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Managing Corporate Communications in the Age of

ISBN: , SKU: , AUTHOR: David Silver, PUBLISHER: J Ross Publishing Incorporated, NA

Corporate Advocacy: Rhetoric in the Information Age

ISBN: , SKU: , AUTHOR: Hoover, Judith D., PUBLISHER: Praeger, Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as "Wall Street" and "consumerism." We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

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Problem Booklet to Accompany Financial & Managerial

ISBN: , SKU: , AUTHOR: Klooster, Dale, Allen, Warren, PUBLISHER: South-Western Pub, Corporate Financial Accounting, 6e stays ahead by staying in touch. Like the most successful businesses, this text integrates innovation with tradition. Following the proven approach of other books in the Warren/Reeve/Fess library, it uses the preparation of financial statements as the framework for understanding what accounting is all about. Ideal for use by students who have never used accounting before, Corporate Financial Accounting prepares them for all types of organizational accounting practices.

Corporate Crime: A Reference Handbook (Contemporary World

ISBN: , SKU: , AUTHOR: Richard D Hartley, PUBLISHER: ABC Clio Incorporated, NA Acquista Ora

Manual of Corporate Taxation in New York for State

ISBN: , SKU: , AUTHOR: Henry Montefiore Powell, PUBLISHER: BiblioLife LLC, NA Acquista Ora

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Radeon Graphics card XFX Rgb DDR5 core edit

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Money Aint Free The True Cause of the Crisis in Corporate

ISBN: , SKU: , AUTHOR: Will Marshall, PUBLISHER: iUniverse Inc, NA

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Targus borsa Corporate Traveller

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Enterprise 2.0 Implementation

ISBN: , SKU: , AUTHOR: Newman, Aaron / Thomas, Jeremy, PUBLISHER: McGraw-Hill/Osborne Media, Deploy Dynamic Web 2.0 Services in Corporate Networks Facilitate collaboration and foster internal innovation by integrating next-generation Web 2.0 technologies throughout your enterprise IT framework. Packed with real-world examples and timesaving tips, Enterprise 2.0 Implementation shows how to use viral and social networking tools to gain the competitive edge. Get full details on managing corporate blogs, wikis, mashups, RSS feeds, tagging and bookmarking data, and RIAs. You'll also learn how to maximize ROI, use Semantic Web technologies, and implement security. Expand corporate presence to Facebook, MySpace, LinkedIn, and NingBuild internal social networks using open source and commercial applicationsReduce infrastructure and IT costs through SaaS vendors Consolidate disparate information using Enterprise 2.0 DiscoveryManage wikis, blogs, mashups, and RSS/Atom feedsSet up Rich Internet ApplicationsDevelop security, risk management, and disaster recovery strategies

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Corporate Communications: Theory and Practice

ISBN: , SKU: , AUTHOR: Cornelissen, Joep, PUBLISHER: Sage Publications (CA), A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - "Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA " This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - "Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels " Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: - What is corporate communications, and how can it be defined? - What strategies and activities are central to this profession? - What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.

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Principi di finanza aziendale

Vendo "Principles of Corporate Finance"di Richard A. Brealey e Stewart C. Myers edito da McGraw Hill nel . Pagine 889.

Sams Teach Yourself Macromedia Fireworks X in 24 Hours

ISBN: , SKU: , AUTHOR: West, Jackson, PUBLISHER: Sams, "Sams Teach Yourself Macromedia Fireworks X in 24 Hours" is written for Web designers who are looking for a book to quickly and easily get up to speed with Fireworks. The reader most likely has some experience creating Web pages and designing Web graphics, and probably plans on using Fireworks in conjunction with Macromedia Dreamweaver. Readers will learn everything they would need to know in order to use Fireworks in a professional graphics production environment - everything from how to create and edit graphics, to using complex techniques like transformations, to optimizing graphics for use on Web pages, to creating animations and interactive elements.

NoteBook Toshiba KiraBook 13'' 8Gb RAM

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Acer egb ram) 150 euro

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Thinker, Faker, Spinner, Spy: Coporate PR and the Assault on

ISBN: , SKU: , AUTHOR: Dinan, William / Miller, David, PUBLISHER: Pluto Press (UK), Bringing together leading activists and writers from the US and beyond, this book unmasks the covert and undemocratic world of corporate spin. Wherever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the public's expense. The public relations industry is not just about celebrity gossip. The authors show how PR techniques are in use across a wide range of political fields, driven by corporate interests. They reveal the secrets of the PR trade including deception, the use of fake "institutes," spying and dirty tricks. The impact can be devastating--when the public is denied access to the truth, the results are rising inequality and environmental catastrophe. The book exposes the misdeeds of famous companies including BP, Coca Cola, British Aerospace, Exxon and Monsanto. It also reveals startling new information about the covert funding of various apparently independent think tanks and institutes. What can we do about it? The authors offer a guide to concrete campaigns that will help to roll back corporate power and show us how to raise awareness about resisting deceptive PR.

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