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Langenscheidt's German-English Dictionary
ISBN: , SKU: , AUTHOR: Langenscheidt Editorial, PUBLISHER: Pocket Books, Fully updated and featuring more than entries, this is the classic German-English English-German Dictionary from Langenscheidt, the premier source for foreign language reference tools.Students, teachers, travelers, and professionals can confidently rely on this invaluable 2-in-1 volume that includes: - Hundreds of new words reflecting today's cultural, political, and technological changes, plus contemporary idioms and expressions - Full pronunciation keys for both German and English entries - Comprehensive grammatical information - The genitives and plurals of German nouns - Indicators as to whether a German verb is conjugated with"haben" or "sein" - An alphabetical list of German and English irregular verbs - A wealth of examples illustrating correct usage and meaning - A quick reference section on proper names, weights and measures, and abbreviations - Easy-to-read typography, plus a helpful guide to using the dictionary most effectively The foreign language dictionary for people on the move
Ray Davies: Not Like Everybody Else
ISBN: , SKU: , AUTHOR: Kitts, Thomas M., PUBLISHER: Routledge, In Ray Davies: Not Like Everybody Else, Tom Kitts presents a critical biography of Davies, his music and his times. Based on interviews with his closest associates as well as thorough study of the recordings themselves, Kitts creates the most thorough picture of Davies' work to date. He places the work in the context of the British Invasion and growth of the rock in the '60s and'70s, affirming Davies' role as a key innovator whose groundbreaking techniques often predated more famous examples by years. Throughout, Kitts balances a fan's appreciation with a critical eye to place Davies and his work in proper perspective. For fans of rock music and the music of the Kinks, Ray Davies: Not Like Everybody Else will be a must purchase. It will finally place this legendary innovator in the pantheon of the great rock artists of the past half-century.
Daily Life During the Salem Witch Trials
ISBN: , SKU: , AUTHOR: Goss, K. David, PUBLISHER: Greenwood, What was it like to live in the colony of Massachusetts during the last decade of the 17th century, the decade famed for the Salem Witch Trials? "Daily Life during the Salem Witch Trials" answers that question, offering a vivid portrait essential to anyone seeking to understand the traumatic events of the time in their proper historical context. The book begins with a historical overview tracing the development of the Puritan experiment in the Massachusetts colony from to . It then explores the cultural values and day-to-day concerns of Puritan society in the late-17th century, including trends and patterns of behavior in family life, household activities, business and economics, political and military responsibilities, and religious belief. Each chapter interprets a different aspect of daily life as it was experienced by those who lived through the social crisis of the witch trials of , helping readers better comprehend how the history-making events of those years could come to pass.
Redeeming the Time: A Political Theology of the Environment
ISBN: , SKU: , AUTHOR: Scharper, Stephenbede, PUBLISHER: Continuum, What is the proper role of the human in light of the ecological crisis? After a sympathetic and critical analysis of the principal answers to that question, Stephen Scharper argues that only a religious perspective -- viewing human agency as central to both the devastation and the reclamation of planetary life -- is viable. Such a perspective must include social, economic, cultural, as well as theological transformation in order to be effective in confronting threats to the ecosystem. Among the principal answers or "paradigms" assessed by this book are the new cosmology, ecofeminism, process thought, Gaia theory, and liberation theology. Each of these recognizes the role of the human in the present environmental crisis. But each of these also approaches the "human problematic" in incomplete or inadequate ways. Thus Redeeming the Time is both an examination of the state of the question, and a constructive effort at building bridges among the various current paradigms and remedying, or redeeming, their inadequacies.
Wormholes
ISBN: , SKU: , AUTHOR: Bast, Edward O., PUBLISHER: Vantage Press, Wormholes Science fiction fans alert Your reservation at the intergalactic theater is as close as your copy of Wormholes, Edward O. Bast's new novel about time travel. It is the story of Ben Errington, an American paleontologist, who, on a solo dig in Montana, discovers a fossilized, gold-ring-encircled human finger bone ? a 65-million-year-old relic that should not exist. As Ben is contemplating this phenomenon, he is approached by a 32nd-century exploration team on Earth ship Enos nine-two, that is carrying out a combined Earth/Martian mission. Objective: to retrieve the artifact and restore it to its proper place in the Cretaceous period where, after completing the time loop, it can be discovered later. Ben is invited to join the crew of Enos nine-two on its expedition through deep space and pre-historic worlds. He has been given an offer that no dedicated paleontologist can refuse.
