marketing asian places attracting investment industry and

Marketing Asian Places Attracting Investment, Industry and

ISBN: , SKU: , AUTHOR: Philip Kotler, PUBLISHER: John Wiley & Sons, NA

Asian Energy Factor

ISBN: , SKU: , AUTHOR: Manning, Robert A. / Manning, PUBLISHER: Palgrave MacMillan, Robert A. Manning debunks key myths about the oil industry: that the world is running out of oil, that the Caspian Basin is the new Persian Gulf, that resource scarcity combined with military modernization, economic buoyancy, and nationalism will lead to military conflict, and that territorial disputes among Asian nations are fueled by resource competition. His book assesses the energy challenges and strategies of Asian nations and explores the new geopolitics emerging out of their efforts to meet these challenges.

Plunkett's Food Industry Almanac : The Only Complete

ISBN: , SKU: , AUTHOR: Plunkett, Jack W. / Plunkett Research Ltd, PUBLISHER: Plunkett Research, Covers the food, beverage and tobacco industry, including food producers, retailers, technologies and distributors. Provides an industry glossary, contacts, analysis of trends and markets, statistical tables and profiles of nearly 400 leading companies in food and beverage industry. CD-ROM included.

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Asian Art: India China Japan

ISBN: , SKU: , AUTHOR: Geoffrey-Schneiter, Berenice, PUBLISHER: Assouline, A visually stunning tour of the artistic achievements of Asian civilization, Asian Art highlights the greatest works of the Orient. Spanning an eclectic range of imagery, from the aesthetically classic to the intrinsically modern, Asian Art introduces the reader to the subtle beauty of Japanese screen painting, the elegance of Chinese calligraphy and the sensuality of Indian goddesses. The author, an archaeologist, historian and writer, has studied and traveled throughout the Far East. Her choice is an instructive and useful lesson in the finest of those arts, providing us with clear and simple ways to identify them. Sumptuously illustrated, Asian Art deserves a place in every art lover and collector's library.

Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

Foundation and Endowment Investing: Philosophies and

ISBN: , SKU: , AUTHOR: Kochard, Lawrence E. / Rittereiser, Cathleen, PUBLISHER: John Wiley & Sons, In "Foundation and Endowment Investing, " authors Lawrence Kochard and Cathleen Rittereiser offer you a detailed look at this fascinating world and the strategies used to achieve success within it. Filled with in-depth insights and expert advice, this reliable resource profiles twelve of the most accomplished Chief Investment Officers within today's foundation and endowment community--chronicling their experiences, investment philosophies, and the challenges they face--and shares important lessons that can be used as you go about your own investment endeavors.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Asian Americans: Comparative and Global Perspectives

ISBN: , SKU: , AUTHOR: Hune, Shirley / Fugita, Stephen S. / Ling, Amy, PUBLISHER: Washington State University, Asian American experiences in the various regions of the United States are compared and contrasted, with attention also given to class, gender, ethnicity, acculturation, perception of self, and generational problems.

Marketing Management for Nonprofit Organizations

ISBN: , SKU: , AUTHOR: Sargeant, Adrian, PUBLISHER: Oxford University Press, USA, This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Getting Started in Real Estate Investment Trusts

ISBN: , SKU: , AUTHOR: Imperiale, Richard, PUBLISHER: John Wiley & Sons, EVERYTHING YOU NEED TO KNOW ABOUT REITS GETTING STARTED IN REAL ESTATE INVESTMENT TRUSTS Real Estate Investment Trusts (REITs) offer small investors the chance to participate in a broad range of real estate opportunities across most major property sectors and geographic locations. But to make the most out of this proven investment vehicle, you must first gain a firm understanding of it. Getting Started in Real Estate Investment Trusts provides an accessible introduction to the benefits and performance characteristics of REITs and examines the role they play in a well-diversified investment portfolio. Divided into three comprehensive parts, Getting Started in Real Estate Investment Trusts covers a wide variety of issues within this field, including: * The legal and financial history of REITs * How REITs behave as an investment class and how they are best integrated into an investor's portfolio * The fundamental economic issues that affect real estate and how they impact REITs * Specific methods for analyzing REITs as an investment * Different types of REITs: residential, office, industrial, retail property, and more Filled with in-depth insight and practical advice, Getting Started in Real Estate Investment Trusts is a valuable road map to an investment that can help stabilize and grow your portfolio for years to come.

