ISBN: , SKU: , AUTHOR: Johnson, Sue / Johnson, S., PUBLISHER: Wiley-Blackwell, Pathways of Care programmes are used in all areas of healthcare to improve clinical effectiveness and the quality of patient care. This book is an essential reference source for all those involved in coordinating healthcare delivery. It is also a valuable tool for those piloting the use of Pathways, for those who have already implemented Pathway programmes, and for anyone interested in investigating or using Pathways. The book provides detailed information on the concepts of Pathways and many examples of how Pathways of care have been implemented and used in different clinical settings. The text considers key topics including clinical guidelines, legal issues, risk management and analysis of variation. With contributions from experts in a wide range of settings--including community and mental health, cardiology, urology, orthopaedics and paediatrics--this well-referenced text draws on practical experiences in identifying, evaluating and modifying the process of healthcare delivery.
Experienced Web Journalist (English/American mother tongue) We are looking for a fast-moving, forward-thinking, innovative, English/American mother tongue professional. You should be able to find and create great contents for FineDiningLovers and make them accessible for our audience on social media. We're looking for someone with: - A minimum of three years experience writing and editing for the web - Demonstrated experience on writing, curating and editing stories focused on food and food related items. A history of identifying sharp angles and interesting stories before they hit the mainstream. Headline-writing magic - Incredible attention to detail and intolerance for errors - Seo knowledge - Experience with main social channels (Facebook, Twitter, Instagram, etc.). Strong organization skills, plus experience juggling multiple daily deadlines - Knowledge of CMS and common web publishing platforms - Experience with Google Analytics. Experience as staff writer will be considered a plus. Maggiori dettagli nella sezione riservata agli utenti Premium. Inserzionista: Mediamatch
ISBN: , SKU: , AUTHOR: Guirgis, Stephen Adly, PUBLISHER: Dramatists Play Service, From one of our most admired playwrights, "an ambitious, complicated and often laugh-out-loud religious debate" (Toby Zinman, The Philadelphia Inquirer) Set in a time-bending, seriocomically imagined world between Heaven and Hell, "The Last Days of Judas Iscariot" is a philosophical meditation on the conflict between divine mercy and human free will that takes a close look at the eternal damnation of the Bible's most notorious sinner. This latest work from the author of Our Lady of 121st Street "shares many of the traits that have made Mr. Guirgis a playwright to reckon with in recent years: a fierce and questing mind that refuses to settle for glib answers, a gift for identifying with life's losers and an unforced eloquence that finds the poetry in lowdown street talk. Guirgis brings to the play] a stirring sense of Christian existential pain, which wonders at the paradoxes of faith" (Ben Brantley, "The New York Times").
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ISBN: , SKU: , AUTHOR: Seligman, Martin E. P., PUBLISHER: Free Press, In this national bestseller -- Martin Seligman's most stimulating, persuasive book to date -- the acclaimed author of "Learned Optimism" introduces yet another revolutionary idea. Drawing on groundbreaking scientific research, Seligman shows how Positive Psychology is shifting the profession's paradigm away from its narrow-minded focus on pathology, victimology, and mental illness to positive emotion and mental health. Happiness, studies show, is not the result of good genes or luck. It can be cultivated by identifying and nurturing traits that we already possess -- including kindness, originality, humor, optimism, and generosity. Seligman provides the tools you need in order to ascertain your most positive traits or strengths. Then he explains how, by frequently calling upon these "signature strengths" in all the crucial realms of life -- health, relationships, career -- you will not only develop natural buffers against misfortune and negative emotion, but also achieve new and sustainable levels of authentic contentment, gratification, and meaning.
ISBN: , SKU: , AUTHOR: Seligman, Martin E. P., PUBLISHER: Nicholas Brealey Publishing, In this national bestseller -- Martin Seligman's most stimulating, persuasive book to date -- the acclaimed author of "Learned Optimism" introduces yet another revolutionary idea. Drawing on groundbreaking scientific research, Seligman shows how Positive Psychology is shifting the profession's paradigm away from its narrow-minded focus on pathology, victimology, and mental illness to positive emotion and mental health. Happiness, studies show, is not the result of good genes or luck. It can be cultivated by identifying and nurturing traits that we already possess -- including kindness, originality, humor, optimism, and generosity. Seligman provides the tools you need in order to ascertain your most positive traits or strengths. Then he explains how, by frequently calling upon these "signature strengths" in all the crucial realms of life -- health, relationships, career -- you will not only develop natural buffers against misfortune and negative emotion, but also achieve new and sustainable levels of authentic contentment, gratification, and meaning.
