essentials of services marketing concepts strategies and

How to Win at Omaha High-Low Poker

ISBN: , SKU: , AUTHOR: Cappelletti, Mike, PUBLISHER: Cardoza Publishing, Clearly written strategies and powerful advice shows the essential winning strategies for beating Omaha high-low poker This money-making guide includes more than sixty hard-hitting sections on Omaha. Players learn the rules of play, best starting hands, strategies for the flop, turn, and river, how to read the board for both high and low, dangerous draws, and how to beat low-limit tournaments. Includes odds charts, glossary, low-limit tips, and strategic ideas. 240 pages

Sams Ty C# Web Programming in 21 Days

ISBN: , SKU: , AUTHOR: Syme, Philip / Aitken, Peter / Syme, Phil, PUBLISHER: Sams, Learn how to how to use C# for Internet programming with the hands-on techniques and clear explanations. This book discusses some C# features that allow rapid development of solutions such as garbage collection, simplified type declarations, and scalability support. The book explains key concepts in a simple and practical manner. Web Forms and Web Controls usher in an elegant way to make dynamic Web pages. The book covers these topics with how-to code examples and projects. One of the newest developments in Internet programming is the use of XML and the SOAP communication protocol..NET Web Services harness these two technologies, and is covered in later sections of the book.

Nature and Nurture During Infancy and Early Childhood

ISBN: , SKU: , AUTHOR: Plomin, Robert / Defries, J. C. / Fulker, D. W., PUBLISHER: Cambridge University Press, In light of work by quantitative geneticists, the authors reconsider the interaction of heredity and environment in the development of individual differences during infancy and early childhood. Quantitative genetics offers a general theory of the development of individual differences that suggests novel concepts and research strategies: the idea that genetic influences operate in age-to-age change as well as in continuity, for example. Quantitative genetics also provides powerful methods to address questions of change and continuity which are helpfully introduced in this study. Longitudinal quantitative genetic research is essential to the understanding of developmental change and continuity. The largest and longes longitudinal adoption study is the Colorado Adoption Project, which has generated much of the rich data on the progress from infancy to early childhood on which the authors draw throughout the book.

Embryos, Genes and Birth Defects

ISBN: , SKU: , AUTHOR: Ferretti, Patricia / Copp, Andrew / Tickle, Cheryll, PUBLISHER: John Wiley & Sons, The first edition of "Embryos, Genes and Birth Defects," edited by the late Peter Thorogood, was a radical new book aimed at bridging the gap between the medical disciplines of embryology and dysmorphology, and recent advances in cellular, molecular and developmental biology. This new edition remains unique in its breadth and brings up to date our understanding of birth defects and of the strategies utilized to gain such knowledge. It features new chapters on human cytogenetics, mutagenesis and the eyes and ears. The book presents key topics in developmental biology and explains how they provide the foundations for understanding clinical birth defects. The first six chapters introduce concepts and strategies adopted to elucidate developmental anomalies leading to birth defects. The book then focuses on specific organs and reviews the cellular and molecular mechanisms affecting their development and how disruption of these mechanisms by genetic or environmental factors may underlie certain birth defects. The chapters are concise and provide up-to-date coverage of topics in a format that is easily accessible and yet at the forefront of research. Written primarily for paediatricians, obstetricians, clinical geneticists and allied workers, this book guides the reader through the contribution of modern molecular biology to our understanding of human development. Developmental and cellular biologists will learn how errors in the cellular and genetic mechanism can lead to classical disorders, diseases and syndromes.

Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

Chemistry, a First Course

ISBN: , SKU: , AUTHOR: Kroschwitz, Jacqueline I., PUBLISHER: McGraw-Hill Science/Engineering/Math, This proven, introductory chemistry text has been thoroughly enhanced to prepare your students for a general chemistry or general, organic, and biological chemistry course. With a logical organization and balanced treatment of concepts and practical applications, Chemistry: A First Course fosters a solid understanding of chemistry basics, rather than just memorization of facts. Throughout the text, concepts are reinforced by referring to material previously discussed. This respected author team's lively, conversational, and highly descriptive writing style will quickly engage your students and draw them into the world of chemistry.

August Wilson

ISBN: , SKU: , AUTHOR: Snodgrass, Mary Ellen, PUBLISHER: McFarland & Company, This reference work provides the reader with a source of basic data and analysis of characters, dates, events, allusions, staging strategies, and themes from the work on one of America's finest playwrights.