Beverley Nichols' Cats' A. B. C.
ISBN: , SKU: , AUTHOR: Nichols, Beverley / Sayer, Derrick / Clutton-Brock, Juliet, PUBLISHER: Timber Press (OR), Meet "Four," "Five," and Oscar. "Four" is a champion purrer. "Five" invented the sport of beeing, surprising innocent bees with a bash worthy of a tennis pro. Oscar was adopted later in life after an "excessively Bohemian" upbringing and has a penchant for scratching the primrose yellow silk on the divan. The three share a home and garden with Beverley Nichols, who understands them superbly and rather dotes on them. Nichols wrote dozens of books on topics ranging from politics to gardens, and here muses on his feline companions' charms, proper care, and appreciation. We are choosing to publish these out-of-Timber-niche books because they are pure fun, and because of the enthusiastic reception our reprints of Nichols' gardening books have received. We are sure that few readers will be able to resist the lighthearted appeal of Beverley Nichols' Cats' A. B. C., or its companion volume, Beverley Nichols' Cats' X. Y. Z.
The Orvis Pocket Guide to Fly Fishing for Stillwater Trout:
ISBN: , SKU: , AUTHOR: Lepage, Jim / Jacobus, Dann, PUBLISHER: Lyons Press, Readily accessible to most fly anglers and often producing fish of trophy proportions, stillwaters are among the most productive, but also the most challenging, trout waters in which to wet a line. Ponds and lakes undergo many moods and changes throughout the year. Fishing them requires in-depth knowledge of how and where trout feed in stillwaters in the different seasons, as well as the proper equipment, techniques, and fly patterns necessary to insure consistent success under changing circumstances. In "The Orvis Pocket Guide to Fly Fishing for Stillwater Trout," Jim Lepage, longtime tackle designer, fly tyer, and stillwater expert, demystifies the challenges of lakes and ponds, which can seem huge and overwhelming until you know how to approach them correctly. In a concise and down-to-earth style, Lepage covers fly rods suitable for stillwaters; sinking, floating, and specialty fly lines and when to use each; how to choose leaders and tippet materials wisely; and explains why sunglasses may be one of your most important pieces of equipment.
Eating Positive: A Nutrition Guide and Recipe Book for
ISBN: , SKU: , AUTHOR: Huber, Jeffrey T. / Riddlesperger, Kris, PUBLISHER: Haworth Press, Proper nutrition is essential to individuals with HIV/AIDS. Yet, it is often difficult to maintain an adequate diet due to a variety of conditions associated with the disease and/or medications used to alleviate symptoms. Eating Positive: A Nutrition Guide and Recipe Book for People with HIV/AIDS solves this problem with easy-to-follow, enticing recipes that fit a variety of common diet restrictions and specific health needs of individuals with HIV/AIDS. You can use this practical nutrition guide and recipe book to customize diet plans for your patients or for yourself (with a doctor's approval) that provide proper nutrition and satisfy the tastebuds.Chapters in Eating Positive are organized by diet type. Each chapter describes the diet type, its benefits and specific restrictions, and actual recipes. Each recipe is accompanied by its respective nutritional values, such as calories, fat, protein, carbohydrates, and percent of daily recommended allowance. An alphabetical index consisting of specific conditions, complications, diet titles, and food stuffs provides ease of use and quick reference. Here is just a sample of some of the many diet types, their benefits, and tasty recipes that are included: Full Liquid Diet: good for people with mouth pain and difficulty chewing as it is easy on the digestive system; recipes include: Orange Cow, Easy Egg Drop Soup, Cherry Dessert, Cottage Cheese Jello Salad, Tropical Frozen Delight, more Fiber Restricted Diet: slows bowel movement and decreases inflammation of the tissues making it a great ally in fighting diarrhea and bowel discomfort; recipes include: Sauteed Cocktail Tomatoes, Bacon Wrapped Chicken Breasts, Vegetarian Stuffed Peppers, Ham Rolls with Eggplant Filling, more Bland Diet: for those who should avoid caffeine, alcohol, spices; recipes include: Raspberry Float, Pasta Salad, Easy Tortellini Soup, One-Eyed Egyptians, Noodle Pudding, Watercress Soup, Sour Cream Coffee Cake, German Potato Dumplings, more High Protein High Calorie Diet: increased calories and nutritional content build up energy resources and assist in improving and maintaining the immune system, stopping and possibly reversing tissue wasting and weight loss and assisting in wound healing; recipes include: Garlic Pasta, Beef and Rice Creole, Spinach Cheese Pie, Tournedos of Beef with Shallot Sauce, Banana Nut Bread, Butterscotch Pie, Pineapple Coconut Cake, many moreThese diets are not prescriptions but rather guides for creating and consuming a practical diet to suit individual needs. You'll find that Eating Positive puts individuals with HIV/AIDS on the road to a more pleasing, fulfilling, and healthy diet.