ISBN: , SKU: , AUTHOR: Odell, Lee, PUBLISHER: Southern Illinois University Press, This is the first book to provide a careful treatment of theoretical issues that underlie composition teaching, theory, and research. Lee Odell and his contributors believe that composition professionals in the classroom must approach their work with what Peter Elbow calls a "theoretical stance." Teachers of writing need to take an active role in composing the theories that underlie efforts to teach their students to write. Behind everything that composition teachers do are fundamental assumptions about knowledge and the processes of teaching and learning, about the goals of education, and about the role of writing in people's lives. Odell's introduction examines the basic relationships between theory and practice. To explore specific sets of assumptions about knowledge, education, and writing, he has gathered together a group of major composition scholars, including Shirley Brice Heath, Jim W. Corder, and Anne J. Herrington. Although each author addresses a different issue, they all invite the reader to join them in the process of identifying and shaping the theories that make up the profession.
ISBN: , SKU: , AUTHOR: Shulman, Michael, PUBLISHER: John Wiley & Sons, Praise for "Sell Short" "I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company or market segment. He turned shorting stocks from something many see as 'the dark side' of investing into a great way to make money in any market." --Toby Smith, panelist, Fox News Channel's Bulls and Bears and founder and editor, "ChangeWave Investing" ""Sell Short" is a great book for anyone who wants to be able to trade all markets. Michael uses sound option strategies to show how to play from the short side with limited risk and that's what investing and making money is all about: controlling risk "Sell Short" isn't just a guide to trading--it is a complete method for identifying opportunities and managing a portfolio. I'll bet we all wish we'd read Sell Short last year, but trust me, these strategies work in any market " --Jon "Doctor J" Najarian, Cofounder, OptionMonster.com "Michael's approach to shorting stocks proves that solid research in uncertain, volatile markets does pay off. In a world of congenital optimists and crowded with long-only advisory services, Sell Short is a terrific primer for all investors seeking to make money on both sides of the market." --Bryan Perry, editor, "Tactical Trader" and author, "The 25% Cash Machine" "The events of the recent past have shown that this book is overdue. Michael Shulman shows traders how to focus on individual stocks and sectors that are underperforming and then profit from them. An invaluable tool to complement any investor's trading strategies." --Gerald Scheinman, Alcyone Capital Management, LLC "Michael has been spot on about the financial and economic crises for more than two years, way ahead of most in the financial industry. He tells it like it is, avoids the fluff, and has an uncanny ability to zero in on the critical aspects of the issues. He writes easily, with clarity and humor--and a reader always knows where Michael stands on an issue or how to execute a trade." --William Hyman, Investor "Both institutional fund managers and retail investors will find Sell Short profoundly informative for identifying multiple ways to approach protecting downside risk in a portfolio as well as simply making money on the short-side. As a long-oriented fund, the downdraft of made it abundantly clear that everyone needs to have a deep base of 'short' knowledge in order to generate strong returns. Shulman's book should prove invaluable to novices and experts alike." --Jon Plexico, Stonepine Capital LP
ISBN: , SKU: , AUTHOR: Hiaasen, Carl, PUBLISHER: Ember, Wahoo Cray lives in a zoo. His father is an animal wrangler, so he's grown up with all manner of gators, snakes, parrots, rats, monkeys, snappers, and more in his backyard. The critters he can handle. His father is the unpredictable one. When his dad takes a job with a reality TV show called "Expedition Survival," Wahoo figures he'll have to do a bit of wrangling himself--to keep his dad from killing Derek Badger, the show's boneheaded star, before the shoot is over. But the job keeps getting more complicated. Derek Badger seems to actually believe his PR and insists on using wild animals for his stunts. And Wahoo's acquired a shadow named Tuna--a girl who's sporting a shiner courtesy of her old man and needs a place to hide out. They've only been on location in the Everglades for a day before Derek gets bitten by a bat and goes missing in a storm. Search parties head out and promptly get lost themselves. And then Tuna's dad shows up with a gun... It's anyone's guess who will "actually" survive "Expedition Survival."...
