essentials of services marketing concepts strategies and

Risk Management: Concepts and Guidance, Third Edition

ISBN: , SKU: , AUTHOR: Pritchard Carl L, PUBLISHER: Esi International, An encyclopedia of risk management tools, this third edition covers the latest perspectives on risk. It focuses on a systematic approach to risk management and highlights specific techniques that enhance organizational risk identification, assessment, and management. Providing a blueprint for assessing and mitigating risk, the book addresses risk processes and practices as well as specific risk management techniques. It includes four appendices that contain information on contractor risk management, list of risk sources, basic probability concepts, quantifying expert judgement, and special notes on software risk. The book concludes with a glossary of terms.

The Practice of Liberal Pluralism

ISBN: , SKU: , AUTHOR: Galston, William, PUBLISHER: Cambridge University Press, William Galston defends a theory, liberal pluralism, based on three core concepts--value pluralism, political pluralism, and expressive liberty--and explores the implications of this theory for politics. Liberal pluralism helps clarify some of the complexities of real-world political action and points toward a distinctive conception of public philosophy and public policy.

Skills for Life

ISBN: , SKU: , AUTHOR: Couch, Sue, PUBLISHER: West Publishing Company, Strategies to enhance self-esteem in middle school students. Help your students become effective members of their family and peer groups, and better citizens of their school and community with this appealing text.

Signal and Linear System Analysis

ISBN: , SKU: , AUTHOR: Carlson / Carlson, Gordon E., PUBLISHER: John Wiley & Sons, This book explores general signal and system concepts and characteristics for both continuous-time and discrete-time signals and systems. It progresses from signal representation and characteristics to the analysis of the effect of systems on signals.

The Art of Responsive Drawing

ISBN: , SKU: , AUTHOR: Goldstein, Nathan, PUBLISHER: Prentice Hall, More a "how-to-see-it" than a "how-to-do-it" book, this edition explores the disguises and characteristics of shapes and forms in nature, and it examines the visual elements and the relational, moving, and emotive forces that constitute the language of drawing. Clear and objective, this book offers an intensive examination of vital drawing processes and concepts, an in-depth analysis of exceptional drawings by old and contemporary artists, and suggested exercises to enhance the readers' grasp of important measurable and dynamic phenomena. For the art student, the art teacher, the interested amateur, and the practicing artist.

Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

SALES MANAGER (Nürnberg, Germany)

For a very important client, a leading European manufacturer of a wide range synthetic fibres we are looking for a Sales Manager to support the development of PA and PET business in DACH market, implementing and executing sales plans, ensuring the achievement of targets and boosting the overall customer satisfaction. Your main responsibilities will be: Pursue market segment sales growth. Keep relationship with customers; constantly monitor the market, the specific industry, competitors and products; identify and exploit opportunities Support the Sales & Marketing Director in defining the overall sales strategies and profit targets. Ensure the achievement of the assigned targets as well as implementation of key account plans and pricing, in strict coordination with Sales Marketing Director. Ensure the execution of the sales activities in line with the budget and the assigned customers portfolio. Provide accurate and timely reporting of activities including sales forecasts, status of sales pipeline and results of prospecting activities. Negotiate terms of agreement, price, delivery date and payment conditions in strict coordination with relevant Sales Managers. Ensure gathering of marketing intelligence and analyses by using the applicable tools Support the Sales Managers in preparing the Sales budget. Support in organizing and participating in trade show activities. Education and Professional Experience Required: Master Degree or equivalent knowledge At least 5 years working experience in manufactured goods sales (preferably in Textile industry) Languages: German (mother-tongue or full professional knowledge), English (good), Italian (wish to have) Location: Home based Available to travel at least 70% of working time What we offer is an undetermined contract and a compensation around €

The Deer on Mount Ranier

ISBN: , SKU: , AUTHOR: Hanson, Anders, PUBLISHER: SandCastle, - Appropriate size type, moderate spacing between words and lines of text - Familiar to less familiar topics and contents - Some new concepts or ideas - Variety of simple and complex sentences - Text provides significant information - Natural oral language with descriptive language - Some challenging vocabulary - Full range of punctuation - Photographs and illustrations provide moderate support of text and enhance understanding of content - Variety of text layouts and type styles - Multiple lines of text - Innovative mix of nonfiction and fiction in each book - Full-color photographs - Full-color illustrations - Rhyming Riddle - Glossary - Word List

Atlas of the Difficult Airway

ISBN: , SKU: , AUTHOR: Masci, Joseph R., PUBLISHER: Mosby, This revised and repackaged new edition provides the primary care physician with practical strategies for the evaluation and care of patients at all stages of HIV infection. With expanded contents and more detail, "Outpatient Management of HIV Infection" is useful for practitioners who care for a substantial number of AIDS patients.

