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The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Managing Human Resource Development

ISBN: , SKU: , AUTHOR: Nadler, Leonard, PH.D., PUBLISHER: Jossey-Bass, "Provides specific managerial guidelines to help direct the day-to-day activities of the HRD unit...Its how-to approach would be of value to current or aspiring HRD managers, human resources specialists, and line managers asked to take on HRD activities." --Choice

Collateral Damaged: The Marketing of Consumer Debt to

ISBN: , SKU: , AUTHOR: Geisst, Charles R., PUBLISHER: Bloomberg Press, Sometime in the s and s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. "Collateral Damaged: The Marketing of Consumer Debt to America" explains how a nation of savers became a nation of consumers and how Wall Street used consumers' addiction to spending to create the "toxic securities" that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order: Debt must be brought back onto the issuer's balance sheet. Investors must have the assurance of recourse to the debt issuer's own funds, rather than the empty promise of a valueless document. Regulators must be educated to know at least as much about financial engineering as the structured finance instruments' architects do. This book connects the dots from consumer spending to credit cards to home-equity loans and back to credit cards.

The World's Greatest Brands

ISBN: , SKU: , AUTHOR: Kochan, Nicholas / Interbrand Firm / Interbrand &Firm&, PUBLISHER: New York University Press, We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success. Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors. Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.

Understanding the Purpose and Power of Woman

ISBN: , SKU: , AUTHOR: Munroe, Myles, PUBLISHER: Whitaker House, To live successfully in the world, women need to know who they are and what role they play today. They need a new awareness of who they are, and new skills to meet today's challenges. Best-selling author Myles Munroe examines societies' attitudes toward women and helps women to discover who they are. He addresses vital issues such as: Are women and men equal? What are the purpose and design of the woman? Are women meant to be leaders? Whether you are a woman or a man, married or single, this book will help you to understand the woman as she was meant to be.

In the Memory House

ISBN: , SKU: , AUTHOR: Mansfield, Howard, PUBLISHER: Fulcrum Group, A recollection of the land, its people, and its ideals. Examines what we choose to remember and how progress has created absences in our landscapes.

Surviving Your Adolescents: How to Manage and Let Go of Your

ISBN: , SKU: , AUTHOR: Phelan, Thomas W., PUBLISHER: Parentmagic, A step-by-step approach to handling teenagers, this guide helps parents end hassles and improve their relationship with their adolescent. Parents learn how to communicate with teenagers, how to manage teenage risk-taking, how to let go in certain situations, and when to seek professional attention. Concise and encouraging, this resource walks parents through the ups and downs of parenting teenagers as their kids push towards independence.

Breaking Cycles of Violence: Conflict Prevention in

ISBN: , SKU: , AUTHOR: Vayrynen, Raimo / Gaffney, Patrick / Demars, William E., PUBLISHER: Kumarian Press, * Offers strategies for conflict transformation, based on a "conflict prevention toolbox," which deals with all aspects of the conflict cycle* Burundi and Macedonia make powerful case studies"Breaking Cycles of Violence" studies how the international community, working with local partners, can effectively pinpoint key breaking points and target resources for societies at risk of violent conflict.This book provides policymakers, practitioners, scholars, and students with a framework for recognizing and tackling the complexities of internal and intrastate conflicts in order to avert violence and mass human suffering. It presents guidelines for using early warning indicators to assess the causes of conflict; using preventative action to contain it; and using multidimensional strategies to rehabilitate societies through the cycle of post-conflict peacebuilding.

Lead with Luv: A Different Way to Create Real Success

ISBN: , SKU: , AUTHOR: Blanchard, Ken / Barrett, Colleen / Kelleher, Herb, PUBLISHER: FT Press, Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an executive secretary, yet the company's founder chose her to succeed him as president. When asked why, he said, "Because she knows how to love people to success." She is Colleen Barrett, President Emeritus of Southwest Airlines. "Lead with LUV* "is an extraordinary, wide-ranging conversation between Barrett and the legendary Ken Blanchard, author of "The One Minute Manager." Drawing on personal experience, Barrett and Blanchard reveal why leading with love is the most powerful way to lead and why it can help you achieve truly amazing levels of performance. Discover: What "love" really means in the organizational context. Why leading with love is not "soft" management How to use redirection and tough love to handle inappropriate behavior or performance. Why "servant leadership" is love in action, and how to make it work. When leading with love means telling your customer he's wrong. How to build the compelling vision and culture that sustains leadership with love. *LUV is the New York Stock Exchange symbol of Southwest Airlines.

