competitive and ethical how business can strike balance

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

I Can Make Jewelry

ISBN: , SKU: , AUTHOR: Wallace, Mary, PUBLISHER: Maple Tree Press, Yes Kids can make jewelry that is fun, great-looking, and easy to make. I Can Make Jewelry will show you how. These beautiful baubles are as much fun to make as to wear. Using common household odds and ends, construction is no fuss, no mess, with no complicated instructions. So open this book, let your imagination and creativity fly, and let's make jewelry

Off Balance: A Memoir

ISBN: , SKU: , AUTHOR: Moceanu, Dominique / Williams, Paul / Williams, Teri, PUBLISHER: Touchstone Books, An unflinchingly honest memoir from Olympic gold medalist Dominique Moceanu that reveals the often dark underbelly of Olympic gymnastics as only an insider can--and the secrets she learned about the past that nearly tore apart her family.At fourteen years old, Dominique Moceanu was the youngest member of the U.S. Women's Olympic Gymnastic team, the first and only American women's team to take gold at the Olympics. Her pixie-like appearance, passion for the sport, and ferocious competitive drive quickly earned her the status of media darling. But behind the fame, the flawless floor routines, and the million-dollar smile, her life was a series of challenges and hardships. From her stubborn father and long-suffering mother, to her acclaimed Svengali-like coach, Bela Karolyi, "Off Balance" reveals how each of the dominating characters contributed to Moceanu's rise to the top. Here, Moceanu finally shares the haunting stories of competition, her years of hiding injuries and pain out of fear of retribution from her coaches, and how she hit rock bottom after being publicly scorned by her father. But medals, murder plots, drugs, and daring escapes aside (all of which figure into Moceanu's incredible journey), the most unique aspect of her life is the family secret that Moceanu discovers, opening a new and unexpected chapter in her adult life, just as she reclaims the love of the sport that had defined so much of her life. A multilayered memoir that transcends the world of gymnastics and sport, "Off Balance "will touch anyone who has ever dared to dream of a better life.

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

The Change Makers: From Carnegie to Gates, How the Great

ISBN: , SKU: , AUTHOR: Klein, Maury, PUBLISHER: Times Books, From one of America's foremost business historians, a penetrating and engaging look at the qualities that create great entrepreneurs Entrepreneurs, even more than inventors, are essential to American business. While inventors produce ideas, entrepreneurs get things done, build the markets, make ideas reality. But what creative talents do the legendary American entrepreneurs share, and what can you learn from them about business success? Using lively character sketches and company stories, University of Rhode Island professor and author Maury Klein analyzes how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales-and transformed entire industries. Comparing the retailing acumen of J.C. Penney and Wal-Mart's Sam Walton, the organizational ingenuity of Standard Oil's John D. Rockefeller and Citigroup's Sandy Weill, the imaginative marketing of General Motors' Alfred Sloan and MacDonald's Ray Kroc, Klein reveals the art and archetype of successful entrepreneurialism. Moving beyond the cliches, he describes the artistry of great businessmen who build empires and dreams as well as fortunes.

Law & Ethics in Coaching: How to Solve and Avoid Difficult

ISBN: , SKU: , AUTHOR: Williams, Patrick / Anderson, Sharon K., PUBLISHER: John Wiley & Sons, "This book provides an easy-to-read introduction to the core ethical and professional issues faced by all coaches irrespective of length of coaching experience. The case studies and guidelines in this book will help coaches constructively reflect on their coaching practice, and will help build the solid ethical foundation that professional coaching practice demands. A very useful text for both the beginning and experienced coach." --Anthony M. Grant, PhD, Director, Coaching Psychology Unit, University of Sydney "Pat Williams is quickly becoming the authority on the ethics of the coaching profession. He brings his full integrity and passion to this wonderful book. Do not overlook the importance of this book to your success." --Laura Berman Fortgang, MCC, pioneer in the coaching field and author of Take Yourself to the Top and Now What? 90 Days to a New Life Direction The first comprehensive book covering ethical and legal guidelines for personal and executive coaches As coaching grows into a unique and fully established profession, coaches are already discovering and dealing with the special ethical and legal dilemmas that can arise in the coaching context. Law and Ethics in Coaching presents the first comprehensive look at ethical and legal issues in coaching. From coach-client conflicts to conflicts of interest, from assessments to informed consent, the authors detail the breadth of ethical quandaries in coaching and provide highly practical advice for avoiding problems--and for solving them. With contributions from leaders in law, ethics, and coaching, the text includes coverage of: * The emergence of the coaching profession and its intersection with ethics and law * Foundations of ethics for professions * Making ethical choices * Getting, growing, and measuring coaching ability * Developing and maintaining client trust * Multiple-role relationships in coaching * Ethical use of assessments in coaching * Legal issues and solutions for coaches * The intersection of culture and ethics in organizations * Coaching into the future Filled with a dynamic blend of case studies, discussion questions, illuminating quotes, and other examples, Law and Ethics in Coaching is both a trailblazing professional reference and an unparalleled textbook for coaching programs.