Foreign Direct Investment in Less Developed Countries: The

ISBN: , SKU: , AUTHOR: Baker, James Calvin, PUBLISHER: Praeger, The International Centre for Settlement of Investment Disputes (ICSID) and the Multilateral Investment Guarantee Agency (MIGA) are two of the more significant international agencies whose objective is to promote foreign direct investment in less developed countries (LDCs). This is the first detailed treatment of their establishment, the history of their operations, and an evaluation of these operations. ICSID, established in , facilitates the arbitration or conciliation of investment contract disputes between foreign investors from countries that are signatories of the ICSID Convention and host signatory states. MIGA, whose first year of operations was , insures foreign investment against political risks. Drawing on cases, Baker shows how the functions of these two agencies have encouraged a significant amount of foreign investment in LDCs and how the operations of these two agencies continue to grow in importance. Scholars, professionals, and policy makers will find this to be the most comprehensive description available of these important agencies.

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Investment Manager Analysis: A Comprehensive Guide to

ISBN: , SKU: , AUTHOR: Travers, Frank J., PUBLISHER: John Wiley & Sons, Praise for "Investment Manager Analysis" "This is a book that should have been written years ago. It provides a practical, thorough, and completely objective method to analyze and select an investment manager. It takes the mystery (and the consultants) out of the equation. Without question, this book belongs on every Plan Sponsor's desk." --Dave Davenport, Assistant Treasurer, Lord Corporation, author of "The Equity Manager Search" "An insightful compendium of the issues that challenge those responsible for hiring and firing investment managers. Frank Travers does a good job of taking complicated analytical tools and methodologies and explaining them in a simple, yet practical manner. Anyone responsible for conducting investment manager due diligence should have a copy on their bookshelf." --Leon G. Cooperman, Chairman and CEO, Omega Advisors, Inc. ""Investment Manager Analysis" provides a good overview of the important areas that purchasers of institutional investment management services need to consider. It is a good instructional guide, from which search policies and procedures can be developed, as well as a handy reference guide." --David Spaulding, President, The Spaulding Group, Inc. "This book is the definitive work on the investment manager selection process. It is comprehensive in scope and well organized for both the layman and the professional. It should be required reading for any organization or individual seeking talent to manage their assets." --Scott Johnston, Chairman and Chief Investment Officer, Sterling Johnston Capital Management, LP ""Investment Manager Analysis" is a much-needed, comprehensive review of the manager selection process. While the industry is riddled with information about selecting individual stocks, comparatively little has been written on the important subject of manager selection for fund sponsors. This is a particularly useful guide for the less experienced practitioner and offers considerable value to the veteran decisionmaker as well." --Dennis J. Trittin, CFA, Portfolio Manager, Russell Investment Group

Re Orient: Change in Asian Societies

ISBN: , SKU: , AUTHOR: Vervoorn, Aat, PUBLISHER: Oxford University Press, Reorient: Change in Asian Societies offers a thematic look at the major issues facing societies in Asia. While the book examines the major changes, trends, and problems experienced by Asian societies in the modern world, it does so by recognizing the influence of history on a societys cultural patterns, institutions, and people. The text questions stereotypes about Asia, arguing that each society is unique and complex, and that although different societies all face much the same issues and problems, it may be appropriate for them to respond in different ways. Topics include globalisation; demographic change and population growth; ethnicity and political self-determination; economic development and inequality; gender relations; environmental degradation and resource depletion; employment; and media and censorship.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Investment Survival: How to Use Investment Research to

ISBN: , SKU: , AUTHOR: Hagenbuch, Rod / Capalbo, Richard, PUBLISHER: Quantum Group Publishing, Investors need access to high quality investment information and they need a process for how to use it to manage their stock portfolios. While the quantity of investment information is vast, much of the quality is lacking. Both individual investors and financial advisors are short-term focused, neglecting long-term strategies. The results have been excessive financial damage during volatile markets. Hagenbuch and Capalbo recommend a step-by step approach to building portfolios using different types of securities research from a variety of sources. Their approach focuses first on the portfolio, and second upon the choice of individual stocks.