ISBN: , SKU: , AUTHOR: Francione, Gary L. / Garner, Robert, PUBLISHER: Columbia University Press, Gary L. Francione is a law professor and leading philosopher of animal rights theory. Robert Garner is a political theorist specializing in the philosophy and politics of animal protection. Francione maintains that we have no moral justification for using nonhumans and argues that because animals are property& mdash;or economic commodities& mdash;laws or industry practices requiring "humane" treatment will, as a general matter, fail to provide any meaningful level of protection. Garner favors a version of animal rights that focuses on eliminating animal suffering and adopts a protectionist approach, maintaining that although the traditional animal-welfare ethic is philosophically flawed, it can contribute strategically to the achievement of animal-rights ends. As they spar, Francione and Garner deconstruct the animal protection movement in the United States, the United Kingdom, Europe, and elsewhere, discussing the practices of such organizations as PETA, which joins with McDonald's and other animal users to "improve" the slaughter of animals. They also examine American and European laws and campaigns from both the rights and welfare perspectives, identifying weaknesses and strengths that give shape to future legislation and action.
ISBN: , SKU: , AUTHOR: Joe Graedon & Teresa Graedon PhD MS, PUBLISHER: Rodale Press, From the "New York Times" bestselling authors of "The People's Pharmacy"?, a reliable resource for remedies and treatment?now in an easy-to-use trade format. After more than three decades as one of the world's premier sources for authoritative, trustworthy health information, The People's Pharmacy? delivers its most groundbreaking resource yet, identifying bestchoice treatments for hundreds of common medical conditions that smart health-care consumers want to know about. Inside readers will find: ? Remedies for scores of health concerns, from acne and allergies to heart disease and depression ? At-a-glance descriptions of the best choices? complete with possible side effects and approximate cost ? Remedy ratings that allow readers to compare treatment options for each condition ? The People's Pharmacy? Favorite Picks?self-care strategies tested and recommended by fans Whether the best choice may be home remedies, lifestyle changes, herbal or nutritional supplements, or over-the-counter or prescription drugs, "Best Choices from the People's Pharmacy"? clearly evaluates the effectiveness, safety, and cost of treatment options?so readers can make the right decision for optimum health.
ISBN: , SKU: , AUTHOR: Hess, Edward D. / Liedtka, Jeanne, PUBLISHER: Stanford University Press, Organic business growth is governed by its own natural laws--underlying truths that set the stage for growth and innovation, much in the way that Einstein's law of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms. "The Physics of Business Growth" helps readers understand how to create growth in today's business environment, providing them a roadmap and a set of practical tools to navigate its challenges. The book lays out a three step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow's growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio.
ISBN: , SKU: , AUTHOR: Doty, William G. / Doty W., William C., PUBLISHER: University Alabama Press, This challenging interdisciplinary collection of essays sets out to find cultural significance and value in America's post modern society. The book includes analyses of a wide range of contemporary cultural artifacts--poetry, novels, myths, painting, cinematic images--from different vantage points, but especially from the perspective of those working in the area of religion and culture. While the contributors recognize that there are no simple solutions for identifying satisfactory values in today's society, they all emphasize the close kinship between ethics and aesthetics in their interpretations. Imagery of many sorts comes up for a closer look: the imagery of the anti-abortion movement, heroic and mythic figures, rituals, politics, gender issues, and race relations. Giving voice to "difference" and "the other," the essays provide a lively discussion about where our common future is headed and how we can remain responsible to values that are beneficial to the largest number of people. Contributors: William G. Doty, David H. Fisher, Matthew Fox, Stephen Karatheodoris, Gary Kochhar-Lindgren, Hank Lazer, Mark Ledbetter, Irena S. M. Makarushka, Daniel C. Noel, Jerome Rothenberg, Lynda Sexson
ISBN: , SKU: , AUTHOR: Needham, Alix, PUBLISHER: Connections Book Publishing, Stress-management pioneer Alix Needham shares a proven program for managing, controlling, and overcoming the negative effects of stress on self-image and relationships, and improving resistance to stress-related illnesses. A book, a meditation CD, and sticky StressdotsB. to help you pay attention to your stress level--"everything you need to rein in your stress and harness it into a positive force.The book teaches how to identify stress and its causes, concisely explains what happens physiologically during periods of stress, and shares techniques to turn stress into a positive force in your life, with: questionnaires to help understand stressbreathing exercisesinstructions for keeping and using a stress diarysuggestions about diet and lifestylehelp setting realistic life goalsThe Stress Management Kit includes two essential tools to help readers successfully implement the techniques they read: an audio CD in which author Alix Needham leads readers in guided relaxation meditations and StressdotsB., small adhesive discs that, when stuck to the wrist, change color to reflect stress level. StressdotsB. are invaluable in helping monitor causes of stress. The Stress Management Kit comes with three StressdotsB. and information on how to get more.The Stress Management Kit offers readers a proven, dynamic, multi-pronged approach to effective stress management. "Book plus a relaxation CD and stick-on stress level sensors. "Proven techniques for identifying and overcoming the causes of stress.