Music Law: How to Run Your Band's Business [With * and Book

ISBN: , SKU: , AUTHOR: Stim, Richard / Gima, Patti, PUBLISHER: NOLO, Today, it takes more than talent to thrive in the music industry. Bands need business savvy, solid legal agreements and practical know-how if they want to succeed on stage or in the studio, and they can find it in Music Law. Musician and lawyer Richard Stim tells musicians everything they need to know to get their band on the road to success and stay out of legal jams, including: -- booking performances -- choosing a name and protecting its use -- copyrighting song lyrics -- establishing legal ownership of songs -- sampling -- signing contracts -- working with agents, managers, distributors, clubs, studios, etc. -- writing a band partnership agreement -- and more The best guide available for bands today, Music Law gives them all the legal information and practical advice they need to keep from getting burned. All the legal forms and agreements they need are included, both as tear-outs and on disk.

Ethics for Bioengineers

ISBN: , SKU: , AUTHOR: Frize, Monique, PUBLISHER: Morgan & Claypool, Increasingly, biomedical scientists and engineers are involved in projects, design, or research and development that involve humans or animals. The book presents general concepts on professionalism and the regulation of the profession of engineering, including a discussion on what is ethics and moral conduct, ethical theories and the codes of ethics that are most relevant for engineers. An ethical decision-making process is suggested. Other issues such as conflicts of interest, plagiarism, intellectual property, confidentiality, privacy, fraud, and corruption are presented. General guidelines, the process for obtaining ethics approval from Ethics Review Boards, and the importance of obtaining informed consent from volunteers recruited for studies are presented. A discussion on research with animals is included.Ethical dilemmas focus on reproductive technologies, stem cells, cloning, genetic testing, and designer babies. The book includes a discussion on ethics and the technologies of body enhancement and of regeneration. The importance of assessing the impact of technology on people, society, and on our planet is stressed. Particular attention is given to nanotechnologies, the environment, and issues that pertain to developing countries. Ideas on gender, culture, and ethics focus on how research and access to medical services have, at times, been discriminatory towards women. The cultural aspects focus on organ transplantation in Japan, and a case study of an Aboriginal child in Canada; both examples show the impact that culture can have on how care is provided or accepted. The final section of the book discusses data collection and analysis and offers a guideline for honest reporting of results, avoiding fraud, or unethical approaches. The appendix presents a few case studies where fraud and/or unethical research have occurred.Table of Contents: Introduction to Ethics / Experiments with Human Subjects or Animals / Examples of Ethical Dilemmas in Biomedical Research / Technology and Society / Gender, Culture, and Ethics / Data Collection and Analysis

Reinventing Fire: Bold Business Solutions for the New Energy

ISBN: , SKU: , AUTHOR: Lovins, Amory / Odum, Marvin / Rowe, John W., PUBLISHER: Chelsea Green Publishing Company, Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever. That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. "Reinventing Fire" shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by , and later beyond natural gas as well. Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.Popular in tone and rooted in applied hope, "Reinventing Fire" shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.Pragmatic citizens today are more interested in outcomes than motives. "Reinventing Fire" answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

Writing Sparks: Prompting Conation

ISBN: , SKU: , PUBLISHER: Corwin Press, Formerly a SkyLight Publication.How can teachers help students recognize and tap into their inner motivation in order to achieve learning success? Writing Sparks provides writing activities and prompts that address three main aspects of motivation: self-direction, self-observation, and self-reflection. These activities can be effective with any age and help focus students on moving forward, identifying ideas and goals, and developing plans for reaching those goals.