Power
ISBN: , SKU: , AUTHOR: Hatfield, Frederick C. II, PUBLISHER: McGraw-Hill Companies, Dr. Fred Hatfield, author of the bestselling "Bodybuilding: A Scientific Approach," presents "Power," his most advanced, most comprehensive book to date on the science of strength training. Revealing the latest discoveries and techniques, "Power" translates these findings into relevant, understandable training advice. Dr. Hatfield delves into the intricacies of strength--its eleven types and seventeen sources. He explains how the body builds strength and how scientific methods can improve it. Addressing the concerns of every serious bodybuilder, he considers issues both physical--fatigue factors, recovery times--and mental--concentration, motivation, and stress. He also explores the crucial role of diet and nutrition, providing programs for integrating training with proper diet and supplementation schedules and giving sound advice on precontest and performance diets. Through the use of current research, charts, tables, illustrations, and photos, Dr. Hatfield delivers vital new information no top athlete will want to be without. Frederick C. Hatfield, PhD, has written more than a dozen books on sports, fitness, and bodybuilding, as well as scores of research reports and articles.
Superfoods for Life
ISBN: , SKU: , AUTHOR: Riccio, Dolores, PUBLISHER: HP Books, No one can deny the countless benefits of a healthy diet. When we eat right, we feel better, we look better, we even experience renewed youth and vitality. Now, Superfoods for Life makes proper nutrition easy--and delicious--while offering a complete list of special anti-aging foods. It includes 250 simple and appetizing recipes, packed with the nutrients your body needs and prepared with easy-to-find ingredients. With Superfoods for Life, eating healthfully--and staying young--never tasted so good. The New York Times Book Review on Superfoods: "Increasingly, nutritional science is affirming much, if not all, of the thinking that once seemed to reside only on the fringe, in particular ideas about the power of some nutrients to help the body resist cancer and heart disease. Ms. Riccio takes many of the foods, particularly fruits, vegetables, grains, and fish, known to have especially healthful properties and methodically provides recipes for them...the recipes manage to seem more appetizing, less like medicine, than those in many a book with its eye on today's health fervor".
Baudelaire in Chains: A Portrait of the Artist as a Drug
ISBN: , SKU: , AUTHOR: Hilton, Frank, PUBLISHER: Peter Owen Publishers, Charles Baudelaire was a pivotal link between Romanticism and Modernism and had a major influence on modern poetry, but few who have examined his life and work have fully understood the effect of opiate addiction on his personality, or the extent to which it damaged him. In this fascinating, comprehensive biography, Frank Hilton, lecturer at Central St. Martins College of Art and Design in England, contends that the drug is at the root of all of Baudelaire's problems, and in particular his chronic inability to apply himself to any prolonged creative work, which constantly tormented him. Unquestionably there is significantly more to Baudelaire than his opium addiction. But a proper awareness of what it did to the poet helps to illuminate those puzzling aspects of his life and behavior that were not previously understood. This work will give those who know little or nothing about the great poet a wide-ranging portrait of a suffering artist, and to those who are familiar with Baudelaire's life and work, it will present him in an unexpected light.
Vehicular Accident Investigation and Reconstruction
ISBN: , SKU: , AUTHOR: Van Kirk, Donald J., PUBLISHER: CRC Press, Accident investigation/reconstruction is more than just a job or even a profession; it is more art than science and requires a dedication greater than a commitment of time. It takes constant reading, study, and analysis of accident information and case reconstructions to keep improving your performance, both in the field and in the courtroom. Vehicular Accident Investigation and Reconstruction concentrates on the development of the skills, education, and information needed for an accident investigation and reconstruction, including the necessary tools, some of the pitfalls facing the investigator/reconstructionist and the latest advances and techniques in the field. The book is divided into four sections: Section 1 -- Describes the need for proper accident investigation, the specialized tools, education, and the necessary mindset Section 2 -- Deals with reconstruction, which requires deductive reasoning, logic, physics, engineering, and a general knowledge of the accident subject Section 3 -- Discusses occupant kinematics or body movement and reaction to external forces, including human anatomy, physiology, human tolerance to impact, and occupant reactions to various types of impacts Section 4 -- Discusses latest techniques for investigation and reconstruction, citing examples such as electronic scene mapping, computer animation, computer accident simulation, and the use of the computer in the courtroom.