ISBN: , SKU: , AUTHOR: Swain, Ashok / Amer, Ramses / Ojendal, Joakim, PUBLISHER: Anthem Press, Democratization is a field where unexpected and sudden events have repeatedly challenged conventional wisdom. For example, who in the mid-s would have foreseen the democratization of Cambodia, Albania, South Africa or East Timor? Our current 'wave' of democratization is complex and diverse and understanding it requires a variety of theoretical approaches. Most of the literature on democracy assumes that it is the best form of government. Theoretical works on democratic transition and democratization have also emphasized the internal conflict resolution capacity of democracy. It has been reasoned that democracy reduces the likelihood of discrimination, especially of ethno-political minorities, and thus the possibility of political repression. However, the democratic peace theory has not been explicitly tested with reference to third world post-colonial states, where most internal violent conflicts take place. Certainly, there is a dearth of practical advice for policy makers on how to design and implement democratic levers that can make internal peace and stability endure in the South. This volume, drawing on the work of a variety of scholars, will contribute to identifying and understanding the challenges and opportunities of this 'democratization project' to the peace and development of the world both at the domestic level in selected countries, trends in regions of the world, and in the global system of the post-Cold War Era.
ISBN: , SKU: , AUTHOR: Bragg, Steven M., PUBLISHER: John Wiley & Sons, The clearest, easiest-to-use guide to understanding GAAS on the market--fully updated This latest resource to understanding GAAS addresses the toughest part of the job--identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. The only GAAS reference organized according to practitioners' actual use of the Statements on Auditing Standards (SASs), inside you'll find examples and illustrations for testing internal controls, techniques for remaining compliant with each standard, and explanations of the reasons for each pronouncement.A brief identification of each SAS, SSAE, and SSARS, with its effective date and tips on when to apply itA convenient and comprehensive glossary of official definitions, which are usually scattered throughout a standardBehind-the-scenes explanations of the reasons for each pronouncement and brief explanations of the basic ideas of the sectionConcise listing and descriptions of each standard's specific mandateEasy-to-read capsule summary of interpretations, plus selected AICPA practice alerts and advisoriesHelpful techniques for remaining compliant with each standardExamples and illustrations for testing internal controls "Wiley Practitioner's Guide to GAAS " presents each statement individually, explaining how the standards are related and offering guidance on the entire engagement process in the form of practice notes, checklists, questionnaires, and real-world examples that illustrate how the fundamental requirements of each section are applied.