Solid Organ Transplantation Pathology

ISBN: , SKU: , AUTHOR: Hammond, Elizabeth H., PUBLISHER: W.B. Saunders Company, This text provides the reader with information and pertinent references on important aspects of solid organ transplant pathology. Diagrams are used to clarify concepts and nomenclature. Illustrations of light microscopic features of the changing classification of allograft rejection in various organ sites are also provided. Topics covered include the actions and interactions of immunosuppressive drugs, pathology of cardiac, renal, liver, and heart-lung transplant rejection, and much more.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Studies on Greek Americans

ISBN: , SKU: , AUTHOR: Kourvetaris, George, PUBLISHER: East European Monographs, In this third volume of the author's scholarly work, twenty fives articles address topics important to Greek society, culture, and politics, such as ethnicity; prejudice; ethnonationalism; civil military relations; class consciousness; and the Olympic Games. The author stresses his methods, theories, and findings, and introduction of the volume the concepts and the nature of organization and social organizations are clarified.

Risk Management: Concepts and Guidance, Third Edition

ISBN: , SKU: , AUTHOR: Pritchard Carl L, PUBLISHER: Esi International, An encyclopedia of risk management tools, this third edition covers the latest perspectives on risk. It focuses on a systematic approach to risk management and highlights specific techniques that enhance organizational risk identification, assessment, and management. Providing a blueprint for assessing and mitigating risk, the book addresses risk processes and practices as well as specific risk management techniques. It includes four appendices that contain information on contractor risk management, list of risk sources, basic probability concepts, quantifying expert judgement, and special notes on software risk. The book concludes with a glossary of terms.

The Practice of Liberal Pluralism

ISBN: , SKU: , AUTHOR: Galston, William, PUBLISHER: Cambridge University Press, William Galston defends a theory, liberal pluralism, based on three core concepts--value pluralism, political pluralism, and expressive liberty--and explores the implications of this theory for politics. Liberal pluralism helps clarify some of the complexities of real-world political action and points toward a distinctive conception of public philosophy and public policy.

Skills for Life

ISBN: , SKU: , AUTHOR: Couch, Sue, PUBLISHER: West Publishing Company, Strategies to enhance self-esteem in middle school students. Help your students become effective members of their family and peer groups, and better citizens of their school and community with this appealing text.

Signal and Linear System Analysis

ISBN: , SKU: , AUTHOR: Carlson / Carlson, Gordon E., PUBLISHER: John Wiley & Sons, This book explores general signal and system concepts and characteristics for both continuous-time and discrete-time signals and systems. It progresses from signal representation and characteristics to the analysis of the effect of systems on signals.

The Art of Responsive Drawing

ISBN: , SKU: , AUTHOR: Goldstein, Nathan, PUBLISHER: Prentice Hall, More a "how-to-see-it" than a "how-to-do-it" book, this edition explores the disguises and characteristics of shapes and forms in nature, and it examines the visual elements and the relational, moving, and emotive forces that constitute the language of drawing. Clear and objective, this book offers an intensive examination of vital drawing processes and concepts, an in-depth analysis of exceptional drawings by old and contemporary artists, and suggested exercises to enhance the readers' grasp of important measurable and dynamic phenomena. For the art student, the art teacher, the interested amateur, and the practicing artist.

Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

SALES MANAGER (Nürnberg, Germany)

For a very important client, a leading European manufacturer of a wide range synthetic fibres we are looking for a Sales Manager to support the development of PA and PET business in DACH market, implementing and executing sales plans, ensuring the achievement of targets and boosting the overall customer satisfaction. Your main responsibilities will be: Pursue market segment sales growth. Keep relationship with customers; constantly monitor the market, the specific industry, competitors and products; identify and exploit opportunities Support the Sales & Marketing Director in defining the overall sales strategies and profit targets. Ensure the achievement of the assigned targets as well as implementation of key account plans and pricing, in strict coordination with Sales Marketing Director. Ensure the execution of the sales activities in line with the budget and the assigned customers portfolio. Provide accurate and timely reporting of activities including sales forecasts, status of sales pipeline and results of prospecting activities. Negotiate terms of agreement, price, delivery date and payment conditions in strict coordination with relevant Sales Managers. Ensure gathering of marketing intelligence and analyses by using the applicable tools Support the Sales Managers in preparing the Sales budget. Support in organizing and participating in trade show activities. Education and Professional Experience Required: Master Degree or equivalent knowledge At least 5 years working experience in manufactured goods sales (preferably in Textile industry) Languages: German (mother-tongue or full professional knowledge), English (good), Italian (wish to have) Location: Home based Available to travel at least 70% of working time What we offer is an undetermined contract and a compensation around €