Transforming Capitalism and Patriarchy: Gender and

ISBN: , SKU: , AUTHOR: Gordon, April A., PUBLISHER: Lynne Rienner Publishers, Gordon analyzes the interplay between capitalism, development and the status of African women. Drawing on the work of both African and Western researchers, she shows that capitalist development projects have mainly benefited a small stratum of African elites and proposes concrete strategies for making it more equitable for women.

An OT and SLP Team Approach: Sensory and Communication

ISBN: , SKU: , AUTHOR: Kashman, Nancy / Mora, Janet, PUBLISHER: Sensory Resources, A speech/language pathologist and an occupational therapist combine years of experience to bring practical advice and workable strategies to treat dysfunction in sensory integration and communication disorders. Their team approach offers an impressive set of activities for social, motor, learning and living skills.

MCSE Training Guide: Networking Essentials [With Contains a

ISBN: , SKU: , AUTHOR: Berg, Glenn, PUBLISHER: Que, Completely revised, MCSE Training Guide: Networking Essentials, Second Edition, offers several new elements to help you learn better, including a second color and additional review questions, helping you maximize your study time. Organized around the exam objectives, this Training Guide make it easy for you to focus on areas where you need to improve. It also helps you identify what the key topics on the exam will be. This book offers concise, clearly delineated coverage of the key concepts necessary to pass the MCSE Networking Essentials exam. The exclusive Top Score test engine and unique software simulator provide you with a testing situation similar to what you will find on the actual exam.

Breaking Cycles of Violence: Conflict Prevention in

ISBN: , SKU: , AUTHOR: Vayrynen, Raimo / Gaffney, Patrick / Demars, William E., PUBLISHER: Kumarian Press, * Offers strategies for conflict transformation, based on a "conflict prevention toolbox," which deals with all aspects of the conflict cycle* Burundi and Macedonia make powerful case studies"Breaking Cycles of Violence" studies how the international community, working with local partners, can effectively pinpoint key breaking points and target resources for societies at risk of violent conflict.This book provides policymakers, practitioners, scholars, and students with a framework for recognizing and tackling the complexities of internal and intrastate conflicts in order to avert violence and mass human suffering. It presents guidelines for using early warning indicators to assess the causes of conflict; using preventative action to contain it; and using multidimensional strategies to rehabilitate societies through the cycle of post-conflict peacebuilding.

Options Demystified

ISBN: , SKU: , AUTHOR: McCafferty, Thomas, PUBLISHER: McGraw-Hill Companies, "Options Demystified is easy-to-understand introduction to the pros and cons of options usage in a wide variety of circumstances. After covering options types, uses, and terminology, it explores specific strategies for using puts and calls, how to enter orders, popular option products such as LEAPs, strategies for trading options on futures, and more. In addition, readers learn about the fast-growing area of real estate options, including how options can lessen risk or increase profits when one is buying or selling a house, and techniques to lock in a price or keep competition out.

The Imperatives of Urban And Regional Planning Concepts and

ISBN: , SKU: , AUTHOR: Ur Anis, PUBLISHER: Author Solutions Inc, NA

Integration-Ready Architecture and Design: Software

ISBN: , SKU: , AUTHOR: Zhuk, Jeff, PUBLISHER: Cambridge University Press, Written by a software architect and experienced trainer, the book brilliantly integrates theory and practice, going from foundations and concepts to architecture, design, and code examples. Through deep insights into almost all areas of modern CIS and IT, Zhuk provides an entry into the new world of integrated knowledge and software engineering. Readers will learn the "what's, why's, and how's" on: J2EE, J2ME,.NET, JSAPI, JMS, JMF, SALT, VoiceXML, WAP, , CDNA, GPRS, CycL, XML, and multiple XML-based technologies including RDF, DAML, SOAP, UDDI, and WDSL. The book turns these abbreviations into understandable concepts and examples. Students, architects, designers, and management benefit from innovative ideas and detailed examples for building multi-dimensional worlds of enterprise applications and creating distributed knowledge marketplace.

Psychology and Professional Practice: The Interface of

ISBN: , SKU: , AUTHOR: Fields, Francis R. J. / Horwitz, Rudy J., PUBLISHER: Quorum Books, A collaboration between legal scholars and practicing psychologists, Psychology and Professional Practice attempts to define the role of the psychologist who takes a position alongside traditional human service professionals such as physicians, dentists, lawyers, and educators. This volume focuses on the legal and ethical responsibilities of clinical, counseling, school, and community psychologists, as well as other members of the mental health profession. License requirements, malpractice and defamation suits, the privilege of confidential communications, conflicting concepts of mental capacity, and other complex and controversial issues are considered from the perspective of both the lawyer and the psychologist.