ISBN: , SKU: , AUTHOR: New York Tansit Museum / New York Tansit Museum / New York Transit Museum, PUBLISHER: Gibbs Smith Publishers, The New York City Subway system celebrates its 100th anniversary on October , but you can bring the romance of the old subway alive today with the Subway Punch-out Book. The book includes 15 easy-to-assemble punch-out train cars that are modeled after the historic old trains from the New York Transit Museum archives. The cars are printed on full-color laminated paper, with identifying historical information printed on the bottom of each. It's a fun book that sneaks in some fascinating history of America's first subway system, and it's the perfect gift for any New Yorker or New York-a-phile you might know Ride the subway down memory lane with pictures of cars such as: o The classic R32/R38, also known as the Brightliners o The traditional New York Subway Car that ran on every part of the IRT subway and was known for its speed and reliability o The famous BMT D-Type, the best-loved and most fun to ride BMT car with its distinctive appearance inside and out The New York Transit Museum is home to more than 100 years of transit lore and memorabilia. The museum's central facility is housed in an authentic s subway station in Brooklyn Heights.
ISBN: , SKU: , AUTHOR: Amenta, Madalon O'Rawe / Miller, Gale, PUBLISHER: Routledge, With the rise of the AIDS epidemic, hospice units and care centers play an important role in the care of terminally ill AIDS patients. AIDS and the Hospice Community documents facts and discusses concerns in current AIDS hospice care. It presents an authoritative commentary on many common AIDS perceptions held in the United States and describes research projects and findings that detail these and other barriers to AIDS hospice care. This insightful book gives examples of hospices that have entered into AIDS patient care and shows that such programs can be extremely successful for everyone involved. By describing successful programs and barriers that still need to be overcome, it helps agency administrators plan AIDS policies and programs and promotes further research by identifying specific areas in need of study. AIDS and the Hospice Community discusses all aspects of AIDS and hospice care, including AIDS in prisons and rural areas, eligibility criteria, variations in the normal grieving process when the bereavement is a death from AIDS, and the great need for education to dispel myths and misconceptions about AIDS. Chapters also explore reasons hospices are often hesitant to take on AIDS patients, such as confusion and fear of transmission of the disease, the social stigma, financial considerations, and the severity of personal and professional demands on caregivers. All professionals involved in AIDS care, especially in hospice settings, including clinicians, managers, educators, planners, and policymakers will become aware of the specific challenges they face in providing AIDS care and discover ways to successfully meet these challenges.
ISBN: , SKU: , AUTHOR: Ramspeck, Doug, PUBLISHER: Northshore Press, The poems in Possum Nocturne imbue the physical world with human traits and human consciousness, the speakers imagining the landscapes of their days as alive with portentous meaning. In David Hume wrote in A Natural History of Religion: "There is an universal tendency among mankind to conceive all beings like themselves, and to transfer to every object those qualities with which they are familiarly acquainted, and of which they are intimately conscious. We find human faces in the moon, armies in the clouds... hence the frequency and beauty of the prosopopoeia in poetry, where trees, mountains, and streams are personified." The works in this collection are about animism and superstition, about characters who are convinced that a hoot owl whispers to us, that a black tupelo limb is an augury, that three crows in a black willow tree portend death, that a dry stream bed suggests that a spouse or relative will have a miscarriage, and that we can read our futures in the entrails of a pickerel frog or in a hognose snake skin found draped beside a river bank. Indeed, snakes in these poems often serve as mysteries and occultations. What could be more "other" than a creature without arms or legs, that muscles around on its own belly, that often has vertical slits as pupils, and that sticks out its tongue to "understand" the air? The world for the characters in these poems, then-mostly poems situated in the American Midwest and American South-is alive with its own form of consciousness and secret meanings.
ISBN: , SKU: , AUTHOR: Millard, Candice, PUBLISHER: Broadway Books, At once an incredible adventure narrative and a penetrating biographical portrait, "The River of Doubt" is the true story of Theodore Roosevelt's harrowing exploration of one of the most dangerous rivers on earth. The River of Doubt--it is a black, uncharted tributary of the Amazon that snakes through one of the most treacherous jungles in the world. Indians armed with poison-tipped arrows haunt its shadows; piranhas glide through its waters; boulder-strewn rapids turn the river into a roiling cauldron. After his humiliating election defeat in , Roosevelt set his sights on the most punishing physical challenge he could find, the first descent of an unmapped, rapids-choked tributary of the Amazon. Together with his son Kermit and Brazil's most famous explorer, Candido Mariano da Silva Rondon, Roosevelt accomplished a feat so great that many at the time refused to believe it. In the process, he changed the map of the western hemisphere forever. Along the way, Roosevelt and his men faced an unbelievable series of hardships, losing their canoes and supplies to punishing whitewater rapids, and enduring starvation, Indian attack, disease, drowning, and a murder within their own ranks. Three men died, and Roosevelt was brought to the brink of suicide. "The River of Doubt" brings alive these extraordinary events in a powerful nonfiction narrative thriller that happens to feature one of the most famous Americans who ever lived. From the soaring beauty of the Amazon rain forest to the darkest night of Theodore Roosevelt's life, here is Candice Millard's dazzling debut.