Logical Learning Theory: A Human Teleology and Its Empirical
ISBN: , SKU: , AUTHOR: Rychlak, Joseph F., PUBLISHER: University of Nebraska Press, In , B. F. Skinner told Joseph Rychlak that the greatest disappointment resulting from the "cognitive revolution" was the turning of the human organism into a machine. Intrigued by this statement, Rychlak decided that after many years of formulation it was time to present his fundamentally teleological view of the human being, which he calls the "logical learning theory" (LLT). In this new theoretical perspective the author re-presents such concepts as intention, purpose, and free will. Significant aspects of the "mind-body" issue are explored here. Rychlak addresses teleological issues and provides a language for proper conceptualization. He uses experimental findings to support the notion of behavior as self-directed rather than mechanistic. In the process, Rychlak places LLT on the side of teleological explanation, in which concepts like free will, self-choice, purpose and intention are no longer dismissed. Rychlak compares LLT and existing formulations of behavior, including classical and operant conditioning, social learning theory, social constructionism, cognitive science, gestalt theories, and personality theories. Extensive research data and thorough discussions support Rychlak's theory. A glossary is also included.
Alexander BC: Conquest of the Persian Empire
ISBN: , SKU: , AUTHOR: Warry, John, PUBLISHER: Praeger Publishers, Alexander of Macedonia was undoubtedly one of the greatest generals of all time. His over-riding passion for war and conquest led him not only to confront the might of the Persian Empire but also to lead his armies as far afield as India. He managed to successfully portray himself as liberator of the Greek cities in Asia, and sought to fuse the culture of his own lands with those of the east by choosing to make Babylon the capital of his empire and encouraging his officers to take oriental wives. This book, by John Warry, an expert on the warfare of the Classical world looks at Alexander's campaigns, examining his principle battles in detail. The battles of the Granicus, Issus, Gaugamela and of the Hydaspes are all treated at length, as is the difficult siege of Tyre. These careful studies shed light on Macedonian tactics, in particular the combination of armoured infantry phalanx with fast-moving cavalry. The men and equipment of both Alexander and his Persian enemies are looked at, and this greatly helps to shed light on the later battle accounts. This title thus gives a comprehensive insight into Alexander's life and military actions, as well as placing them in their proper historical context and explaining their consequences.
Weights for Weight Loss: Fat-Burning and Muscle-Sculpting
ISBN: , SKU: , AUTHOR: Barrett, Ellen / Holmes, Robert, PUBLISHER: Ulysses Press, Everyone knows that dieting without exercise doesn't work. But not all exercises are equally effective. "Weights for Weight Loss explains why weight training is the best way to get in shape and provides readers with a comprehensive program that will guarantee success. The author dispels the five myths of weight training (fat turns to muscle, lifting makes for bulky muscles, weights are for men, it's easy to get hurt, heavier is better) and details the numerous benefits of building muscle, such as gaining more energy and a more youthful appearance, and -- most importantly -- greater fat loss with less effort. The book features exercises for all levels of fitness, from beginner to advanced. Each exercise is clearly explained with step-by-step instructions and photos that show proper technique. "Weights for Weight Loss's specialty programs include "The 10-Minute Body Blitz," which hits all the major muscle groups; "The 30-Minute Cardio Circuit," where exercises are performed at a fast pace with no rest in between; and "The 30-Minute Super Sculpt," where heavier weights are used for three sets in a row to exhaust muscles one at a time.
Ghostbox: A Memoir
ISBN: , SKU: , AUTHOR: Jacobs, Walter R., PUBLISHER: iUniverse, Two years after Walter R. Jacobs was forced to call his new stepmother "Mom," she cancelled what would have been his 13th Christmas. In the memoir Ghostbox" Jacobs explores a life where family problems are blamed on "disrespectful" children who refused to accept "Mom's" authority. His stepmother is a "sociological ghost," a force that limited his thoughts and decisions until he filled a special shoebox with objects that evoke significant memories: good, bad, and ugly. This "ghostbox" has rendered his stepmother's seething presence benign. Jacobs investigates how just a relatively short stay in his stepmother's house (seven years with his stepmother, father, and younger brother) led to almost twenty years of questions about multiple facets of his identity, such as the proper rules and rhythms of life as an African-American college professor. In the end, he finds the key to finally and completely breaking away from the dysfunctions that threatened his self-esteem and ability to interact normally with others. Jacobs includes an appendix of guidelines readers may use to create their own ghostboxes. He invites readers into a world where they can reflect on troubling aspects of their lives, and create strategies for making empowering changes.
