marketing planning and strategy

Meeting and Conventions Management

ISBN: , SKU: , AUTHOR: Weirich, Marguerite L. / Weirich, PUBLISHER: Cengage Learning, This introduction into the creative challenging world of meeting and conventions planning is presented in a clear concise manner that shows the art as well as the science of good planning.

The Change Makers: From Carnegie to Gates, How the Great

ISBN: , SKU: , AUTHOR: Klein, Maury, PUBLISHER: Times Books, From one of America's foremost business historians, a penetrating and engaging look at the qualities that create great entrepreneurs Entrepreneurs, even more than inventors, are essential to American business. While inventors produce ideas, entrepreneurs get things done, build the markets, make ideas reality. But what creative talents do the legendary American entrepreneurs share, and what can you learn from them about business success? Using lively character sketches and company stories, University of Rhode Island professor and author Maury Klein analyzes how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales-and transformed entire industries. Comparing the retailing acumen of J.C. Penney and Wal-Mart's Sam Walton, the organizational ingenuity of Standard Oil's John D. Rockefeller and Citigroup's Sandy Weill, the imaginative marketing of General Motors' Alfred Sloan and MacDonald's Ray Kroc, Klein reveals the art and archetype of successful entrepreneurialism. Moving beyond the cliches, he describes the artistry of great businessmen who build empires and dreams as well as fortunes.

Corsi libri di marketing vendita

Cedo libri usati di marketing, corsi di brand positioning, copywriting,marketing a risposta diretta... marketing strategico, posizionamento,Facebook marketing, email marketing. Per informazioni contattatemi. Autori Jay Abraham... Dan Kennedy.. al ries

The Well-Timed Strategy: Managing the Business Cycle for

ISBN: , SKU: , AUTHOR: Navarro, Peter, PUBLISHER: Wharton School Publishing, Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and economic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--you will not find a single book that offers a comprehensive guide to strategically and tactically managing the business cycle. "The Well-Timed Strategy" shows you how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Peter Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions--so you can ride with the business cycle--not get run over. Drawing on hundreds of examples (including such well-known names as Abercrombie and Fitch, Gateway Computers, Anheuser Busch, Proctor and Gamble, Berkshire Hathaway, Southwest Airlines, and the U.S. Navy) Navarro distills clear, simple management principles for managing economic upswings and downswings. The author addresses everything from inventory, production, and supply chain management to marketing, pricing, and long-term capital investment. Navarro presents examples from around the globe, ranging from Broadcom and Cemex to Paccar and Xilinx Chinese real estate developers to U.S. small caps. Clear, concise, and exceptionally readable, "The Well-Timed Strategy" makes complex macroeconomic forecasting easy to understand -- and even easier to act upon.

Careers in Science and Engineering: A Student Planning Guide

ISBN: , SKU: , AUTHOR: National Academy Of Sciences / National Academy Of Scien, Institute / Institute Of Medicine, PUBLISHER: National Academies Press, Careers in Science and Engineering offers guidance to students on planning careers -- particularly careers in nonacademic settings -- and discusses how to obtain the education and skills necessary to attain their career goals. Profiles of science and engineering professionals illustrate a variety of career paths.

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Marketing Channel Management: An Instructor's Manual

ISBN: , SKU: , AUTHOR: McCalley, Russell W. / Unknown, PUBLISHER: Praeger Publishers, "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Facing the Future: American Strategy in the s

ISBN: , SKU: , AUTHOR: Aspen Strategy Group, PUBLISHER: University Press of America, Throughout and the world was treated to a succession of dramatic and far-reaching political events. The revolution in Eastern Europe, the first rays of hope for change in the Soviet Union, the elections in Nicaragua, the unbanning of anti-apartheid groups in South Africa, and the invasion of one Arab state by another have taught us that the status quo is anything but static. The enormous and unforeseen shifts in global politics present the United States with enormous and unforeseen challenges with which it will have to grapple in the s. This volume examines the current trends in global politics, and the ways in which they will inevitably bear on the diplomatic, military and economic future of the United States. Co-published with the Aspen Strategy Group.

New Products Management

ISBN: , SKU: , AUTHOR: Crawford, C. Merle / Di Benedetto, C. Anthony, PUBLISHER: Irwin/McGraw-Hill, NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Media Planner Specialist

OBJECTIVE AND SCOPE OF THE ROLE The successful candidate will become a part of the Planning Team in one of our agency. The Media Planner will be responsible for the planning of all media campaigns for clients assigned with a good level of autonomy. He/She will interface directly with client. He/She has a deep knowledge of the main media tools (eg. AdBox, Kubik, AQX, MCSonline) and has the experience to manage the media process independently. RESPONSABILITIES · Planning and media management according to the guidelines supplied by the Media Supervisor · Competitive analysis · Active participation in the definition of communication strategies · Buying support · Coordination with creative agencies for adv materials · Participation to the weekly progress · Managing actual and budget Control ABOUT YOU · A minimum of 2-3 years of experience in media planning (Media Agency); high skills in tv planning. Experience in digital planning will be considered a plus · Degree or equivalent culture · Good knowledge of English · Good Knowledge of Excel, Power Point and Word. · Accuracy, precision, attention to details · Ablity to work in team · Independent and able to work on multiple projects simultaneously · Proactivity PLACE TO WORK Milan – Assago

The Imperatives of Urban And Regional Planning Concepts and

ISBN: , SKU: , AUTHOR: Ur Anis, PUBLISHER: Author Solutions Inc, NA

Rolling Back Malaria: The World Bank Global Strategy &

ISBN: , SKU: , AUTHOR: World Bank Group, PUBLISHER: World Bank Publications, Malaria afflicts millions in low-and middle-income countries, it has impaired economic growth, child development, learning, health, and productivity on a large scale. This title outlines the new Global Strategy to increase efforts to control malaria through combining measures to increase coverage of malaria-specific interventions with effective service delivery, broader health-system development, and capacity building across multiple sectors.