Wedding Photography: Art, Business and Style

ISBN: , SKU: , AUTHOR: Sint, Steve, PUBLISHER: Sterling Publishing (NY), Take it from the most successful professional photographers around: if you want to make a living from your camera, or travel the globe, or document earth-shaking events, or win admiration for your artistry, the way to start is... shoot weddings. Yes, follow these instructions from the experts, and by photographing weddings you can learn everything you need to know to become a success in your field, and get paid well for it. Master the disciplines for selecting the right film. Practice hand-eye coordination by taking so many pictures that you and your camera become one. Learn to survive your mistakes and turn them into teaching tools. Develop your skills so you can afford the finest equipment and succeed at the highest levels. You'll find hundreds of outstanding and imaginative wedding photos from the most modest ceremonies to the lavish celebrations of the rich and famous. Learn the secrets of what made these photos special, including how to make great shots from unobtrusive angles, how to transform med iocre work in the darkroom, how to select the situations that are right for a particular wedding--everything you need to enjoy a prosperous business and launch your dreams. 176 pages (150 in color), 8 1/2 x 11.

The Number 1 Best Seller or How to Make $ a Year in

ISBN: , SKU: , AUTHOR: Winnikoff, Albert / Prelusky, Burt / Prelutsky, Burt, PUBLISHER: Wilshire Book Company, -- Unlike any sales book ever written, TNOBS will tell you, in terms of simplified Freudian psychology, exactly why customers buy products and services. And exactly why and how you can develop a sales theory to fulfill those customer needs and wants. But why suffer with dull psychological theories and dull how-to books when you can profit from a masterpiece that's actually fun to read. If you read TNOBS and don't get at least 10 great belly laughs out of it and improve your sales by 10%, your charming authors will give you a full refund on the price of the book.

Financial Peace Revisited

ISBN: , SKU: , AUTHOR: Ramsey, Dave, PUBLISHER: Viking Books, Dave Ramsey knows what it's like to have it all. By age twenty-six, he had established a four-million-dollar real estate portfolio, only to lose it by age thirty. He has since rebuilt his financial life and, through his workshops and his "New York Times" business bestsellers "Financial Peace" and "More than Enough," he has helped hundreds of thousands of people to understand the forces behind their financial distress and how to set things right-financially, emotionally, and spiritually. In this new edition of "Financial Peace," Ramsey has updated his tactics and philosophy to show even more readers: a how to get out of debt and stay out a the KISS rule of investing-"Keep It Simple, Stupid" a how to use the principle of contentment to guide financial decision making a how the flow of money can revolutionize relationships With practical and easy to follow methods and personal anecdotes, "Financial Peace" is the road map to personal control, financial security, a new, vital family dynamic, and lifetime peace.

Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

Working with Your Sixth Sense: Practical Ways to Develop

ISBN: , SKU: , AUTHOR: Cheung, Christina / Cheung, Theresa, PUBLISHER: Godsfield Press (UK), Call it intuition or gut feeling, we all have a sixth sense, but are we really making the most of our extra-sensory abilities? Working with your Sixth Sense shows you how to build on and develop your intuition or "inner knowing." Theresa Cheung explores the different levels of consciousness and explains how meditation, trance and self-hypnosis can all help to develop new degrees of awareness. You will discover how to communicate psychically with others, how to develop divination skills through scrying and dreamwork and how to see beyond physical barriers to other dimensions.

Winning with Difficult People

ISBN: , SKU: , AUTHOR: Bell, Arthur H., PH.D. / Smith, Dayle M. / David, Neil, Sr., PUBLISHER: Barron's Educational Series, The authors point out twelve difficult personality types that can be found in business environments, then offer tips to help readers understand what makes them tick and how the rest of us can best cope with them. Advice includes methods for transforming potential problems into "getting-ahead" advantages.

Innovation: Breakthrough Ideas at 3m, DuPont, GE, Pfizer,

ISBN: , SKU: , AUTHOR: Kao, John / Kanter / Wiersema, Fred, PUBLISHER: HarperBusiness, Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business' s success. 3. The most effective and useful guide to making a business #1. Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation. In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont' s creation of the covered golf ball (the biggest innovation in the game in 35 years), GE' s introduction of the screw-in fluorescent lamp and 3M' s invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, "Innovation" brands the BusinessMasters series for immediate recognition.