The Church in the Age of Constantine: The Theological
ISBN: , SKU: , AUTHOR: Roldanus, Johannes, PUBLISHER: Routledge, In the Age of Constantine Christians experienced for the first time official recognition and support. The Roman Empire used religion not only as cement to unite its different populations, but as a means to win divine favor as well. When this mechanism was threatened by doctrinal dissensions or regional rivalries, the Emperor would intervene contributing to the supremacy of one persuasion. In the 20th century European Christianity lost its dominant position. Critics, seeing dominance as foreign to the Gospel's nature, blame the Constantinian Age as a time of error and fall. However, African and Asian Christians are fascinated by its successful inculturation. Such discussions demand examination and Roldanus provides a refined theological screening of the doctrinal and ethical thinking during the fourth century. Roldanus uses the concept of "contextualization" to appreciate this process. He makes clear that, however much the winning positions were dependent on the interfering of the State, the theological reflection went nevertheless its proper way, conditioned as it was by various understandings of salvation-in-Christ. There was a natural concern to relate salvation to the most important elements of the existing culture. This study aims to help students and interested lay-people to focus on the essentials and to form and unprejudiced opinion on this crucial period of history.
Freedom's Altar
ISBN: , SKU: , AUTHOR: Price, Charles F., PUBLISHER: John F. Blair Publisher, The Civil War has left the Curtis family with a dead daughter, two dead sons, vengeful neighbors, and a once-grand home now broken down. Just as debilitating is Judge Madison Curtis's guilt over his actions in wartime, when he sacrificed another family to save his own. The most immediate reminder of the judge's past sins is a man he once held in bondage, who has returned to the mountains of western North Carolina after serving the Union army. In slavery, the Curtises knew him as Black Gamaliel, but he now insists on being known by his proper name -- Daniel McFee. They achieve an uneasy peace as Daniel proposes a sharecropping arrangement and begins a new life in freedom. But the judge perceives that the opportunity for true racial reconciliation after the war is being squandered. Militating against it is an antihero who would elevate the blacks by crushing the landed whites -- a demagogue by day and a killer by night. This novel examines those sacrificed on freedom's altar, from former Confederate soldiers to former slaves, all of whom struggle against bitterness to discover their better selves at an hour of need.
A Christmas Bride/Christmas Beau
ISBN: , SKU: , AUTHOR: Balogh, Mary, PUBLISHER: Dell Publishing Company, In a pair of classic Regency-era Christmas romance novels from "New York Times" bestselling author Mary Balogh, the holidays herald the greatest gift of all: unexpected, all-consuming love. A CHRISTMAS BRIDE The very wealthy Edgar Downes has promised his aging father to finally take a bride--specifically, to wed a titled lady by Christmas. London is full of pretty, proper, and eligible misses, but it's the widow Helena, Lady Stapleton, in a shocking red dress, who captures Edgar's attention. Helena is intrigued by the seductive stranger--but he's simply not in her class. Marriage, of course, would never do. But in a season of miracles, something wondrous is about to happen. CHRISTMAS BEAU Not even the warm, forgiving Christmas spirit can stop the Marquess of Denbigh from settling his score with Judith Easton: The beautiful young widow injured Denbigh's pride years ago by jilting him for another man. Now that Judith is free from a nightmare marriage, the handsome marquess has her in his sights--and wants her in his arms. But to trust the tender words on his lips, Judith must not only see past the hardness of his heart, but learn once again to trust her own heart's desire.