ISBN: , SKU: , AUTHOR: Mahogany, J. / Michele, Micah, PUBLISHER: Authorhouse, A blank page in front of a writer possesses the chance to create a masterpiece. The truth that it may or may not exist is what makes creating it so unique. While inspiration comes and goes at any moment for a writer, the same is understood for the intensity in the rush of passion from a novice love. This fiery passion, if left unreciprocated, will diminish until only its embers are remaining of its existence. Unknown to some, this is all a part of the revolution of life. Idealistically, life revolves around four seasons: summer, autumn, winter and spring. Our reaction to these inevitable changes is what defines who we are. There are those instances in life when it can be so remarkable or so excruciating that it leaves us barely breathing. There isn't always clarity in knowing when those moments will arise, but by identifying what is most important to our hearts will help us to escape from the tragedy of watching our most passionate dreams diminish in vain. We must believe all things in life are possible. In the back of our minds we are all searching for the same thing: the opportunity to love and be loved. Expressing that, for some, is a difficult thing. The question remaining: is it possible to be inspired by an experience that isn't yours? Universality tells us yes, and Barely Breathing is and example of such an instance.
ISBN: , SKU: , AUTHOR: Johnson, Abigail, PUBLISHER: Alban Institute, Supervision-the shaping of spiritual leaders-occurs formally and informally in many aspects of congregational life. Every year, thousands of pastors supervise field education students and interns; staff members and lay leaders often supervise committee members or other staff; clergy and lay leaders supervise each other as a way to offer support and establish accountability. While supervision enhances the work of all concerned, it is rarely explicitly addressed in congregations. For over fifteen years, Abigail Johnson has supervised and trained others to supervise candidates for ordination within the United Church of Canada. Recognizing that supervision is as important in the formation of lay leaders as in the life of candidates for ordination, she has developed this book to guide all who supervise others in a congregation. Johnson views supervision as a ministry and shows how leaders can use their own innate gifts to enhance their supervision skills. By shaping the supervision relationship based on the gifts of the people involved as well as the context in which the relationship occurs, supervision can become an opportunity for mutual growth and learning that strengthens all other areas of ministry. This book provides a hands-on approach to supervision, addressing key areas such as identifying a learning focus, covenanting, managing conflict, understanding and using power and authority, offering and receiving feedback and evaluation, and celebrating and ending the supervisory relationship. Supervisors who pay attention to these and other key areas will help those they supervise develop their gifts for ministry in all forms.
ISBN: , SKU: , AUTHOR: Chapman, Gary, PUBLISHER: Christian Large Print, Marriage should be based on love, right? But does it seem as though you and your spouse are speaking two different languages? "New York Times" bestselling author Dr. Gary Chapman guides couples in identifying, understanding, and speaking their spouse's primary love language--quality time, words of affirmation, gifts, acts of service, or physical touch. By learning the five love languages, you and your spouse will discover your unique love languages and learn practical steps in truly loving each other. Chapters are categorized by love language for easy reference, and each one ends with specific, simple steps to express a specific language to your spouse and guide your marriage in the right direction. A newly designed love languages assessment will help you understand and strengthen your relationship. You can build a lasting, loving marriage together. Gary Chapman hosts a nationally syndicated daily radio program called "A Love Language Minute" that can be heard on more than 150 radio stations as well as the weekly syndicated program "Building Relationships with Gary Chapman," which can both be heard on fivelovelanguages.com. "The Five Love Languages" is a consistent new York Times bestseller - with over 5 million copies sold and translated into 38 languages. This book is a sales phenomenon, with each year outselling the prior for 16 years running Includes a promotional code to gain exclusive online access to the new comprehensive love languages assessment.
ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.