The Frugal Gardener: How to Have More Garden for Less Money

ISBN: , SKU: , AUTHOR: Erler, Catriona Tudor / Tudor Erler, Catriona, PUBLISHER: Rodale Press, With warmth, wit, and detail, garden guru Catriona Tudor Erler teaches you which tools you need for essential garden jobs, how to help hoses find the "fountain of youth", whether to repair, replace or rent equipment, and hundreds more thrifty lessons. "What Will You Save?" and "25 Smart Shopping Tips" sidebars put frugal facts right at readers' green thumbs. Whether you are planting a perennial border or pumpkin patch, this resource will help you spend little and grow a lot

Flower Days: A Creativity Journal for Quilters

ISBN: , SKU: , AUTHOR: Sudo, Kumiko, PUBLISHER: Breckling Press, A journal in which quilters or fiber artists can record their reflections and inspirations, this unique book includes drawings that show how origami shapes transform into flowers. Using fabric or traditional origami paper, crafters are shown how to make simple folds while preparing their thoughts for writing journal entries or sketching out new ideas. Allowing plenty of space for writing, the journal also includes motivational quotes that provide inspiration for aspiring artists.

Learning How to Learn: Tools for Schools

ISBN: , SKU: , AUTHOR: James, Mary / Black, Paul / Carmichael, Patrick, PUBLISHER: Routledge, Learning how to learn is an essential preparation for lifelong learning. This book offers a set of in-service resources to help teachers develop new classroom practices informed by sound research. It builds on previous work associated with 'formative assessment' or 'assessment for learning'. However, it adds an important new dimension by taking account of the conditions within schools that are conducive to the promotion, in classrooms, of learning how to learn as an extension of assessment for learning. Among the materials included you will find: an introductory in-service session self-evaluation questionnaires an action planning activity workshops tools for school development a network mapping activity guidance about different ways of using the resources teachers descriptions of ways they have used of adapted them references to further information and advice. In addition, there is a support website and examples of how individual schools have used or adapted these materials to maximize their benefits.

Choose to Be Happy A Guide to Total Happiness

ISBN: , SKU: , AUTHOR: Rima Rudner, PUBLISHER: BookSurge, NA Acquista Ora

The How-To Book of the Bible: Everything You Need to Know

ISBN: , SKU: , AUTHOR: Schultz, Karl A., PUBLISHER: Our Sunday Visitor (IN), Experience the Scriptures as a whole, as they originally and traditionally were. Examine these sacred truths from a Catholic perspective. Enhance your prayer life by using the Word of the Lord to give it new fervor and depth. Let The How-To Book of the Bible show you how the essential elements of modern and traditional biblical studies fit hand-in-glove with Catholic spirituality. "Beginner friendly" but never overly simplistic, this is the ideal choice whether you're a novice or already familiar with the Scriptures.

Dave Weckl - A Natural Evolution

Vendo n'3 VHS "A Natural Evolution" - Edizione Carl Fisher Music, Distribuite da Hudson Music: 1) How to Develop Technique 2) How to Practice 3) How to Develop Your Sound Ricevute in regalo nuove e mai visionate. Per veri amatori dello stile inconfondibile di Dave Weckl !

So, You Want to Write!: How to Get Your Book Out of Your

ISBN: , SKU: , AUTHOR: McIndoo, Ann, PUBLISHER: Elevate, "So, You Want to Write' teaches you how to write your book using examples and exercises. Totally interactive, the reader participates in learning how to prepare to write, creates a writer's Identity and their own powerful Writer's Power Tools?. The book offers solutions for procrastination and strategies for dealing with "writer's block." The reader learns how to "Schedule Your Success" and get the book out of their head on to the paper.

Take Control of Your Student Loan Debt

ISBN: , SKU: , AUTHOR: Leonard, Robin / Irving, Shae, PUBLISHER: NOLO, What's black and blue and scared all over? A graduate student facing a student loan Fortunately, there are simple and effective ways for students to get out of debt, all of which are detailed in this book. It clearly explains: -- what the repayment options are -- how to postpone repayment -- how to avoid default -- how to handle collection efforts by the government -- how to get out of default -- when to choose bankruptcy. Graduating with honors, the completely overhauled second edition covers new limitations on bankruptcy as an option deducting interest, new rules on the life expectancy of student loans in credit reports, extensive new information on Perkins loans, an update on the applicability of debt collection laws, and much, much more. Perfect for the millions of students who have college, graduate school, and medical and law school loans, the book includes sample letters and all the forms needed to help debtors back on their feet.