Conducting Sales Meetings: Selling and Marketing Management

ISBN: , SKU: , AUTHOR: Lapp, Charles L. / Dauner, Jack R., PUBLISHER: Literary Licensing, LLC, A Comprehensive Guide For Solving Sales And Marketing Problems.

Christian Theology in Asia

ISBN: , SKU: , AUTHOR: Kim, Sebastian C. H., PUBLISHER: Cambridge University Press, The majority of the world's Christians now live outside Europe and North America, and global Christianity is becoming increasingly diverse. Interest in the history and theology of churches in non-Western contexts is growing rapidly as 'old world' churches face this new reality. This book focuses on how Asian Christian theologies have been shaped by the interaction of Christian communities with the societies around them and how they relate to the specific historical contexts from which they have emerged. The distinctiveness of Asian Christianity is shown to be the outcome of dealing with various historical challenges. Questions addressed include: - How does Asian Christianity relate to local socio-cultural, religious and political environments? - What is distinctive about the historical development of Asian theologies? - How have Asian theologies contributed to contemporary theological discussions within world Christianity?

Petroleum Economics and Engineering, Second Edition

ISBN: , SKU: , AUTHOR: Abdel-Aal, Hussein K. / Abdel-Aal / Abdel-Aal, H. K., PUBLISHER: CRC Press, Revised and updated to reflect major changes in the field, this second edition presents an integrated and balanced view of current attitudes and practices used in sound economic decision-making for engineering problems encountered in the oil industry. The volume contains many problem-solving examples demonstrating how economic analyses are applied to different facets of the oil industry.;Discussion progresses from an introduction to the industry, through principles and techniques of engineering economics, to the application of economic methods to the oil industry. It provides information on the types of crude oils, their finished products and resources of natural gas, and also summarizes worldwide oil production and consumption data.

The Marketing Plan

ISBN: , SKU: , AUTHOR: Cohen, William A., PUBLISHER: John Wiley & Sons, Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

Capital Investment Analysis for Engineering and Management

ISBN: , SKU: , AUTHOR: Canada, John R. / Sullivan, William G. / White, John A., PUBLISHER: Prentice Hall, This guide enables engineers and engineering managers to communicate effectively with financial professionals, while offering a balanced presentation of the basics of engineering economic analysis. Focuses on real management situations. Provides accounting/cost accounting fundamentals to measure results. Introduces the concept of "options analysis" applied to capital investment decisions. Aids in conducting economic analyses with liberal use of spreadsheets. Introduces tax considerations and their consequences. For those interested in learning more about capital investment decision methodologies, particularly engineers and engineering managers. Acquista Ora

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

The International Movie Industry

ISBN: , SKU: , AUTHOR: Kindem, Gorham, PUBLISHER: Southern Illinois University Press, Movies are both art and commerce, creative expressions of national/cultural interests and preoccupations and part of a global entertainment market. The past century has witnessed a transformation of the movies from popular novelties into highly valued cultural icons and commodities that have promoted national identity and specific political agendas, while also affecting international trade. This comprehensive history of the international movie industry from its inception in to the present features nineteen original essays by international scholars who examine the film industries of nineteen countries and six continents. Each chapter in "The International Movie Industry" focuses on a specific national movie industry's economic and related social, aesthetic, technological, and political/ideological development within an international context during the last century. The result is a global history of the movie industry over the last one hundred years.

Encyclopedic Dictionary of Marketing

ISBN: , SKU: , AUTHOR: Littler, Dale / Lewis, Barbara R., PUBLISHER: Blackwell Publishers, The" Dictionary" has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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