Sons of the Father

ISBN: , SKU: , AUTHOR: Dalbey, Gordon, PUBLISHER: Tyndale House Publishers, An exploration of how men are wounded by the imperfection of their earthly fathers and how Jesus Christ can heal those wounds.

Toxic Clean Up: How to Stop the Spread of Dysfunctional

ISBN: , SKU: , AUTHOR: Day, Teresa, PUBLISHER: Morgan James Publishing, Do you have high employee turnover or absenteeism rates? Are your employees disengaged and unproductive? Do you dread going to work? Today's workplace environments are teeming with dysfunctional managerial practices that lead to the development of toxic workplaces. The end result is failure - failure for the business to live up to its potential, failure to keep good talent, failure to provide an environment that generates productivity and a solid bottom line. This failure is tragic and unnecessary. Read this book to find out how you can rid your workplace of the Seven Deadly Toxins and increase morale and productivity.

Monopoly Politics

ISBN: , SKU: , AUTHOR: Miller, James Clifford / Anderson, Annelisa, PUBLISHER: Hoover Institution Press, Jim Miller details how political markets function in a way that makes it inherently difficult for them to perform as well as commerical markets. He exposes advantages incumbents erect to ward off challengers and reveals how most reform proposals increase these advantages. Drawing on his own experience in politics, he outlines ways to broaden opportunities for challengers and make the political marketplace more competitive and responsive to the voters.

All-In-One Business Planner: How to Create the Plans You

ISBN: , SKU: , AUTHOR: Malburg, Christopher R., PUBLISHER: Adams Media Corporation, Every entrepreneur needs to develop a strong plan for business success. This plan must be well formulated, comprehensive, and flexible enough to be changed in response to fast-moving markets. Based upon real-world situations, The All-In-One Business Planner shows how to create plans for any area of the new business, including: - Planning yearly goals - Establishing sales activities - Monitoring operations - Controlling purchasing - Implementing personnel procedures - Forecast wages and salaries With over seventy explanations of planning techniques that have worked in hundreds of organizations of all sizes, The All-In-One Business Planner will help entrepreneurs create cohesive plans for every aspect of their business.

Taking the Lead

ISBN: , SKU: , AUTHOR: Jenson, Ron / Jensen, Ron, PUBLISHER: Multnomah Publishers, Leadership is a key issue for men today: leadership at home, on the job, and within the body of Christ. But what does the Bible have to say about leadership? And how can men become the type of leader described in God's Word? In this highly practical, intensely biblical volume, Ron Jenson tackles these and other crucial questions, offering men a template for employing strong leadership in personal life, home, church, community, and workplace. Married men and singles alike will be challenged and inspired as they learn about the ten core elements of leadership and how they can effectively integrate them into their lives.

How to Do a Leveraged Buyout

ISBN: , SKU: , AUTHOR: Jansen, Christopher, PUBLISHER: Lulu.com, This is the definitive step by step guide to successfully completing the leveraged buyout of any business. The larger the business, the easier it will be to complete its acquisition. The book provides specific guidance for every step of the way and even direct contact and assistance from the author and associates is available. If you are interested in acquiring a business and financing its purchase, you need this book.

Service, Service, Service: A Secret Weapon for Your Growing

ISBN: , SKU: , AUTHOR: Albrecht, Steven, PUBLISHER: Adams Media Corporation, For many small and growing businesses, first-rate customer service can often be the key factor between success and failure. In this invaluable volume, service management authority Steven Albrecht shows how to develop the high quality service programs that keep customers coming and leaves the competition in the dust. Service, Service, Service helps you: - Write a real mission statement - Create both evolution and revolution in service quality - Fully understand your customers - Empower your employees - Build customer loyalty Complete with success stories, methods for charting your service cycles, and plans for a service recovery program, Service, Service, Service, can be every business's secret weapon.

The Complete Idiot's Guide to Starting a Home-Based Business

ISBN: , SKU: , AUTHOR: Weltman, Barbara, PUBLISHER: Alpha Books, "A successful careeraat your own front door " For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. aFeatures the most current information on everything from Internet businesses to taxes and guerrilla marketing aIncludes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how

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