Java Concepts

ISBN: , SKU: , AUTHOR: Horstmann, Cay S., PUBLISHER: John Wiley & Sons, In "Java Concepts, " Cay Horstmann provides a comprehensive introduction to fundamental programming techniques and design skills helping the student master basic concepts. Realistic programming examples, homework assignments, and lab exercises build student problem-solving abilities.

Managed Care Answer Book, Fourth Edition

ISBN: , SKU: , AUTHOR: Dacso, Sheryl Tatar / Dacso, Clifford C., PUBLISHER: Aspen Publishers, This is an indispensable reference for all professionals involved in the design, implementation, financing, or operation of a managed care program, written in the classic Answer Book format. You'll find extensive coverage of managed care, cost containment strategies, and advice on organization and implementation of programs with important issues covered from both the purchaser's and the producer's perspectives. The topic is covered from the ground up, with crucial questions and authoritative, up-to-date answers on every facet of managed care, including such valuable features as: Contract negotiation strategies and dispute resolution techniques -- Maximizing utilization review and outcomes assessment -- Techniques for managed care implementation and administration -- payer and provider contracting -- Advice on legal and regulatory considerations -- and information technology and telemedicine.

Crime and Terrorism Risk: Studies in Criminology and

ISBN: , SKU: , AUTHOR: Kennedy, Leslie W. / McGarrell, Edmund F., PUBLISHER: Routledge, Crime and Terrorism Risk is a collection of original essays and articles that presents a broad overview of the issues related to the assessment and management of risk in the new security age. These original articles show how researchers, experts and the public are beginning to think about crime and terrorism issues in terms of a new risk paradigm that emphasizes establishing a balance between threat and resources in developing prevention and response strategies.

The Lifetime Career Manager: New Strategies for a New Era

ISBN: , SKU: , AUTHOR: Cabrera, James C. / Albrecht, Charles F. / Albretch, Charles F., PUBLISHER: Adams Media Corporation, The Lifetime Career Manager is an easy-to-read, pragmatic, and practical guide to taking charge of your own career. Offering proven advice and strategies based on the authors' 25 years of experience with the world's premier career consulting firm, it can help readers recognize danger signals, avoid career crises, and make the right decisions -- including how to identify and attain their own career goals.

Well Read 3 Student Book: Skills and Strategies for Reading

ISBN: , SKU: , AUTHOR: Pasternak, Mindy / Wrangell, Elisaveta / Blass, Laurie, PUBLISHER: Oxford University Press, USA, Well Read develops the skills and strategies while making academic reading enjoyable and interesting. Acquista Ora

New Food Fast

ISBN: , SKU: , AUTHOR: Hay, Donna / Tinslay, Petrina, PUBLISHER: Whitecap Books, This stylish and inspirational book includes chapters on stress-free meal preparation, a guide to the tools of the trade, and a checklist of gourmet essentials.

Responsible Management of Information Systems

ISBN: , SKU: , AUTHOR: Stahl, Bernd Carsten, PUBLISHER: IGI Global, Responsible Management of Information Systems discusses the question how can information systems be used and managed in a responsible manner. It does so by first defining the central concepts of information systems as the business use of information technology and the underlying concepts of ethics and morality. The term responsibility is introduced as a mediation of ethics and morality and a promising approach to normative questions. After demonstrating that the traditional notion of responsibility runs into many problems when applied to information systems the book develops a new, a reflective theory of responsibility. This theory that emphasizes the central characteristics of responsibility, namely openness, consequentialism, and teleology, is then applied to normative problems in information systems. It is shown that with the use of this theory the central moral and legal problems of information systems such as privacy or intellectual property can be successfully addressed.

Digging Armadillos

ISBN: , SKU: , AUTHOR: Jango-Cohen, Judith, PUBLISHER: Lerner Publications, Responding to the call of educators for easy-to-read nonfiction for younger students, Lerner created the Pull Ahead Books series. With higher-level thinking questions built into each text, this innovative series engages new readers in their own learning. A map activity, animal-body diagram, short glossary, and Hunt-and-Find (pre-index skills) section are included. Supports the national science education standards Unifying Concepts and Processes: Systems, Order, and Organization; Unifying Concepts and Processes: Form and Function; Science as Inquiry; and Life Science as outlined by the National Academics of Science and endorsed by the National Science Teachers Association.

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