these metaphors, the book offers a different view of Latin as a language and as a vehicle for cultural practice. The argument ranges over a variety of texts in Latin and texts about Latin from antiquity to the twentieth century.

Discourse and Dominion in the Fourteenth Century: Oral

ISBN: , SKU: , AUTHOR: Gellrich, Jesse M., PUBLISHER: Princeton University Press, This wide-ranging study of language and cultural change in fourteenth-century England argues that the influence of oral tradition is much more important to the advance of literacy than previously supposed. In contrast to the view of orality and literacy as opposing forces, the book maintains that the power of language consists in displacement, the capacity of one channel of language to take the place of the other, to make the source disappear into the copy. Appreciating the interplay between oral and written language makes possible for the first time a way of understanding the high literate achievements of this century in relation to momentous developments in social and political life. Part I reasseses the "nominalism" of Ockham and the "realism" of Wyclif through discussions of their major treatises on language and government. Part II argues that the chronicle histories of this century are tied specifically to oral customs, and Part III shows how "Sir Gawain and the Green Knight and Chaucer's "Knight's Tale confront outright the displacement of language and dominion. Informed by recent discussions in critical theory, philosophy, and anthropology, the book offers a new synoptic view of fourteenth-century culture. As a critique of the social context of medieval literacy, it speaks directly to postmodern debate about the politics of historicism today.

A New China: An Intermediate Reader of Modern Chinese

ISBN: , SKU: , AUTHOR: Chou, Chih-P'Ing / Chiang, Joanne / Eagar, Jianna, PUBLISHER: Princeton University Press, Originally published in , "A New China" has become a standard textbook for intermediate Chinese language learning. This completely revised edition reflects China's dramatic developments in the last decade and consolidates the previous two-volume set into one volume for easy student use. Written from the perspective of a foreign student who has just arrived in China, the textbook provides the most up-to-date lessons and learning materials about the changing face of China. The first half of the book follows the life of an exchange student experiencing Beijing for the first time. Chinese language students are guided step-by-step through the stages of arriving at the airport, going through customs, and adjusting to Chinese university dormitories. The revised edition includes new lessons on daily life, such as doing laundry and getting a haircut, as well as visiting the zoo, night markets, and the Great Wall. Later lessons discuss recent social and political issues in China, including divorce, Beijing traffic, and the college entrance examination. "A New China" provides detailed grammar explanations, extensive vocabulary lists, and homework exercises.Single-volume, user-friendly format New lessons and vocabulary reflecting daily living in China Includes China's recent social and political issues Detailed grammar explanations, vocabulary lists, and homework exercises Uses both traditional and simplified characters

Psycholinguistics: The Key Concepts

ISBN: , SKU: , AUTHOR: Field, John, PUBLISHER: Routledge, Psycholinguistics is an authoritative, wide-ranging and up-to-date A to Z guide to this important field. Cross-referenced, with suggestions for further reading and a full index, this book is a highly accessible introduction to the main terms and concepts in psycholinguistics. Psycholinguistics offers over 170 entries covering the key areas: psychological processes first language acquisition the nature of language brain and language language disorders. This comprehensive guide is an essential resource for all students of English language, linguistics and psychology. Acquista Ora

Crossword Companion

ISBN: , SKU: , AUTHOR: Curtis, Stephen / Manser, Martin, PUBLISHER: Wordsworth Classics, The Wordsworth Reference Library includes language dictionaries, language guides, historical references, and much more. This popular series covers everything from the familiar and practical to the extraordinary and outrageous.

The Names of Things: Life, Language, and Beginnings in the

ISBN: , SKU: , AUTHOR: Morrow, Susan Brind, PUBLISHER: Riverhead Books, A striking, original memoir of the archaeology of language praised as "an etymological wonderment" (William Safire) and "simply and eloquently -- magic".

The Blackwell Guide to Philosophy of Language

ISBN: , SKU: , AUTHOR: Devitt, Michael / Hanley, Richard, PUBLISHER: Blackwell Publishers, The "Blackwell Guide to Philosophy of Language" is a collection of twenty new essays in a cutting-edge and wide-ranging field. Surveys central issues in contemporary philosophy of language while examining foundational topics Provides pedagogical tools such as abstracts and suggestions for further readings Topics addressed include the nature of meaning, speech acts and pragmatics, figurative language, and naturalistic theories of reference Acquista Ora

Dictionary of Modern English Grammar

ISBN: , SKU: , AUTHOR: Halley, N., PUBLISHER: Wordsworth Classics, The Wordsworth Reference Library includes language dictionaries, language guides, historical references, and much more. This popular series covers everything from the familiar and practical to the extraordinary and outrageous.

Gateway to Language and Culture

Gateway to Language and Culture. Di Kiaran O'Malley. Editore: LANG. ISBN: . Ottime condizioni. Massima disponibilità per ulteriori informazioni/foto.

Uncover the Hidden Power of Television Programming:... and

ISBN: , SKU: , AUTHOR: Clancy, Kevin J. / Lloyd, David W., PUBLISHER: Sage Publications (CA), Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Living Words: Language, Lexicography, and the Knowledge

ISBN: , SKU: , AUTHOR: McArthur, Tom, PUBLISHER: University of Exeter Press, In this unique and entertaining collection of articles, a noted scholar and compiler of key works of reference reflects on the nature of language, the art of lexicography, and the breathtaking developments in communication, the media, and information technology in the late twentieth century. Living Words ranges over three main subjects: language at large, and in particular English, the most widely used language in the history of the world; the art and study of dictionaries and reference science, embracing all past, present, and potential reference materials from the Oxford English Dictionary to the Yellow Pages; and the processes through which communication, information, and knowledge have evolved -- from cave art to the personal computer.

Language, Thought, and Reality: Selected Writings

ISBN: , SKU: , AUTHOR: Carroll, John B. / Whorf, Benjamin L., PUBLISHER: MIT Press (MA), The pioneering linguist Benjamin Whorf () grasped therelationship between human language and human thinking: how language can shape ourinnermost thoughts. His basic thesis is that our perception of the world and ourways of thinking about it are deeply influenced by the structure of the languages wespeak. The writings collected in this volume include important papers on the Maya, Hopi, and Shawnee languages as well as more general reflections on language andmeaning.

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