Entrepreneurial Marketing: Lessons from Wharton's Pioneering

ISBN: , SKU: , AUTHOR: Lodish, Leonard M. / Morgan, Howard / Kallianpur, Amy, PUBLISHER: John Wiley & Sons, The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Judicial Minimalism - For and Against: Proceedings of the

ISBN: , SKU: , AUTHOR: n/a, PUBLISHER: Franz Steiner Verlag, In his Kobe Lecture, Cass Sunstein reflects upon his judicial minimalism, a doctrine asserting that the proper role of the judiciary is to go narrow and shallow, collectively making minimal changes to its jurisprudence. He goes beyond judicial minimalism by reflecting on the goal and conditions that make the minimalist strategy reasonable, culminating in the conclusion that there are situations when a different strategy is more efficient.Ten commentators carefully examine Sunstein's legal theory, especially his arguments for and against judicial minimalism. Sunstein himself replies to the comments by appealing to the notion of fallibility. This book attempts to evaluate the pros and cons of judicial minimalism as an important strategy for legal interpretation. Acquista Ora

Collana "Marketing Evolution" IlSole24Ore *Nuova

Vendo collana Marketing Evolution acquistata con IlSole24Ore nuova e mai utilizzata (ancora nuova ed inscatolata). La collana è presente con in seguenti numeri: 1. Il futuro del marketing 2. Start up Marketing 3. Existential Marketing 4. Werrilla Marketing 5. Il marketing dei sensi 6. Marketing 3.0 7. Green Marketing 8. Marketing e creazione del valore 9. Neuro marketing 10. Marketing collaborativo e online value co-creation 16. Il neo-lusso marketing 17. Marketing contagioso 18. Social Media ROI Marketing 19. Markeing Etico 20. Marketing emozionale Sono quindi mancanti i n. da 11 a 15. Consegna a mano a Milano oppure via posta in tutta Italia.

Instructor's Edition Marketing 10e: Marketing in Teh 21st

ISBN: , SKU: , AUTHOR: Evans, Joel R. / Berman, Barry, PUBLISHER: Atomic Dog Publishing, The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Electric Utility Planning & Regulation

ISBN: , SKU: , AUTHOR: Kahn, Edward, PUBLISHER: American Council for an Energy-Efficient Econ, The electric utility industry has moved from a growth-oriented environment into a period of instability, competition, and restructuring. This book outlines the strategic and organizational issues facing the industry and provides in-depth assessments of the impact of specific planning rules and regulatory mandates. Among the issues explored are the development of independent power producers, implementation of lifeline rates, increasing emphasis on marginal costs, and mandated conservation programs. Many of the details are drawn from the experience of California utilities where regulatory and market experimentation has been the most extensive.

Dizionario di marketing

Dizionario di marketing categoria: marketing autore: associazione italiana per gli studi di marketing editore: a. mondadori - espansione anno: note: 108 pag.; 21 cm. brossura molto buono

International marketing and export management

Vendesi libro di marketing internazionale in lingua inglese. Usato pochissimo, solo 10 pagine sottolineate, il resto praticamente nuovo. Vendo o scambio con altro editore prentice hall financial Times.

Tourism Product and Services Development Strategy and

ISBN: , SKU: , AUTHOR: Jitendra Kumar Sharma, PUBLISHER: Kanishka Publishers & amp amp amp amp amp amp amp amp amp amp Distributors, NA

Mat Hoffman's Pro BMX 2 Official Strategy Guide

ISBN: , SKU: , AUTHOR: Walsh, Doug, PUBLISHER: Bradygames, BradyGames'" Mat Hoffman's Pro BMX 2 Official Strategy Guide" gives players the tools for learning how to use the new tricks in this game to maximize scoring runs. A comprehensive walkthrough includes detailed level maps that call out the locations of objectives and every gap. Tips for finding every secret, unlocking hidden characters, and more

Brand Narrative Strategy

Brand Narrative Strategy. Il segreto dell'onda. Alberto De Martino. Franco Angeli Editore

Marketing: Best Practices

ISBN: , SKU: , AUTHOR: Hoffman, Douglas K. / Hoffman, K. Douglas / Czinkota, Michael R., PUBLISHER: South Western Educational Publishing, Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

Managing Smart: 325 High-Performance Tips Every Manager Must

ISBN: , SKU: , AUTHOR: Milgram, Lynne / Treger, Matt / Spector, Alan, PUBLISHER: Gulf Professional Publishing, 'Managing Smart' examines the challenges facing today's management and provides fast, practical answers for solving common workplace situations. It presents step-by-step instructions for mastering more than 300 key real-world management tasks. This condensed business guide includes information on: * Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques * Career development * Key business concepts * Management tools * Information systems Among many other management topics, 'Managing Smart' also shows you how to: * Set project goals and priorities * Increase efficiency * Comply with employment and labor benefits * Manage finances Management professionals and novices alike will improve their effectiveness, skills, and knowledge with these concise reference tips.

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