The Art of Investing and Portfolio Management: A Proven
ISBN: , SKU: , AUTHOR: Cordes, Ronald / O'Toole, Brian / Steiny, Richard, PUBLISHER: McGraw-Hill, back cover] The six-step program used by top institutional investors-tailored to drive any size portfolio "The Art of Investing and Portfolio Management" concentrates the collected skill sets and strategies of today's top financial minds into an actionable, six-step process that can improve the performance of any portfolio. Three founders of a major investment management and consulting firm clearly outline how to capitalize in today's markets by using a time-tested approach to investing that has helped the rich get richer for decades. Dedicating a full chapter to each step, this thorough guide explains how to: Conduct a personal financial analysis Assemble a top-performing portfolio Hire the proper investment strategist Seamlessly implement your plan Balance your portfolio Efficiently monitor your progress This new Second Edition offers an updated look at how the same techniques used to build today's multibillion-dollar portfolios for institutional investment plans can be applied to your portfolio in order to achieve your long-term financial goals. This revised edition also includes a cutting-edge chapter dedicated to helping Baby Boomers create a prosperous retirement portfolio that will provide them with a source of income throughout their golden years.
Architectural Encounters with Essence and Form in Modern
ISBN: , SKU: , AUTHOR: Rowe, Peter G. / Kuan, Seng, PUBLISHER: MIT Press (MA), Built around snatches of discussion overheard in a Beijing design studio, this book explores attitudes toward architecture in China since the opening of the Treaty Ports in the s. Central to the discussion are the concepts of ti and yong, or "essence" and "form," Chinese characters that are used to define the proper arrangement of what should be considered modern and essentially Chinese. Ti and yong have gone through various transformations--for example, from "Chinese learning for essential principles and Western learning for practical application" to "socialist essence and cultural form" and an almost complete reversal to "modern essence and Chinese form." The book opens with a discussion of cultural developments in China in response to the forced opening to the West in the mid-nineteenth century, efforts to reform the Qing dynasty, and the Nationalist and Communist regimes. It then considers the return of overseas-educated Chinese architects and foreign influences on Chinese architecture, four architectural orientations toward tradition and modernity in the s and s, and the controversy over the use of "big roofs" and other sinicizing aspects of Chinese architecture in the s. The book then moves to the hard economic conditions of the Great Leap Forward and the Cultural Revolution, when architecture was almost abandoned, and the beginning of reform and opening up to the outside world in the late s and s. Finally, it looks at the present socialist market economy and Chinese architecture during the still incomplete process of modernization. It closes with a prognosis for the future.
Big Jazz Standards Collection: Jazz Play-Along Volume 118
ISBN: , SKU: , AUTHOR: Hal Leonard Publishing Corporation, PUBLISHER: Hal Leonard Publishing Corporation, For use with all Bb, Eb, C, and bass clef instruments, the Jazz Play-Along Series is the ultimate learning tool for all jazz musicians. With musician-friendly lead sheets, melody cues and other split-track choices on the included CD, this first-of-its-kind package makes learning to play jazz easier than ever before. FOR STUDY, each tune includes a split track with: * Melody cue with proper style and inflection * Professional rhythm tracks * Choruses for soloing * Removable bass part * Removable piano part. FOR PERFORMANCE, each tune also has: * An additional full stereo accompaniment track (no melody) * Additional choruses for soloing. This super-sized volume includes 20 songs with TWO CDs: All the Things You Are * Almost like Being in Love * Blue Skies * Can't Help Lovin' Dat Man * Come Rain or Come Shine * Desafinado * Don't Get Around Much Anymore * For All We Know * I Gotta Right to Sing the Blues * I Wish I Didn't Love You So * I'll Take Romance * In the Wee Small Hours of the Morning * Just in Time * Like Someone in Love * Lollipops and Roses * Love Is Just Around the Corner * My Ideal * On a Slow Boat to China * Too Late Now * You Are Too Beautiful.
The Bloomberg Way: A Guide for Reporters and Editors
ISBN: , SKU: , AUTHOR: Winkler, Matthew, PUBLISHER: Bloomberg Press, The definitive guide to reporting and editing the story of money As more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. "The Bloomberg Way, " an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. "The Bloomberg Way" is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty.Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and FutureDiscusses the essentials of writing a good lead and offers insights on the proper use of voiceAddresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash "The Bloomberg Way" is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters.
Applying Scientific Reasoning to the Field of Marketing:
ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.
Power Communications: Positioning Yourself for High
ISBN: , SKU: , AUTHOR: Wiener, Valerie / Amin, Samir, PUBLISHER: New York University Press, How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace? "Power Communications: Positioning Yourself for High Visibility" teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages. This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. "Power Communications" is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals. To many people, communicating itself creates a daunting challenge. "Power Communications" helps its readers turn challenges into exciting opportunities.