The Deer on Mount Ranier

ISBN: , SKU: , AUTHOR: Hanson, Anders, PUBLISHER: SandCastle, - Appropriate size type, moderate spacing between words and lines of text - Familiar to less familiar topics and contents - Some new concepts or ideas - Variety of simple and complex sentences - Text provides significant information - Natural oral language with descriptive language - Some challenging vocabulary - Full range of punctuation - Photographs and illustrations provide moderate support of text and enhance understanding of content - Variety of text layouts and type styles - Multiple lines of text - Innovative mix of nonfiction and fiction in each book - Full-color photographs - Full-color illustrations - Rhyming Riddle - Glossary - Word List

Atlas of the Difficult Airway

ISBN: , SKU: , AUTHOR: Masci, Joseph R., PUBLISHER: Mosby, This revised and repackaged new edition provides the primary care physician with practical strategies for the evaluation and care of patients at all stages of HIV infection. With expanded contents and more detail, "Outpatient Management of HIV Infection" is useful for practitioners who care for a substantial number of AIDS patients.

Transforming Capitalism and Patriarchy: Gender and

ISBN: , SKU: , AUTHOR: Gordon, April A., PUBLISHER: Lynne Rienner Publishers, Gordon analyzes the interplay between capitalism, development and the status of African women. Drawing on the work of both African and Western researchers, she shows that capitalist development projects have mainly benefited a small stratum of African elites and proposes concrete strategies for making it more equitable for women.

An OT and SLP Team Approach: Sensory and Communication

ISBN: , SKU: , AUTHOR: Kashman, Nancy / Mora, Janet, PUBLISHER: Sensory Resources, A speech/language pathologist and an occupational therapist combine years of experience to bring practical advice and workable strategies to treat dysfunction in sensory integration and communication disorders. Their team approach offers an impressive set of activities for social, motor, learning and living skills.

MCSE Training Guide: Networking Essentials [With Contains a

ISBN: , SKU: , AUTHOR: Berg, Glenn, PUBLISHER: Que, Completely revised, MCSE Training Guide: Networking Essentials, Second Edition, offers several new elements to help you learn better, including a second color and additional review questions, helping you maximize your study time. Organized around the exam objectives, this Training Guide make it easy for you to focus on areas where you need to improve. It also helps you identify what the key topics on the exam will be. This book offers concise, clearly delineated coverage of the key concepts necessary to pass the MCSE Networking Essentials exam. The exclusive Top Score test engine and unique software simulator provide you with a testing situation similar to what you will find on the actual exam.

Breaking Cycles of Violence: Conflict Prevention in

ISBN: , SKU: , AUTHOR: Vayrynen, Raimo / Gaffney, Patrick / Demars, William E., PUBLISHER: Kumarian Press, * Offers strategies for conflict transformation, based on a "conflict prevention toolbox," which deals with all aspects of the conflict cycle* Burundi and Macedonia make powerful case studies"Breaking Cycles of Violence" studies how the international community, working with local partners, can effectively pinpoint key breaking points and target resources for societies at risk of violent conflict.This book provides policymakers, practitioners, scholars, and students with a framework for recognizing and tackling the complexities of internal and intrastate conflicts in order to avert violence and mass human suffering. It presents guidelines for using early warning indicators to assess the causes of conflict; using preventative action to contain it; and using multidimensional strategies to rehabilitate societies through the cycle of post-conflict peacebuilding.

Options Demystified

ISBN: , SKU: , AUTHOR: McCafferty, Thomas, PUBLISHER: McGraw-Hill Companies, "Options Demystified is easy-to-understand introduction to the pros and cons of options usage in a wide variety of circumstances. After covering options types, uses, and terminology, it explores specific strategies for using puts and calls, how to enter orders, popular option products such as LEAPs, strategies for trading options on futures, and more. In addition, readers learn about the fast-growing area of real estate options, including how options can lessen risk or increase profits when one is buying or selling a house, and techniques to lock in a price or keep competition out.

The Imperatives of Urban And Regional Planning Concepts and

ISBN: , SKU: , AUTHOR: Ur Anis, PUBLISHER: Author Solutions Inc, NA

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