People Skills: How to Assert Yourself, Listen to Others, and

ISBN: , SKU: , AUTHOR: Bolton, Robert / Bolton, PUBLISHER: Touchstone Books, A wall of silent resentment shuts you off from someone you love....You listen to an argument in which neither party seems to hear the other....Your mind drifts to other matters when people talk to you.... "People Skills" is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these "roadblocks" damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations. "People Skills" will show you * How to get your needs met using simple assertion techniques * How body language often speaks louder than words * How to use silence as a valuable communication tool * How to de-escalate family disputes, lovers' quarrels, and other heated arguments Both thought-provoking and practical, "People Skills" is filled with workable ideas that you can use to improve your communication in meaningful ways, every day.

Big Nate Strikes Again

ISBN: , SKU: , AUTHOR: Peirce, Lincoln, PUBLISHER: HarperCollins, Big Nate "will" surpass all others But it wont be easy. He's stuck with Gina, his all time enemy, who just might ruin everything Will Nate win or lose? Pass or fail? Or end up in detention... again?

The Hair Bible: A Complete Guide to Health and Care

ISBN: , SKU: , AUTHOR: Kingsley, Philip, PUBLISHER: Aurum Press, Providing a complete guide to preserving and enhancing the health and appearance of hair, this guide explains how to identify hair type and select shampoos and conditioners to match it; how to avoid the dangers inherent in potentially damaging processes, such as dying, permanent waving, coloring, and bleaching; and the use of brushes, curlers, and pins. Everyday problems such as split ends and dandruff are addressed as are less common problems that may be the result of allergies, ill health, or climate. There are chapters on babies' and children's hair, and issues that may arise in pregnancy or old age are covered. Whether hair is viewed as a crowning glory, a problem that just won't go away, or something that's going away all too fast, this book provides answers to just about any hair question.

The 15 Minute Money Manager

ISBN: , SKU: , AUTHOR: Barnes, Bob / Barnes, Emilie / Barnes, Robert Greeley, PUBLISHER: Harvest House Publishers, Learn how to manage your money without a business degree. Bob and Emilie show you how to save money on everything from groceries to clothing, utilities to taxes.

How to Help Your Child Overcome Your Divorce: A Support

ISBN: , SKU: , AUTHOR: Benedek, Elissa P. / Brown, Catherine F., PUBLISHER: William Morrow & Company, This book offers parents the latest information and advice, with numerous case examples, on support groups and answers to some of the most common questions on which divorced parents seek guidance. This book counsels: -- how to help children adjust to separation and divorce -- how to tell them the news, and reassure them of their parents' love and care for them -- and how to do just that, -- ways to keep the relationship between ex-spouses as free of conflict as possible, -- how to help childr feel good about themselves and grow as individuals, -- and, much more.

Executive's Guide to the Wireless Workforce

ISBN: , SKU: , AUTHOR: Lambert, Russell D. / Lambert, Russ D. / King, Julia, PUBLISHER: John Wiley & Sons, You don't want or need to understand every minute detail of how wireless works; you just want to learn how to effectively use wireless to impact your bottom line. "Executive's Guide to the Wireless Workforce" avoids excessive use of buzzwords, acronyms, and consultantese to provide you with a succinct and straightforward template for defining, assessing, and deploying wireless technologies at every level of your organization-to lower your costs, deepen your customer interactions, and strengthen your competitive position in today's increasingly mobile marketplace. Order your copy today

Difficult Conversations: How to Discuss What Matters Most

ISBN: , SKU: , AUTHOR: Stone, Douglas, PUBLISHER: Penguin Books, Limited (UK), The 10th-anniversary edition of the "New York Times" business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you "Getting to Yes, Difficult Conversations" provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: ? Decipher the underlying structure of every difficult conversation ? Start a conversation without defensiveness ? Listen for the meaning of what is not said ? Stay balanced in the face of attacks and accusations ? Move from emotion to productive problem solving

Forgiveness: Experiencing God's Mercy

ISBN: , SKU: , AUTHOR: MC Alear, Richard, PUBLISHER: Winepress Publishing, Fr. McAlear provides a fresh look at the biblical command, forgiveness. He explains with great clarity how as followers of Christ we are obliged to forgive and how in doing so, we are true Christian disciples. Forgiveness is not an option, but a way of living. It is not a feeling but a choice. We choose to extend forgiveness to others as Christ has forgiven us. Fr. McAlear asks us to face past hurts and search our hearts to see if we hold any unforgivenss towards others and maybe even towards God himself. He challenges us to look at ourselves and forgive ourselves. We open ourselves to Christ's wholeness and healing by extending and receiving forgiveness.

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